2017 Overview and Partnership Opportunities
Southern Wisconsin Regional Airport, Janesville, WI
Join us for Sonic Boom  September 30 – October 1, 2017  Southern Wisconsin Regional Airport
• Sonic Boom Attendance
• 2014: 8,500
• 2015: 15,500
• 2016: 17,250 per day
• Median Age: 35
• Gender: 73% Male/27% Female
• Annual HH Income: 59% $50K +
• Education: 71% college educated
• Employment: 86% are employed
• Home Ownership: 62% own/38% rent
• Audience Composition: 67% A25-54/60% A18-34
• Sonic Boom has become one of the most popular events in the Midwest attracting over 35,000 people.
• This two-day event brings over 30 national active rock bands to two stages.
• Concert-goers enjoy activities all day including games, interactive music stations, vendors, food and beverages.
• Hosted by WJJO – Madison, a nationally award winning radio station, owned and operated by Mid-West Family
Broadcasting.
• Held at the Southern Wisconsin Regional Airport in Janesville, WI, this unique facility is just 27-miles north of the
Illinois/Wisconsin border and is easily accessible to both Chicago and Milwaukee.
October 1 & 2, 2016
September 26, 2015
• Created over a two million dollar economic impact on local businesses during the event.
• Over 12,000 pounds of food was donated to local food pantries with ticket for donation programs.
• Several local charity groups work during the event and have raised over $10,000 for their programs.
• Active and retired military are offered discounts on concert tickets and have a special area where they get recognized for
their service. Local military service organizations are encouraged to promote their services to Veterans.
Julie Cunningham
Volunteer & Special Events
The Salvation Army
Working with JJO Sonic Boom over the past few years has
been a true pleasure. This is a large event for our
community, creating nearly a million dollars in economic
impact for local businesses each year. An event this size has
many moving parts, but JJO’s professionalism, organization
and spirit of partnership keeps all aspects of the event
running smoothly every step of the way from working with
local businesses to partnering with community nonprofits for
the fundraising portion of their event.
Christine I. Rebout, Executive Director
Janesville Area Convention
& Visitors Bureau, Inc.
The Salvation Army in Janesville is so lucky to
partner with WJJO on the Sonic Boom ticket
giveaways. Summers are a crucial time at the Food
Pantry when donations slow down, but with kids
home from school, the need becomes greater. Last
summer our Food Pantry was giving away 600-800
grocery orders per month, that is a lot of
food! Sonic Boom ticket give away came at a perfect
time; we received 11 barrels of food, that is 2,750
pounds! What a godsend!
Over the past 3 years JJO stopped by to hand out
tickets to Sonic Boom in exchange for non-perishable
food donations! The lines easily had a couple hundred
people each and tickets were gone within 15-30
minutes both times! Food donations are always slow
during the summer months and the food donated
helped us out greatly. Over 3,000 pounds of food and
$1,000+ was raised for ECHO. Each year, ECHO assists
over 3,500 households in our community. Without
donation drives, this would not be possible.
Jessica Locher
Associate Director ECHO, Inc.
JJOSONICBOOM.COM
RADIO
January - December, 2016
• 528,135 page views
• 381,049 unique page views
Ads and ticket giveaways run May through October across the
Midwest
Data collected from Google analytics
PRINT AND ONLINE NEWSPAPER
Janesville Gazette
• 66,222 total reach of 18+
• 84.9% of readers are homeowners
GazetteXtra.com
• 215,000 unique users per month on average
• 100,303 impressions on three ads placed Sept-Oct
SOCIAL MEDIA PAGES – JJO Sonic Boom & 94.1 JJO
64,297 likes
7,216 followers
• Madison, WI
• Eau Claire, WI
• Racine, WI
• La Crosse, WI
• Wausau, WI
• Green Bay, WI
• Racine, WI
• Rockford, IL
• Springfield, IL
• Springfield, MO
• St. Joseph, MI
Paid Advertising for Ticket Sales
• 253,388 reach
• 861,248 impressions
• 34,661 clicks
Diamond
Brand and Custom Partnership Messaging
• Branding on all advertising and promotions
throughout the Midwest crafted to fit your needs.
On-site Brand Activation Space
• Create your own unique brand-space or activation
zone to connect your brand directly to the Sonic
Boom attendee.
Sponsor Lounge Branding
• Opportunities include content/messaging to be
shown in digital monitors within lounge,
secondary activation space inside/near lounge,
exterior and interior physical branding presence.
Digital Content
• Branding/messaging on all social media and
online promotion with home page banner ad.
Branding on Tickets
• Sponsor name on all tickets and advertising space
on all print-at-home tickets.
Logo/Name Recognition
• Sponsor banners at concert venue, on stage
banners, and stage announcements.
Sponsor and Guest Credentials
• Credentials entitle bearer to full access in the
reserved Sponsor Lounge area, including
complimentary food and beverages.
Tickets and Parking
• Tickets for employees and parking passes to
special sponsor parking area.
Advertising on all Parking Passes
• Logo/coupon inclusion on all parking passes
handed out at event.
Titanium
On-site Brand Activation Space
• Prime venue location for key patron engagement and
interaction.
Branding on Tickets
• Advertising space on all print-at-home tickets.
Digital Content
• Branding/messaging on all social media and online
promotion.
Logo/Name Recognition
• Name inclusion on advertising and promotions and sponsor
banners at concert venue.
Sponsor and Guest Credentials
• Credentials entitle bearer to full access in the reserved
Sponsor Lounge area, including complimentary food and
beverages.
Tickets and Parking
• Tickets for employees and parking passes to special sponsor
parking area.
Advertising on all Parking Passes
• Logo/coupon inclusion on all parking passes handed out at
event.
Platinum
On-site Brand Activation Space
• Venue location for key patron engagement and interaction.
Digital Content
• Branding/messaging on social media and online promotion.
Logo/Name Recognition
• Name inclusion on advertising and promotions and sponsor
banners at concert venue.
Credentials, Tickets and Parking
• Tickets for employees and parking passes for sponsor parking
area. Credentials for Sponsor Lounge.
Custom partnerships available!
Military Appreciation Area
A space where we honor Veterans with special take
home items, freebies and information on local
Veteran resources.
Motorcycle Parking
Special parking area for our two and three-wheeled
friends. Sponsorship includes logo on collector Sonic
Boom kick plates!
Parent’s Tent
Bringing your kid to the show but don’t want to go to
the show? Here’s the adult space to hang out!
Autograph Tent
Space where concert-goers can get autographs from
their favorite bands throughout the day.
VIP
An upgraded experience for concert-goers with
covered tables, private restrooms, TV’s and more.
Crowd Sourcing Clean-Up
Fans exchange a full bag of garbage for an exclusive
take home item like a t-shirt, water bottle, etc.
Shuttle
Free shuttles will run during the duration of the show
from area Janesville locations.
Lost and Found
The place to find all lost people and things during the
day.
Other custom activations available!
Lock in your partnership today with Lyndsey Bishop, [email protected] or 715-828-7734