At h l e t i c s
Seattle University Facts
Total University Enrollment:
• 4,288 undergraduate
• 7,717 total enrollment
• 40% male / 60% female
Staff/Faculty:
•
1,400 (40% male / 60% female)
Alumni Demographic:
• 60,000 nationally
• 28,000 in Greater Seattle
• 39,000 in Washington State
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MENS BASKETBALL
OURSCHOOL
OURSCHOOL
1950-1953 (Flying O’Briens)
The Obrien twins helped start it all at Seattle University,
achieving success of 20 straight winning basketball seasons
for the Chieftains. The notable wins during their time
period included a victory over the Harlem Globetrotters
(84-81) in front of 12,500 fans at the Seattle Coliseum. The
1952 team would go onto the NIT tournament losing to
Holy Cross (77-72). In 1953 SU beat Creighton, Oregon and
NYU at Madison Square Garden. 1956-1958 (Elgin’s Era)
In 1956 with a transfer named Elgin Baylor, Seattle
University fortified itself as a force nationally. Baylor led
the men’s basketball team to the 1958 NCAA championship
game.
1960-1964 (NBA Era)
In an era that would feature Eddie Miles, John Tresvant ,
Tom “Shotgun” Shaules, Greg Vermillion, Ernie Dunston,
the high flying hard charging Seattle U basketball team
opened their second era of national success. A total of 27
players drafted from Seattle U into the NBA.
1966 (Glory Road)
Amid a capacity crowd of 14.500 at the Coliseum, Seattle
U upset number 2 and undefeated Texas Western Minors
( 74-72). The game was featured in the Walt Disney film
Glory Road.
1951-1970
(14 National tournament appearances)
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OURHISTORY
OURHISTORY
Cameron Dollar, one of the most exciting young coaches
in the nation, is leading the SU men’s basketball team’s
return to Division I. He brings an impressive list of
accomplishments as both a player and coach, including a
national championship while playing for the UCLA Bruins.
Dollar’s basketball roots go back to his childhood in
Atlanta, where he was inspired to be a coach by watching
his father, Donald, lead the Clarkston High School
basketball team. Says Seattle Times columnist Steve Kelley: “He has spent a lifetime preparing for this role, and he is
absolutely ready to lead Seattle U back to the big time.”
Dollar, 33, was a four-year letterman at UCLA from 199497, experiencing national-level pressure – and victory
– in the Bruin’s 1995 run to the national title. With time
running out in a second-round game against Missouri,
Dollar famously threw an inbound pass to Tyus Edney for
a buzzer-beating bank shot and victory. Dollar went on to
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replace an injured Edney for UCLA’s championship win in
Seattle’s Kingdome.
Dollar was easily lured into coaching by UC-Irvine, in spite
of tryouts lined up with seven NBA teams. A year later,
he was at the helm of Southern California College, now
Vanguard University, in Costa Mesa, Calif. At 22, he was
the youngest college coach in the nation.
Dollar went on to Saint Louis University, then the
University of Washington. There he helped recruit several
classes ranked among the best in the nation while taking
the team to several NCAA tournament appearances and its
first sole PAC-10 championship title since 1953.
Dollar has already started bolstering the talent at Seattle
U. Among his recruits: Assistant Coach Donald Cameron,
giving Seattle U an extra 46 years of coaching experience
and one of the few father-son combinations in the
country.
OURCOACH
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MENS BASKETBALL
OURTEAM
OURTEA M
HOME GAME SCHEDULE
November 07 - Pacific lutheran
january 30 - idaho
November 19 - Fresno state
february 01 - eastern washington
november 22 - Weber state
february 13 - sacramento state
december 15 - uc irvine
february 16 - uc davis
january
02 - harvard
february 27 - cal state bakersfield
january
16 - utah valley
march
january
19 - cal state northridgefor a complete schedule visist www.goseattleu.com
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02 - portland state
OURSCHEDULE
KeyArena opened in 1964 and was remodeled
in 1994. Originally the Seattle Coliseum, the
remodel preserved a venue in the heart and
soul of the city near the Space Needle, Seattle
Center, and the EMP. KeyArena is a hub for all
things Seattle and is now the new home for the
Seattle University Men’s Basketball Team.
Key Arena has been called home to numerous
concerts, the Seattle Sonics, the Seattle
SeaDogs and the Seattle Thunderbirds. It is
currently the home location for the Seattle
Storm. With a capacity of 17,072 and 58 luxury
seats, this unique venue is a great facility to
market to Seattle U fans. Within the facility,
your company will have the following signage
opportunities:
• Video Scoreboard
• Courtside Television Signage Panels
• In-Bowl Signage
• LED Ring System
• Kiosk Booths in the Concourse
• Seat-back signage
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MENS BASKETBALL
OURHOME
OURHOME
The Seattle U Fan is fun, loyal, family oriented,
and an active part of the community.
The Seattle Fan:
There are 582,174 people in the
Greater Seattle Area.
The average income of the Seattle
Resident is $50,000
48.4% of Seattle residents own their
own homes.
47.2% of Seattle residents are college
educated.
The College Basketball Fan:
Males within the U.S. (46.3%)
Females within the U.S. (27.8%)
College Graduates (44.5%)
Housed income of 75-100K (43.4%)
The Seattle U Fan:
Access to:
Alumni (27,000 Greater Seattle)
Staff/Faculty (1,400)
Students (8,000 enrolled)
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OURFANS
OURFANS
Off the hardwood, SU Athletics provides innovative
marketing ideas and programs tailored to meet
the objectives of its marketing partners. Seattle
U Sponsorship Development and Implementation
strategies involve understanding what is involved in
our partner’s marketing objectives. We are committed
to providing our partners with customized programs
that increase brand equity and provide a return
on objective by utilizing the following marketing
mediums:
• TV Advertising
• Radio Advertising
• Major Print Advertising
• Print Collateral
• In-Arena Interactive Promotions
• In-Arena Signage
• Product Placement
• Internet/Database Marketing
• Branding/Entitlement
• Game Tickets
• Employee/Sales Incentive Programs
• Commitment to the Community Program
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OURBENEFITS
OURBENEFITS
TV Advertising – Sponsors will have the opportunity to
have their name and logo included in TV advertising
for Seattle University
Radio Advertising – Sponsors will have the opportunity to
have their companies name included in all Seattle
University home games
Print Collateral – Posters, mini cards, and other print
collateral are distributed throughout the Seattle
Market
In-Arena Interactive Promotions – Sponsors will have the
opportunity to have an interactive booth on the
concourse of KeyArena
In-Arena Signage – Can include on-court signage,
courtside signage, LED signage, and video board
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Product Placement – Opportunity to provide a gift or item
to a specified number of attendees of home games
Internet/Database Marketing – Names and logos included
on all e-blasts, including blasts to Seattle University
Alumni and Top Donors
Game Tickets/Employee Incentive Program – Sponsor
to receive a specified number of game tickets per
home game
Commitment to the Community Program – A specified
number of tickets will be donated to Seattle youth
from sponsor
OURBENEFITS
OURBENEFITS
Season Sponsorship Packages
Based off the following Seattle U marketing
benefits for 2009-10 season or multi-year deal:
• Title Game Sponsorship for all home games
• Opportunities to link your brand with a community
based events, such as:
• Camps, Fundraising events, Scholarship funds, Hall
of Fame banquet.
• Season long radio and television advertisement
opportunities
• Public Address announcements at all SU athletic
events for 2009-10 season
• Permanent signage at KeyArena, Championship
soccer field and Connolly Center
• Athletic Director and head coach appearances.
• Employee/Sales Incentive Programs
• Commitment to the Community Program
• Season tickets and company receptions available for
all KeyArena Games
• Caretaker Classic Sponsorship Available
• Naming Rights (KeyArena Court)
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OURPACKAGES
OURPACK AGES
marketing benefits
As an official partner, your company will receive a
customized marketing plan that will increase brand
equity and provide a return on objective. Benefits
included in this plan:
TV Advertising: Your Company’s name and logo will be
recognized on promotional TV commercials through
Fox Sports Northwest. With Seattle U home games on
FSN, signage placement will be seen regionally
Radio Advertising: Your company will receive 30-second
ads with our partner station
Game Programs: Full-page advertisement inside of the
Game Day Program. Program is free of charge to all
spectators attending the game (3,000 - 5,000 pieces)
Men’s Basketball Posters: Logo placement on all print
collateral distributed in the Seattle market
In-Arena Signage/Announcements:
• Logo presence on the scorer’s table banner, banner
size • Logo and short message to be placed on the Arena’s
high resolution scoreboard for a total of no less than
ten (10) minutes
• Opportunity to display and staff one (1) promotional
booth, no larger than ten feet (10’) by fifteen feet
(15’), in designated area in the arena concourse on
event day.
• One (1) on-court contest during a timeout with
prizes provided by your company
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OURPACKAGES
OURPACK AGES
marketing benefits (cont'd)
Seattle U Campus Signage/Promotions
• Connolly Center wall & scorer’s table signage
opportunities for all women’s basketball and
volleyball games
• Championship Field signage opportunities for all
men’s & women’s soccer games
• Promotional flyer distribution to all staff & faculty
on campus
Product Placement:
• Opportunity to provide promotional giveaway items
to the first 3,000 spectators.
• Opportunity to provide one hundred-twenty (120)
items for placement in promotional gift bags for
players and other key personnel.
• Internet/Database Marketing: Hyperlinked logo
& recognition on official event website, www.
Goseattleu.com . Logo recognition on electronic
media campaigns (season ticket & alumni e-mail
blast, Redhawk newsletter).
• Commitment to the Community: Two thousand
(2000) tickets to be donated on behalf of your
company to local youth outreach programs. One
(1) on-court presentation during a pre-game of half
time promoting involvement in Commitment to
Community.
Tickets: Complimentary tickets for an incentive program
to reward employees and customers
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OURPACKAGES
OURPACK AGES
OUR MISSION
To champion the holistic development of student-athletes inspiring a vital and engaged campus community
through the development and maintenance of a premier, nationally prominent NCAA Division I athletics
program, in the spirit of the Jesuit tradition.
Josh Cooprider
Assistant Athletic Director; Marketing
(206) 969-2347
[email protected]
www.GoSeattleU.edu