- PRESTUDY -
BUSINESS OPPORTUNTIES AND RISKS
FOR SWEDISH COMPANIES LINKED TO
BEIJING WINTER OLYMPICS 2022
- JANUARY 2017 -
1
EXECUTIVE SUMMARY
Beijing 2022 was a successful bid by the Chinese Olympic Committee to host the 2022 Winter Olympics
in Beijing, China. The games taking place between February 4th and February 20th, 2022 are aimed at
both promoting Chinese athletics and sports as well as fueling the rapid development of the Beijing,
Tianjin, Hebei region into an economic powerhouse of China and a model area for sustainable
development in terms of population, resources and environment.
Substantial investments in the region and considerable business opportunities are expected leading up
to Beijing 2022. Against this backdrop, it is important to early position Sweden within the competitive
landscape in order to stand out from both domestic and foreign alternatives. This study hence aims to
chart out relevant business opportunities and establish contacts to main Chinese stakeholders.
Consequently, information and suggested approaches to pursuing relevant opportunities will be sourced
back to Swedish stakeholders for these to start mobilizing and taking position.
Beijing 2022 will be hosted across 25 competition and non-competition venues located in Beijing,
Yanqing and Zhangjiakou. This will entail the installation and construction of infrastructure
competition venues, transport infrastructure and Wi-Fi network expansion, among others amounting to
an estimated total of CNY 1,388 billion in direct and indirect investments and the employment of
minimum 200,000 jobs.
The study presents a review and analysis of five different areas of business opportunities from a
sustainability perspective which will be allocated parts of the investment funds, namely, construction,
energy, transportation, telecom, municipal engineering
highlighting specific projects and their
investment plan, procurement platforms, timelines, stakeholders as well as a suggested approach.
Among the relevant projects highlighted can be found plans for constructing and expanding the venue
and transport infrastructure of Zhangjiakou e.g. building a National Speed Skating Center, Nordic Cross
Country Venue, Beijing Olympic Village constructing a Low Carbon Olympic Zone, Central Solar Heating
Stations, Beijing-Zhangjiakou intercity railway, Yanqing-Chongli highway and more.
The study finds that Sweden is well positioned in terms of knowhow to take advantage of the given
opportunities presented by the Beijing 2022 Olympic Games. Additionally, as the Organizing Committee
has particularly emphasized sustainable development throughout the preparation for and epilogue of
progress in the field of CSR and sustainability pertaining to areas such as child labor, fraudulent labor
agents, unfair labor rights, dispatched workers, trafficking and prostitution, scarce lodging and living,
environmental exploitation etc. Highlighting sustainability aspects, potential risk areas while also
informing about the guidance and support that Sweden can provide within the area of responsible
business is a major consideration in positioning Swedish companies within the competitive landscape.
The report recommends a joint Team Sweden approach featuring the Embassy of Sweden in Beijing,
Business Sweden and the Swedish Chamber of Commerce in the establishment of a business platform
from which both Swedish and Chinese parties can operate. This platform would serve to direct and
organize communicational activities and meetings. Further, the report recommends sending a high level
essential services and tools. Competition is intense; therefore, efforts should be mobilized quickly to
secure the best chance for Sweden to compete for the procurement opportunities offered by the Beijing
2022 Winter Olympic Games.
2
CONTENTS
EXECUTIVE SUMMARY ............................................................................................................................... 2
A SUCCESSFUL BID WITH OPPORTUNITIES AHEAD FOR SWEDEN ............................................................... 4
INTRODUCTION TO BEIJING 2022 ............................................................................................................ 6
POTENTIAL BUSINESS OPPORTUNITIES .................................................................................................... 9
1. VENUE CONSTRUCTION (CONSTRUCTION) ......................................................................................... 9
2. RENEWABLE ENERGY DEMONSTRATION CITY (ENERGY) .................................................................... 12
3. BEIJING-ZHANGJIAKOU INTERCITY RAILWAY AND AIR (TRANSPORT) ............................................. 15
4. FREE WI-FI ACCESS AND 5G UPGRADE (TELECOM) ........................................................................... 18
5. WASTE AND SEWAGE RECYCLING (MUNICIPAL ENGINEERING) ........................................................ 21
CROSS SECTOR ANALYSIS ....................................................................................................................... 24
APPROACH .......................................................................................................................................... 24
SUSTAINABILITY - ENVIRONMENTAL PERSPECTIVE ............................................................................. 25
SUSTAINABILITY - SOCIAL PERSPECTIVE ............................................................................................ 26
RISK MITIGATION ............................................................................................................................... 27
EQUALITY ............................................................................................................................................ 28
CONCLUSIONS AND RECOMMENDATIONS ............................................................................................... 29
COMMUNICATION AND ACTION PLAN ..................................................................................................... 32
ILLUSTRATIVE TIMELINE......................................................................................................................... 33
APPENDIX ............................................................................................................................................... 34
MAPPING OF FAIRS ............................................................................................................................. 34
SOURCES ............................................................................................................................................. 37
3
A SUCCESSFUL BID WITH OPPORTUNITIES AHEAD FOR SWEDEN
A SUCCESSFUL BID
Beijing 2022 was a successful bid by Beijing, China and the Chinese Olympic Committee for the 2022
Winter Olympics. The International Olympic Committee (IOC) selected the host city for the 2022 Winter
Olympics at the 128th IOC Session in Kuala Lumpur, Malaysia on July 31, 2015 - Beijing won. As Beijing
already hosted the summer Olympics in 2008, this will make
summer and winter Olympic Games. The Beijing 2022 will take place on February 4 to February 20, 2022.1
VISION
Beijing 2022 will, according to the International Olympic Committee (IOC), spread and practise the
Olympic values, and encourage 300 million people in northern China to participate in winter sports, thus
integrating sport into their daily life. Beijing 2022 will enhance the competition skills of Chinese
athletes and promote the development of sports in China. The influence of the Olympic Winter Games
will furthermore help the Beijing, Tianjin and Hebei region to become a new economic powerhouse of
China as well as a model area of sustainable development in terms of population, resources and
environment, thus benefiting the general public.
1.
2.
3.
according to IOC:
Running athlete-centred Games. As the ultimate priority, athletes will be provided with good
services in areas such as training, competition, transport, accommodation, catering, medical
care and cultural communications, thus ensuring they perform their best;
Ensuring sustainable development. With sustainable development as its core strategy, Beijing
2022 will be incorporated into the National Strategy of the Integrated and Coordinated
Development of Beijing, Tianjin and Hebei as well as the long-term regional development plan,
so that the Games showcase improvements in the urban ecological environment, economic
growth and social progress, achieving positive interaction between the Olympic Movement and
the region; and
Hosting economical Games. Beijing 2022 will adhere strictly to the policy of being meticulous,
prudent and feasible in budgeting, raising funds primarily through the Chinese market, and
strictly controlling the operational and capital costs. All newly built venues will satisfy the
requirements of the Games and be temporary structures or a combination of temporary and
permanent facilities. They all have well-developed post-Games use plans.
LEGACY AND SUSTAINABILITY
At the inception of the bid for Beijing 2022, planning was conducted with the aim of creating Olympic
legacies through sustainable projects.
Beijing 2022 will endeavour to improve the environment and promote progress in sport, society, the
region and the economy. It will create both tangible and intangible legacies, including newly built
venues, upgraded transport infrastructure, sports and tourism development, and an increase in the
number of participants in sport, thus enhancing the pride and confidence of the people, promoting
healthy lifestyles and strengthening environmental awareness.2
1
2
China Daily Asia; 2022 Winter Games venues to start construction 2017; Wang Zhao
International Olympic Committee; Beijing 2022
4
BUSINESS OPPORTUNITIES AHEAD FOR SWEDEN
Beijing 2022 will mean substantial investments for the region and thus considerable business
opportunities. It is important to position Sweden early in order to stand out from Chinese and other
foreign alternatives. Thus, this study aims to map out relevant business opportunities from a
sustainability perspective, establish contacts to Chinese main stakeholders and then source back the
information and approaches for how to pursue these opportunities back to Sweden for our companies to
start mobilizing and take position.
Based on insights from other markets which are about to, or have already hosted Olympic Games, the
investments and business opportunities will follow a timeline with bigger and more complex
opportunities early on in such industries as transport and infrastructure. Examples of projects that will be
carried out well before 2020 are roads and railway tracks followed by constructing the actual sites,
including building ski-slopes etc. These are projects with longer sales cycles for larger investments
focusing on B2B and B2G. Closer to the actual event, sales cycles will be shorter and more focused on B2C
with business opportunities for retail related companies including suppliers of everything from food to
winter sports equipment. With regards to Beijing 2022, business opportunities also lie after Beijing 2022
since it is decided that all the bigger zones shall be turned into recreational areas, which is well aligned
with the booming domestic tourism trend.
Chinese authorities and The Beijing Organising Committee have clearly stated sustainable development
will be in focus while preparing for Beijing 2022. Unfortunately there are plenty of examples from all
around the world of Olympics Games hosts that have failed from a sustainability perspective. Sweden has
a good position from start given our recognised advancements in various relevant sectors such as
construction, transport and telecom etc. Moreover, on top of the knowhow Sweden is also renowned for the
progress in the field of CSR and sustainability.
well-developed solutions and service concepts
along with our efforts in the field of sustainability and CSR will serve as a comparative advantage and
shall be highlighted when presenting and positioning Sweden and Swedish companies to Chinese
authorities and potential buyers. Thus, for Swedish companies pursuing opportunities in China it will be
essential to point out potential risk areas and inform about what guidance and support Sweden can
provide within the area of sustainable and responsible business.
Given the communicated statements in the vision as well as legacy and sustainability from The Beijing
Organising Committee for the 2022 Olympic and Paralympic Winter Games, Swedish companies should
have good preconditions for several substantial businesses opportunities in all phases from now and
until 2022.
REPORT OUTLINE
This report provides an overview and analysis of the business opportunities associated with the 2022
Olympic and Paralympic Winter Games including:
 Introduction to Beijing 2022
 Description of analysed business opportunities, stakeholders and risks
 Conclusion and recommendation for future efforts
 Communication plan and timeline
 Mapping of relevant fairs
This report identifies areas where Swedish companies can provide valuable contributions to the
development of Beijing 2022 and suggested areas of cooperation. Moreover, the report includes main
recommendations for how the Swedish companies should position themselves and a foundation for
building the value proposition.
5
INTRODUCTION TO BEIJING 2022
GAME ZONES AND VENUES
A total of 25 competition and non-competition venues, located in Beijing, Yanqing and Zhangjiakou
respectively, will be used at the 2022 Olympic and Paralympic Winter Games. Both the Yanqing and
Zhangjiakou zones are located to the north-west of the Beijing zone along the Yanshan mountain range.
With favourable temperatures, average freeze periods and snow depths, as well as wind speeds, these two
locations are ideal for the snow sports competitions of Beijing 2022. In addition to satisfying all
technical requirements, and with approval from all International Federations, the distribution of the
venues in the three zones will maximise opportunities for post-Games use, benefiting the development
of Olympic winter sports in and around Beijing and encouraging more people to participate. The three
zones will be connected by a high-speed railway and a number of expressways. The high-speed railway
will reduce the travel time between the Beijing and Zhangjiakou zones to 50 minutes (station to station).
Within each zone, all the venues are linked by high-standard roads and convenient public transport, and
are within five to 15 minutes of the Olympic Villages, to ensure the
competitions.3
BEIJING
The Beijing Competition Zone will be home to three Olympic winter sports, namely Curling, Ice Hockey
and Skating. It will group 12 venues, including eight that remain as a legacy from the Beijing 2008
Olympic Games, three newly-built, and one temporary.
The
National Indoor Stadium, in the centre of the Olympic Green, is three kilometres or a five-minute ride
18,000. The Wukesong Sports Centre, located in the west of Beijing, is 19 kilometres or a 15-minute ride
from the Olympic Village. It will be the co
capacity of 9,000. The Capital Indoor Stadium is 10 kilometres or a 10-minute ride from the Olympic
Village. With a seating capacity of 18,000, it will host the Short-Track Speed Skating and Figure Skating
competitions. The National Aquatics Centre, in the heart of the Olympic Green, is two kilometres or a
five-minute ride from the Olympic Village. Curling competitions will be held here. It has a seating
capacity of 4,500. The National Speed Skating Oval, to be built in the north of the Olympic Green, is six
kilometres or a five-minute ride from the Olympic Village. It has a seating capacity of 12,000.4
3
4
International Olympic Committee; Beijing 2022
Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games; Competition Zones
6
YANQING
The Yanqing Zone has a total of 5 competition and non-competition venues aimed to accommodate 1,430
athletes and team officials. The zone will host 4 sports and 20 events; it will be split up into two Centres
- the national alpine ski centre and the national sliding centre. The development of Yanqing Zone will
improve local transport and infrastructure facilities of the surrounding area, and create favourable
conditions for regional development.
ZHANGJIAKOU
The Zhangjiakou Zone has a history of hosting the ski industry for nearly 20 years. Currently, there are 5
existing ski resorts in operation, making it the leader of the national ski industry. It is also a ski and
holiday destination for ski enthusiasts from surrounding countries. The Zhangjiakou Zone, with a total of
8 competition and non-competition venues, will host six sports and 50 events, thus be divided into two
centres and a park, the Nordic Centre and Biathlon Centre and the Genting Snow Park.5
KEY STAKEHOLDERS
STAKEHOLDER
Beijing 2022 Winter Olympic Organizing
Committee
Hebei Provincial Government
MAIN ROLE AND RESPONSIBILITY
Owns the master plan and handles the overall
administration for the whole program
Drives coordination of all related projects
Zhangjiakou Municipal Government
Drives implementation of all related projects
The key stakeholders are the Beijing 2022 Winter Olympic Organizing Committee, the Hebei Provincial
Government and the Zhangjiakou Municipal Government, which all have different roles and
responsibilities. Also the main role and responsibility may vary depending on sector and related
business opportunity.
FINANCIAL PROJECTIONS
In order to make the necessary installations for the game zones and venues the employment of minimum
200,000 jobs along with the following investment projections are estimated:
DIRECT INVESTMENT: 28 billion CNY
Other; 6
INDIRECT INVESTMENT: 1,360 billion CNY
Infrastructure; 300
Game plan and
organization; 11
Anti-pollution
measures; 760
Winter sport
industry; 300
Venue renovation and
construction; 11
With regards to the direct investments, the game plan and organization are mainly funded by IOC and the
Beijing government and as for the venue renovation and construction 65% comes from private
investments and rest comes from the government. As for the indirect investment, it is mainly funded
through the public-private-partnership model.6
5
6
Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games; Competition Zones
Beijing-Zhangjiakou Winter Olympic Development Report; Beijing Reform and Develop Research Association 2016
7
Above: Presentation of the candidate cities for the 2020 Winter YOG and the 2022 Olympic Winter Games.
8
POTENTIAL BUSINESS OPPORTUNITIES
The following sectors, 1. Construction, 2. Energy, 3. Transport, 4. Telecom and 5. Municipal engineering,
have been chosen for this analysis based on a concrete set of criteria. Firstly, the sectors had to exhibit
projects of significant size and substantial opportunity. Secondly, the sectors encompassed industries
within which Sweden has a comparatively advantageous position, both in terms of products and services
as well as sustainability. Thirdly, Sweden has specific competencies and is well positioned to aid
companies in pursuing contracts within the given sectors. Finally, the projects within the chosen sectors
have a long timeframe and are planned well in advance. Hence, these are the sectors that currently
require elevated attention. Below is an estimate of coverage per investment class and investment area.
Yellow indicates investment coverage relative to investment area whereas the label indicates sector.
DIRECT INVESTMENT (coverage 30% of total)
INDIRECT INVESTMENT (coverage 4% of total)
Energy
Transport
Other; 6
Infrastructure; 300
Game plan and
organization; 11
Venue renovation and
construction; 11
Anti-pollution
measures; 760
Winter sport
industry; 300
Construction
1. VENUE CONSTRUCTION (CONSTRUCTION)
In 2015, Hebei authorities drafted some 15 plans, including the 2022 Winter Olympic overall plan, the
competition venues plan, a transportation plan, and a cultural industry plan. Now, Hebei has completed
the top-design of regional transportation network and supporting infrastructure for Zhangjiakou. At a city
level, Zhangjiakou, about 200 kilometres northwest of Beijing, worked out a series of plans for the winter
sports event, including general framework and industrial upgrading. The city also invited teams from
Tsinghua University to draw up blueprints for Chongli, which is to hold most of the skiing events during
the 2022 Winter Olympic Games. Expected to host freestyle skiing, snowboarding, and the Nordic
disciplines, Zhangjiakou is undertaking the construction of required facilities in its eastern part,
Chongli County. There will be a Nordic Center containing both the Cross Country Venue and the Ski
Jumping Venue, whose postA Biathlon Center will also be built along with a Genting Snow Park.7
In 2017, Hebei will spare no efforts in the design and construction preparation of venues, basic
infrastructure construction, and winter sports popularization, in order to lay a solid foundation for a
successful Winter Olympics. On December 6 2016, Li Pu, deputy director of the Winter Olympics in Hebei
Province, said the construction of those Olympic facilities will start from 2017, including construction of
venues for biathlon, cross-country skiing, ski jumping, and renovation of Yunding Ski Field, a proposed
venue for alpine skiing. Hebei province will fully start to work on the competition venues, supporting
infrastructure, and other tasks with the aim of popularizing the snow and ice games. 8
7
8
China Org Cn; Solid start for Hebei in preparing for 2022 Winter Olympics
China Daily Asia; 2022 Winter Games venues to start construction 2017; Wang Zhao
9
EXAMPLE PROJECTS UP FOR BIDDING:
 Nordic Centre Ski Jumping Venue
 Nordic Centre Cross Country Venue
 Biathlon Centre
 Genting Snow Park for Freestyle Skiing and Snowboard
 Supporting infrastructure such as the Olympic Village
 Snow and ice supporting infrastructure
INVESTMENT PLAN9
VENUE
LOCATION
National Speed Skating Centre
National Alpine Ski Centre
National Ski Centre
Biathlon Centre
Nordic Centre Cross Country Venue
Nordic Centre Ski Jumping Venue
Beijing Olympic Village
Yanqing Olympic Village
Zhangjiakou Olympic Village
Beijing
Yanqing
Yanqing
Zhangjiakou
Zhangjiakou
Zhangjiakou
Beijing
Yanqing
Zhangjiakou
PUBLIC
INVESTMENT
(MCNY)
531
1 004
992
PRIVATE
INVESTMENT*
(MCNY)
650
439
583
372
1 821
692
707
TOTAL
INVESTMENT
(MCNY)
1 181
1 004
992
439
583
372
1 821
692
707
* Private investment: The venues will be developed by private investors and then leased for the Olympic
Games. The venues will later be developed for commercial operations and the Olympic villages will be
sold as apartments and or developed into hotels.
LOCATION
All business opportunities are located in Chongli County of Zhangjiakou, Yanqing and in Beijing.
TIMELINE
Venue construction preparations will start in 2017 and are expected to continue until the actual games
although the size and scope of the projects will decline closer to 2022.
APPLICABLE TO
9
INDUSTRY
COMPANY EXAMPLE
Design
Waste recycling
Security
Construction
Sweco, ÅF, Rejlers
Stena, Ragn-Sells,
Gunnebo, Axis
Skanska, Peab, Bravida
Beijing-Zhangjiakou Winter Olympic Development Report; Beijing Reform and Develop Research Association 2016
10
KEY STAKEHOLDERS
STAKEHOLDER
Beijing 2022 Winter Olympic Organizing
Committee
Hebei Provincial Government
ROLE AND RESPONSIBILITY
Zhangjiakou Municipal Government
Implementation
Master plan and overall administration
Coordination
Above: Overview of venue projects.
11
2. RENEWABLE ENERGY DEMONSTRATION CITY (ENERGY)
has approved the plan of having the city of Zhangjiakou in Hebei province serve as a demonstration site
for renewable energy. Shi Dinghuan, former Counsellor at the State Council and currently the Chairman of
the China Renewable Energy Society, recently told an audience of reporters that the approval from the
State Council and the successful bid for the Olympic Games jointly by Beijing and Zhangjiakou will
further drive the development of the renewable energy sector in Zhangjiakou.
to the richness of both the wind and solar energy resources available there. The city has also been named
one of China
the region that includes the province of Hebei and the self-governed municipalities of Beijing and
Tianjin. The plan is predicated on the expectation that the emerging industrial cluster represented by the
stretching to 2030, Zhangjiakou will host projects across the emerging industries spectrum, including
new energy, big data, new materials and new energy vehicles, with the anticipation of achieving an
average annual growth rate of 15% in added value. By 2020, emerging industries are forecast to account
for approximately 15%
tion value, and then grow to 30% by 2030.
Zhangjiakou aims to achieve wind power generation installation capacity of 13 GW, PV (photovoltaic
power) generation installation capacity of 6 GW and high-power solar power generation installation
capacity of 1 GW by 2020. If all goes according to plan, the numbers should respectively increase to 20
GW, 24 GW and 6 GW (gigawatt) by 2030. The plan calls for the city to have a renewable energy power
generation installation capacity of up to 20 GW and to generate more than 40 billion kWh of electricity
using renewable resources annually by 2020, then grow to respectively reach 50 GW and 95 billion kWh
by 2030.
Renewable energy will account for 30% of all energy consumed by 2020, and rise to 50% by 2030. By
2020, 55% of electricity consumed will be generated from renewable resources. Renewable energy will
be used for all urban public transportation as well as for 40% of residential and 50% of commercial use.
hieve a zero-carbon emission target. By 2030,
80% of electricity consumed will be generated from renewable resources. Renewable energy will be the
sole source of power for all urban public transport as well as all residential and commercial
applications. One hundred percent of the manufacturing operations would be expected to have achieved a
zero carbon emission target by then.10
In order to promote the large scale development of biogas and supplement the power supply for Beijing
2022 Winter Olympics, Zhangjiakou city carried out a number of biogas pilot projects. Among the
projects, Zhangjiakou Xuanhua Agricultural Renewable Energy Recycling Pilot Project was supported by
the National Development and Reform Commission and Ministry of Agriculture. The project is invested in
by Zhangjiakou Yuanhui Biomass Technology Co., Ltd. 11 The project includes two pre-treatment
workshops, eight anaerobic fermentation tanks, one purification workshop and one fertilizer workshop.
The project will treat 33,000 tons of crop straw, 0,4 million tons of livestock manure and produce 7,3
million cubic meters of biogas, 35,000 tons of organic fertilizer and 9,200 tons of industrial liquid
carbon dioxide. The total investment is 120 million RMB. In addition to this project, there are 3 more
large scale biogas pilot projects spreading in Hebei province. 12
10
11
12
Renewable Energy World; Zhangjiakou, China to Be Named as Renewable Energy Demonstration City; Liu Yuanyuan
Hebei Development and Reform Commission; 河北省拟申报国家 2016 年规模化生物天然气工程试点项目名单公示
GDTZB; 宣化县农业可再生能源循环利用示范项目
12
EXAMPLE PROJECTS UP FOR BIDDING:
 PV (photovoltaic power) generation installation
 Wind power generation installation
 High-power solar power generation installation
 Biogas pilot projects
INVESTMENT PLAN13
PROJECT
LOCATION
INVESTMENT (billion CNY)
Low Carbon Olympic Zone
Zhangjiakou
n/a
Central Solar Heating Stations
Zhangjiakou
n/a
1,000 kV high voltage power transmission project
Renewable Energy Hydrogen Production (with
200,000 kW wind power supporting projects)
Biogas pilot projects
Zhangjiakou
n/a
Zhangjiakou
2
Zhangjiakou
0,1
LOCATION
All business opportunities are located in Zhangjiakou.
TIMELINE14
PROJECT
COMMENCE
COMPLETE
Low Carbon Olympic Zone
2017
2022
Central Solar Heating Stations
2016
2020
1,000 kV high voltage power transmission project
Renewable Energy Hydrogen Production (with
200,000 kW wind power supporting projects)
Biogas pilot projects
2017
2020
2017
n/a
2016
n/a
APPLICABLE TO
13
14
INDUSTRY
COMPANY EXAMPLE
Low Carbon Olympic Zone
Scania
High-power solar power companies
Cleanergy
High voltage power transmission companies
ABB
Biogas pilot projects
Scania
Hydrogen Production companies
Vattenfall Vind
ITDCW; 河北沽源 20.3 亿元风电制氢项目整体并网 年制氢
Zhangjiakou Development and Reform Commission; Action Plan to Establish Renewable Energy Demonstration Zone in Zhangjiakou
13
KEY STAKEHOLDERS
STAKEHOLDER
ROLE AND RESPONSIBILITY
Hebei Provincial Government
Evaluate and approve
Zhangjiakou Development and Reform Commission
Plan and lead the project
Zhangjiakou Power Supply Company
Implementation
District and county governments
Implementation
Above: Renewable energy installation, China.
14
3. BEIJING-ZHANGJIAKOU INTERCITY RAILWAY AND AIR (TRANSPORT)
RAILWAYS
China will build an extension line of the Beijing-Zhangjiakou high-speed railway that will become
operational in 2019 to serve the 2022 Winter Olympics. With a designed speed of 250 km per hour, the
53.2 kilometre rail line will extend from the Beijing-Zhangjiakou railway to Chongli District of
Zhangjiakou City, Hebei Province, where most skiing events for the 2022 Winter Olympics will be held,
local authorities said on June 3 2016. Construction of the railway in Chongli has been approved by China
Railway Corporation and Hebei Provincial Government, said the development and reform commission of
Zhangjiakou City, the local economic planner. Construction on the Beijing-Zhangjiakou high-speed rail
link and construction on the Chongli high-speed rail started in 2016. Travel time between Beijing and
Zhangjiakou via the new rail line will be 50 minutes and the trip from Zhangjiakou to Chongli, will take
25 minutes. The new high-speed rails will serve the Winter Olympics, help boost tourism in Chongli and
improve transportation for locals. It will also serve as a part of the Beijing-Tianjin-Hebei regional
intercity rail network.15
EXPRESSWAYS
The construction of Yanqing-Chongli Expressway, a major transportation project for the 2022 Winter
Olympic Games, will start by the end of this year and is expected to be completed in 2019, said China's
Hebei provincial department of transportation on November 19, 2016. The 113 kilometre expressway will
connect Beijing and Zhangjiakou. The project, which will be implemented under the PPP (public and
private partnership) model, is among a series of projects designed to upgrade the two cities'
transportation.
AIR
Hebei has rolled out a plan in a bid to improve Zhangjiakou's transportation infrastructure. Besides the
Yanchong Expressway, the plan includes the Beijing-Zhangjiakou high-speed railway and also the
expansion of the Zhangjiakou Airport. Hebei has vowed to complete all transportation projects relating to
the Winter Games by 2020 with high standards.
EXAMPLE PROJECTS UP FOR BIDDING:
 Beijing-Zhangjiakou intercity railway: The project was started in 2015 and is expected to be
completed in 2018. The investment is estimated as 30 billion CNY. Even though the project has
started projects may still exist since the project is built on phases which all may not yet have
been procured. Also, along with this project comes the order of a new train fleet to fill the line.
 Yanqing-Chongli Expressway: A new highway from Yanqing to Chongli will be built. The total
length is about 80 km, of which one third are in Beijing, including a 6 km tunnel. The project
will be completed in October 2021 and the investment is estimated as 12 billion CNY.
 Xingyan expressway: Starting from Beijing northwest sixth ring road, through Changping to
Yanqing, the entire length is 42 km, with a total investment of 16 billion CNY. A number of
tunnels will be built to shorten the distance as much as possible between the urban area and
Yanqing. The project was started at the end of 2016 and will be completed in 3 and a half years
 Zhangjiakou Ningyuan airport reconstruction and expansion project has completed revision of
overall planning and is expected to start during the second half of 2017. The level of Ningyuan
Airport will be upgraded from 4C to 4D. The project includes extending the current runway by
500m, building 2 new taxiways, and expanding the west apron as well as support facilities. By
2020, the turnover of the airport will be 600,000 passengers from a current 300,000.16
15
16
China Daily; Deepest rail station coming to Badaling; Zheng Jinran
Beijing-Zhangjiakou Winter Olympic Development Report, Beijing Reform and Develop Research Association 2016
15
INVESTMENT PLAN
PROJECT
LOCATION
INVESTMENT (billion CNY)
Beijing-Zhangjiakou intercity railway
Beijing-Zhangjiakou
30
Yanqing-Chongli highway
Yangqing-Chongli
12
Xingyan Expressway
Beijing-Yanqing
16
Zhangjiakou Ningyuan Airport Expansion
Zhangjiakou
n/a
LOCATION
All business opportunities are located between Zhangjiakou and Beijing.
TIMELINE
PROJECT
COMMENCE
COMPLETE
Beijing-Zhangjiakou intercity railway
2015
2018
Yanqing-Chongli highway
2016
2021
Xingyan Expressway
2016
2019
Zhangjiakou Ningyuan Airport Expansion
2017
2019
APPLICABLE TO
INDUSTRY
COMPANY EXAMPLE
Railway related companies
Sandvik, WSP Sverige, ÅF, SKF, ABB
Highway related companies
Volvo Trucks, Scania, NCC, Svevia, Skanska
Airport related companies
Swedavia, ENVAC, SafeAero, Safegate
KEY STAKEHOLDERS
STAKEHOLDER
Beijing 2022 Winter Olympic
Organizing Committee
Beijing-Zhangjiakou Intercity Railway
Company
Hebei Provincial Government
ROLE AND RESPONSIBILITY
Evaluate and approve
Owner and operator of Beijing Zhangjiakou Intercity Railway
Support and coordinate
16
Above: Expressway tunnel project, China.
17
4. FREE WI-FI ACCESS AND 5G UPGRADE (TELECOM)
FREE WI-FI ACCESS ACROSS HEBEI PROVINCE
Hebei will accelerate the wireless local area network (Wi-Fi) construction. Before 2020, Hebei province
aims to build the capacity enabling it to provide full coverage of free Wi-Fi. At present, Shijiazhuang,
Langfang Handan, Luquan, Zhengding, Wuyi as well as other cities and counties provide free Wi-Fi
coverage from 720 hot spots as well as the installation and distribution of 18,000 AP devices.
Wireless LAN (Wi-Fi) construction in Hebei Province will be integrated using leading wireless LAN
technology, mobile Internet technology, cloud computing, data analysis technology as well as
information security technology. The purpose is to promote "unified registration certification, unified
service brand (i-Hebei, love Hebei), unified standard", to set up a free Wi-Fi network throughout the entire
province, to provide public hotspot area internet services to all citizens and to achieve a free, easy to use
and safe service experience.
The following locations of main urban areas above county level will be fully covered by free Wi-Fi: train
and bus stations, airports, subway stations, medical institutions, administrative service halls,
development zones, special towns, libraries, museums, parks, squares, sports centres, tourist attractions
and other public areas. Other areas to be covered include large-scale shopping malls, shopping centres,
bustling commercial districts, professional markets as well as other commercial establishments and
hotels. The coverage will also encompass financial, insurance, securities and other financial
institutions.17
5G UPGRADE
The Deputy Director of the Chinese Academy of ICT Mobile and Big Data Research Department, Wei Kai
has stated that due to the high degree of global concern regarding large-scale events, media exposure is
high. In this environment, the application of new technologies can direct more attention to the event
itself. In addition, an early adopter of new technologies requires large investments. Large-scale events
happen to have the budget to invest. Hence, preparations for the Olympic Games have become a fertile
period for the expansion and trial of 5th generation mobile networks (5G) and technologies, respectively.
Beijing expects to implement the pre-commercial service of 5G networks at key locations by 2020,
according to a development plan on big data and cloud computing released by the municipal
government. The locations include the city's subsidiary administrative centre, the Horti Expo Park of
2019, the new airport, and the stadiums of the 2022 Winter Olympic Games. The trial run is likely to
happen before 2020, and full implementation will "definitely" be ready by the 2022 Winter Olympic
Games. "Right now we are already reserving the facilities for installing base stations in the future," said
Mao Dongjun on August 19 2016, Deputy Director-General of Beijing Municipal Commission of Economy
and Information Technology. "Unlike previous 4G technologies, a 5G base station can hold a much
greater bandwidth, but the radius is relatively small. Therefore, the density of base stations has to be
expanded by 5 to 10 times."18
EXAMPLE PROJECTS UP FOR BIDDING:
 Base Station Construction
 Cable Supply
17
18
Top News Technology; Hebei: The main urban area of the city will cover free WiFi
China Daily; Beijing to try out 5G in key areas by 2020; Liang Shuang
18
INVESTMENT PLAN
n/a
LOCATION
These business opportunities are located in Beijing and Hebei Province.
TIMELINE
Free Wi-Fi access across Hebei Province started in 2016 but will continue to run until the end of 2019
whereas the 5G upgrade started in 2016 and will run until 2020.
APPLICABLE TO
INDUSTRY
COMPANY EXAMPLE
ICT related companies
Ericsson
KEY STAKEHOLDERS
STAKEHOLDER
ROLE AND RESPONSIBILITY
China Mobile
Developer and operator
Unicom
Beijing 2022 Winter Olympic
Organizing Committee
Zhangjiakou Municipal Government
Developer and operator
Evaluate and approve
Coordinator
19
Above: 5G antenna, China.
20
5. WASTE AND SEWAGE RECYCLING (MUNICIPAL ENGINEERING)
Six provincial regions have jointly launched a resource recycling project to handle industrial waste in
areas surrounding the Chinese capital. By 2017, 400 million tons of industrial solid waste will be
disposed annually after the implementation of the project. The project was initiated by Beijing and its
surrounding municipalities and provinces, including Tianjin, Hebei, Shanxi and Shandong, as well as the
Inner Mongolian Autonomous Region.
Under the project, planners aim to develop an industry able to recycle 20 million tons of resources each
year and with its output value reaching 220 billion CNY ($35.4 billion) by 2017. The project will help
foster new economic growth, alleviate environmental and resource restrictions and promote regional
coordinated development, said Mao Weiming recently, Deputy Head of the Ministry of Industry and
Information Technology (MIIT).
The move is also part of an interprovincial program for integrated development between Beijing and the
nearby Tianjin Municipality and Hebei Province. Environmental protection is a priority of the program. As
an economic hub in North China, Beijing and its surroun
industrial solid waste, such as gravel, slag, plastics and coal ash. That has put increasing pressure on the
environment, especially with a growing threat to water quality in those regions.
In 2014, 2.37 billion tons of bulky industrial solid waste was produced in Beijing and the five provincial
regions surrounding it, taking up more than 70%
in these areas, pollutants from explosives used in quarrying each year exceed the annual emissions of all
motor vehicles in Beijing. Resource recycling is a fundamental solution to the industrial waste threat,
but the development of the industry faces several problems, including technological difficulties and
lack of integration, said Bi Junsheng recently, an official with the MIIT.19
Since the Olympic venues are still under design and planning, the waste and sewage handling systems
around the game venues in Beijing, Yanqing and Zhangjiakou are still under development and the plan
for these will be finalized during the first half of 2017.
EXAMPLE PROJECTS UP FOR BIDDING:
 Garbage collection
 Water supply
 Wastewater recycling
INVESTMENT PLAN
n/a
19
Eco Business; Recycling project targets industrial waste around Beijing
21
LOCATION
These business opportunities are located in Hebei.
TIMELINE
n/a
APPLICABLE TO
INDUSTRY
COMPANY EXAMPLE
Waste related companies
Envac, Kabona , MRT System, Malmberg
Sewage related companies
Swedish Hydro Solutions, DK-DOX
KEY STAKEHOLDERS
STAKEHOLDER
ROLE AND RESPONSIBILITY
Hebei Provincial Government
Evaluate and approve
Zhangjiakou Municipal Government
Implementation
Local garbage collection companies
Developer and operator
Local water supply companies
Developer and operator
Local wastewater recycling companies
Developer and operator
22
Above: Sewage waste installation, waste handling zone, China.
23
CROSS SECTOR ANALYSIS
Below sections Approach, Sustainability and Equality go across and are hence applicable to all business
opportunities in the previous chapter.
APPROACH
STAKEHOLDER MAPPING
X
X
X
X
X
5. WASTE AND
SEWAGE RECYCLING
4. FREE WI-FI
ACCESS AND 5G
UPGRADE
1
3. BEIJINGZHANGJIAKOU
INTERCITY RAILWAY
AND AIR
STAKEHOLDER
Beijing 2022 Winter Olympic
Organizing Committee
1. VENUE
CONSTRUCTION
#
2. RENEWABLE
ENERGY
DEMONSTRATION
CITY
BUSINESS OPPORTUNITY
2
Hebei Provincial Government
X
X
3
Zhangjiakou Municipal
Government
X
5
Zhangjiakou Development and
Reform Commission
X
6
Zhangjiakou Power Supply
Company
X
7
District and county governments
X
8
Beijing-Zhangjiakou Intercity
Railway Company
9
China Mobile
X
10
Unicom
X
11
Local garbage collection
companies
X
12
Local water supply companies
X
13
Local wastewater recycling
companies
X
X
X
X
The Beijing 2022 Winter Olympic Organizing Committee, the Hebei Provincial Government and the
Zhangjiakou Municipal Government are the important stakeholders to consider when pursuing any of the
business opportunities in this report. They have somewhat different roles and responsibilities, also these
may vary depending on sector related business opportunity.

Beijing 2022 Winter Olympic Organizing Committee is generally the most important
stakeholders since it is the most influential party controlling the Olympic master plan at the
24
same time as the Committee handles the overall administration for the whole program. The
committee also evaluates and approves procurements.

Another important stakeholder is the Hebei Provincial Government which often has the role of
supporting above committee in various ways as well as coordinating the different projects.
However, depending on size of projects, the Hebei Provincial Government also evaluates and
approves procurements.

The Zhangjiakou Municipal Government has generally the role of driving implementation of
decisions taken by the Organizing Committee and or the Hebei Provincial Government or support
these with coordination.
As shown above these three stakeholders are involved across all sectors, but not always represented
together. Their different roles and functionalities are important to regard when approaching the different
business opportunities described in this report.
SUGGESTED APPROACH
Once a company has found and decided to bid on a project they should contact the project owner or the
bidding agency and present their application in accordance to the instructions found on the public tender
platforms, listed below. Companies interested in the Olympic related procurements are encouraged to
establishing a cooperative relation with local governments to be better prepared and positioned when an
eventual tender invitation is released. A first step in building such a relation is often a letter of intent
containing short information on intention, company profile and expected areas of cooperation. The status
of the venue construction projects will be updated by Beijing 2022 Organizing Committee on their
homepage: http://www.beijing2022.cn/, whereas the other projects will be published and updated on the
general national tender platforms: http://www.bcactc.com/default.aspx, http://www.bjggzyfw.gov.cn/,
http://zjk.hebpr.cn/ http://www.chinabidding.com/ and http://www.hebpr.cn/. All of these sites should
always be under close observation.
SUSTAINABILITY - ENVIRONMENTAL PERSPECTIVE
At the beginning of September 2016, China announced its plans to ratify the Paris Agreement, a move
positively welcomed by the global community. The announcement however comes amidst what has been
referred to as an environmental crisis in China. Years of rapid economic growth, industrialization,
urbanization and rising living standards have caused growing emissions and waste. China, as the largest
emitter of greenhouse gases in the world, currently stands for 20 percent of the global total. Air pollution
has hence been at the centre of attention. Another major problem concerns water depletion and pollution
Additionally, negligent farming practices, overgrazing and climate change have contributed to
20
Above
Indeed,
China has on a political level charted out ambitious environmental initiatives in recent five-year plans;
although, questions have been raised with regards to their implementation.
21
The areas where a majority of the Beijing 2022 event will be held, Beijing, Yanqing and Zhangjiakou, all
face the challenges, air pollution, water depletion and pollution and desertification, albeit to different
extent. The air pollution is for example more apparent in Beijing than in the smaller surrounding cities.
20
21
Council on Foreign Relations; China's Environmental Crisis; Eleanor Albert
The New York Times;
; Didi Kirsten Tatlow
25
Nevertheless, Beijing 2022 is expected to build up on existing challenges, why a lot of the Beijing 2022
related investments are earmarked for projects with an expected positive effect from a sustainability
standpoint. For example in Zhangjiakou several projects on the topic of sustainable urban development
have already been initiated in order for the region to be ready to handle the actual games. Examples of
such initiatives are: Improved public transport, Increased power transmission capacities, particularly
wind energy, Optimized use of power within the city, both efficiency and new sources of consumption
avoiding waste, Promotion of industry-induced local economic and social development, Upscale of
emerging industries, such as manufacturing, premium food and agriculture, ecotourism and renewables.
Hence, sustainable efforts have already been initiated but given the sizable investments mentioned in
previous chapter a lot of efforts are still to be expected on the topic of sustainability which, given the
Swedish legacy in this field, ought to serve Sweden well.
SUSTAINABILITY - SOCIAL PERSPECTIVE
Beijing 2022 will not only mean environmental challenges for the region but also social challenges. Just
as other recent Olympic Games have caused headlines from an environmental perspective, also socioeconomic headings are apparent in the Olympic context. Listed below are some of the most obvious risks
from a social perspective.
UNFAIR LABOR RIGHTS
Large construction projects often need a greater workforce than what is accessible locally. One solution
to this problem is hiring migrant workers, who often come from other remote regions or other countries.
These migrant workers are often treated poorly due to deemed lower status and blurred legal belonging.
This may result in unpaid overtime and or even unpaid wages.
FRAUDULENT SUBCONTRACTORS OR LABOR AGENTS
Fraudulent subcontractors are not infrequently involved in above mentioned risk. These subcontractors
take advantage of exposed labourers with less influence over their situation such as migrant workers and
or children who do not know about their labor rights.
CHILD LABOR
Multiple value chains and eco systems are often involved in large construction projects. These provide
good conditions for indirect use of child labor even though this is not seen at the actual construction
sites. One area to be aware of is food supply; how and by whom is the food grown and supplied to the
onsite workers. Also consideration of vocabulary is important as use, for instance, of the term intern is
often synonymous with exploitation of underage people.
DISPATCHED WORKERS
Workers who live far from home often come from split-up families and have left behind their children to
stay with older relatives and or friends. Especially short term or temporary contracts often stand as
reasons for torn families. With the employment of a large number of workers the use of labor agents is
common. Many labor agents are using dispatched workers and may also hire juvenile workers without
taking into consideration the specific legislation and right to protection that juvenile workers between
16-18 years are entitled to.
TRAFFICKING AND PROSTITUTION
Big projects often involve the construction of small sub-communities like small villages. These villages
tend to contain normal society installations such as shops, bars and clubs. In this context there is
unfortunately also the risk of abused women in such situations as trafficking and prostitution.
26
SCARCE LODGING AND LIVING
Above mentioned sub-communities are often constructed with insufficient standards and also without
including opportunities to bring the rest of the family. Few sites offer community centres with schools or
kindergartens; this often means that accompanying children end up with their parents at the actual
workshop or construction site.22
CORRUPTION
countries. Chinas score is 37, where 0 means very corrupt whereas 100 means free from corruption.23
China has ratified the UN convention against corruption, bu
-corruption convention
regarding bribes.
-corruption campaign during recent years, the
country still faces corruption on provincial and local municipal level. The main reason is considered to
be lack of transparency in Chinese systems.24 In China there are two sorts of corruption, governmental and
commercial corruption. Normally Swedish companies only face the commercial corruption as business
with the government is rare among foreign enterprises. Bribes are common in many sectors, but
especially widespread in the construction, raw material and textile industries. 25
RISK MITIGATION
Many of the above mentioned risks have the same risk mitigation. For Swedish companies interested in
contributing to the development of related venues and installations to Beijing 2022 there are actions to
be taken in order to prevent the risks but also to stand out from other competing nations and companies.
First of all, when working with third party suppliers secure own inspection staff on-site or hire wellreputed inspection companies to make sure that the third parties comply with labor rights and so that
they are non-corrupt. Also, when submitting a proposal for e.g. a construction project make sure to
include features that will prevent dispatched workers, trafficking, scarce lodging and insufficient focus
on sustainability. Rather than just pitching on the direct project, Sweden and Swedish companies should
always try to have a bigger picture which will provide comparative advantages when being compared to
other alternatives. There are various ways to this depending on size and opportunity. For example, a
nd not only the actual venue of construction.
Thus, make sure to include such things as a blueprint with good conditions for prevention of institutions
where trafficking and prostitution may be facilitated. From a family perspective, Swedish companies
should, when possible, try to include social planning facilities such as schools, kindergartens and
community centres etc. All facilities should of course be planned in a way that limits the negative
impact on the local natural environment as much as possible, such as providing adequate solutions for
waste and sewage handling solutions.26
Interview; Malin Liljert, CCR CSR
Transparency International; Corruption Perceptions Index 2015; Am Ahad
United Nations Human Rights; Principal subjects of concern and recommendations: China National human rights institution
25
Business Anti-Corruption; Chinese Compliance Guide
26
Interview; Malin Liljert, CCR CSR
22
23
24
27
EQUALITY
The 2022 Winter Olympics will help promote economic and social development in Zhangjiakou,
especially in Chongli. Ideally, the Olympics should offer equal economic and social benefits to women.
business opportunities for female entrepreneurs in the venue sites and also create many job
opportunities in Zhangjiakou and Ch
From a gender equality standpoint, Jialei Lin also stresses how important it is to encourage Sweden and
Swedish companies to push for equal labor rights including: no discrimination in the recruitment
policies, equal pay for the same job, health benefits and safety standards for both male and female
workers, and last but not least, equal access to economic development opportunities for both genders.
Swedish companies should also be encouraged to procure from more women-owned businesses and
include them in their supply chains. WeConnect, for example, has been successfully linking
multinational corporations to Chinese women-owned companies.
Gender equality should be mainstreamed in all Olympic venue design and infrastructure development.
UN Women also suggest that the Olympic organizer establish a zero tolerance policy against public
sexual harassment at all Olympic venues and establish a reporting mechanism in case people feel they
are being harassed. Olympic vendor and or infrastructure companies can encourage the organizer to do
this.
and that the visits to China by Swedish company representatives always include both genders in the
delegation.27
27
Interview; Jialei Lin, UN WOMEN
28
CONCLUSIONS AND RECOMMENDATIONS
Substantial business opportunities lie ahead for Sweden and Swedish companies both with a direct and
indirect link to the Beijing Winter Olympics 2022, i.e. to the actual games and to the aftermath with
increased focus on and promotion of outdoor activation. This study has focused on five sectors:
construction, energy, transport, telecom and municipal engineering, which all contain multiple business
opportunity projects.
CROSS SECTOR OBSERVATIONS
A common denominator for the analysed projects is, maybe not very surprisingly, the location. All
projects are located in, or at the border of, the Hebei province and a majority are also concentrated to
Zhangjiakou and or Beijing. Also the timeline looks quite similar with a majority of the projects being
designed and or started in 2017 with an estimated runtime until 2020 to 2022, i.e. close to the actual
Olympic Games. Size of investment varies due to nature of opportunity but generally this study has found
big or extremely big opportunities. This is likely due to the fact that infrastructural upgrades tend to be
particularly costly and also arise early on in the overall time plan since these provide the foundation for
latter smaller installations and associated procurement projects. Even though the focus on this report is
on large scale projects, smaller opportunities are also available for companies with specialized
equipment associated for the larger instalments. As an example, Sweden can both bid for design of the
whole venue construction through such company as ÅF or Sweco, but also for associated equipment such
as snow cannons made by companies such as Sufag AB etc. Also for digital companies such as Sports
Republic AB (which will provide Chinese schools with an online ski education) lies opportunities, all that
is needed is that Sweden and Swedish companies think outside the box of traditional procurement and
look into associated needs. Many associated opportunities are to be found now when the first big
procurement projects are out. This is also evident when looking into reports from other markets such as
Japan and South Korea, where smaller more specialized opportunities followed big procurement projects.
Moreover more consumer retail driven opportunities such as apparel, lifestyle and food followed. Hence a
follow-up study on the same sectors as analysed in this report, and possibly more, is suggested to track
progress as well as pinpoint more precise business opportunity projects when the overall base is in
place. Also, in order to cover less capital intensive business opportunities such as consumer goods or
services, further study is required. Subsequently, depending on the interest from Sweden and Swedish
companies it is also possible to do an in-depth study on only one of the sectors and thus potentially
cover more aspects and factors.
The stakeholder analysis shows how the Beijing 2022 Organizing Committee is the most important
stakeholder, being the overall responsible body for investments and also the owner of the master plan for
all projects associated with the Beijing Winter Olympics 2022. Worth mentioning though is that the
Beijing 2022 Organizing Committee only works on a strategic level which makes the operative
stakeholders equally important. Hence another important stakeholder is the Zhangjiakou Municipal
Government who drives implementation of the decisions taken by the Organizing Committee. Also
between the Organizing Committee and the Zhangjiakou Municipal Government is Hebei Province, which
has the role of coordination. Given the different roles of the stakeholders it is important to know their
different functions when it comes to approach and communication.
29
RISKS AND RISK MITIGATION
Along with substantial business opportunities, substantial risks for exploitation of nature and or
contextual people arise. However as argued in this report, Business Sweden believes that regarding the
risks and including them in proposals can actually turn them into a comparative advantage for Sweden,
bearing our sustainable focus and strong CSR agenda in mind.
In this study the following risks have been highlighted for consideration in the context of the Beijing
Winter Olympics 2022: unfair labor rights, fraudulent subcontractors or labor agents, child labor,
dispatched workers, trafficking and prostitution, scarce lodging, environmental abuse and low focus on
sustainability. The study has also included suggested mitigating actions to avoid the risks. Including
these mitigating actions in coming proposals shows that Sweden considers the bigger picture and is
expected to provide Sweden and Swedish companies with an edge and comparative advantage. This will
be hard to replicate for nations and companies without the heritage. In all communication and especially
when filing for the actual projects, Sweden and Swedish companies are encouraged to include and
pinpoint factors related to sustainable solutions and the CSR agenda including the gender perspective.
Given the grand wording from the IOC and The Beijing Organising Committee highlighted in the foreword
with regards to the stated goals for vision, legacy and sustainability, in addition to the numerous
examples of Olympics Games hosts that have failed from a sustainability perspective a consistent focus
on sustainability is expected until and after 2022. This focus shall be a vital
proposition to Beijing 2022, regardless industry and sector. There are many sound nations and capable
foreign companies fighting for the associated business opportunities to Beijing 2022 but few ought to be
as recognized for their sustainable legacy as Sweden, which hence shall be one of the most important
differentiating factors.
PROBLEMATIZATION AND OTHER OBSERVATIONS
During the project it has become clear this study is early but still right in terms of timing. Early in the
sense that it has been hard to acquire good, direct sources in terms of publications since very little has
been published to date. As an example, the master plan of all related venue developments, BeijingZhangjiakou Winter Olympic Games Development Report , was published by the Beijing Reform and
Develop Research Association as late as on December 31, 2016. Hence very much is still in the design
phase since this official development guide has just been published. It has also been hard to get exact
numbers of, for example, investments and the timeline of the projects in interviews with main
stakeholders. The reason for this is probably a mix of cultural heritage it is undesirable to say anything
that can later result in losing face and the fact that the main stakeholders still work with estimates
themselves. Especially for the sectors energy, telecom and municipal engineering it has been hard to
find investment estimates for the projects. Hence, in reality the coverage of foremost indirect
investments is actually higher than indicated on page 9. For example additional identified energy
investment estimates would have had an positive impact on the anti-pollution measures area whereas
additional identified telecom and municipal engineering investment estimates would have had further
positive impact on the construction area. Moreover the substantial amounts of indirect investments,
foremost for anti-pollution measures, are often earmarked for a wider purpose than Beijing 2022 and also
for a large geographical area, but with the intention to have impact particularly before but also after
Beijing 2022. Altogether, above insights serve as further reasons for additional studies on the same or
more sectors and opportunities in the future when more public data is available.
30
On the other hand it became obvious when visiting the Zhangjiakou Municipal Bureau of Commerce and
Foreign Affairs Office Zhangjiakou that Sweden is not the first country looking to court the relevant
stakeholders. Ms. Wang Yankun, Chief, Foreign Affair Section of Municipal Government Office & Foreign
Affair Office Zhangjiakou, explained how they were often approached and visited by two to three nations
per week at the moment, all expressing their willingness to support in various preparations. Hence,
though it is still early to get all the exact facts, it is very much high time for Sweden and Swedish
companies to mobilize and start approaching the main stakeholders in order to take position.
MOVING FORWARD
Moving forward a joint Team Sweden approach is suggested. Team Sweden, the Embassy of Sweden in
Beijing, Business Sweden and the Swedish Chamber of Commerce in China, should form a business
platform from which both Swedish and Chinese parties could operate. This platform should serve as a
platform for communicational activities and meetings, thus facilitating the often time consuming
introduction process from both sides. A common meeting platform could also potentially discover other
needs among Chinese counterparties that are still lucrative for Sweden to look into but are too small or
complex to be advertised on the big public procurement platforms. The business platform should consist
of representatives from all Team Sweden members and is suggested to be responsible for maintenance of
the established relations from this study. The business platform should also, among other things,
investigate the relevancy of the different fairs and exhibitions covered in this report so that joint
roadshows can be initiated in the future under the umbrella of the platform. Further, once the business
platform is up and running and has engaged parties from both sides, it is highly recommended to
participate in efforts to send a high level delegation to Zhangjiakou in order to stand out, make an
31
COMMUNICATION AND ACTION PLAN
Below activities are suggested from a communicative and activation perspective in order to create
outreach of this study and to mobilize in order to take position.
1. ROUND TABLE PRESENTATION OF STUDY AT THE EMBASSY OF SWEDEN
WHO: Involved parties, invited other relevant parties, Chinese and Swedish media if possible
PURPOSE: Presentation of findings and creation of forum for Swedish and Chinese counterparts to meet
and network
WHEN: Late February or early March depending on interest and availability from Swedish and Chinese
parties
DESCRIPTION: A presentation of this study is suggested as soon as possible, still securing a good crowd
of participants and representation from both Sweden and China. The event should be held at the Swedish
Embassy or preferably in Zhangjiakou. Optimally, the study would be presented first then followed by
presentations from the Chinese stakeholders expressing their needs and then possible presentations
from Swedish companies showcasing respective solutions. Focus should be on spreading the word of the
study but also to provide a forum for a first meeting between Chinese and Swedish parties. After
presentation a joint mingle and dinner is suggested.
2. INSTALMENT OF JOINT BUSINESS PLATFORM
WHO: Team Sweden members; the Embassy of Sweden in Beijing, Business Sweden and the Swedish
Chamber of Commerce in China
PURPOSE: Agree on the setup of the new business platform in term of plans and processes including
responsibilities and budget
WHEN: April 2016
DESCRIPTION: The event itself, Beijing Winter Olympics 2022, and the opportunities that come with it
are too big and complex to fit under any of the existing Team Sweden dialogues or business platforms.
Hence a new business platform is needed with the sole purpose of facilitating all future cooperation
between Sweden and China with regards to the Beijing Winter Olympics 2022. Foremost the meeting
should focus on settling who is doing what and when and also who is the driving party. Also sector focus
should be decided. In terms of activities it is suggested that the business platform should host: biannual
general meetings checking on status of the focus sectors, occasional events, meetings and or roadshows
per sector. A launch of a business platform website is encouraged where updated information on coming
procurement processes are presented in English since not all of the public procurement sites are
available in English.
3. HIGH-LEVEL DELEGATION TO BEIJING AND ZHANGJIAKOU
WHO: Team Sweden members, preferably a Swedish minister, Swedish companies and relevant Chinese
parties
Beijing Winter Olympics 2022
WHEN: Next time a suitable minister comes to China, but also after inception of any business dialogues
to be followed up thus thematising the delegation
DESCRIPTION: After presentation of study and the instalment of the business platform, business
dialogues will evolve. When enough productive dialogues are up and running between Sweden and China
a delegation is suggested to further facilitate these. However in order to perform a delegation certain
prerequisites are suggested to be aligned including an up and running business platform to carry out the
practicalities a delegation entails but also that there are concrete business dialogues serving as a theme
or themes for the delegation, e.g. transport or infrastructure.
32
ILLUSTRATIVE TIMELINE
2017
1. ROUND TABLE PRESENTATION OF STUDY
2. INSTALMENT OF JOINT BUSINESS PLATFORM
3. HIGH-LEVEL DELEGATION TO BEIJING AND ZHANGJIAKOU
VISITING OF FAIRS

VASALOPPET CHINA (JAN)

ISPO BEIJING (FEB)

ALPITEC CHINA (FEB)

INTERNATIONAL BUILDING & CONSTRUCTION TRADE FAIR (MAR)

CHINA INTERNATIONAL CLEAN ENERGY EXPO (MAR)

CHINA TRANSPO (MAY)

IE EXPO CHINA (MAY)

MWC SHANGHAI (JUNE)

WORLD WINTER SPORTS (BEIJING) EXPO (SEPT)
2018
SUGGESTION ADDITIONAL ACTIVITES
BUSINESS PLATFORM ORGANIZED ACTIVITIES:



STUDIES
o
FOLLOW UP STUDY ON SAME SECTORS
o
NEW STUDY ON OTHER SECTORS
o
IN-DEPTH STUDIES ON CERTAIN SUB-SECTORS
MEETINGS AND EVENTS
o
BIANNUAL GENERAL MEETINGS
o
OCCASIONAL EVENTS DEPENDING ON SECTOR ACTIVITY
o
MEETINGS AND OR ROADSHOWS PER SECTOR
DELEGATIONS DEPENDING ON SECTOR ACTIVITY
2022
33
APPENDIX
MAPPING OF FAIRS
1. ISPO BEIJING 2017
INDUSTRY: Sporting Goods & Recreation, Sport, Outdoor & Leisure
WHEN: Mid-February every year
WHERE: China National Convention Center (CNCC), Beijing
FURTHER INFORMATION: http://beijing.ispo.com/en/index.html
DESCRIPTION: As the major sports trade platform in the Asia-Pacific region, ISPO Beijing 2017 will take
place on Feb.15-18, 2017 at China National Convention Center (CNCC), Beijing. ISPO Beijing covers key
innovations from the fields of outdoor, action sports, and skiing, and displays the latest trends in sports
fashion, fabrics, and fibers across an exhibition space of more than 40,000 square meters. Last year,
ISPO Beijing 2016 attracted 38,600 visitors - an increase of 29% compared to 2015 (29,948). 490
exhibitors participated in the show, representing some 700 brands (2015: 434). Whether you are a retailer,
brand manager, distributor, athlete, or media representative - ISPO Beijing will be the place to be to
engage with the entire sports market in Asia.
2. ALPITEC CHINA 2017
INDUSTRY: Sporting Goods & Recreation, Sport, Outdoor & Leisure
WHEN: Mid-February every year
WHERE: China National Convention Center (CNCC), Beijing
FURTHER INFORMATION: http://www.fierabolzano.it/alpitecchina/cn/
DESCRIPTION: Alpitec China 2017 - 9th International Trade Show for Mountain and Winter Technologies
is the international trade show for mountain and winter technologies, which will take place on Feb.15-18,
2017 at China National Convention Center (CNCC), Beijing. Concurrently with ISPO BEIJING 2017, 9th
International Trade Show for Mountain and Winter Technologies (Alpitec China 2017) will gather the
brands in sports, fashion, and lifestyle in Asia. Together, they cover the full spectrum of winter sports
equipment and technologies and represent the gateway to the booming Asian winter sports market.
3. 2017 WORLD WINTER SPORTS (BEIJING) EXPO
INDUSTRY: Winter Sport & Recreation, Outdoor & Leisure, Tourism & Resort, Machinery & Equipment
WHEN: September 07-10, 2017
WHERE: China National Convention Center (CNCC), Beijing
FURTHER INFORMATION: http://www.wwse2022.com/en/
DESCRIPTION: Starting in 2016, the World Winter Sports (Beijing) Expo will be held annually in Beijing.
The expo will include an exhibition, keynote speeches, summit forums and many related activities. It is
expected that the expo will attract more than 400 exhibitors, 9,000 wholesalers, retailers and
distributors, 500 media partners and 100,000 attendees from around the world. Global sports companies
are able to expand their reach and presence in the fast-growing China market, strengthen relationships
with existing Chinese partners, find new partners, develop distribution channels, and boost the
development of a wide array of global winter sports activities.
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4. VASALOPPET CHINA 2017
INDUSTRY: Winter Sport & Recreation, Outdoor & Leisure, Tourism & Resort, Ski Championship
WHEN: Early January every year
WHERE: Jingyuetan Park, Changchun
FURTHER INFORMATION: http://www.vasaloppetchina.com/index.asp?lan=EN&id=
DESCRIPTION: In 2003, the Chinese Ski Association, the Organization Committee of Vasaloppet Sweden
and Changchun City government cooperated to hold this competition for the first time. From then on, the
Vasaloppet, with over 80 years of history in Sweden, came into China and settled in Changchun
Jingyuetan. Vasaloppet China has become a large-scaled activity integrating sports, tourism and culture
with rich Eastern and Western cultural deposits, widespread attraction and development prospects.
During the annual Vasaloppet, there are not only multiple ski events for world top expert skiers, but more
than ten tourism, culture, economic and trade exchanges to make Chinese and foreign tourists to promote
inter-country exchange and cooperation.
5. INTERNATIONAL BUILDING & CONSTRUCTION TRADE FAIR 2017
INDUSTRY: Building & Construction Material, Furniture, Interior Decoration, Lighting & Accessories,
Architectural Design & Plan
WHEN: Late March every year
WHERE: National Exhibition and Convention Center (NECC), Shanghai
FURTHER INFORMATION: http://www.wes-expo.com.cn/wes-expo/General/ExhibitionFee/160000005
DESCRIPTION: International Building & Construction Trade Fair will showcase products like Building &
construction material, green building material, chemical building material, building hardware,
installation & tools, renovation products, construction glass products & processing technology, wall
material, plaster and gypsum, wall paper, heat & noise insulating material, marble, granite, stone slate,
artificial stone product, ceramic tile, brick tile, mosaic tile, quarry tile, pavement tile, staircase,
component, processing equipment, windows, door, gate, facade, blind, casement section, sun shade,
mosquito net and accessories including curtain etc.
6. CHINA INTERNATIONAL CLEAN ENERGY EXPO 2017
INDUSTRY: Renewable Energy, Solar Energy, Wind Power, Smart Grid
WHEN: Late March every year
WHERE: China International Exhibition Center, Beijing
FURTHER INFORMATION: http://www.ceecintl.com/
DESCRIPTION: Clean Energy Expo China (simplified as CEEC) focuses on hot spots and market
development trends within the fields of smart grid, wind power, solar photovoltaic, solar thermal
utilization, distributed energy, biomass energy, clean energy grid, charging infrastructure, waste heat
recovery and utilization of clean energy subdivision. CEEC has established respective sub exhibitions in
order to create further trade and investment opportunities for domestic and overseas customers.
7. CHINA TRANSPO 2018
INDUSTRY: Transport Technology & Equipment
WHEN: May every second year
WHERE: N/A
FURTHER INFORMATION: http://www.chinatranspo.com/
DESCRIPTION: CHINA TRANSPO 2018 International Exhibition on Transport Technology & Equipment is
organized by the Ministry of Transport, with a focus on innovative, green and safe solutions within the
transport sector. The exhibitors are from all aspects of transport, including road construction equipment
and materials, traffic detection device, transport engineering, ITS and ETC, and transport equipment and
components, etc.
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8. MWC SHANGHAI 2017
INDUSTRY: ICT, Mobile Technology & Devices
WHEN: Late June every year
WHERE: Shanghai New International Expo Centre
FURTHER INFORMATION: http://www.mwcshanghai.com
DESCRIPTION: Mobile World Congress Shanghai (MWC Shanghai) is
organised by the GSMA and held each year in the business hub of Shanghai, China. The event gathers the
worldwide mobile industry from C-level mobile executives to tech-savvy consumers to experience a
connected life full of exciting new technologies and products.
9. IE EXPO CHINA 2017
INDUSTRY: Environmental Solutions, Water Treatment, Waste, Air and Soil Handling
WHEN: May every year
WHERE: Shanghai New International Expo Centre
FURTHER INFORMATION: http://www.ie-expo.cn/
DESCRIPTION: As Asia's leading environmental show, IE expo China 2017 offers an effective business
and networking platform for Chinese and international professionals in the environmental sector and is
accompanied by a first-class technical-scientific conference program. It is the ideal platform for
professionals in the environmental industry to develop business, exchange idea and network.
36
SOURCES
INTERVIEWS
NAME
TITLE
DATE
Anna Lundin
Marketing & Communications Director, Swedish Olympic Committee
2016-12-19
Malin Liljert
Director, Center for Child-Rights & Corporate Social Responsibility
2017-01-05
Song Aisheng
Deputy Director, Zhangjiakou Municipal Bureau of Commerce
2017-01-11
Yu Aijun
Section Chief, Zhangjiakou Municipal Bureau of Commerce
2017-01-11
Wang Yankun
Chief, Foreign Affair Section of Municipal Government Office &
Foreign Affair Office Zhangjiakou
2017-01-11
Han Lu
Vice President, Bank of China Zhangjiakou Branch
2017-01-11
Hou XuHai
Director, Bank of China Zhangjiakou Branch
2017-01-11
Zhao Lidong
Director, Beijing Winter Olympic Committee Zhangjiakou Office
2017-01-11
Jialei Lin
CSR Programme Officer, CSR Programme Officer
2017-01-12
WEBSITES AND ARTICLES
SOURCE
ARTICLE
LINK
China Daily Asia
2022 Winter Games venues to start
construction 2017
International Olympic
Committee
Beijing 2022
http://www.chinadailyasia.co
m/sports/201612/06/content_15537761.html
https://www.olympic.org/beiji
ng-2022
Beijing Organising Committee
for the 2022 Olympic and
Paralympic Winter Games
China Org Cn
Competition Zones
http://www.beijing2022.cn/en
/
Solid start for Hebei in preparing
for 2022 Winter Olympics
Renewable Energy World
Zhangjiakou, China to Be Named
as Renewable Energy
Demonstration City
Hebei Development and Reform
Commission
河北省拟申报国家 2016 年规模化
生物天然气工程试点项目名单公
示
http://www1.china.org.cn/spor
ts/201612/17/content_39935971.htm
http://www.renewableenergyw
orld.com/articles/2015/10/zh
angjiakou-china-to-benamed-as-renewable-energydemonstration-city.html
http://www.hbdrc.gov.cn/web/
web/njc_gzdt/4028818b5307
e86701532c12e0ea3bfd.htm
37
GDTZB
宣化县农业可再生能源循环利用
示范项目
http://www.gdtzb.com/sxiangmu-2873.html
ITDCW
河北沽源 20.3 亿元风电制氢项目
整体并网 年制氢
http://www.itdcw.com/news/g
uonei/0913C2K2016.html
Zhangjiakou Development and
Reform Commission
Action Plan to Establish
Renewable Energy Demonstration
Zone in Zhangjiakou
Deepest rail station coming to
Badaling
http://www.zjkfgw.gov.cn/Proj
ect/ShowArticle.asp?ArticleI
D=4313
http://www.chinadaily.com.cn
/china/201609/29/content_26933094.htm
http://www.topnews.top/news12433668.html
http://www.chinadaily.com.cn
/china/201608/19/content_26539928.htm
http://www.ecobusiness.com/news/recycling
-project-targets-industrialwaste-around-beijing/
http://www.cfr.org/china/chin
as-environmentalcrisis/p12608
https://www.theguardian.com/
environment/2016/sep/03/br
eakthrough-us-china-agreeratify-paris-climate-changedeal
https://sinosphere.blogs.nyti
mes.com/2014/03/05/chinadeclares-war-againstpollution/?_r=1
http://www.transparency.org/c
pi2015#results-table
China Daily
Top News Technology
Hebei: The main urban area of the
city will cover free WiFi
China Daily
Beijing to try out 5G in key areas
by 2020
Eco Business
Recycling project targets
industrial waste around Beijing
Council on Foreign Relations
China's Environmental Crisis
The Guardian
Breakthrough as US and China
agree to ratify Paris climate deal
The New York Times
Transparency International
Corruption Perceptions Index
2015
United Nations Human Rights
Principal subjects of concern and
recommendations: China National
human rights institution
Business Anti-Corruption
Chinese Compliance Guide
http://uhri.ohchr.org/search/r
esults?symbol=E/C.12/CHN/C
O/2&searchtype=Annotations
&
http://www.business-anticorruption.com/compliancequick-guides/china
PUBLICATIONS
Beijing-Zhangjiakou Winter Olympic Games Development Report, Beijing Reform and Develop Research
Association 2016; 北京改革和发展研究会 陈剑主编; 中国文史出版社
38