Monday, 13 February 2017
3 out of 4 UK Millennials kisses on a first date
Would you kiss on a first date? According to a recent InSites Consulting survey, 76% of the UK Millennials
(aged 20 to 36) wholeheartedly says ‘yes’, a score which is in line with the global average (70%). The
Dutch surprisingly enough appear to be the most reticent among the interviewed countries: only 56% of
their Millennials would kiss at a first date. Your biggest chance of a kiss on the first date is in Sweden
(79%).
The first kiss
When comparing 4 different generations, it turns out that the kissing behaviour has changed very little.
The current Baby boomers (aged 54-71) had their first kiss at the age of 16, Generation X (aged 37-53) and
Generation Y (Millennials) at 15 and Gen Z (or at least those who already had their first kiss) at 14.
“The younger the generation, the earlier their first kiss. Children become more mature because of media
and societal evolutions, or we think so anyway; yet it is striking also that, in 60 years’ time, this first-kiss
age has barely changed. Contrary to what people tend to think, today’s youth is not that different from
previous youth generations.” says Joeri Van den Bergh, co-founder and Generation expert at InSites
Consulting.
The ideal age for…
Millennials consider 28 as a crucial age to achieve certain things in life: owning their own house, getting
married, having children.
“Millennials are still very keen on living up to traditional values like a solid family, perhaps just because
many of them were confronted with broken households and the turbulences involved. They will work
hard to cross everything they want off their bucket list, something they probably picked up from being
raised by the successful Baby Boomer generation.” adds Joeri Van den Bergh.
The legal ages of sexual consent vary across Europe between 14 and 18, with the vast majority of
countries setting their age to initiate sexual relations in the range of 14 to 16. Surprisingly the InSites
Consulting research shows that across generations (Baby Boomer, Gen X, Y & Z) and countries, 18 is still
considered the ideal age to have sex for the first time.
About the survey
The facts and figures in this press release are based on a survey realised by InSites Consulting in spring 2015 among 9,560
respondents from four generations (Baby Boomers, Generation X, Generation Y and Generation Z) in 9 countries: the
United States, the United Kingdom, Australia, Germany, France, Sweden, Switzerland, the Netherlands and Belgium. The
sample is representative for each generation in each country.
About InSites Consulting
From the start of InSites Consulting in 1997 until today, there has been only one constant: we are continuously pushing the
boundaries of marketing research. With a team of 170 academic visionaries, passionate marketers and research innovators
we bring our clients to the future first. Innovation is our lifeblood and kept us ahead of the innovation curve. We are proud
to work for more than a third of the world’s Best Global Brands and have been cheered by the industry with more than 25
international awards. As one of the top 3 most innovative marketing research agencies in the world (GRIT), we help our
clients connect with consumers all over the world. http://www.insites-consulting.com/
Joeri Van den Bergh is author of the book How Cool Brands Stay Hot and co-founder, managing partner
& Generation expert of InSites Consulting, a global new-generation research agency with offices in New
York, London, Rotterdam, Ghent, Düsseldorf and Timisoara. He has an extensive experience in all aspects
of branding, marketing and advertising to kids, teens and young adults. His clients include global
customers such as eBay, Coca-Cola, Spotify, Danone, IKEA, Heineken, Converse, Nestlé, AXA and Unilever
for whom he has provided research and advice on how to target the youth market. He is an awarded
global thought leader on the impact of Millennials and Generation Z on marketing and business.
http://www.howcoolbrandsstayhot.com - Follow Joeri on Twitter: @Joeri_InSites
Contact
Anke Moerdyck
Marketing Manager InSites Consulting
E: [email protected]
M: +32 498 62 46 88