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SUPER BOWL, SUPERSIZED:
AN ANALYSIS OF $4.5 BILLION
IN AD SPENDING OVER 50 YEARS
BY BRADLEY JOHNSON
BRAND SUMMIT
February 21-24, 2016
Amelia Island, Florida
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How much money has been spent on advertising in the first 50 years of the
Super Bowl? A total of $4.5 billion, according to Ad Age’s analysis.
Advertising’s biggest game gets more supersized every year.
Ad spending for commercials during the game on Feb. 7’s Super Bowl 50
broadcast on CBS totaled a record $377 million, according to Ad Age
Datacenter’s estimate. That’s more than was spent on the Super Bowl in the
1960s, ’70s and ’80s combined ($299 million). See expanded data on
50 years of Super Bowl ad spending at AdAge.com/50years.
at the iMedia Brand Summit:
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This exclusive event will gather top advertisers and solution
providers to discuss the tools and strategies driving the best
MILESTONES IN PRICE OF A 30-SECOND SUPER BOWL COMMERCIAL
■ 1973: topped $100,000
■ 1985: reached $500,000
■ 1995: topped $1 million
■ 2000: topped $2 million
■ 2009: reached $3 million
■ 2013: reached $4 million
MORE BIG GAME PUNTING
■ Total ad spending on commercials in the Super Bowl from
1967 through 2016, adjusted for inflation: $5.9 billion
■ Super Bowl 50’s estimated share of 2016 U.S. broadcast
network TV ad spending: Record 2.4%, double the level in 2010
(1.2%) and four times the level in 1995 (0.6%).
■ Average cost for 30-second spot in Super Bowl 50: $4.8 million
■ Average cost of 30 seconds in Super Bowl I: $40,000
($289,000, adjusted for inflation)
results and highest ROI for marketers.
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imediaconnection.com/brandsummit
Brand marketers may qualify for a free pass to this event
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Spend 2.5 days networking and collaborating with senior
marketers from these top advertisers and over 100 others:
■ Price per second for a 2016 spot: $160,000. That’s 120 times the
average cost for a second on Super Bowl I ($1,333).
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Best-in-class content from industry luminaries sets iMedia
apart from the rest. Featured speakers include:
SUPER BOWL AD SPENDING BY DECADE*
Beverly
Jackson
VP, Social Media
& Content Strategy
MGM Resorts
International
Benjamin
Jankowski
Group Head,
Global Media
MasterCard
Brian
Solis
Author, Analyst, & Futurist
“X: The Experience When
Business Meets Design”
Visit imediaconnection.com/summits to learn more about
upcoming iMedia Summits and request your invitation today!