PUBLIC ISSUES MANAGEMENT
GOVERNMENTS, THE CANADIAN TOBACCO MANUFACTURERS’ COUCIL (CTMC) AND ITS
PREDECESSORS, AND OTHERS.
Documents produced during the trial of the Blais/CQCT and Letourneau class actions in Montreal,
2012 to 2014.
The documents included in this string include:




Events related to government knowledge about smoking issues
National Health and Welfare/Health and Welfare Canada/Health Canada actions or policies with respect to tobacco and health
Exchanges between government and tobacco companies and their representatives
Exchanges among tobacco companies related to public policy or issues related to public policy
Excluded from this set are most documents related to the “Less Hazardous Cigarette Programme” run during the 1970s with Agriculture Canada.
Also excluded are most documents related to Agriculture Canada activities and its relationship with the industry
Text shaded in red are exogenous events (i.e. from outside the industry). Text shaded in Blue are documents taken from sources other than
Canadian trial exhibits.
Date
Exhibit
Notes
1908
40002A-1908
Tobacco Restraint Act
1940
40104
NHW booklet on “Smoking”
1946
Paul Martin appointed health minister.
1953-12-21
20424
NHW deputy minister writes to head of U of T epidemiology to ask about link between smoking and cancer.
Cites concern about “the enormous industry dependent on tobacco sales.”
1954-01-27
535
20310
Meeting between Imperial Head, JM Keith, research head Leo Laporte, and the deputy Minister of Health to
discuss “smoking and health”

ITL seeks “advice in helping us formulate what our approach should be” (towards research).

DM asks for permission for then health minister, Paul Martin, “mentioning this in the House if the
occasion arose.”

Discussion of filter tips

Discussion of industry funding of research
1954-01-28
20425
Minister Paul martin writes ED of National Cancer Institute and thanks him for letter of January 25th.
1954-02-02
20311
ITL writes National Research Council to suggest financing of lung cancer.
For your information we have already been in touch with Dr, A. D. 'Kelly and Dr. Arthur Peart of the Canadian
Medical Association and Dr. H. o. Warwick of the National Cancer Institute. These medical men agreed that we
should obtain the advice of the National Research Council; the highest research authority in Canada.
Dr. G.D.W. Cameron Deputy Minister of Health bas probably told you that Mr. Keith and Mr. Laporte, Manager
of our Research and Development Department, discussed this matter with him last week.
1954-02-05
20426
HWC receives information from US National institutes of health regarding tobacco and health.
1954-02-11
20427
HWC receives information from US National institutes of health regarding tobacco and health.
1954-02-19
20428.1A
20428.1
20428.2
20428.1C
UK Ministry of Health provides Cameron with UK position. Refers to attachments including confidential reports
to UK parliamentary committees.
Cameron memo to Minister notes activities of other jurisdictions
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 1
Date
Exhibit
Notes
20428.1B
20428.1F
20428.1D
20428.1E
1954-02-26
40312
NCI Canada writes Deputy Minister of health regarding cancer of the lung. Cautions Minister against saying
anything in the House.
1954-03-06
20431
20432
National Cancer Industry gives Minister of health heads up about a forthcoming press release regarding
funding from industry.
Minister replies – says he used NCI position as the basis of his statements to the House.
1954-03-08
40346.093
Minister of Health answers questions in Commons on Lung Cancer . Refers to grant from industry to NCIU.
1954-03-10
40306
US Surgeon General writes HWC Deputy Minister regarding epidemiological findings.
1954-03-08
20432
Response from Queen Elizabeth Hospital to enquiries from HWC re smoking and health
1954-03-16
21207
NHW acknowledges letter regarding contribution to National Cancer Institute.
1954-03-18
20433
HWC deputy Minister writes US Surgeon General re smoking and health. ‘I was very interested to see how
cautious you are about the possibility of a lung cancer and smoking connection…”
1954-03-16
21207; 20312.1, 20312.2;
20312.3
GD Cameron acknowledges letter from JM Keith regarding donation of $100,000 to the national Cancer
institute from the tobacco companies
1954-03-19
List 8 - number-notestablished.
Control#00177087
Statement by Jean Bouchard, NCI
…”I am sure the honourable members will recognize the necessity for caution in reaching any conclusions
about the relationship of smoking to primary cancer of the lung. There does seem to be some connection but
when one remembers that lung cancer has occurred in individuals who did not smoke it is perfectly apparent
that other factors play a role and that we must reserve judgement.”
(ITL catalogue date is march 19. Date on document is March 4).
1954-03-31
40106
NHW annual report.
Notes problems with smoking “cannot as yet be regarded as conclusive, the parallel which exists between
increased incidence of this disease and of the rise in the use of tobacco, and especially cigarettes, among males
cannot be dismissed.”
1955-
20437
40107
40108
HWC plans Veterans study.
1957-07-18
20315.1; (memo to file)
20316 (thank you note)
Leo Laporte writes a memo to file regarding meeting the previous day with GDW Cameron, Deputy Minister of
Health.
Discussion of:
1957-08-22
1958-08-08

industry financing of research

Minister Martin’s practice of putting issue in “proper perspective”

Dr. Cameron’s views that “smoking is a universal pleasure… relaxation.. and relief from tension and
nervousness.

Views on causality

Media coverage
Jay Waldo Monteith becomes Health minister.
20315.2
Leo Laporte’s notes from discussion with Dr. Cameron.
Discussion of:

Veterans Study

Tar and nicotine labelling
1958-03-31
40108
HWC annual report - notes Veterans study is underway
1958-05-16
40110
NHW briefing note on Lung Cancer and Smoking.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 2
Date
Exhibit
Notes
1958-10-03
20441.1
20441.2
20445
HWC receives statistics on lung cancer from National Cancer institute. Shared with Dominion Council of Health
1958-12-12
20446.1
20446.2
20446.3
UK Ministry asks HWC what it is doing to educate people to not smoke.
40346.097
NCI writes HWC, providing copy of its report on smoking and health. “With the exception of one Provincial
Division of the Society there is little desire to single out smoking for special attack.”It
20447, 20447A, 20448,
20449, 20450, 20451,
20452.1, 20452.2, 20452.1,
20452.2, 20452.2A, 20453,
20454, 20455, 20456,
20460, 20465, 20466.
20468
40346.098
Several documents related to HWC information gathering in this period and its public statements on smoking
and health.
1959
40325
HWC: Misc. correspondence and other documents reflecting government position
1959-03-31
40110
NHW annual report
1959-19-92
40605
ITL informs Macdonald Tobacco that NCI has asked to broaden its research mandate with the funds provided to
it, but has been asked not to.
1960-01
21208
ITL review of research facilities.
1960-06
20457
Canadian Cancer Society changes its view, and adopts a position to educate people about smoking and health.
1958-12-23
Reply cites Rothmans Ads.
This action was based on the result of a review undertaken by a committee of the National cancer Institute of
Canada. Its conclusion was that '~while it bas not been established that cigarette smoking is a cause of lung
cancer, statistical studies show that cigarette smokers have a greater risk of dying of lung cancer than have
non-smokers, and the risk increases with the amount smoked. 11
1960-09-28
30029.216
Federal health department quoted in the Gazette as having found proof of smoking, cancer link.
1960-11-28
20317
Leo Laporte meets with Dr. Best at NHW. (Epidemiology)
Discussion about smoking and health effects.
1961
40326
HWC: Misc. correspondence and other documents reflecting government position
1961-03-01
40346.106
HWC staff have paper “Canadian Study of Mortality in relation to smoking habits” published in Canadian
Journal of Public Health.
1961-03-21
40329
HWC writes External affairs in response to information on plans to reduce smoking.
There is no present or planned educational program sponsored by the federal or provincial governments,
however, publicity has been given to the association of cigarette seeking and lung cancer by the Department of
National Health and Welfare and by several of the provincial departments of health.
1961-09-02
20459
Canadian Medical Association Committee on Public Health adopts position on cigarettes and lung cancer.
“It is the duty of the individual doctor to point out the relationship of cigarette smoking and cancer to his
patients, of departments of health and other health agencies to educate the public to the hazards of cigarette
smoking and of authorities entrusted with health education in the schools to bring home to students the
possible consequences that may follow the use of tobacco”
1962
40285; 20473. 20492
HWC: Misc. Correspondence and other documents reflecting government position
1962-02-27
20318
JM Keith and Leo Laporte discuss upcoming Royal Physician report with researchers: National Cancer Institute,
Canadian Medical Association; and with Health Canada.
1962-03-07
40346.366
Royal College releases report on “Smoking in relation to cancer of the lung and other diseases”
1962-03-07
546
And
546A
Press release from Norm Dann on behalf of Imperial Tobacco and Macdonald Tobacco, responding to Royal
College of Surgeon’s report.
Edward C. Wood, President of Imperial Tobacco of Canada Limited, said that the report on
smoking made public in London today is "merely another review of old statistical data" and does
not "offer any new scientific findings" to support its position.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 3
Date
Exhibit
Notes
….
For some years, Imperial Tobacco Company of Canada Limited and Macdonald, Inc., have provided
financial grants for support of independent research in Canada into questions of smoking and
health. Findings from this and other research fail to indicate the need for any modification of
tobacco or to justify broad scale attacks against the use of cigarettes for enjoyment and relaxation
•
1962-03-20
20461
HWC bats back concerns about statistical methods in inference on causation from the Dominion Bureau of
Statistics.
1962-04
20462
Statement by Dominion Council of Health . Agrees that there is justification that “overwhelming evidence
shows a direct relationship between cigarette smoking and lung cancer.”…. The risk of lung cancer increases in
proportion to the number of cigarettes smoked daily and the number of years cigarettes have been used
….”Also acknowledges addiction.
1962-04-02
20463
HWC writes Readers digest with information on smoking and health, provides copy of report “Morality in
Relation to Smoking Habits.”
1962-08-15
547-2m
Draft notes on Meeting held at Royal Montreal Golf Club. (August 2, 1962)
Hill and Knowlton, TIRC and Imperial Tobacco heads meet.
Take comfort that there will be not Surgeon General approach in Canada:
CANADIAN Committee on Smoking and Health. It was felt that no committee would be formed in
Canada which would be an exact mirror of the Terry Committee. The Terry Committee, in Phase I
at least, is scientific. There are not enough scientists or reports in Canada to warrant such a
committee nor is there any pressure from a responsible scientific source to have one formed.
However Mr. Keith underlined that his discussions in the CMA indicated the definite possibility of
some Committee or Committees being formed from the educational point of view. It was agreed
that the best course was to maintain our contact with the Canadian medical authorities and
observe developments.
Anticipate that Health Canada will acknowledge causality but not do too much about it.
CANADIAN DEPARTMETN OF NATIONAL HEALTH AND WELFARE. Mr. LaPorte said that indications
were that Dr. Cameron (Deputy Minister) had a statement ready in the event the Minister felt it
necessary to make a reply in the House. Gist of the statement will be that “cigarettes smoking was
one of the causes of lung cancer.” Indications are that it will not be a crusading approach,
however.
Also took note of the Royal College report, circulation of TIRC material, PR plan established for Canada, use of
lobby firm P&IR.
1962-10-10
40346.171
HWC proposal to Domini0n Council for preventive program on cigarette smoking.
1962-10-12
40347.002
HWC briefing note on elements to consider in a preventive program (including legislation)
1962-10-12
154A
Letter from Imperial Tobacco (ed Wood) to other companies seeking agreement on approach to health issues
and advertising.
1962-10-29
154 (letter explaining
rationale)
See also:
154a (agreements)
154b
154c
154d
154e
154f
154g
154h
154i
154j
154k
154l
154m
154n
40005A-1962
Policy Statement by Canadian Tobacco Manufacturers on the question of tar, nicotine and other smoke
constituents that may have similar connotations.
154-B
Appendix to agreement
This agreement to say nothing about tar and nicotine levels (no overt tar derby!). The set of exhibits 154a,
154b, etc. provide the back story to the agreement.
IF ASKED BY THE PRESS OR OTHER MEDIA TO COMMENT ON SPECIFIC "HEALTH ATTACKS” ON THE
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 4
Date
Exhibit
Notes
INDUSTRY WHAT IS THE ACTION TO BE TAKEN?
1. Individual companies are completely free to comment on the general subject of smoking and
health, as their knowledge dictates and as prudence indicates, when asked by responsible outside
sources. Volunteering or stimulating comment will be avoided.
2. Any comments will deliberately avoid the association of a brand or a group of brands with
health benefits.
3. Any comments will avoid the promotion of health benefits of types of tobacco products (i.e. pipe
tobacco or cigars) as compared to cigarettes, or vice versa.
4. Information on smoke constituents of a particular brand or a group of brands will not be given.
5. Some consideration Will be given to Canadian comments as they relate to the smoking and
health problem in the English-speaking world and elsewhere.
6. The attached Memorandum on Smoking and Health will form the common basis for comments
at the present time.
1962-10-18
154C
Letter from Rothmans in response to Wood letter
From time to time companies in our industry are asked by the press to comment on specific health
attacks against our industry. Refusal to reply to these questions would result in even more
aggressive attacks by the press.
On the other hand, if our industry only pays lip service to the agreement and shifts its "health
claims" from the advertising pages to the editorial columns, our agreement will have achieved
nothing.
I believe an immediate meeting between the heads of companies would achieve a much better
agreement than just signing your proposed document, although I have done so.
The "desist" agreement was forced by the government in the U.S.A., and I wholeheartedly agree
that we should not invite the same action in Canada. With time on our side, we should be able to
achieve a much better solution to our current problems than merely copying the U.S. pattern.
1962-10-22
20468.1
20468.2
20469.3
HWC Intradepartmental minutes on smoking and health . Discusses potential limitations on advertisements, or
restricting production , higher taxes, end to support for farming, etc.
1962-10
154E
Industry Q&A on smoking and health issues
1962-10
154F
Appendix to memorandum . (List of “reasons why many scientists and others question the charges about
smoking and health.”
1962-10
154G
Memorandum to Mr. Wood regarding status of agreement among companies, and preparing for meeting on
October 24, 1962.
MEMORANDUM FOR MR. E.C. WOOD
Mr. Pare and the writer have been considering the meeting to be held Monday, October 29th, to
discuss agreement to the Statement of Policy dated October 12th. It seems to us that the first step
of the meeting must be to get B & H to indicate their agreement in principal before any other
issues are discussed. The whole argument should turn on the fact that this is in the public interest
and is not designed to limit competition between manufacturers.
1962-10
154H
Agenda for meeting.
Two scenarios laid out (depending on whether or not B&H agrees).
Suggest no TIRC for Canada
Release of statement of October 12th to the Minister of National Health and Welfare Ottawa?
1962-10
154J
Interpretation note on “implied” use of tar and nicotine
The implied use of the words tar and nicotine, etc., is intended to cover circumstances in which,
despite the absence of the words, their inference is sufficiently clear as to be read into the context.
For example, the use of the phrase “T and N” or the insertion of the number of milligrammes to
describe filter efficiency, or the expression "of filtration efficiency" in numerical terms. It is not
intended to limit the use of any words, phrases, or slogans, otherwise describing or stating any
claims pertaining to manufactured cigarettes or other tobacco products.
1962-10
154k
Memorandum explaining strategic importance of agreement to Imperial Tobacco
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 5
Date
Exhibit
Notes
Present situation:
Fight is now between Belvedere & Craven "A". To the public this is essentially an argument
between two cigarette brands.
Our position
We must avoid - Becoming directly involved in what the public may consider a fight between two
brands.
Doing anything which would provide anti cigarette publicity to the Canadian Cancer Society.
Especially now when they are getting underway with their educational campaign in the schools.
Providing an excuse for the anti Cigarette forces to demand Government action.
Leaving an impression with the public that the tobacco industry considers tar a dangerous element
to the health of a smoker.
Doing anything which would discredit all cigarette advertising.
Other factors I.T. Co. must not overlook
There are two other factors which Canadian tobacco companies cannot ignore.
1 - World wide repercussions on the health angle. Anti cigarette forces are everywhere and are
looking for opportunities to further their cause.
2 - A Government Tobacco Monopoly.
This is always a possibility especially now with the growing strength of the Socialist forces in
Canada.
Any irresponsible action by Canadian tobacco companies affecting the "Smoking and Health"
problem could provide an excuse for the socialists to suggest Government control of some sort.
There is a dangerous trend developing in Quebec, although for entirely different reasons, but
which is basically socialism. With such a large part of the tobacco industry located in this province,
we cannot overlook the danger from this source.
1962-11-01
20469
Also 21209
Cameron writes minister, but does not forward an ambitious program. Says they can no longer duck an
education program. Says “the time has come when the department and the government itself must work out a
policy.”
1962-11-7 to 196211-9
20470
40346.051
Dominion Council of Health Meeting - Minutes
1962-11-19
20471
Minister of Finance presents information on tax revenues from tobacco 1950 to 1962s
1962-12-03
40346.053
40327
HWC Epidemiologist reflects on best approach to education
1962-12-06
40346.052
20472
HWC Intradepartmental meeting
40328
HWC proposed policy statement on cigarette smoking and lung cancer.
1962-12-07
Discussion of Barry Mather questions; Advertising; role of committee; CMA subcommittee, role of
government.
Increasing lung cancer death rates in Canada indicate a serious public health problem. Cigarette smoking is the
principal causative factor for this increase as shown by the weight of scientific evidence.
Cigarette smoking probably also contributes to or accelerates the development of coronary heart disease and
chronic bronchitis. All persons and organizations in Canada concerned about public health should, by personal
example and action, encourage non-smokers, particularly children, to abstain from smoking.
Similarly, cigarette smokers should be encouraged to minimize their cigarette consumption."
1962-12-19
20320
ITL notes on meeting with HWC.
Discussed:

Dominion Council of Health

The committee that has been established to study the subject of Smoking and Health
1963
40278
Correspondence with HWC on smoking
1963-01-21
20476
20476.1
HWC intradepartmental meeting on smoking and health – “the committee reached almost immediate
agreement that its task was not to continue the assessment of scientific evidence, but to consider what the
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 6
Date
Exhibit
Notes
Department’s role should be”
Decides to call meeting of medical and voluntary health associations
1963-01-25
20477
Minutes of CMA committee on Cancer.
Deputy Minister of Health gives indication of government position. Says government not willing to state it
agrees with causality and does not want to restrict activities of the individual.
In Dr. Cameron's opinion, tobacco is not and cannot be classed as a drug under the terms of the Food and
Drugs Act, despite the fact that it is harmful to health. If the Government condemned tobacco as harmful, it
would shut off one of its largest sources of revenue - the excise tax on tobacco, particularly cigarettes.
1963-
20478, 20481, 20485,
20486. 20494, 20495
Intradepartmental correspondence on position
1963-02-26
548
Note from Norman Dann referring to speech by Bill Durbin in Toronto.
Notes that the Health Ministry will not be active and would be happy to have Barry Mather (MP who
introduced a number of private member’s bills on tobacco) defeated.
1963-01-07
40111
HWC plans Advisory Committee of Council for Smoking and Health. (with provincial support)
1963-01-09
40346.103
40346.102
HWC epidemiologist has paper on ‘Lung Cancer Mortality Trends in Canada” published in CMAJ . Refers to
other papers
1963-03-05
40112
US Surgeon General writes HWC on lung cancer, asking for assistance in preparation of review.
1963-04-22
Judy LaMarsh becomes health minister.
1963-04-24
40113
40346.112
HWC plans for Dominion Council of Health Meeting to discuss lung cancer and smoking
1963-05
549
Presentation by Imperial Tobacco on behalf of the Canadian Tobacco Industry to the Canadian Medical
Association
1963-05-17
40346.003
HWC: memorandum to Minister on Smoking and Health. (recommending federal action)
1963-05-28
40114
40115
Second report on Veterans Study
1963-06-04
40277
21316.71
Cabinet discussion on smoking (referred to in minutes of meeting of June 13.
1963-06-09
20321
JM Keith writes Minister LaMarsh – refers to discussion on smoking and health
1963-06-13
1554.3
40346.172
40276
Judy LaMarsh writes to cabinet with recommended government actions
1. Conference to be called in Ottawa, as outlined in this memorandum.
2. A statement for the House of Commons, as set out in Appendix D.
J. A health education program which would be developed by the federal government in order to
achieve uniformity, to be implemented by the provinces and local groups.
The estimated cost of this program to the Department in this year is $40,000. with a total for five
years of $400,000.
4. A research and action program to secure more complete information on such aspects as (a) Present advertising practices'
(b) Financial implications of the proposed program
(c) Availability of cigarettes to school children
(d) Motivation, social customs and accepted practice in regard to cigarette smoking.
This part of the program has not been accurately costed but probably would not exceed $200,000
over a five-year period.
5. Tobacco Restraint Act
This Act should be reinforced to protect school children against the adoption of the smoking habit
by providing heavier penalties for selling tobacco to minors and for possession by minors.
1963-06-13
40346.055
Cabinet Minutes. Minister has revised statement she will make in light of cabinet concerns expressed on June
4th. Cabinet instructs her to soften statement.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 7
Date
Exhibit
1963-June
Notes
Judy LaMarsh makes a statement in the house of commons acknowledging that smoking causes lung cancer
1963-06-18
1541.12.062.042
Media reports on minister’s statement
1963-06-19
20322
20323
Leo Laporte notes on meeting with GDW Cameron and Andrew Stewart. And Judy LaMarsh.
1963-06-21
20324
20325
30325
Industry meets with Prime Minister, courtesy of Bud Drury.
1963-06-27
20489
20490
20490A
20490.1
40116
Memorandum to Cabinet: The effects of smoking on health
1963-07-11
20326
20327
20328
20329
20330
20331
20332; 20333
20334
Judy LaMarsh regarding dates of the Conference and asks industry to put a collective brief. Keith writes
colleagues. Other correspondence regarding conference planning
1963-08-09
20491
Correspondence between RS Wade (ITL) and EWR Best (NHW) regarding studies.
1963-08-23
550
[ ITL ] - Interne ITL - Draft August 23rd 1963 - Notes on a meeting at the ''Royal Montreal Golf Club
2 page minutes of a meeting attended by :
EC Wood (Chair of Imperial Tobacco)
TV Hartnett (Chairman, US Tobacco Industry Research Committee)
WT Hoyt (Executive Director, US Tobacco Industry Research Committee)
Carl Thompson (Hill & Knowlton)
JM Keith (Imperial Tobacco)
RS Wade (Imperial Tobacco, science)
NA Dann
Mr. Thompson presented the second draft of the material which had been developed to date, for
the LaMarsh Conference. This material was reviewed and Mr. Thompson indicated that there
would be charts included in the scientific material including one in which diagnostic techniques
would be related to lung cancer incidence. After some discussion it was also agreed that Hill &
Knowlton would prepare sections on education, advertising, labelling, taxation, moderation and
economics of the industry.
1963-09-11
1259
Letter to Minister of Health, Judy LaMarsh regarding upcoming national conference
Since this may in some respects be a milestone in the industry’s attitude toward this ten-year-old
problem, we feel that a comprehensive industry treatment would be in the best interest of all,
both for the present time and for whatever may happen in the future.
1963-09-26
40347.004
HWC meets to plan conference.
1963-10-31
20335
20336
Meeting with NHW and Laporte and Dann to discuss conference. Memo to file gives detailed analysis of
impressions of government position
1963-11-06
21210
20336
NHW acknowledges receipt of copies of the industry brief prepared for presentation to the conference
1963-11
20496, 20491.1; 20497.2,
20497.3, 20497.4, 20497.5,
20497.6, 20497.7
40101
40346.056
Materials related to conference
1963-11-21
551
Press release from Public and Industrial Relations Limited re national conference.
1963-11-23
40346.104
CMAJ publishes special edition on Lung Cancer. Includes papers by NHW staff
1963-11-25
40008
National Conference – agenda
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 8
Date
Exhibit
Notes
1963-11-25
20341
40346.113
National Conference – participants
1963-11-25
20337
Notes on provincial positions on S&H
1963-11-25
20338; 20339; 20340
Industry notes on Conference
1963-11-25
40346.101
40346.117
40346.118
40311 (presumably)
Statements by NGOs at Conference
1963-11-
40099
40117
40346.057
40346.188
Government (by inference) notes on Conference
1963-11-25
551 B
Statement of industry to National Conference (handwritten annotation – never presented)
1963-11-25
551C
Statement in French
1963-11-25
40118
Statement by Minister of Health
1963-11-25
541; 551A
Release by Public & Industrial Relations – summary
Scientific evidence casting doubt on the asserted association between smoking and diseases such
as lung cancer and heart disease was presented by a committee of the Canadian tobacco industry
to the Conference on Smoking and Health. The Conference was called by Judy LaMarsh, Minister
of National Health and Welfare, in Ottawa for November 25 and 26. Representatives of tobacco
manufacturers, tobacco growers, professional and voluntary health agencies and provincial health
officials attended.
Any causal relationship of smoking to these diseases. is a disputed and open question, according
to the industry which cited the findings of scores of medical scientists throughout the world.
1963-11-25
551D
Text of remarks by Leo Laporte (handwritten annotation – presented)
1963-11-25
551E
1563
Official presentations of the ad-hoc committee
1963-11-26
40346.119
House of Commons: Question on Conference. Minister says information will not be made public.
1968-11-23+
1541.12.062.093
1541.12.062.092
1541.12.062.094
1541.12.062.095 (industry
position)
1541.12.062.096
(includes industry)
Media coverage on conference
1963-11-27
1260
Letter from John Keith (ITL) to John Devlin (RBH)
“We have asked Carl Thompson to give some further thought to the approach that might be
desirable to the membership and participation in the two committees that the Minister of Health
will be establishing – the one on education and the other on research.
1963-11
20508
Judy LaMarsh speaks to Toronto Board of Trade (report received and annotated by PIR – note reference to
“back handed compliment”.
Says industry does not accept causality
1963-12-04
40119
40120
Minister invites provincial colleagues to have provincial staff join the Technical Committee. Other
correspondence with industry
1963-12-05
20498
Canadian Cancer Society position shared with Minister LaMarsh. No fear tactics!
1963-12-05
20499
40121
40122
Judy LaMarsh invites tobacco industry to participate in the Technical Committee on Health Education.
1963-12
20501, 20502
20510
Material related to the Committee on Research Concerning smoking Hazards
1963-12-20
40346.190
Draft minutes on Departmental meeting on smoking and health.
1963-12-24
20344
John Keith writes to Judy LaMarsh assigning Norman Dan and GJ Macdonald as the representatives of the
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 9
Date
Exhibit
Notes
industry on the Technical Committee on health education ; HWC (Charron) replies on January 6
1963-12-24
1262
Letter from John Keith (ITL) to John Devlin (RBH)
Re payment for work on presentation to conference. “I am enclosing a memorandum showing the charges that
we have paid to Hill and Knowlton …
1963-12-30
40330
More invitations to upcoming meeting of Technical Committee on Health Education
1964
40094 (date by inference)
40279.1
40346.005
Misc. documents indicating government position
1964-01
20060
Also 40123
Health Canada releases report on Smoking and Health (proceedings of Conference)
1964-01-01
40346.105
HWC staff have paper on Canadian Study of Smoking and Health – Second Report – published in CJPH
1964-01-06
20345
40123
Information on Technical Committee given by HWC to Norm Dann.
1964-01-09
21213.1
21213.2
40346.350
of Meeting of Technical Advisory Committee on Health Education Concerning Smoking and Health
Suggestions by Industry to education. Outlines problems foreseen – federal provincial relationships and local
school authorities. Fuzziness of goal.
Stresses need for “factual “ information in ways that implies causation is not factual.
1964-01-09
20506.1
20506.1A
20506.2
20506.3
20506.4
20506.4A
20506.5
20506.5A
20507
40125
40126
40127.1
First meeting of HWC Technical Committee held
1964-01-11
601-1964
US Surgeon General releases report on smoking and health.
1964-01-11+
20064.61;
20065.1525
30029.278
1541.12.063.019 (includes
industry reaction).
1541.12.063.015
1541.12.063.016
1541.12.063.017 (industry)
1541.12.063.020
Media coverage in Canada of U.S. Surgeon General’s report
1967-01-20
40279.2
HWC: Memo to Minister re draft letter to participants at November 1963 conference. Update on activities.
1964-01-25
40127
40127.1
Follow up letter to industry following first meeting of technical committee
1964-02-10
ITL List 7 – Control
02939108
Cover memo is 20512
Speech by Judy LaMarsh to Toronto Board of Trade.
1964-02-20-21
21484
Report of the first meeting of the Committee on Research Concerning Smoking Hazards (includes
recommendations, terms of reference and membership)
1964-03-03
21195
Quebec Medical Association Committee on Cancer takes position on tobacco. .
1964-03-12
687
Smoking and Health: One Tobacco Man’s views. Speech made by W. Tennyson (Rothmans)
21 page speech. Gives an overview of economic footprint of tobacco, discusses Surgeon General’s report,
draws attention to air pollution, dumps on statistics, lengthy discussion of limitations of research, counters La
Marsh speeches, circumstances in Italy,
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 10
Date
Exhibit
Notes
1964-04-13
20514
40128
HWC releases “Smoking and Health” reference book. Press release
1964-04-
21207
21207.1
21207.2
21207.3
21207.4
21207.5
Correspondence with and about National Cancer Institute research. Desire to extend research to general
carcinogenesis.
1964-04-21 and
1964-05-28
40347.010
Standing Committee on Agriculture hearings on tobacco
1964-05-11
20517
HWC intradepartmental committee meets. Status update.
1964-05-20 and 2529
20518
40129
40346.123
40346.189
40346.351
HWC report to Dominion Council on Health. Meeting of Dominion Council
1964-06
40123
Smoking and Health Reference Book published by NHW
1964-06
20347.1; 20347.2
20519
HWC Research on Smoking Habits and Hazards prepared for Dominion council on Health. Copy sent to Norm
Dann
1964-06-16
40005B-1964FR
21211.1 ad 21212.1
(Canadian Code of
advertising standards
Advertising code - all
industries)
First Canadian Tobacco Advertising Code Developed
That, in order to ensure the continuance of the vital part being played by the tobacco industry in the economy
of this nation, the Standing Committee on Agriculture and Colonization be empowered to review the research
and experimental facilities now provided to the production and processing of tobacco in this country and to
recommend such measures as may be expedient to promote and assist in the production of Canadian tobacco.
Title:
"Canadian Cigarette Advertising Code June 16, 1964"
Authors:
Ad hoc committee of the Canadian Tobacco industry
Four companies agree to 1 10-rule code for advertising. Prohibits advertisements on television
before 9:00 p.m., ads immediately adjacent to primary schools, ads with appeal to persons under
the age of 18 years, use of sports figures and other celebrities which appeal to children, etc.
http://legacy.library.ucsf.edu/tid/zrc54e00
1964-06-16
1485.11-2m
Paul Paré writes to advertising company with suggested “tenor” of comments during presentation of voluntary
code.
Also has an early draft of first Code.
1964-06-19
20348
Meeting with companies and Combines Investigation Act enforcement officials. – gets an approving nod.
1964-06-22
20521
Canadian medication (sic) Association: Report to council. Committee on Cancer.
Update on HWC activities
1964-06-29
20349.1; 20349.2;
See also
203450; 20351
Keith writes Judy LaMarsh to inform her of developments on advertising code. She replies, saying it is another
step in the right direction.>
1964-07-02
20522
Judy LaMarsh writes JM Keith to clarify her comments in the House.
1967-07-03
40230
HWC staff propose publications on smoking and health.
1964-07-07
20523
Deputy Minister of Revenue writes ITL to say the company has “gone all out to meet any reasonable criticism”
in its voluntary code.
We are, of course, placed in a rather anomalous situation ourselves, bearing in mind our interest in revenue
which is obviously being prejudicially affected by the activities of another branch of Government.
1964-08-14
688
Memo to JM Keith re meeting at Golf Club (see Exhibit 688 B)
1964-08-17
688A
Smoking and Health Meeting – Agenda
CHAIRMAN'S Opening Remarks (Mr. J.M. Keith)
(Welcome. Last meeting was concerned mainly with preparations for LaMarsh meeting. This meeting faced
with no immediate major project. Objective will therefore be mainly exchange of information. …)
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 11
Date
Exhibit
Notes
Also on agenda:
Research, Litigation, Government “Education” Campaign…
…
Publicity.
What do H&K see as the “smoker’s attitude”& Is he in need of reassurance? How have they
handled this communication of reassurance? Can the industry do anything? Should we reconsider
more positive attitude toward “defending” smoking and the industry publicly? Should we consider
mailings to MDs?
1964-08-17
688B
Notes on a Meeting Held at Royal Montreal Golf Club, Monday, August 17, 1964
3 page minutes of a meeting attended by
Edward C. Wood
J. M. Keith
T. Hartnett
T. Hoyt
L. C. Laporte
John de Souza
R. Darrow
N. A. Dann
C. Thompson
Mr. Keith .. asked that the representatives of Hill and Knowlton update the group on progress in various areas,
particularly education and scientific research.

Identifies research with Hans Selye as being of definite value.
It was agreed that smokers do need reassurance. In the United States, Hill and Knowlton and the
Tobacco Institute are not in a position to do a great deal because of the legal situation; that is,
individual court cases and the FTC. …. It-was considered useful to send articles (such as the
Maclean's one, by the unanimous doctor) internally. At the moment it was considered that for
Canada his all that is needed.
1964-08-26
40130
HWC report on Smoking and Health Program
1964-09-21
20352
20309.2
20309.3
40133
40346.120
40346.121
Second meeting of the Technical Advisory Committee on Health Education
1964-09
20525,
40131
40132
NHW report on Smoking and Health
1964-10-28
20526.1
20526.2
NHW reports on meeting of Advisory Committee on Smoking and Health
20309.1
20309.2
20309.3
NHW sends Norm Dann reports of the Technical Advisory Committee Meeting
1964-11-10
20527
NHW releases first report on smoking. Press release.
1964-11
20528
20529
20534
20535
NHW commissions study from Canadian Facts on attitudes to smoking
1964-12-14
1472
Leo Laporte suggests industry prepare for potential hearings before the Standing Committee. “Project S & H”
1964-12-18
40346.124
Planning committee on Youth Conference on Smoking and Health meets.
1964
20533.1
20533.2
20533.3
NHW Publication: Canadian Smoking and Health Program
1965
40095 (date by inference)
Misc. documents indicating government position
1965-03
40134
NHW – Progress report on smoking and health
Meeting includes discussion of educational programs, cautionary notices, bans on advertising.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 12
Date
Exhibit
Notes
1965-03-12
21213
Minister LaMarsh speaks about tobacco to father, son and daughter banquet. Previews film
1965-03-30
20353.1
20353.2; 20354
Norman Dann offers to set up ongoing discussions with department regarding infractions of advertising code.
1965-05-04
20355
Norman Dann given information for upcoming Youth Conference, but is not invited
1965-05-11 o 14
20532
NHW hosts Canadian Youth Conference on Smoking and Health
1965-05-11
20356
Leo Laporte and Norman Dann meet with Cameron to discuss health warning labels. They note that Cameron is
retiring in September
1965-08
40049
Department of NHW. Epidemiological Bulletin, no. 8
1965-08-31
20536
NHW press release: “Nine out of ten Canadians aware of cigarette issue.”
1965-10-6
ITL List 7 – Control
00571950
Report on activities and funds for smoking and health program
1965-11-04
20537
40348.001
40348.002
NHW staff propose legislative measures on tobacco products
1965-11-08
20357
Notes on meeting with Laporte and Dann with new DM, Dr Crawford. (He greeted us cordially while smoking
his pipe”).
He went on to describe the position of the Department as "an invidious one. He said the Department was "split
down the middle" between a recognition of the economic importance of .tobacco as against its "deleterious
effects on people"
1965-12-09
20538
NHW departmental meeting.
1965-12-15
20539
Later reference 20540
Departmental report on Smoking and Health drafted
1965-12-30
689
[ ITL ] - Letter From Carl Thompson to Leo C. Laporte -
1966
21215
40068 (date inferred)
Documents showing HWC positions
1966-01
40135
HWC Epidemiology report on smoking and health
The out standing finding of this study is that cigarette smokers, compared to non-smokers, had excessive
mortality, particularly from heart disease, lung cancer, bronchitis and emphysema. This is consistent with
findings of other related studies. These findings are compelling reasons to continue and develop measures to
reduce or eliminate the hazard to health attributable to cigarette smoking
1966-01-11
20358
Keith, Paré and Laporte meet with Minister Allan J. MacEachen.
Discussion of labelling
1966-02-91
40136
NHW Progress report on smoking and health
1966-03-04
20543
HWC proposes “resource guide on smoking and health”
1966-03-09
20541
HWC staff proposes department measures tar and nicotine levels. .
1966-03-28 (date
from database)
40346.191
HWC discusses merits of filters. Considers next steps.
1966-05-11
40137
NHW proposes a national conference
1966-06
NHW Progress Report on Canadian Smoking and Health Program. St
1966-06-21
40346.007
HWC: comments in the House of Commons during estimates review.
1966-08-03
20359
20360
Keith meets with Dr. Crawford to discuss labelling . Presents industry brief
1966-08-11
40313
HWC memo on position of industry on warning notices.
1966-08-12
40261.2
40261.1
HWC finalises “Canadian Study on Smoking and Health.”
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 13
Date
Exhibit
Notes
1966-08-31
40514
HWC considers testing cigarettes
1966-09-28
40138
NHW memorandum – discussion of deferring warning labels. Disagreement within department.
1966-10-03
20361A
20361
20361.2
20361.3
L. Pett, DG Health Services Branch, asks for information on tar and nicotine . Company replies
1966-10-05
40347.031
20361.1A
HWC memo to John Keith regarding tar and nicotine.
In order to assist us in our evaluation of this matter, It would be helpful if we could obtain from you data
regarding the tar and nicotine content of the mainstream smoke from each brand of cigarette – regular and
filter, standard and king size - manufactured by your company.
.
1966-10-06
21196
HWC memo on smoking and health programs
1966-10-14
20362
HWC (Colburn) writes to invite NA Dann to meeting of Technical Advisory Committees on Health Education and
Research
1966-10-07
20546
NHW Advice on Tobacco Restraint Act
1966-10-24 and 25
40222
40346.125
NHW: Meeting of Dominion Council of Health
1966-11-1
40347.008
HWC: Briefing notes on tar and nicotine
1966-11-1
20361.3
20361.4
20363
20364
20367
20368.1
20368.2
20368.2A
Leo Laporte meets with HWC staff to discuss request for information on tar and nicotine.
1966-11-25
20551
NHW sends ITL information on death rates for diseases in relation to smoking in Canada
1966-12
40140
NHW Progress report on Smoking and Health
1966-12-07 and
subsequent dates
20553
20563
20570
20571
20572
20575
20585.1
20585.2
20600
20604
29611
20616
NHW engages University of Waterloo to me14asure tar levels
1966-12-08
40317
HWC: press release “Mjllion Canadian Smokers Quit”
1966-12-15
40141
40142
20362
Meeting of HWC Technical Advisory Committee.
1966-12-22
20554
Memo reflecting Technical Advisory Committee suggestion on cigarette advertising restrictions. Refers to
resolutions.
1966-12-29
1404
Memo on visit with Dr. Hans Selye
1967
20556
20557
21180
21182
21183
21184
HWC: Documents reflecting government policy
Recommends tar and nicotine testing.
(Follow up correspondence)
NHW: Smoking and Health Program Activities – report
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 14
Date
Exhibit
Notes
21185
21186
21187
21188
1967-01
40143
NHW Progress report
1967-01-10
20558
NHW sends ITL copy of the Final Report of the Smoking and Health Study.
1967-02
40144
HWC releases “Canadian Study on Smoking and Health” (Veterans Study)
1967-03-04
21177
NHW: minister speech on tobacco (MacEachen)
Should the government make smoking an offence? I think not. We can inform and educate; we can warn I and
encourage and, even in some areas, legislate to lessen some of the temptations and inducements and
opportunities. But, in the final analysis, it is a question of personal responsibility.
The people know the facts; they know the risks they take when they smoke, or drink" or overeat; the only really
effective remedy is almost exclusively personal; it is a simple matter of making up their own minds.
Yet, on all sides" today we hear of people clamouring for governments to do this" and do that, ,demanding
legislation .-.' .' "in a quixotic effort to stuff a statute book in a vacuum that can only be filled by the exercise of
personal responsibility~
1967-03-06
40518
NHW memo discussing need to measure tar and nicotine levels in cigarettes on a regular basis.
1967-03-22
20564
20565.1
20565.2
20568
20569
NHW staff hammer out position on tar and nicotine – and discuss policy implications
1967-03-30
40302
HWC memo re proposed legislation.
1967-03-31
20562
20567
NHW: recommended statement for Minister in discussions regarding cigarette advertising. (Reasons not to
ban ..)
1967-04-03
20044
HWC memo re legislation (long and detailed)
1967-04-12
21216
21216.1
Briefing to Minister on tar and nicotine labelling
1967-04-13
40346.193
40347.016
40348.003
Memorandum to Cabinet:
1967-04-15
40346.107
HWC staff have paper published in CMAJ. “Summary of a Canadian Study of Smoking and Health” (Veterans
Study)
1967-04-28
21178
21178.1
21178.2
21179
21179.1
Memorandum to cabinet proposing consumer labelling on nicotine.
1967-05-11
20043
20573
40343
Cabinet minutes
“purpose of this Memorandum is to raise for Cabinet consideration and approval the preparation for legislation
to require certain information being furnished on cigarette and cigarette tobacco packages.”
The Minister of National Health and Welfare introduced a memorandum (Cab. Doc. 2/,6/67, April
1)) proposing that legislation be prepared requiring that certain information be furnished on
cigarette and cigarette tobacco packages respecting the nicotine and tar content of the smoke
from the product, in advertisements therefore, and for the control of advertising. Mr. MacEachen
said that pressure for federal action was mounting in this area, and noted that the Ontario
Medical Association had recently recommended a prohibition of cigarette advertising.
Cabinet approved recommendations for preparation for legislation, tar and nicotine methods,
misleading packaging and advertising
1967-06
40346.126
Progress report on Smoking and Health Program
1967-06-
40257
HWC memo responding to DoJ concerns on tar and nicotine.
1967-06-13
21216.1
ITL learns that HWC is planning legislation to require tar and nicotine values.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 15
Date
Exhibit
Notes
1967-06-19
20369.1A
20369
20369.2
Meeting with JN Crawford and Leo Laporte, and NA Dann
1967-07-11
21181
Deputy Minister counsels against proceeding with legislation and suggest a committee review instead.
1967-07-11
21216.2
Ad Hoc Committee meeting :
“Should we wait for government action or should we take some initiative before government action is taken?”
Discussion of Barry Mather.
We should cooperate with the government and attempt to guide the government in any action it might take.”
1967-07-18
21328
HWC – memo re legislation.
1967-09-27
21329
Draft legislation – An Act Respecting the Advertising and Sale of Cigarettes and Cigarette Tobacco
1967-10-16
20581.1
20581.2
NHW writes Agriculture Canada to ask about modifying nicotine and tar
1967-11-01
20370
20370.1
20371
20371A
20372
20372A
Meeting with Keith, Paré and Joly with Dr. Crawford and Watkinson, and separately with MacEachen
20373
John Keith writes to Mrs. Walter Stewart to express concerns about Health minister views with suggestion for
response.
1967-11-03
1967-11-03
“It was evident .. there had been a very sharp change in the attitude of the Department of Health in Ottawa
towards the tobacco industry.”
“It was evident soon after the meeting opened that there had been very sharp change in the attitude of the
Department of health in Ottawa toward the tobacco industry. .. they were now of the opinion that the industry
was not behaving in a responsible manner toward the smoking and health problem”
…
I believe it boils down to the simple matter that unless the industry can do more to regulate itself, the
department is going to recommend that action be taken to regulate the industry.
…
[The Minister] indicated that although he had not moved in the past six months, that he could not keep this
posture for long. He confirmed the information given to us some months ago that he had a bill prepared, but
implied that he would not present it now. He stated that there were both internal and external pressures upon
the department to act, and indicated a desire to recommend a parliamentary committee investigation.
We suggested possible voluntary action, such as the moderation campaign. His reaction to this was more
favourable than that of the deputy minister.
The minister agreed to withhold action to give us an opportunity meet and discuss whether or not we were
prepared to take any voluntary action … and whether we would voluntarily show tar and nicotine contents on
labels on a written request by the minister rather than by legislation.”
Advances proposal put to the department last June. (Would give different prices for different length cigarettes)
1967-11-21
21326
40314
HWC: memo regarding referring tobacco issues to parliamentary committee.
1967-11-27
Battaglia
20375
John Keith writes Allan MacEachen to propose a voluntary code,
B ITL 04
The Ad .Hoc Committee proposes that there are five areas in which the industry could take voluntary action
designed to assist the government’s desire to institute some changes ….
R1) To take action in respect to the marketing of 100 cigarettes.
2) To co-operate with the government in establishing a system for the periodic testing of the tar and nicotine
levels of cigarette smoke with the view to the government publishing this information on some regular basis. At
the moment, this type of information is distributed by way of circulars in Sweden and West Germany. Similar
co-operative action is underway in the United States.
3) To study and, in co-operation with government, to consider the merits of a practical means of informative
labelling so that information as to tar and nicotine levels in the smoke of each brand of cigarettes could be
displayed on cigarette packages.
4) To initiate a program of public education designed to encourage moderation in cigarette smoking or
discourage smoking by young people. The full development of this educational campaign will require some time
and study on the part of the industry's committee.
5) To limit radio and television advertising of cigarettes to hours when teenage audiences are relatively small. In
the case of radio advertising, the limitation would be to the period between 6:oo a.m. to 9:00a.m. from Monday
to Friday, and none on legal holidays and week-ends; · in the case of television, there would be no cigarette
advertising except after 10:00 p.m.
1967-11-28
40233
HWC memo re tar and nicotine.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 16
Date
Exhibit
Notes
With respect to tar and nicotine levels we know of no "safe" level. Therefore, our major objective must be to
discontinue cigarette smoking altogether. Failing this, smokers should be encouraged to keep the inhalation of
smoke constituents to a minimum. The tar and nicotine levels are all relative from lowest to highest and there
is no point below which we can recommend that smokers confine their purchases.
1967-12-28
690
Public and Industrial Relations prepares communications goals for industry brief.
“Suggested General Information Areas, and their Purpose”
1967-12-15
20376
ITL document discussing different marketing in light of potential tax changes
1967-12-29
20591
Chronology of events at Health Canada from 1919!
1968
40290
HWC: Correspondence and other documents reflecting government position
1968-01-22
20595.2
Deputy Minister of Health advises Minister to pursue safer cigarette
1968-01-03
21197
21197.1
21217
21219
ITL President sends letter to Minister of Health with copy of US advertisement, warning that such could be the
result of government interference.
1968-01-23
20377
20377A
Keith writes MacEachen on behalf of all companies but Benson and Hedges.
736
Carl Thompson writes Norman Dann (ITL) regarding preparations for Canadian hearings.
1968-02-12
Says action on items promised in November 28th letter may not be possible in light of Benson and Hedges
disagreement).
(Hearings have been proposed by department, but have stalled).
1968-02-28 and
later
21189
21190
21191
ITL writes Minister MacEachen regarding Strickman filter
1968-03-31
40286
HWC: Annual Report
1968-05
40145
Proposal for Canadian Smoking and Health Council
1968-05-03
21220
Minister invites companies to meeting for “private discussion”
1968-05-06
21192
21193
ITL writes on behalf of companies to agree to meeting with Minister of Health
1968-05-08?
21222
Company notes on meeting with Minister
He tells them to get their act together with voluntary measures to avoid legislation.
1968-05-10
1968-05-24
21221
30207
MacEachen acknowledges meeting.
20378
Minutes of meeting of the Ad Hoc Committee . Agree to cooperate in tar and nicotine testing. Benson and
Hedges brought back on board.
I am sure you agree also that any headway made through mutual co-operation and discussion will reduce the
necessity of taking other kinds of action.
From then on, representations to government to be done through the committee as a whole, rather than
through the Chairman
1968-05-28
40146
Inaugural Meeting of National Coordinating Group on Smoking and Health. (NGOs)
1968-06-13
20379
Meeting with JN Crawford and Leo Laporte and Mr. Wade (re Strickman filter)
1968-06-19
40247
HWC Letter to public on Strickman filter. Cites need to reduce exposure.
1968-06-20
20380.1
20380.2
HWC writes Norm Dann asking for updated information materials on health and smoking
1968-07-05
Legacy
Circulation of a draft "Canadian Tobacco Industry Position Paper on Health Issues"
http://legacy.library.ucsf.edu/tid/dsg68e00
1968-07-06
Wikipedia
John Munro is appointed health minister.
1968-07-09
20381
First letter from Ad Hoc Committee to Health Minister John Munro
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 17
Date
Exhibit
Notes
Follow up on discussion with MacEachen in May 9
1968-07-30
20603
20382.2 (amended)
Minutes of the AD Hoc Committee of the Canadian Tobacco manufacturers
Agreement to set up a technical committee to deal with testing for tar and nicotine. Also creation of an
institute for research on the problems of smoking and health
Minutes are amended in November
1968-11-15
20382.1
20382.2
John Keith provides John Munro with minutes of the Ad Hoc Committee. (note misspelling)
1968-11-15
20606
Interdepartmental correspondence – NHW and |Consumer Affairs re smoking and health program.
1968-11-20
40316
40547.3
40547.2
HWC - First report on tar and nicotine
1968-11-20
20007.7
20607
20608
20609
Release of first HWC report on tar and nicotine
1968-11-20
Battaglia
Paul Paré replies to the issuance of tar and nicotine levels by Health Minister John Munro in a press statement .
B ITL 06
1968-11-28
20383.1
20383.2
Meeting between NHW and ITL.
1968-11-28
20610
20612
John Munro writes Keith regarding tar and nicotine levels, refers to CTMC discussion about technical
committee and research institute. Mentions dependence.
1968-11-29
20613
20614
Private Members bills on smoking referred to committee
1968-12-13
738
Norman Dann prepares notes for next Ad Hoc meeting – makes recommendations on how to prepare for
upcoming hearings.
1968-12-16
20068
John Munro writes Prime Minister Trudeau to provide rationale and update on Isabelle Committee
1968-12-19
729 A-2M
(Hansard)
40287 (departmental brief)
40288
(speech as circulated)
First hearing of the Isabelle Committee. Appearance by John Munro.
1968-12-20
40010
David Stewart writes to Minister of Health, concerned about stories in Gazette and Star and requesting a
meeting
Discussion of: Hydra; Tar measurements; potential collaborative research .
“Mr. Munro, for various reasons our company is very vulnerable at this time to your remarks. As
the last contact that I had with the Department was a pleasant luncheon in company with the
heads of the major tobacco firms, hosted by the minister your predecessor. At that time the
minister suggested meetings between the Industry’s Ad Hoc committee and the Department. We
all agreed. I have been waiting word from Ottawa.
1968-12-21
20064.92 also 20065.2707
Press clipping with response from Imperial Tobacco to Minister’s comments
1968-12-30
40011
20619
Munro responds to Stewart, comments on letter and also on meeting the subsequent Monday.
1969
40346.230
40289
40347.009
40347.046
Correspondence and other material reflecting government positions
1969-01
739-2m
List of restrictions or voluntary restrictions on advertising in various countries
1969-01-10
544 B
Minutes of meeting of Ad Hoc Committee
Agreement to joint brief to parliamentary committee, discussion of involvement of Carl Thompson of Hill &
Knowlton, engagement of Norm McDonald as contact with government,.
Also discussed medical research funding. .
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 18
Date
Exhibit
1969-01-14
Notes
Meeting with Paul Paré and John Munro (referred to in 20386)
1969-01-15
20384.1
20384.2
ITL writes John Munro. Protests lowest tar level again to a different brand.
1969-01
1485.15
David Stewart recounts events in his annual report.
1969-01-21
740 – 2m
Tobacco Institute “8 Questions” – found among ITL documents.
1969-01-29
544 A.1 PP
Minutes of meeting of Ad Hoc Committee. (U.S. representatives in attendance)
Report on meeting with Dr. Isabelle (and uncomplimentary views expressed of him, and concerns expressed
about committee membership).
Discussion of “strategy of industry response”

role of ITL as spokesperson

Engagement of P&IR as counsel and “buffer and clearing house”.

Decision against an “all-out sustained and vigorous response” as it would be to a “circus” operation
and allowed no withdrawal, as well as generating more interest in the committee proceedings.
US Industry expressed concerns
Agreement on outline of brief.
1969-02
20629
20630.1
20630.2
20630.2A
20631
20632.1
20632.2
HWC meets with industry to discuss test methods for tar and nicotine. Involves Waterloo (Forbes)
1969-02-21
40236
Letter regarding nicotine measurements by Forbes.
1969-02-27
403346.128
CMA brief to Isabelle committee
1969-02
40346.367
Canadian Home and School and Parent-Teacher Federation brief to Isabelle Committee3
1969-03-03
741
The Growers' Brief
Carl Thompson writes Norman Dann to discuss content of upcoming parliamentary brief
1969-03-04
741B
Letter - Hill and Knowlton inc. March 4, 1969
Carl Thompson writes Norman Dann to discuss content of upcoming parliamentary brief
1969-03-04
544C
PROGRESS REPORT ON ACTIONS ARISING OUT OF THE MEETING OF THE AD HOC COMMITTEE OF THE
CANADIAN TOBACCO MANUFACTURERS HELD AT MONTREAL, JANUARY 29, 1969
Update on plans to present to parliamentary committee
INDUSTRY COLLECTIVE BRIEF
Initial draft of the collective brief by Hill & Knowlton was available on February 14 and reviewed
on February 16 in Montreal. A redraft which was made available by Hill & Knowlton on February
18 was distributed to members of the Ad Hoc Committee. These latter drafts were reviewed and
comments were incorporated on Friday, February 28 by Mr. Laporte. Carl Thompson is scheduled
to review the total brief (with input t6 the Scientific 1969 Perspectives) with Mr. Laporte in the
week of March 3. This final draft will be available for final approval during the same week.
Meanwhile French translation has been put into motion and it is almost complete.
1969-03-10
741D
PI&R sends material to Tobacco workers union to help them present their brief to the Isabelle Committee.
1969-03-10
1399
Hans Selye is reported to have refused to present to the Isabelle Committee – because his financing was
refused by the tobacco companies
He told me during an interview last Friday that he has no information to give the Parliamentary
Committee since we had declined to support his proposal more than a year ago. He felt that if the
work had gone forward, he might, by now, have had some results .
1969-03-14
1541.05.024.164
Media Coverage: Isabelle Hearings.
Le Soleil: No proof of lung cancer. Dr. Thomas W. Lees (PEI public servant supported by industry) and
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 19
Date
Exhibit
Notes
Companies prepare their reply.
1969-03-21
1476
1477
1474
1473
Hill and Knowlton provides suggestions for witnesses to appear at Isabelle Committee, and advice on
presentation by industry officials
1969-03-21
1541.05.024.166
Media Coverage: Isabelle Hearings.
Le Soleil: A physician contests those who say that tobacco causes cancer (report of the testimony of Hiram
Langston) (Robert Proctor testified that Langston was funded by the tobacco industry – 27 Nov 2012, p. 148.
1969-03-25
739A
BAT sends out direction on smoking and health – citing Isabelle Committee hearings.
It is felt however that it would be helpful for No. 1’s to have in their possession a document which
summarises the present situation from a commercial and tactical standpoint and sets out some
suggested guide lines although it is appreciated that in a number of instances they may not be
applicable. It is with this purpose in mind that the attached paper has been produced.
1969-03-26
742 also
1400
Hans Selye is offered financing from the tobacco companies. ($300k over 3 years)
1969-03-28
743
Tentative agenda for the March 28, 1969 meeting of the Ad Hoc committee.
1969-03-31
739 B
BAT sends Paul Paré guidance on « the tactical and commercial side of smoking and health.”
1969-03-31
40248
HWC memo on less hazardous cigarettes.
As you know, we have taken the position that the development of less hazardous cigarettes is primarily the
responsibility of manufacturers not the Government
1969-04-16
744
JM Keith (Imperial Tobacco) cited in press saying “the link between smoking and ill health is yet to be proved.”
1969-04-18
1263
Paul Paré writes Gaston Isabelle, offering list of “experts and specialists” in smoking and health.
“Attached as Schedule 'A' is the list of people we would like to have appear. Attached as Schedule
‘B' is our suggested schedule of appearances. “
1969-05-01
20386
20387
ITL writes angry letter to John Munro with renewed concerns about tar measurements and Craven A. Reply
sent on June 3rd.
1969-05-12
40147
John Munro writes CBC president. Thanks him for removing ads.
1969-unspescified
40097
Material prepared by HWC for Isabelle Committee
1969-05-22
1264
Isabelle hearings.
Witnesses suggested by the tobacco companies included: Sheldon Sommers, Milton Rosenblatt,
1969-05-27
40318
40319
40547.4
HWC – Second report on Canadian cigarette tar nicotine – press release
1969-05-28
1541.05.024.167
Media Coverage: Isabelle Hearings.
Le Soleil: More research needed to shed light on the relationship between tobacco and cancer. Report of the
testimony of Brownlee.
1969-05-22
1485.17
P&IR circulates list of scheduled witnesses at the Isabelle Committee. Also circulates “Progress Report No. 24”
1969-06-01
745
Proposal from P&IR for “continuing public relations and communications programme on smoking and health.”
Reviews recent “positive factors” in industry working together and recruiting wholesalers, growers and union
to their side. “Public relations practitioners, legal counsel and scientists have worked as a team.”
Proposes a continuing program “ultimately to eliminate or re-orient current anti-smoking activities and
proposals.”
1969-06-01
40346.094
Canadian Cancer Society and National Cancer institute testify before Isabelle committee
1969-06-01
2
Imperial Tobacco releases special edition of “The Leaflet” on the Isabelle Committee appearance.
1969-06-05
Tobacco companies present at the Isabelle Committee
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 20
Date
Exhibit
Notes
1969-06-06
1541.16.077.017 (devoir)
1541.04.018.162 (Journal
de Montreal)
1541.05.024.170 (Le Soleil)
Media Coverage: Isabelle Hearings.
1969-06-05
1498
Organization chart for “Canadian Tobacco Industry Communications Group” during presentation at Isabelle
Committee
1969-06-05
746
Position Paper drafted for/released by the tobacco industry. “Position Paper No. 1. There is no proof that
tobacco smoking causes human disease.”
1969-06-05
746 A
Position paper drafted for/released by the industry . “Other factors, such as environmental pollution and
occupational exposures, have not been adequately assessed.
1969-06-05
746 B
Position paper drafted for/released by the industry. “ Statistical associations, the basis of smoking health
claims, have many failings and, in any case, do not show causation.”
1969-06-05
746 C
Position paper drafted for/released by the industry. “The measures being contemplated for the control of
tobacco and its advertising are not justified by the facts about anti-smoking charges. These would create
dangerous precedents for Canada.
1969-06-05
747
Press release presenting position papers (746, 746A, 746B, 746C)
1969-06-05
748
Statement by Paul Paré to the committee
1969-06-06
749
Globe and Mail reports on committee appearance. “Smoking perhaps beneficial, cigarette makers inform
MPs.”
1969-06-06
749 A
Toronto Star report on committee appearance. “Tobacco firms attack curbs on their ‘easer of tensions’
Le Devoir: Nous ne prétendons pas connaitre la réponse aux questions soulevées par la nocivité possible du
tabac, mais nous sommes convaincus que ceux qui affirment l’avoir trouvée s’appuisent plus sur les préjugés
que sur des preuves scientifiques et qu’en se donnant des air de servir l’intérêt public, ils font, en réalité,
exactement le contraire. »
“The industry produced five papers quoting scientists to counter statistical evidence linking
smoking and disease. It also produced a 120 page book, Smoking and Health, in reply to a health
department brief presented to the committee in December, 1968, when it began its study of the
smoking-health controversy.”
1969-06-07
749B
Le Devoir report on Committee appearance.
1969-06-17
40234
HWC Memo to PMO re less hazardous cigarettes and Isabelle Committee
1969-06-19
40346.129
Canadian Cancer Society and National Cancer institute appear at Isabelle Committee
1969-07-02
162
ITL study on impact of having tar and nicotine values published by government.
1969-07-10
753-A and 753
Companies arrange for advertorial in Telegram.
1969-07-29
754
Paul Paré suggests “coordinating activity for North America” in communications on health and smoking
1969-07-29
739C
BAT sends instructions on communicating health to its companies
1969-08-06
739 D
BAT sends Paul Paré material (including 8 questions – exhibit 740)
1969-08-28
1397
BAT sends information on Isabelle Committee to all its companies.
1969-08-21
20645
20646
HWC position on ad bans – not yet (letter to Federation of Canadian Advertising and Sales Clubs)
1969-09-08
544D
MINUTES AND PROCEEDINGS OF A MEETING OF THE AD HOC COMMITTEE OF THE CANADIAN TOBACCO
MANUFACTURERS ON SMOKING AND HEALTH - SEPTEMBER 8, 1969 – MONTREAL
8 page minutes of a meeting to discuss (with input from US tobacco industry and PR) ways to approach
government, media, etc. Attending were
Benson & Hedges (Canada) Limited:
Antonio Toledo – President
Ruskin B. Lamb, Q.C. - Lafleur and Brown, Montreal
Rothmans of Pall Mall (Canada) Limited
John H. Devlin – Chairman
Wilmat Tennyson - President
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 21
Date
Exhibit
Notes
Macdonald Tobacco Company of Canada Limited
Murray Mather - Vice-President
Imperial Tobacco Company of Canada Limited
Paul L. Pare – President
Leo C. Laporte - Vice-President, Research and Development
Norman A. Dann - Manager, Public Relations Department
Hill & Knowlton, Inc., New York
Carl Thompson - Senior Vice-President
Public & Industrial Relations Limited, Montreal
Norman J. McDonald - Vice-President and Managing Director
Tobacco Institute, Washington USA
David R. Hardy - Legal counsel, Kansas City
It was agreed that Messrs. Laporte, Thompson, McDonald and Dann would develop a position
paper for approval by the members of the Ad Hoc Committee and to incorporate the following
points:
1. Minister versus industry public debate serves no useful purpose and should stop:
2. If the Minister proposes to legislate the industry would like to think that its participation will be
sought at least informally;
3. The industry prefers to await the report of the Standing Committee for judgement on the merits
of the case;
4. A reversion to a review of the position taken in 1967 would be agreeable to the industry.
~
1969-09-26
21194
CTMC to Minister of Health. Follow up to meeting where smoking and health was discussed.
1969-09-28
900
Carl Thompson (Hill and Knowlton) comments on government estimates of costs of smoking. – ridiculing them.
1969-10-03
1478
Norman Dann correspondence with Journalist regarding health effects
A careful examination of the "evidence" upon which the indictment of cigarette smoking is based shows such
ma)or weaknesses that it is apparent the statements of many health authorities go far beyond the present
state of knowledge about diseases with which cigarette smoking is alleged to be linked. Even a layman can see
it, if he reads all the available material and not just that issued by some public health groups.
1969-10-08
25-B and 901
Press release of the Ad Hoc Committee of Canadian Tobacco Industry
1969-10-08
25 C
The future of tobacco in the face of the Smoking and Health Controversy. An address by Paul pare, Chairman
Ad Hoc Committee of Canadian Tobacco Industry to National Association of Tobacco and Confectionery
Distributors Convention.
1969-10-08
25-A
Radio interview with Paul Paré.
1969-11-12
40148
NHW Briefing note on advertising.
1969-11-13
20388.1
20388.2 (reply in
December)
John Munro writes Paré about CTMC
1969-12-09
729B; 1554.4
40347.11
40064.65
40346.069
Isabelle Committee Report
1969-12
1446R
Rothmans’ research notes impact of tar and nicotine values being published by government.
1969-12-12
1554.5
40346.390
40348.007
40574.5
The third report on Canadian cigarette tar nicotine content released
1969-12-18
Legacy
Paul Pare responds to Isabelle committee on TV statement.
These are a dangerous and intolerable precedent for our free enterprise system
http://legacy.library.ucsf.edu/tid/qwg08e00
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 22
Date
Exhibit
Notes
1970
40235
Correspondence and other documents reflecting HWC positions
1970-01-06
1484
Carl Thompson provides an analysis of a summary document provided to him by Leo Laporte. Suggests it is not
useful for use with the media or legislators.
1970-01-16
20389.1
20389.2
20389.3
20653
Munro meets with industry
1970-01-17
904
Carl Thompson provides marked up copy of Isabelle Committee report.
1970-01-27
20655
HWC meets with tobacco farmers.
Farmers reject proposals to change tar and nicotine levels. Discussion of other aspects of government policy.
1970-01-30
20389.3
Paul Paré writes John Munro on behalf of industry re setting dates for new meeting.
1970-01-27
905 and 905A
Carl Thompson of H&K provides draft of comments that industry should present to Health Canada
1970-01-28
40346.127
Minutes of meeting of National Co-ordinating Group on smoking and Health (with NGOs) NGOs critical of
government lack of materials. HWC say legislation is likely.
1970-01-29
1554.6
20390
20391.1
Notes on first meeting between representatives of the Department of National Health and Welfare and
Representatives of the Ad Hoc committee of the Canadian Tobacco Industry (Notes shared with government)
20391.2
Notes of second meeting between representatives of the department of National Health and Welfare and
Representatives (sub-committee) of the Ad Hoc Committee of the Canadian Tobacco Industry).
1970-02-11
After a good deal of dialogue and a determination on our part to have Dr. Watkinson state the
Department's objectives, Dr. Watkinson finally mentioned that their health objectives were clearly
set out as early as 1964 in their Reference Book on Smoking & Health. These same broad
objectives were basically restated at the meeting with the Minister on January 16. Dr. Watkinson
then went on to say that over the past two or three years the Department had hoped for, and
would have welcomed, some evidence of a voluntary response by the industry to this health
concern. In view of the lack of such response they now feel that the industry should not be
surprised that the Government plans to take more direct action., 'In their view, there is quite a
degree of public concern regarding this question I of Smoking & Health and they must respond to
this concern by early and substantial action.
Industry objectives shared with government. (None involving reducing harm)
1970-02-26
328
Notes of third meeting between representatives of the department of National Health and Welfare and
Representatives (sub-committee) of the Ad Hoc Committee of the Canadian Tobacco Industry).
1970-03-31
40149
NHW Annual Report Reports on Isabelle Committee
1970-04-03
20392
John Munro writes to say he is open to another meeting
1970-04-08
1016
Imperial Tobacco suspends ski event, citing concerns about appealing to youth.
1970-04-10
20658
HWC: Briefing note on cigarette advertising.
1970-04-13
29659
Meeting of National Coordinating Group on smoking and health
1970-04-05
20392.2
Minister meets with industry. (referred to in follow-up letter 20392).
Tells them he is proposing legislation that will:
(1) Impose a partial or total ban .on radio advertising;
(2) Impose a partial or total ban on television advertising;
(3) impose a ban on newspaper (mass circulation print) advertising
(4) require a cautionary label on cigarette packages';
(5) Require an indication on each package of the tar and nicotine delivery of the cigarettes in the package;
(6) Impose restraints on the use of premiums, coupon and incentive a as marketing tools •
T
1970-04-27
20660
20661
20662
40291
HWC: Memorandum to cabinet .(and briefing note for Minister cites intransigence of industry)
Recommends maximum tar and nicotine levels; ban on cigarette advertising, free distribution, publication of
tar levels on brands
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 23
Date
Exhibit
Notes
1970-05-
903C
BAT circulates list of voluntary and other restrictions globally
1970-05-04
20393.2
20393.2A
Paré writes Munro with position on legislation. Wants neither partial nor total ban on radio or television
advertising, says warning labels are questionable. Says reducing tar levels would be hard on farmers.
1970-05-05
ITL List 7 – control
00585484
Letter from John Munro to Herb Grey – suggested response to concerns about impact on tobacco industry.
1970-05-14
40348.004
HWC briefing note “rationale of proposed legislation”
1970-06
20666
HWC: History of smoking and health program.
1970-06
903 and 903A
BAT updates companies on developments on smoking and health
1970-06-10
20394
20667
20668
Press release from companies. An end to “cash prizes and major gifts”
1970-06-15
20393.1
Munro writes Paré acknowledging receipt of position of manufacturers on legislation.
1970-06-08
20395.1
20395.2
Ad hoc Committee meets. Agree to end coupons and set rules for each.
1970-06-18
20069
20670A
40347.120 (memo to
cabinet)
Federal cabinet meets to consider legislating restrictions on cigarettes.
1970-07-21
1554.7
40346.392
40347.115
40547.06
40547.07
400547.08
Press release from H&WC: Tar and nicotine levels of Canadian cigarettes drop
1970-08-21
20396.1
20396.2
20396.3
HWC declines invitation to tour BAT facilities at this time.
1970-05-22
I am sorry that we will not be travelling overseas together as we tentatively discussed on the telephone some
weeks ago.
Also discuss forthcoming meeting with Sir Charles Ellis
1970-08-25
906 and 906A
BAT again sends update on smoking and health – including copy of material from Brown and Williams
1970-10-
20065.2390
U.S. companies agree to end advertisements on television
1970-10-27
Legacy
Ad Hoc Committee of the Canadian Tobacco Industry issues press release explaining why tar and nicotine levels
do not appear on Canadian advertisements.
"At six month intervals the Federal Department of Health and Welfare publishes comparative
levels of tar and nicotine content of all cigarettes marketed in Canada" Mr. Pare said. "This
method provides the consuming public with more meaningful information and we cannot see that
inclusion of the information in advertising copy would be an improvement because it would
remove the factor of comparison which the present C.N.H.&.W. listing provides.
[No mention of 1962 agreement to not publish].
http://legacy.library.ucsf.edu/tid/utl21f00
1970-10-27
20065.2401
2065.2399
Eight U.S. tobacco companies agree to publish tar and nicotine levels on ads.
1970-11-25
907
Paul Paré issues statement to Financial Post. “How can you reconcile your leadership in an industry whose
product is indicted as a health hazard”
1970-11-27
40235
Health and Welfare letter about addiction.
1970-11-30
20682
20682A
Cabinet meeting on legislative action . Decision on use of Hazardous Products act.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 24
Date
Exhibit
Notes
1970-12
908, 908A 908B, 908 C
BAT and UK TRC respond to new report of the Royal College of Surgeons
Royal college report also at
20038
1970-12-21 and `or
23
20684.1
20685
Cabinet meeting – re Hazardous Products Act regulations
1970-12-22
909
Estimated budget for 70-71 – CTMC
Leo Laporte recommends:
Under these circumstances and the fact that the services of Hill and Knowlton and Public 5
Industrial Relations have -been invaluable to the Industry over the past years, I strongly
recommend that the full services of both these companies be retained for the coming year.
I feel that this should be the Industry's policy, at least until such time as the Government
brings forward legislation.
Budget for 1969 – Hill and Knowlton – Budget $75,000, Actual $40,863
Budget for Public and Industrial relations: Budget $95,000, Actual $107,219
1971
40346.368
Correspondence and other documents related to HWC position
1971
910
Tobacco Institute brochure on “The cigarette controversy”
1971-01
931
CTMC News feature. Draft Press release. (presumably scenario planning for introduction of legislation)
OTTAWA, May 00 --- Reacting to proposed federal legislation against the tobacco manufacturers,
industry representative Paul Pare said today it will take a long time for the manufacturers to
recover from the effects of the severe measures .
1971-01-11
20686
HW: Announcement of intention to introduce legislation
1971-01-12
544 E
Minutes of a meeting of the ad hoc committee of the Canadian Tobacco Industry
On the subject of budget it was decided to give notice of severance effective April 1, 1971, to the
agency Hill and Knowlton of New York as most of the need for its services had disappeared
because of changing circumstances in Canada. It was decided that the services of PIR should be
expanded to replace part of the role of Hill and Knowlton. Under the direction of the committee
coordinator ,the PIR role will include liaison with the Tobacco Institute in Washington and possibly
with the individuals who deal with the smoking and health question in the five or six
manufacturing companies in the United States.
1971-01-28
933
Letter from Carl Thompson to Paul Paré.
We were, of course, disappointed to receive your letter of January 18 concerning the decision to
terminate the agreement with Hill and' Knowlton, Inc. as of March 31, 1971.
We recognize the changing circumstances in Canada and are aware of the factors behind this
decision.
1971-02-02
40346.256
40547.11
40547.10
40547.12
HWC Press release on cigarette tar-=nicotine content.
1971-02-16
20695
(described in exhibit 938)
CTMC formally established, replacing the Ad Hoc Committee
1971-02-18
20071.2
20071.1
20071.3
20696
Cabinet meets again to consider cigarette legislation. Contemplates use of the Hazardous Products Act.
The Minister of National Health and Welfare said that the real question to decide was whether
the government wanted to do anything as far as controlling cigarette advertising was concerned.
He felt that the sooner the government would act the better it would-be. He further said that a set
of regulations had been prepared, was ready to be considered by Cabinet, and could either
become Governor in Council regulations or a separate bill to be submitted to Parliament. He said
that he favoured the latter approach because this was an are of government control which should
really be submitted to Parliament. ,
1971-03-09
20398
Industry enlists support of Bud Drury. Propose draft press release of government announcement of voluntary
measures.
1971-03-29
20399
Letter from CTMC to Bud Drury, agreeing with some elements of a voluntary agreement, but not others.
Proposes research on health in the context of reduced regulations.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 25
Date
Exhibit
Notes
B&H not in agreement with ending coupons on Mark Ten.
1971-03-31
20400
Paul Paré writes Minister Munro to propose guidelines for voluntary measures.
B ITL 08
1971-04-21
20698
Benson and Hedges writes Munro with position on voluntary items, and offer for joint industry-government
work on agronomy.
1971-04-22
934A, 934B, 934
BAT writes to companies on Smoking and Health – with press release by Tobacco institute.
1971-04-23
20401
20402.1
20402.2
DG Hamilton is contacted by CTCMC regarding .cooperative working relationship between company, AG
Canada and HWC Canada “This is a welcome development” Joint committee set up h.
1971-04-27
20701
Memorandum to Cabinet .
Notes that draft legislation exceeds authority of Feb 18, 1971 cabinet decision and asks for DoJ to review issue.
1971-05-05 and
May 6
20703.1
20703.2
20703.3
20703.4
20070
Cabinet discussion on legislation
1971-04-05
ITL list #7 – Ctl 00167934
Draft Statements, Less Hazardous Smoking, from Dr. H.N. Colburn, May 4, 1971
Briefing note giving background on activities and philosophy of department towards less hazardous smoking.
1971-05-12
40347.032
HWC arranges meeting with CTMC for May 20th to discuss reduction of tar and nicotine.
1971-05-11
ITL List 7 Control #
03364723
And 03364725
Michael Pitfield writes Mr. Robertson.
Kills off advertising ban as it would imperil magazine industry
I entirely agree with your conclusion that to stop cigarette advertising in periodicals would be the
kiss of death and final blow for the periodical industry.
Please advise Mr. Richard not to send the relevant legislation forward to the Clerk of Parliament
without speaking to me. Furthermore, please draft a 1 letter for the Prime Minister to send to Mr.
Pelletier asking him to take up with Mr. Munro this point, which has just been brought to his
attention. I would like to have this draft letter and a covering note to the prime Minister as Son as
possible.
1971-05-12
20071.1
20071.1A
Clerk of the Privy Council, Gordon Robertson, expresses concerns about new bill on cigarette advertising
harming periodical publishers. – drafts Memo from PM to encourage discussions between Gerard Pelletier,
Minister of States for Culture.
1971-05-12
20072
Prime Minister Trudeau sends the memo drafted by Gordon Robertson.
1971-05-17
Legacy
CTMC "Technical Representatives" meet - and acknowledge that smokers smoke for 'nicotine.'
"The meeting agreed:
that reduction of smokers' total intake of tar would be a valid objective
that there is a threshold of nicotine content that must be maintained, otherwise the smoker in
attempting to satisfy his nicotine demand, could increase rather than diminish his total tar intake.
This risk may vary with the individual smoker.
That research into the response of smokers to changes in the level of tar and nicotine is a
necessary prerequisite to the formulation of a rational health oriented program for changes in
levels of tar and nicotine
That a preferential reduction of tar is difficult to achieve, and requires the development of
tobaccos that have the inherent property of yielding reduced tar relative to nicotine
That another approach to tar reduction and possibly reduction in specific biological activity lies in
reconstituted tobacco. A program to develop a tobacco culture specifically aimed at reconstitution
is desirable.
Studies of combustion, with the objective of determining the effect of physical parameters on tar
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 26
Date
Exhibit
Notes
generation. For example, tar seems to be associated with leaf thickness
http://legacy.library.ucsf.edu/tid/afo97e00
1971-05-19
Legacy
CTMC Minutes
http://legacy.library.ucsf.edu/tid/shd94e00
1971-05-20
40346.244
And 20706.3
20706.1
20706.2
20706.3
20706.4
20706.5
20714
40346.356
Minutes of Meeting with Agriculture Canada, Health Canada and CTMC
1971-06-10
935A
Minister of Health announces introduction of advertising bill
1971-06-10
20073
40197
C-248. An act respecting the promotion and sale of cigarettes.
268B
Transcript of news conference by Paul Paré, Chairman of the Canadian Tobacco Manufacturers Council . And
prepared statement.
1971-06-10
CTMC meets with AG Can and Health officials to discuss tobacco plant breeding. Insists that tar and nicotine
not be treated similarly.
Legacy : http://legacy.library.ucsf.edu/tid/jim70g00
268A.
1971-06-10
20073
40347.12
Bill C-248 introduced to parliament
1971-06-10
268A
Statement by Paul Paré to respond to introduction of C-248
1971-06-17
20715
20716
20717
Cabinet meeting on legislation. Prime Minister concerned about impact on publications industry. <if protests
from the publications industry were serious enough to justify the action, the Bill might be amended in the
house.”
1971-07-29
Battaglia
Minutes of Meeting between representatives of the Canadian Tobacco Manufacturers Council and the
Interdepartmental Committee on Less Hazardous Smoking (Agriculture and National Health and Welfare), May
20, 1971
B ITL 09
1971-08-17
40547.13
40547.14
HWC press release on tar and nicotine results
1971-08-26
144
ITL’s regular consumer survey tests public reaction to C-248.
1971-09-01
1017
Paul Paré featured in Southam business publication, talks about general business and regulatory environment
1971-09-02
20728
Health minister announces that meetings will be held with members of industry and growers, “prior to
legislation being further considered by parliament.”
1971-09-03
20403
40346.295
HWC write Paul Paré asking about readiness to comply with C-248. Meeting to be held with companies on
September 10
1971-09-08
542
Minutes of meeting held in Montreal on September 8, 1971. CTMC

Discussed input from David Hardy

Discussion of C-248 “In his opening comments, Mr. Pare brought the members of the Council up to
date on the situation in Canada as he viewed it relative to the implementation of Bill C-248. He
expressed the opinion that the Minister of Health would have difficulty in piloting the bill in its
present form through second and third reading and subsequent implementation.

Discussion of adoption of voluntary measures. Agreement to do so.
1971-09-15
40005 C-1972
20727
Voluntary Code.
1971-09-16
Legacy
Four Canadian tobacco manufacturers sign an agreement to revise the advertising code for cigarettes effective
January 1, 1972.
"All cigarette packages produced after April 1, 1972 shall bear, clearly and prominently displayed
on one side thereof, the following words: "Warning: Excessive Smoking may be hazardous to your
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 27
Date
Exhibit
Notes
Health."
http://legacy.library.ucsf.edu/tid/apg68e00
1971-09-17
20729.2
40347.052 (transcript)
HWC meets with farmers to discuss legislation. Meeting notes and transcript.
1971-09-21
268, 268D
STATEMENT BY PAUL PARE, CHAIRMAN OF THE CANADIAN TOBACCO MANUFACTURERS COUNCIL - PRESS
CONFERENCE, OTTAWA, SEPTEMBER 21, 1971
Canadian Tobacco Manufacturers' Council holds press release to reveal new voluntary code.
In press statement Pare explains that the voluntary code is in response to the "turmoil" caused by
C-248. "Manufacturers are caught in the middle of the bind. Because the Minister has not clarified
important proposals the manufacturers have been importuned by their own marketing people, by
advertising agencies, by media and by cultural and sporting organizations…"
1971-09-22
40150
40346.294
40305
NHW news release – budget increase in smoking and health program.
1971-09-22
1554.8
6 page Transcript of a scrum with John Munro in which he comments on tobacco manufacturers remarks and
his plans for his legislation.
REPORTER: May we have your reaction to the tobacco growers initiative taken yesterday, and will
this in any way persuade the government to drop the Bill?
MUNRO: No. The government's intentions are clear as set out in the Bill that they want the ban to
cover the whole front, including print media. That is not to say of course that we are not pleased
with the initiative the tobacco industry took, this is a helpful start. …
1971-09-27
268C
BAT sends copy of Canadian statement to all its companies
1971-09-28
40347.13
HWC: Supplementary estimates – increased funding for smoking programs
1971-10-04
20730
20730A
HWC memo regarding industry reaction and voluntary code.
1971-10-05
936
Imperial Tobacco’s public relations official (Norm Dann) reports to top UK management (Hargrove) on response
by broadcasters to voluntary end to television advertising.
Paul Pare is taking a fairly strong line with some broadcasters to the effect that "we have been
living with this situation and trying to put it into perspective for the last fifteen years with no great
help from the media. Perhaps some of you did not carryall the anti-smoking commercials that
were offered to you by health authorities but your news and public information programs never
really letup on their anti-smoking kick. As a result you are partially responsible for such general
public opinion as "smoking causes lung cancer" etc. Now that you are being hurt by our voluntary
code and threatened by even more stringent government legislation you are beginning to react. It
is rather late in the day and we the tobacco manufacturers cannot accept any view that we have
'sold the broadcast industry down the river'.
1971-10-28
40348.013
HWC memo regarding response on proposed legislation to concerns of advertisers.
1971-11-16
20404
News release. Re voluntary cautionary notice in all print media advertising.
1971-11-26
Legacy
Attribution of Health Warning to Health Canada - and change in wording.
Health Minister John Munro writes Paul Pare approving of the CTMC voluntary code warning:
"Warning: The Department of National Health and Welfare Advises that Danger to Health Increases With
Amount Smoked."
Regarding attribution, he says "I can say that there is no objection to a reference in this way to the Department
of National Health and Welfare."
1971-11-??
20405.1
20405.2
20406.1
20406.2
20406.3
20406.4
20407
20407A
20407B
Approval of CTMC voluntary warning by Health Canada. Addition of Avoid Inhaling? Also revoking of need to
have warnings on imported cigarettes “for the time being”
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 28
Date
Exhibit
Notes
1971-12-02
543
BAT tours north America and gives a detailed review of situation in Canada. (page 50-55 of report)
10.2 In the private discussion, Mr. Pare said that the Canadian tobacco industry was in a very
difficult situation and that this was largely due to the industry's own tactics. Prior to the present
Min~ of Health, they had had two reasonable Ministers of Health in Mr. MacEachen and Miss Judy
La Marsh. The industry had resisted every attempt which these Ministers of Health had made to
impose restrictions on smoking in response to medical and public opinion at a time when a
reasonable accommodation might have been reached. They now had a Minister of Health, Mr.
John Munro, with whom it was impossible to negotiate and some difficult Premiers of Provinces
(especially Mr. W.A.C. Bennett of British Columbia) who were backed up by a state of opinion in
Parliament and the 10.2 country that would support measures against the industry. In addition,
the industry itself was not united as Benson and Hedges (who had only 12%of the trade) had been
instructed by Philip Morris in New York to oppose every step that might embarrass the U. S.
cigarette industry. This made it often impossible for the four Canadian manufacturers to reach
agreement on important issues
10.3 The situation started to go really wrong about three years ago. The Minister of Health had
asked the industry to agree to certain anti-smoking measures by a particular date. Owing to
opposition by Benson & Hedges, the industry had not replied by the specified date. The other three
manufacturers then decided - 1-two days after the deadline that they would go ahead without
Benson & Hedges. Benson & Hedges then agreed at the last minute and signed the joint letter
accepting certain restrictions. Subsequently, on instructions from New York, Benson & Hedges
withdrew their signature to the industry letter. The Minister of Health decided that the only action
open to him was to refer the subject of smoking and health to the House of Commons Standing
Committee on Health and Social Affairs (Chairman: Dr. Gaston Isabelle, who is now Parliamentary
Assistant to the Minister of Health.) As we know, this Committee held public hearings, and the
Canadian manufacturers gave evidence and produced a number of witnesses organised for them
by CTR-USA. The Committee published a highly hostile report which, according to the Canadian
industry, bore no relation to the balance of evidence and in its recommendations went further
than any previous report in any country. The industry believed that anti-smoking staff in the
Department of Health had written the report, on the instructions of the Minister, as if the
Committee did not exist.
10.4 In the 18 months following publication of the report, the industry had continuous discussions
of the recommendations in the report with Departmental officials, pointing out the difficulties
which the various recommendations would create. In the end, the Minister of Health lost patience
and on 10th June 1971, the approval of the Cabinet, he introduced his own Bill into the House of
Commons and immediately obtained a first reading for it. He claimed (untruthfully) in a press
interview that the industry agreed with the Bill which the industry denied. It was then that the
Minister made his major mistake. If he had pressed for the Bill to be passed immediately, it would
have been overwhelmingly approved as most felt that Canada, which had done practically nothing
to control smoking, ought not to lag so far behind other countries. Instead the Minister of Health
dated his Bill 1st January 1972, a date which can not now be kept. Not only has the Minister given
the industry, tobacco growers and advertising media time to organise opposition (though without
collusion) and to lobby opposition M. PIS, but a general election is almost certain to beheld in the
Fall of 1972, and prior to this the Government has to get through a formidable legislative
programme. Already, the Minister of Health has had to postpone his Bill beyond 1st January 1972,
and the industry feel that through lack of legislative time, the Bill will not be passed by the end of
the session in December 1972, when it will automatically lapse. Indeed, the Prime Minister has
indicated very privately that the Bill will not get a second reading.
10.6 The industry, the tobacco growers, the media (outdoor advertising draws 21%of their
revenue from tobacco, and magazines would also be greatly affected) became very seriously
concerned at the Minister's Bill. But the ,Prime Minister, Mr. Trudeau, was also concerned: with a
general election in sight, he did not want difficulties over smoking and health legislation. A senior
Minister (probably the President of the Treasury Board) therefore had a private meeting with Mr.
Pare in order to see if the industry would be willing to consider taking voluntary action that would
render legislation unnecessary. As a result, the industry decided to adopt the Cigarette Advertising
Code drawn up by CTMC. This has annoyed the growers, who want all-out opposition, to the bill
but the manufacturers decided that these steps had to be taken, though they would keep the
growers informed of the action they proposed to take.
The Minister of Health, a man of 37 who owes his appointment to the fact, that he provided at the
right time the right combination of race, religion, and residence necessary for a balanced Cabinet,
apparently sees his chance of catching the public eye 'being lost and has so far declined to
withdraw his Bill. , He had already appointed a special Assistant (Mr, Chapman) with the function
of . ensuring that his Bill, when passed, is implemented. Among other objections, the Minister is
opposed to the word "excessive" in the warning notice drafted by the manufacturers: he also
refused to allow the manufacturers to attribute the warning to the Department of Health.
1971-12-02
20408
CTMC meeting referred to in letter from Paré to Munro regarding “collaboration” and concerns of Dr,
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 29
Date
Exhibit
Notes
Chapman.
1971-12-7
20405.1
20405.2
Correspondence from CTMC to Minister regarding revised wording of warning.
1971-12-10
20406.2
CTMC memo regarding voluntary code and new warning message
Wording
WARNING: The Department of National Health and Welfare advises that danger to health Increases with
amount smoked
AVIS: Le ministère de la Santé nationale et du Bien-ëtre social considère que Ie danger pour la santé croit avec
l'usage.
1971-12-10
40347.84
1972-
40347.017
40347.034
HWC – correspondence and other documents reflecting policy
1972-by context
30038
HWC: Memo on research at Waterloo
1972-01-01
20001, 40005 D-1972,
40005E-1972
4005C-1972.-FR
CIGARETTE ADVERTISING CODE OF THE CANADIAN TOBACCO MANUFACTURERS COUNCIL EFFECTIVE JANUARY
1, 1972, REVISED
1972-01-04
20406.1
CTMC memo regarding voluntary code
1972-01-19
20406.3
CTMC memo regarding voluntary code.
1972-02-09
1554.9; 1554.10
20409.3
Notes of a meeting with HWC and discussion of voluntary code.
1972-02-16
40303
40304
40346.393
40547.15
HWC news release on tar, nicotine test results
1972-02-22
20409.1
20409.2
20409.3
20409.4
Correspondence with Ross Chapman (Special advisor to deputy minister) re voluntary code. follow up to Feb.
meeting.
1972-02-28
20406.4
CTMC memo re warnings – none necessary on imported brands.
1972-03-14
20410
Agriculture Canada note on discussion on research needs.
We decided that a small group comprising Dr. Colburn, Dr. Forbes, Mr. Gibbs, Director of Research for Imperial
Tobacco, and Dr. Zilkey from Delhi, should go to England and the continent during the next month or two to
become familiar with the organization of research between government and industry, i.e, the needs of the
total research program on tobacco involving hazards to health, use of bio-assay, interest in homogenized leaf
and artificial products, role of companies and government departments in the total research picture etc.
Health and Welfare want me to accompany them
1972-04-06
20411
Dr. Chapman Memo to file. Re meeting with Laporte and Gibbs. Discussion of visit to Europe, warnings on
cigarette dispensers,
1972-04-10
937
Hans Selye receives $50,000 for work in 1972 on “stress and relief from stress.”
1972-06-06
938
THE SMOKING AND HEALTH CONTROVERSY IN CANADA, REMARKS BY PAUL PARE, PRESIDENT, IMASCO
LIMITED AND CHAIRMAN, CANADIAN TOBACCO MANUFACTURERS COUNCIL TO BAT MARKETING CONFERENCE
AT ITPL, MONTREAL, QUEBEC JUNE 6, 1972
1972-06-12
20412
Research program set up
Enclosed are four copies of the special research program between the Research Branch, Canada Department of
Agriculture and the Canadian Tobacco Manufacturers Council on harvesting, curing and processing studies in
cooperation with the tobacco industry. D
1972-07-26
20760
News report that C-248 has been shelved
1972-08-21
40239
HWC memo on less hazardous ways of smoking. (moderation)
1972-11-11
20414
CTMC Meeting . Discussion of ceiling on marketing expenditures. Amounts established for current and future
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
years.
1972-11-24
20415
1972-11-27
CTMC writes companies with specifics on warnings on advertisements.
Marc Lalonde becomes health minister.
1972-11-28
1019
Talk by Paul Paré: Youth – okay or hassled?
1972-12-13
1554.11
20074.1
20074.2
21101
21102
Meeting between CTMC and Health and Welfare Canada.
1972-12-21
939
BAT sends invitation for meeting to discuss smoking and health among all BAT companies – with first meeting
being in Canada.
1972-12-28
1020
ITL’s scientist provides input to CTMC,
Discussion of health warnings (department wants “avoid inhaling” to be added), test results for tar and
nicotine levels, levels on packages, non filter cigarettes, reduction of gaseous components (carbon monoxide),
involvement of Agriculture Canada.
"Avoid Inhaling"
Putting these words on a warning notice is like putting “Do Not Swallow" on a bottle of whisky.
Would suggest changing notice to read, "••• danger to health increases with amount inhaled".
Urge strong resistance to addition of "Avoid Inhaling" to present notice.
1972-12-29
40266
40347.105
20077
HWC memorandum on “shifting initiative to the department from the manufacturers”), and related letter to
CTMC
The manufacturers resisted the use of the words "Avoid inhaling" as prescribed in Bill C-248 and the
Department decided not to withhold use of its name in the warning now on cigarette packages even though it is
not complete. It is felt, however, that the phrase "avoid inhaling" as with tar and nicotine figures would be
helpful information on cigarette packages because it gives specific guidance to smokers about a way to reduce
the hazards.
This may be particularly helpful for new smokers who have not learned to inhale.
HWC drafts letter to CTMC (and sends).
It is our understanding that the Council will undertake to have the warning in cigarette advertising clearly set
apart from the remainder of the advertisement and of sufficient sire to be readily seen, and that you will
consider our requests that the words "avoid inhaling" or a similar phrase be added to the warning on packages
and in advertising and that tar and nicotine figures be stated on cigarette packages.
The proposed research at Delhi will of course, focus on tobacco production and is necessarily long-term. We will
therefore be concerned in the short-term about tar and nicotine reductions that can be achieved through
manufacturing processes utilising currently available tobacco
1973
21232
40096 (date by inference)
HWC: correspondence and other documents indicating policy
1973
940
BAT sends instructions to “No 1” with respect to goals for legislation.
The growing threat to the industry on the health front in a number of countries is that its
operations will be seriously restricted by anti-smoking legislation including punitive taxation.
B.A.T. should not subscribe to industry attitudes which we consider are, through their
intransigence, likely to provoke undesirable legislation. Our aim is to persuade all those concerned
- other members of the industry, members of the medical profession and governments - towards
courses of action acceptable to consumers and the public which are designed to preserve the
industry's long-term commercial interests, and at the same time to be as reasonable and realistic
as possible in· the light of scientific developments. Wherever possible, we should seek to arrange
for all smoking and health matters to be dealt with through an association of all members of the
industry
1973-01
21325.1
Note to CTMC regarding warning notice – positioning and size. (From Paul Paré files)
1973-01-01
40005 F-1973
Example of advertisement with 1973 warning
1973-01-01
1347.1
1347.7 = 177,
1347.2,
1347.4, 1347.3, 1347.5
1347.6
Background materials prepared by ITL or BAT for Montreal Smoking and Health Conference.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
1973-01-03
20077
20416
ADM Morrison writes Paul Paré regarding cigarette warnings and communications at retail regarding tar and
nicotine levels. Also refers to offer of advice for agricultural research. Also “Avoid inhaling”
1973-01-05
21082
CTMC to HWC: Follow up to December 13 meeting with CTMC and HWC
1973-01-12
20078
Health and Welfare ADM AB Morrison reports to his colleagues that he has been unsuccessful in getting
permission to regulate cigarettes under the Hazardous Products Act.
1973-01-12
1347.2
1347.7
BAT has a smoking and health conference in Montreal - ITL prepares analysis of Canadian context
1973-01-25
21331
CTMC writes Minister LaLonde regarding tobacco research.
1973-01-31
21325.1
CTMC note re warnings in advertisements.
1973-02-21
20080.1
20081.2
40346.296
40547.16
40547.17
40547.18
Health Canada releases report on tar and nicotine levels
1973-02-21
40348.053
Letter to Paul Paré discussing research proposal. Not clear it was ever signed. See 20082.1
1973-02-23
20082.1
HWC: memorandum seeking approval to write companies.
1973-03-03
40346.298
HWC: Letter to CTMC regarding Combines Investigation
1973-03-16
20082.3
1554.12
20082.2
40346.298
40346.299
Letter from Marc Lalonde to Paulo Pare. (and translation)
1973-04-19
940A
BAT writes regarding new policy based on meeting in Montreal.
1973-04-10
20083
CTMC meets with Health officials regarding less hazardous cigarettes.
1973-05
20084
Minister Marc Lalonde writes CTMC – follow up to meeting on April 10.
Expresses reservations about a joint program, and suggests companies work on their own.
I fail to see why the industry requires to be intimately associated with this Department and other
health groups in order to carry out whatever research it considers desirable to develop a less
hazardous product for its customers.
1973-05-08
30036
HWC memo re media coverage of tar and nicotine
1973-06-1
40510
CTMC minutes of meeting held June 1 1973
1973-08
942 A and 942
Quarterly report from ITL to BAT regarding Smoking and Health
Reports on disagreements with B&H on whether or not to work with government on research, meetings with
health minister,
1973-08
942A
20088.1
20007.4
40346.245
40347.101 (departmental
response)
40347.102 (critique )
40347.103 (critique )
Research proposal made by CTMC to Health minister.
1973-08-08
20085
Paul Paré writes Minister Lalonde regarding research input.
1973-08-03
40346.245
20088.1
Smoking and Health Research proposals: CTMC, August 1973
1973-08-29
21087
21085
40240
HWC asks National Cancer Institute (Canadian and US) for confidential advice on CTMC research proposal
Department asks for outside advice.
1973-08-03
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 32
Date
Exhibit
Notes
40241
1973-09-14
290
Ed Ricard speaks to National Association of Tobacco and Confectionery distributors on the subject of smoking
and health. (discusses background and research offer to government).
1973-10-3
List7-Cntl #00167448
Health Canada writes Embassy of Germany to request information on practices in that country.
1973-10-13
20087
Marc Lalonde is interviewed about smoking issues.
1973-11-27
1554.13
20088.2
Letter from Marc Lalonde to Paul Paré.
20089
CTMC writes Minister Lalonde and acknowledges his letter of November 27.
1973-12-4
We have considered the smoking and health research proposals presented to Dr. Morrison on
behalf of you and your colleagues, by Mr. Gibbs and Dr. Felton on August 7, 1973, and have had to
conclude that it will not be possible at this time for us to accept your invitation to participate in a
joint research program.
On behalf of the industry I assure you that the decision on our research proposals in no way will
affect the continuation of the kind of co-operation between the industry and your Department
which has resulted in mutually acceptable accomplishments. The co-operative attitudes of your
officials have contributed in no small way to enable us to proceed with measures that are positive
from our point of view.
1973-12-14
40346.355
LeDain commission Final Report of the Commission of Inquiry into the Non-Medical Use of Drugs
1973-12-20
20090.1
20090.2
40346.394
40547.19
40547.20
40547.21
HWC press release on tar levels.
1977
ITL List 7 – Control
00527352
Correspondence and other reflections of government policy
1974-01-11
21090
HWC update on smoking and health program. Outlines philosophical approach of department.
Increasing pressure on the tobacco industry to modify their
product, their packaging~ (including warnings, etc.) and their
promotional activities (including warnings, etc.)
1974-02-20
200925.1
Report of meeting between CTMC, Agriculture and Health Canada and tobacco growers.
1974-02-28
20013
40231
HWC memo on less hazardous smoking.
1974-03
21089
HWC: Handwritten memo saying that negotiations are needed given inability to get legislation. Need to press
more often for change.
1974-03-13
20092.2
Health and Welfare officials propose regulating tobacco under Food and Drugs Act.
It would seem timely to reconsider the question of including tobacco under the Food and Drugs Act
as raised in Mr. Follett’s memorandum to you of December 21, 1972, a copy of which is attached.
This could be done by including tobacco in the definition of a drug under Section 2 of the Act as
suggested by Mr. Hollett,
1974-03-14
20092.1
AB Morrison pours cold water on the idea of including tobacco under Foods and Drugs Act. (Recipients put
handwritten note citing need to strengthen voluntary action).
In my view, your proposal stands no practical chance of acceptance. For that reason, I do not
propose to send this forward to the Deputy Minister at this time. He agrees with this position and
has assured me that he is certain the Minister would not give it serious consideration.
1974-03-20
21325
Paul Paré, CTMC writes H&W to confirm size of warning.
1974-03-29
20093.1
20093.2
40346.231
40547.22
HWC press release on tar and nicotine levels.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 33
Date
Exhibit
Notes
40547.23
40547.24
1974-03-28
20096.1
20096.2
20096.3
20096.4
20096.5
1974-04
Barry Mather writes to presidents (and copies to parliamentarian)
HWC publishes “New Perspectives on the Health of Canadians”
1974-04-26
21105
40259
HWC Memo on CTMC relationship. Discusses problems at CTMC, and suggests larger warnings.
1974-05-01
20097.1
20097.2
20097.3
Exchange of correspondence with parliamentarian, HWC and companies on warnings on billboards.
1974-06-11
40232
HWC memorandum on options for future initiatives for smoking and health efforts.
Proposes less “low risk smoking” (“ten cigarettes per day without inhaling”), warning labels, provincial action,
smoke-free spaces, need for constant reminders, social unacceptability. .
1974-07
21106
Canadian Council on Smoking and Health Founded
1974-07-11
1349.7, 1349.6
54B
54A
54
54C
BAT hosts a second Smoking and Health Conference, and produces guidelines for all companies.
Smoking and Health – Questions and answers (54B)
Policies (54A)
Correspondence within Imperial Tobacco (54, 54C)
1974-07-16
40151
Founding Conference of the Canadian Council on Smoking and Health
1974-07-31
21235
HWC briefing note on relations with tobacco industry.
Says have best .all round package of industry action .. of any country.” Still “there is a need for inclusion of
tobacco under Food and Drugs Act to improve our negotiating position but we do not want legislation just for
legislation’s sake.”
Notes that the industry is not happy about government refusal for joint industry research.
1974-08-12
21092
HWC memo on priorities of program of less hazardous cigarette
1974-08-22
21107
HWC memo – discusses upcoming meeting with CTMC on tar nicotine testing.
1974-08-23
40511
Meeting with CTMC and Technical Subcommittee. Discussion of testing by Waterloo
1974-08-27
1554.14
CTMC technical meeting
The purpose of the meeting was to determine a method of obtaining acceptable T/N levels of
smoke for inclusion on the packages.
The attached position paper was discussed and it was agreed upon by the company
representatives that it be presented to Dr. Colburn and Dr. Forbes for discussion.
1974-08-27
40511
RJRMI (Derek Crawford) writes his own notes of meeting with government
1974-09-09
769
Benson and Hedges summarizes agreements among companies.
1974-09-09
20099.1
20099.2
20099.3
Lalonde meets with CTMC. 5 page Briefing note is prepared by department outlining difficulties getting the
Council to respect its voluntary code. .
Memo is written to suggest a hard line was taken with the companies by the Minister.
The minister took a very firm position in the meeting with Mr. Paré. … In our paper we had
referred to the possibility of using the Food and Drugs Act as a regulatory basis. The minister
seemed quite interested in this alternative because it would avoid the necessity of going into
Parliament with a separate bill as was done in 1971.
By way of a footnotes, the Minister indicated to Mr. Paré that if he acted in this manner he would
act quickly so that the growers would not have an opportunity to marshal their forces the way
they did previously.
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Notes
1974-09-12
40251
HWC memo on smoking and health program. Proposes emphasis on less hazardous smoking and well being of
non-smokers.
1974-09-17
20100
Paré writes memo to file regarding phone call to Marc Lalonde.
MEMORANDUM FOR FILE
This morning I called the Minister of Health, Mr. Marc Lalonde who was in Edmonton, to report on
the Canadian Tobacco Manufacturers Council meeting on Saturday, September 14th.
The substance of the report was that Philip Morris having announced the appointment of a new
president requested a deferment of two weeks in order to give the new man a chance to review
the proposals that had been drawn up. Accordingly, a meeting has been set for September 27th in
Montreal.
1974-09-30
20101
ADM writes an update on discussions between Lalonde and Paré.
We have learned subsequently from Mr. Pare that the Council meeting was successful in that
agreement was reached on some basis for continuing self-regulation. \-le do not know yet Y-'hat
the specifics of this agreement turned out to be.
As you probably know, the Minister met with Mr. William Murray, the new President of Benson
and Hedges on Tuesday of this week. We were not at the meeting and have not heard the
substance of what was discussed.
1974-09-30
20102
Benson and Hedges writes to Lalonde, thanking for meeting and indicating that an agreement on the code will
be reached.
With respect to the proposed new code of the Canadian Tobacco Manufacturers' Council, I am
pleased to advise that the four company Presidents met last Friday and~ I believe, considerable
progress was made. The parties are agreed on 17 of 21 points Of the remaining points, discussion
related more to ways and means of their implementation than to their substance. Several
alternatives were proposed and are under consideration. I am confident that agreement can be
achieved this fall
1974-11-1
21094
HWC to ITL re measurement of smoke compounds.
1974-11-05
20103
Lalonde responds to letter from B&H president, RW Murray.
1974-11-12
20104.1
20104.2
20104.3
40346.229
40547.25
HWC press release on tar and nicotine
1974-12-00
20107.1
20107.2
20107.3
20107.4
20107.5
HWC Reviews proposed changes to voluntary code
1974-12-06
40519
HWC memo on methods for measuring tar – butt length considerations.
1974-12-27
20107.4
20107.5
AB Morrison writes CTMC o review concerns with the new Code.
1975
21238
20076.07
20076.08
40242
40250
40347.058
HWC: Letters and other documents indicating policy
1975
40005 G-1975
40005 I - 1975
40005 H-1975
40005J-1975
1975 advertising code, regulations and sample of warning on package
1975-01
1351.5
In letter to BAT boss, Paul Paré reflects on developments at Smoking and Health Conferences
1975-01-01
Legacy
CTMC produces 'internal' rules for voluntary code
Because we are adopting a pseudo-regulatory posture there is a risk that the manufacturers may
throw up their hands and say that we are asking for too much, too fast, and tell us to go ahead
with legislation if we are in a position to do so. We would thereby lose the opportunity in the short
term to obtain tar and nicotine information on packages and in advertising which is the only
significant concession to health objectives which is in the new Code.
http://legacy.library.ucsf.edu/tid/zoi23e00
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Date
Exhibit
Notes
1975-01-02
40346.369
HWC press release: Smoking habits of Canadians - 1973
1975-01-08
20108
Consumer and corporate Affairs investigation application of Combines Investigation Act, and informs industry
of opinion.
1975-01-09
21052
CTMC Technical Committee Meeting Minutes
Also: Legacy at http://legacy.library.ucsf.edu/tid/wel87e00
1975-01-13
603
603A
CTMC sponsored research (note by Crawford)
1975-01-14/
1024
Complaint by ITL to CTMC regarding competitor’s billboard too close to schools.
1975-01-22
21110
21110.1
HWC takes notes of Consume rand corporate Affairs’ views on the voluntary code. (Council declined to give
regulations to government). CCA has concerns about Combines Investigation Act.
Working v1ith the Council is ah1ays a somewhat unsatisfactory arrangement. Their motivation in dealing with
the Department is always to make the minimum number of concessions and to protract the processes by which
they get implemented as much as possible, although we do not question the Chairman’s sincerity in trying to
achieve consensus.
The fact that they seem to have overstated the implications of the position of Consumer and Corporate Affairs
in recent discussions with the Minister raises questions as to the seriousness of their intent. "in improving the
Code.
As described in a previous briefing there are few substantial health gains in the new Code and some losses. On
the surface ,it appears to provide more concessions than is actually the case on detailed examination. The
industry has also incorporated significant advantages for itself
1975-02-11
1350.1
1350.2
ITL scientist Bob Gibb reflects on upcoming third BAT Smoking and Health Conferences and reports on
developments in Canada and APG – Assumptions. Policies and Guidelines
Argues with the assumptions (1350.1), long discussion on safer cigarette (1350.2)
Current key strategy for coping with the S&H problem is essentially political. R&D can develop
products to conform to current government wishes as regards content of tar and nicotine, but only
minor change is attainable as regards carbon monoxide.
If "solving” the S&H problem is supposed to mean produce "safe" cigarettes, we have no reason
to believe this is possible in the foreseeable future.
1975-02-13
20110
20111
Industry correspondence on Combines Investigation Act.
1975-03-03
20112
HWC – letter to companies re Combines Investigation Act and approval of new voluntary code.
1975-03
1025
Letter from ITL Harris regarding non-compliance of voluntary code - ways to exploit loopholes
1975-03-12
20113.1
20113.2
HWC – news coverage about new warnings (avoid inhaling)
1975-03-13
1026
Letter (from ITL marketing?) looking at “possible loop holes” to the CTMC code.
1974-04-24
20114
CTMC writes HWC regarding advice from Consumer and Corporate Affairs.
1975-05-01
1351.4
ITL Scientist RM Gibb shares perspectives on S&H conference with public affairs NA Dann.
'Anti Smokers' pressure from people who do not like tobacco smoke , and who are getting their
viewpoint into the programs of environmentalists, anti-pollutionists, consumers' groups etc. They
use all the tested tactics of pressure groups and any argument that serves their purpose, with little
regard for facts. Although they claim passive smoking has been declared to be medically harmful,
their chief strategy is to have smoking become socially unacceptable •
Should any attempt be made to fight back and if so, how?
1975-06
1351.1
Third Group Smoking and Health Conference. - Agenda
1975-05-26
153
Third Group Smoking and Health Conference – Minutes of ITL preparation meeting.
1. Anti-smoking pressures and how to treat attack on the social acceptability of smoking •
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2. New smoking materials.
3. Industry agreements.
4. Research and Development and transmission of research data.
5. Future government demands.
Now, the anti –smoking pressures threaten 'to make smoking less and less socially acceptable. The
crucial question for our company is whether we should fight back, and if so, how. It was agreed
that a very careful analysis must be made by our company to determine how best to treat this
problem. A paper will be prepared by the marketing Department outlining our current position for
presentation to the B.A.T. conference •
However, the anti-smoking pressures are primarily of a non-scientific form and the smoker is
taking the brunt of the attack. He is badly in need of support from the industry. lie must find ways
of giving the smoker adequate material for rebuttal which includes emphasizing the pleasure
aspect of smoking •
1975-05-26
1029
Alternative minutes (written by Norm Dann) to ITL preparation meeting on Smoking and Health.
1975-05-28
163
S&H Conference: Social Acceptability of Smoking. Note by market researcher Tony Kalhok
Offers ways to increase social acceptability.
1975-05-29
40508
Derek Crawford writes notes on meeting with University of Waterloo on smoke measurement
1975-06-20
79, 79A, 79B
BAT bulletin to No. 1s on Smoking and Health.
The enclosed letter from a law office in Kansas City, Missouri to M. T. E. Bavies makes clear the
disastrous consequences that would result from any Group Company voluntarily accepting a
warning on packs or advertisements which was not attributed to government or the medical
authorities. An unattributed warning, imposed by legislation, would not of course place the Group
Companies at risk in the same way, since the Company would be complying with the law rather,
than associating itself with the view expressed in the text of the warning.
1975-08-20
945, 945A
BAT bulletin to No 1’s on Smoking and Health
1975-08-27
Legacy
Unofficial notes of a CTMC Meeting
"Pare opened the meeting by advising that he had decided that he could no longer stay on as
Council Chairman. He said that, in his view, there had been flagrant violations of the new Industry
agreement by all companies, and that he had a personal problem in representing a group that had
no intention of honouring undertakings given to the Canadian Government. He went on to say
that it was clear to him that a system of voluntary constraints was not going to work and he
therefore saw little point in Imperial Tobacco continuing as a member of the Council. He said that
Imperial Tobacco had made a major effort to live up to the new agreement, but was being placed
at a competitive disadvantage because other council members were flagrantly violating the
agreement. He said that Imperial would be better off with legislation, for there would then be a
clear-cut set of rules which could not be broken by any company."
"Pare went on to say that last Friday (August 22, 1975) he had received a telephone call from Dr.
Morrison, who informed him of the Government's disappointment with the conduct of the
Tobacco Industry. He said there had been major breaches of the agreement by a number of
companies. He also said that there had been absolutely no action by the Industry in regard to the
further concessions required by the government as enumerated in Lalonde's letter to Pare of
March 3, 1975. According to Pare, Morrison stated emphatically that, if the Industry continues to
behave in an irresponsible manner, the Government will introduce legislation. The further
concessions required by the government are as follows:
the health warning on packs should be made more prominent
the health warning should be displayed in all forms of advertising
sampling should be eliminated
dollar advertising limitations should include promotional spending as well as measured media
costs."
Minutes detail discussion of infringements, struggle between Imperial and other companies, Pare
rescinds his resignation, Rothmans threatens to withdraw
"Hawkes then stated that, as far as Rothman's was concerned, legislation would not be a problem
and that they would prefer legislation to the present situation" - but was over-ruled by Devlin
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Notes
http://legacy.library.ucsf.edu/tid/oaz46e00
1975-09-02
Legacy
Imperial Tobacco writes to CTMC Executive Director to express concerns on voluntary restraints
"In view of the continuing, frequent and uncontrolled breaches of the latest existing but unsigned
industry agreement and regulations, Imperial Tobacco does not consider itself bound by that
agreement. We will, however, continue to honour the Code made public.
My basic assessment of the Council's August 27th meeting is that nothing new, including the
proposed working Committee has been introduced which would give me reasonable grounds to
believe that there is a likelihood of any agreement and regulations being strictly honoured either
in letter or spirit. I regret having to say as much but several years of experience and particularly
the events of the last eight months leave me no reasonable alternative outlook.
On the matter of government relations, the Council's members have had the Minister's objective in
writing since January. Imperial did not consider them unreasonable. Imperial could adapt to a
ceiling on marketing expenditures which would reflect 1971 levels and combined measured media
and promotion expenditures. Nor would we find any real difficulties in responding on the following
designated areas:
display of health information on packages
warning notices on signs
revision of warning notice on cigarette packages
elimination of sampling.
Ed: Shows that measures that were later vociferously opposed were internally agreeable to companies.
1975-09-03
Legacy
CTMC meeting notes to discuss concerns with voluntary code.
"It was agreed that making the warning notice on the pack more prominent and placing the
warning notice in outdoor advertising, etc. were not matters of major importance, and could be
conceded. Murray and Shropshire said, however, that though these points could be conceded, they
should be used as trade-offs."
Discusses sampling, advertising, self-policing.
http://legacy.library.ucsf.edu/tid/saz46e00
1975-09-10
40346.280
HWC: Briefing note on ‘Activities related to use of tobacco’.
Discusses relationship with industry
1975-09-17
20117.2
HWC ADM contemplates having to legislate cigarette advertising if the industry can’t get its act together.
On the basis that voluntary regulation by the Tobacco Manufacturers' Council may fail, and that
we may have to proceed to legislative control over advertising of tobacco products, we should
dust-off the previously prepared legislation 1n this field, ascertain if it is ready to go if needed, and
get ministerial approval of any proposed changes, and of likely opposition to legislation.
I would appreciate it if you would have Dr. Colburn check with Mr. Norman MacDonald of the
Tobacco Manufacturers' Council to determine whether the voluntary agreement 1s expected to
hold up. Please keep me posted
1975-09-19
20116
Marc Lalonde writes a threatening letter to the CTMC. He rejects changes to the way the expenditures are
counted.
I know you realize the special importance of your voluntary actions in our efforts to protect
Canadians from a major health hazard in the absence of specific legislation.
1975-10-12
20119
HWC memo on how to reply to CTMC letter of October 16
1975-10-14
40264
HWC regarding upcoming changes to the voluntary code.
The Minister's letter was received by the Council and apparently had the crucial effect of putting the cat among
the pigeons
1975-10-14
20117.1
20045
Health Canada officials report on adoption of new Code and contemplating legislation.
Further to your memorandum of Se pt ember 17 , 1975 , we have been in touch with the Canadian
Tobacco Manufacturers Council and have learned that the new Code is being revised and is
expected to be approved at a Council meeting this week. I understand that Council representatives
will be seeking a meeting with you to discuss the modified Code after it is approved by the Council.
The Minister's letter was received by the Council and apparently had the crucial effect of putting
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Notes
the cat among the pigeons. We gather that the only thing that Council members are not yet
talking about is the 120 mm cigarette about which there are strong feelings. It appears that some
of the things we have asked for will be provided in the Code or through subsequent action
resulting from the improved government-industry liaison we have requested. However, previous
experience suggests we should not expect too much through the voluntary route.
2. You mentioned the possible need for legislation in your memorandum. Updating the Cigarette
Products Act would be a relatively simple task. Alternatively, we might consider using the Food
and Drugs Act although, as with alcohol, special provisions would have to be made to cover
current and future restrictions of cigarette advertising if that Act were used. As you know, at our
request, Justice has been looking into the feasibility of· having tobacco and/or nicotine classified
as drugs so they would automatically be covered under the Food and Drugs Act. An opinion from
Justice has been delayed because of our inability to say that action to include tobacco in the Act
has high priority with the Minister or Deputy Minister.
3. The Food and Drugs Act would also permit us to take firmer action about pesticides and other
additives such as growth regulators. This would have been possible under the Cigarette Products
Act but tobacco now remains the only major product for which consumers have no specific
protection under the law.
1975-10-15
Legacy
CTMC Regulations for advertising code
These provide details of what expenditures are included, apportionment of advertising to
individual firms, establishing an internal board of arbitration, requirements for health warnings on
advertisements, etc.
http://legacy.library.ucsf.edu/tid/xwy38e00
1975-10-17
20118.1
20118.2
Paul Paré provides copy of updated voluntary code to Minister Lalonde. Proposes an increase in the way cost
of living is reflected in voluntary code.
1975-11-06
20123
Minister Bégin writes to the Minister of Revenue with suggestions to change the eligibility of advertising
expenditures as tax-exempt.
It is for this reason that I am inviting you to have one of your officials participate in an
Interdepartmental Committee to consider what might be done to discourage alcohol and tobacco
advertising. Among the possibilities that I think should be considered are removal of advertising
costs as a deductible expense for purposes of corporation taxes. Other alternatives should be
canvassed
1975-11-18
Legacy
List of CTMC Agreements
advertising code, dated October 15, 1975
Tar and nicotine agreement of October 12th, 1962
Agreement of January 7th, 1972, referring to warning notices on imports and exports
Agreement of September 26th, 1972 that there were no restrictions to style and form of cigarette
packages, and an informal agreement to refrain from using Christmas and special events packings
and overwraps.
January 31, 1973. An agreement that flower seeds enclosed in the tear tape of packages as a
promotional scheme will not be introduced
December 20th, 1973. Agreement that there will be no participation of any kind in the Olympic
games January 24, 1974. Clarification of Olympic policy that "member companies will not participate in
any activity by which they could be identified publicly."
1975-12
40346.277
HWC: report on smoking and health activities.
1975-12-10
20119
20976
Department drafts reply to Paré’s letter
There are, however, two reasons for possible concern:
a) The Code will allow increases in promotional expenditures to compensate for 75% of the annual
inflation rate. This will not lead to the progressive reduction in all promotional activities which we
expected and which was provided for cigarette advertising in measured media by the 1971 Code.
Data we have obtained show that the industry has already permitted itself to increase media
advertising by a substantial amount
…
We may have gone about as far as we can with self-regulation by the industry. He should
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Notes
therefore begin consideration within the Department of an overall strategy that 1vould include
use of regulatory policies. In the meantime, the attached letter to Mr. Pare· has been drafted to
achieve three things:
1. Make it clear that we would have hoped for more stringent restrictions in overall advertising
expenditures.
2. Obtain an adequate consultative process to monitor and improve the voluntary Code as 1·1ell
as to ensure collaborative, long-range goal-setting rather than an ad hoc adversary relationship.
3. Maintain continuing pressure for change
1975-12-22
30297
CTMC minutes of two meetings on December 16, 1975.
The first is with Dr. Morrison (ADM, HWC). "Dr. Morrison indicated a high degree of endorsement
for the new Advertising and Promotion Code; he indicated that a letter was in preparation stage
by the Minister indicating the Department's approval; he asked for the appointment of a "working
committee" that would dialogue with departmental officials periodically on the subject of smoking
and health.
The second (private CTMC) meeting noted that "effective date of the Code would be January 1st,
1976. The advertising and sponsorship ceiling is set at $44 million; an arbitration board is
established for the code (with a retainer of $15,000 per year and two vice chairs with retainers of
$10,000 each).
http://legacy.library.ucsf.edu/tid/gaz46e00
1976
40155
Correspondence and other reflections of government policy
1976 – approx
1499.1
History of Tobacco issues – written from industry perspective (From CTMC Files).
1976-appro
21112
HWC overview of tobacco issues. Includes expenditures on research and programming.
1976
20076.11
20076.13
20076.09
20076.10
HWC: Letters and other documents reflecting government position
1976-01-06
604
CTMC sponsored research (note by Crawford)
1976-01-07
949
Note from Norm Dann re using Tobacco Institute material
(misdated on
catalogue)
Agrees it should be the basis of material used in Canada. Suggest, seriously, that a lot of time,
talent, money could be saved by taking some of the stuff from TI in the US , adapting for Canada ,
acknowledging the US source, and using it in Canada.
PS I wondered whether the possibility of a class action by a lung cancer victims might be in the
offing sometime in the future? So far we've had no claims for damages in Canadian law courts but
it has occurred to me that we might because of all the talk about class actions and automobile
rust •••
1976-01-08
40153
40154
40155
Briefing note on advertising of tobacco and alcohol – meeting of interdepartmental committee
1976-01-08
1554.15, 1554.16
20122
50013
40347.035
Letter from Marc Lalonde to CTMC concerning revised voluntary code, raising concerns about advertising
expenditures limits.
1976-01-16
21113
HWC letter to CTMC – proposal for “mechanism for the improved consultation needed between” CTMC and
department.
1976-02-05
1554.17
20127
Paul Paré responds to Marc Lalonde’s letter of January 8th.
As we mentioned at our meeting on December 16th, each year we will adjust the established 1971
base budget up or down in the amount of 75 percent of the increase or decrease in the consumer
price index for the preceding year.
In line with this procedure, we have struck our 1976 budget level by taking the 1971 base figure
and increasing it 7.5 percent. The consumer price index rose about 10 'percent in 1975. However,
the consumer price index rose about 36 percent from 1971 to 1975. We did not attempt to catch
up for the whole period and as a result, our 1976 budget represents a substantial reduction in real
dollars from the 1971 base budget
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1976-02-11
20114
HWC learns of press release on revised voluntary code
1976-03
946 A, 946
B AT bulletin to No 1’s
1976-03-16
50001; 1554.18
1554.19
20128
Mark Lalonde writes to CTMC requesting improvements on warnings and other demands. 12 items for
improvement are identified.
1.
Improving size and clarity of health warnings
2.
Stating tar and nicotine in advertising
3.
Including warning in all advertising
4.
Placing posters in tobacco outlets regarding tar and nicotine and how exposure to
smoke chemicals might be reduced.
5.
Procedure for measuring and eventually lablelling carbon monoxide
6.
Increasing the unsmokeable portion of Canadian cigarettes
7.
Reducing tar and nicotine maximums
8.
Eliminating promotion of higher tar brands
9.
Eliminating lifestyle promotions
10. Eliminating radio and television promotion of sponsored events
11. Preparing a report on effects of package size on consumption
12. Preparing a report on effectiveness on differential pricing of brands related to tar and
nicotine levels.
1976-04-02
1554.20
CTMC meetings (with health officials and also only CTMC).
Mr. Draper said Mr. Lalonde's letter dated March 16th constitutes a set of goals that the Minister
would like to achieve. The purpose of the current meeting was to elaborate on the Minister’s letter
and to hear the Industry's reactions or views to the 12 points. He did admit that some of the points
were of a technical nature.
1976-04-05
20129.1
20129.2
20129.3
CTMC provides advance notice of a press release to Minister of Health.
The revisions announced today by Paul Paré, Chairman of the Council and President of Imasco
Limited, call for:
a reworded health warning on cigarette packages and in advertising, tar and nicotine content on
cigarette packages and in advertising,
a limitation on all advertising and promotion expenditures,
.establishment of Board of independent arbitrators to oversee compliance with the revised code
which is retroactive to January 1st, 1976.
1975-04-09
1554.21
Meeting with Department of Health and Welfare
1976-04-09
1544.21
A second set of minutes concerning meeting with health officials and CTMC. (This one by Derek Crawford of
Macdonald)
General agreement was reached that we as the Manufacturers group, should try as much as
possible to discuss and agree general objectives rather than play into their hands by getting too
involved with the detail of the twelve points raised in the Lalonde letter .
It was agreed also that the onus was on them as their had called the meeting, and that we would
listen before commenting. It was pointed out that it was only recently that agreement bad been
reached. with the Minister on the new code, and the spirit of cooperation implied by Morrison’s
parting comments. were in direct contrast to the tone of the recent Lalonde letter.
1976-04-13
20120.1
Briefing note on C-242
1976-04-13
20120.3
Minutes of Standing committee on Health, Welfare and Social Affairs of Bill C-242, An act respecting relief to
non-smokers in transit.
Mr. Chairman, I am very pleased to have this opportunity at last to speak to the Committee on Bill
C-242. I owe this opportunity to members of all parties who decided unanimously that the bill and
not just its subject matter should be referred to this Committee. I am very hopeful that that step
indicates that some action will finally be taken to provide relief to non-smokers, specifically those
who are travellers.
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Notes
1976-04-14
20130.1
20130.2
Health and Welfare officials comment on press coverage of CTMC Release – noting concerns about size of
warning on packages and advertisements.
1976-04-20
114
Smoking and Health: Social Unacceptability – Memo from Tony Kalhok inviting market research to meeting.
116
The purpose of the meeting will be to develop recommended proposals primarily in the area of
countering the effects of social unacceptability.
Minutes of Meeting May 6, 1976
It was also agreed that the current climate relative to the government seems to be one of peaceful
co-existence .. The Ministry of Health has higher priorities currently than to abolish smoking. The
Federal government also would tend to defend smokers' rights
…
It was agreed that there is a need for an Industry organization which will tackle the social
acceptability problem and take action where it is advisable. It was felt that the U.S. tobacco
institute or the former Canadian Cigar institute are viable models. We should also consider setting
up the CTMC with the proper financial, people, and information resources to fulfill this need.
1976-05-19
117
ITL prepares for fourth BAT Smoking and Health Meeting – now called Chairman’s Advisory Council.
115
118
The summary of 'Main Conclusions', paragraphs one through four, of the Kalhok/Short Paper
(Exhibit 115) have been reviewed, endorsed and agreed upon.
The debate on smoking as a health hazard has been lost (in Canada) insofaras government,
scientific and medical groups are concerned.
That smoking is a danger or unhealthy is now a foregone conclusion amongst government bodies
in Canada. Governments are now concerned with reducing and/or eliminating the habit.
Governments are not impressed with possibility of losing tax revenue from tobacco product sales,
dismissing the notion with, 'we would obtain the revenue elsewhere'.
…
The tobacco industry (Canada) has confined itself to 'self-policing' in the 1970's and continual
dialogue with government. This approach has been useful in sustaining the industry, avoiding
selective or comprehensive legislation, and establishing some measure of caution and
understanding amongst government people .
….
A RECOMMENDATION
- With the increasing weight of anti-smoking publicity jeopardizing the future of the industry in
Canada, we recommend that the industry plan and implement a concerted program to counter
adverse publicity.
Questions and Answers (Exhibit 118
1976-06-3
ITL List 7, Ctl 00195987
Memo to Morrison re “relations with Tobacco Industry”
Suggests accepting industry funding for testing of nicotine and tar.
1976-06-25
119.1
TDP planning meeting – “Assumptions and strategies for marketing.”
Assumptions
1. The most serious threat to the smoker in the years ahead is posed by increasing pressures
brought to bear on him, via the social unacceptability of smoking. Unless certain initiatives are
taken by cigarette manufacturers individually, or by the Industry as a whole, a declining incidence
in smoking may be anticipated.
2. These pressures against the smoking habit apply mainly to the developed countries, although it
is likely that they will grow in the developing countries also ..
Strategies
1. The social and/or scientific benefits of smoking should be 'identified, and ways and means of
communicating them to the smoker should be: developed.
1976-05-28
20132
Marc Lalonde writes CTMC to acknowledge receipt of revised code.
As I -have indicated in earlier correspondence with Mr. Pare, I consider this to be a worthwhile
step and commend the Council members for their progress. However, I knew we all recognize that
there is a great deal of unfinished business …
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Notes
1976-06-24
1353.5
BAT Chair sends material on “benefits of smoking” to all company heads.
1976-08-04
1037
Also
1354.1, 123
Notice is sent out about a BAT-wide conference on “Marketing in the 80s: A review of strategies related to
smoking and health.”
At the Chairman's Advisory Conference, Hot Springs, U.S.A., June 1976, a new policy for marketing
was agreed. This was that the Group should evolve strategies which are positive and explicit in the
field of Smoking and Health. They should be created so as:
To inform and reassure smokers about the Industry's and BAT's achievements in the development
of products having constituents (i.e. lowered or nil deliveries) which acknowledged authorities
allege to be less injurious to health. At the same time, BAT will make no specific claims for such
products as being “healthier” as such.
….
In consequence, to seek out all marketing opportunities which will reassure all classes of smokers
that cigarette smoking can be pursued as a pleasurable and rewarding habit, with certain
"safeguards" as required by those consumers needing them, with personal benefits wherever
these can be identified, and in situations ----which are regarded as socially acceptable by fair and
reasonable men •
1976-09-02
1039
ITL’s public relations officer offers a view on addressing social unacceptability to the head of market research.
RE: P.R. AND THE PROBLEM OF SOCIAL UNACCEPTABILITY
The answer is Yes, I think that, given the opportunity, we can contribute to the solution, or at least
to the alleviating of this problem. While we are not trained to sell, we would not be worth our salt
if we could not contribute to the creation, or at least to the alteration of a social climate or a social
environment. But since there is always an interaction between the environment and the subject
who wishes to modify it, most of the time the subject has to rectify certain attitudes and certain
practices in order to improve the climate in which he wishes to operate.
He recommends:

Repositioning industry and products as “simply fun”

Offering smokers a rallying point

Better coordinating market research and public opinion research
He points out that “Michel Descoteaux is working on a proposal for you to bring to Chelwood if you see fit.”
(Could this be Exhibit 11 – a Willigness to challenge and be challenged?)
1976-09-08
Legacy
Minutes of Meeting of CTMC
CTMC is being pressured to reply formally to Lalonde's letter and discusses strategy.
"It was felt that at this meeting [April 1976] we had perhaps presented a too inflexible attitude.
There were areas where the industry would be prepared to give a bit of ground on some of the
points in the Lalonde letter, if for no other reason than it might alleviate pressure on other points
where CTMC was most reluctant to move."
"The feeling was that Government would be grateful for concessions, however small, in moving
towards the Lalonde goals and that continued dialogue could continue for a considerable period
of time without having to over-commit ourselves."
'It was felt that this approach was more in our interests than the rather negative and inflexible
attitude shown at the April 1st meeting.
http://legacy.library.ucsf.edu/tid/jpe79d00
1976-09-29
Paul Paré writes BAT’s head to recommend against a joint government-industry study
Our knowledge of the people in H & W and the way they think suggests a joint
Industry/Government study is not feasible . They would suspect our motives and would be scared
to be accused of being "in bed" with the tobacco industry. Marc Lalonde, the Health Minister, said
as much when our formal request for joint scientific research project was turned down by the
Ministry.
3 . H & W do not rate smoking as the most serious health issue . Their order
is - a) alcohol
b) drugs
c) smoking
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Notes
We doubt that any fresh study would change their thinking or get smoking off the hook . They are
currently highly preoccupied with alcoholism to the point of diverting personnel away from the
smoking issue . It is felt we should leave well enough alone and let them continue on their present
course .
http://legacy.library.ucsf.edu/tid/jbh50a99
reply at
http://legacy.library.ucsf.edu/tid/ibh50a99
1976-10-01
40243
HWC memo re taxation and its use in discouraging consumption
1976-10
1041
ITL’s Wayne Knox produces a Canadian take on “Benefits of Smoking.”
In our country, awareness of the smoking and health controversy is high. Taxes, especially
recently, make smoking an ever increasingly expensive pursuit. Over the past few years, Canadians
have also been bombarded with a relatively new phenomenon - the social unacceptability of
smoking and smokers •
Despite the cumulative effect of these pressures, 40% of our adult population smoke an average of
about 23 1/2 cigarettes a day These 6.6 million smokers - our customers - obviously derive some
benefits from smoking that outweigh the negative pressures against their habit. Fully two-thirds of
our smokers agree with the unqualified statement that "cigarette smoking, is dangerous for
anyone.”
Young people in Canada are even more exposed to smoking and health scares than adults, they
have less disposable income to spend on "luxuries" and they have probably more social situations
than the rest of us.
Therefore, the three pressures against smoking are much higher on young Canadians than adults.
However, the need ~o emulate their peers (and even older family members, especially mothers)
appears to have outweighed the negatives since smoking among young (15 - 19) people has not
fallen off recently. Indeed, trends among young girls conform to the almost world-wide trend
which has seen incidence double in the past 10 years, and in Canada, surpass incidence among
young males which has dropped substantially recently (45% in '73 to 35% in late '75)
1976-10-05
1554.22
Draft response to Marc Lalonde’s letter and its 12 requests.
1976-10-07
11
Descoteaux writes “A Willingness to Challenge and be Challenged”
Long think piece on marketing and PR strategies.
Promotes the idea of moderation.
People who smoke themselves to a premature death may be good customers in the short run but
they certainly contribute to scary statistics and provide wonderful ammunition for tobacco
adversaries. If we can help it at all, we should strive towards having more people smoke less
rather than fewer people who would abuse of smoking
Identifies addiction and the need to address
A word about addiction. For some reason, tobacco adversaries have not, as yet, paid too much
attention to the addictiveness of smoking. This could become a very serious issue if someone
attacked us on this front. We all know how difficult it is to quit smoking and I think we could be
very vulnerable to such criticism. I think we should study this subject in depth, with a view towards
I developing products that would provide the same satisfaction as today’s cigarettes without
“enslaving” consumers.
A handwritten annotation on this text reads
“much of the satisfaction is in the effects of nicotine. i.e. would you pay $12 for 40oz gin if it
didn’t contain alcohol”..
Recommends a moderate line on defending right to smoke.
Recommends being more politically active.
We need films, slide shows and public speakers available to social and service clubs, colleges,
universities and any other audience, large or small, interested in hearing our point of view.
Recommends more proactive press strategy.
Now, let me clarify one thing. I am not, by a long shot, advocating the systematic harassment of
journalists. Journalism is a legitimate profession and it is important that its freedom of speech be
respected and protected. But there is a difference between the honest, objective reporting of facts,
or the expression of an opinion that is completely contrary to our interest and the publication of
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
erroneous facts in a malicious way.
1976-10
BAT hosts a conference on Marketing in the 1980s
A one-week Senior Marketing Conference has just ended at Chelwood . Its subject was "Marketing
in the 80s" . It was the first time a B.A.T. marketing conference has been devoted specifically to
the examination of the environmental influences and pressures likely to apply to the marketing of
cigarettes in the next decade, and of the ways in which B .A.T, companies should respond to them .
The delegates to the Conference were No . 1 s, Marketing Directors and senior marketing
functionaries from a number of associated companies operating in markets where some of the
pressures currently being brought to bear on the cigarette industry are most in evidence . The
Conference was both planned and run by Philip Short, head of Marketing Services in London
. ttp://legacy.library.ucsf.edu/tid/pxh64a99
1976-10-22
124 A ; 1354.3
See cover note at 124 and
1354.2
Report on discussions at Chelwood Conference.
The discussion in General Session following the Project chairman's summary of the three syndicate
reports was devoted mainly to three clearly recognised needs:(i) For more information about consumers themselves, their behaviour in relation to the Smoking
& Health environment and their reactions and attitudes to the product characteristics and brands
being offered •
(ii) For more information of a qualitative kind about smokers' motives, attitudes, anxieties and the
specific Smoking & Health influences affecting them.
(iii) To know more about the possible benefits of smoking which might be exploited and promoted
to support both the habit generally and brands in particular, and the ways of achieving this •
…
We should research smokers' awareness and knowledge of, and attitudes to, the various antismoking pressures and sources of anti-smoking propaganda. Attitudes to Hi-Fi brands should be
explored also.
1976-10-19
30002
CTMC meeting - Decision on advertising expenditures
1976-10-28
1556
Notes of CTMC Meeting on October 19. Refers to meeting with BAT’s Patrick Macadam and Mr. Lalonde saying
In concluding his comments the Minister said to Mr. Pare that He felt that "The industry was
attempting to make fools of him and his officials" and that he would not accept that posture .
Several other items discussed, including a decision on how to respond to the 12 point letter of march 16th.
“The suggested replies submitted by the sub-committee chaired by Mr. Shropshire are to be used
in the response by the Council.”
1976-11-01
1554.23
1554.24
1554.25
1524.26
20134
Pare letter to Lalonde
Paul Pare, CTMC replies to Lalonde letter of March 16th, and attaches a detailed response to each of the 12
points. (Accepting none)
As demonstration of industry progress, he discusses move to lower tar. "We seem to be making
headway in the area of lower tar products. During 1976, our Member companies have mounted a
major effort to attract customers to the lower tar brands. New brands have been introduced in
this category, together with strong marketing support programs. And of course, we have made
substantial progress since 1968 in reducing the maximum tar level from 31 mg to the present 19
mg.
This segment of the market … is attracting a disproportionate share of media dollar allocation.
While the figures for the year are not yet available, there is no doubt that they will be in excess of
three times the consumer share.
http://legacy.library.ucsf.edu/tid/kpe79d00
1976-11-29
1044 – cover note
1045 – paper
178 annotated
ITL Scientist writes a “Position on smoking)
1976-12-16
155
ITL researches and clarifies internally the voluntary code rules on tar and nicotine in ads.
The. 'T & N Agreement' is one of several CTMC rulings that are not specifically covered in the
current code or regulations. ' In this connection we plan to review all CTMC documentation next
month to ascertain what agreements exist and whatrevis40ns may be desirable •
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
1976-12-17
20135
Marc Lalonde writes CTMC to acknowledge November 1 letter and arrange follow up meeting
1976-12-22
21115
HWC memo re meeting with industry
1977
40221
40346.130
HWC: Long range health planning branch prepares staff paper “Smoking and Health in Canada”
1977
20076.19
20076.18
20076.17
20076.15
20076.14
20076.13
20076.12
20076.11
20076.10
20076.09
20076.08
20076.07
20076.06
20076.05
20076.04
20076.03
20076.02
20076.01
40159;
20137.3 ;
20137.2
20046;
20139.2;
20139.1
20137.1
20131
21249
20076.14
20076.15
20076.16
20076.17
20076.18
20076.19
40346.302
40347.121
40347.122
Government policy as articulated through letters members of the public from the Minister of Health
1977
958
Local Action Blueprint. Prepared by CTMC
Step by step guide for local action and articulation of standard industry line on a number of issues.
Table of Contents
Section I Getting involved
Section II The smoking and health issue
Section III Legislation
Section IV The Tobacco Industry in Canada
Section V The Canadian Tobacco Manufacturers Council
Background information'
Section VI Annexes
I The smoking and health issue: an overview
II Passive smoking: an editorial
III Smoking and CO levels in enclosed public places:
a New Brunswick study
IV Smokers vs. Anti-smokers:
Canadian & Hotel & Restaurant magazine
V In defence of smoking: a call for reason
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
source: The New York Times, Jan. 1978
VI Judy Lamarsh on the Toronto-by-Law
"Let's repeal it now"
VII A reaction in Mississauga
VIII Reactions from the man in the street
The Canadian Tobacco Manufacturers' Council was established informally in 1963 as an ad hoc
committee formed to interface with Government authorities and other interested parties on the
question of the relationship between smoking and health. It is composed of the four major
Canadian tobacco manufacturers: Imperial Tobacco Limited, Rothmans of Pall Mall Canada
Limited, Macdonald Tobacco Inc., and Benson & Hedges (Canada) Limited.
In the ensuing years, the Council has extended its purview to represent the industry on all natters
of common interest among the Companies of a non-competitive nature. This includes cooperation
with Governments and others on the smoking and health question; on taxation and on metric
conversion; industry initiatives towards self-regulation; on support for research both medical, and
agricultural; on liaison with the tobacco growing industry; on international industry relations; and
on programs for the marketing of Canadian tobacco abroad.
1977-01-01
948
Bob Gibb writes CTMC official about ICOSI.
“When in the UK in Jan, I found R&D people very despondent over “ICOSI” (International
Committee on Smoking Issues). They said the American lawyers group was getting control and
were pushing what R&D types would consider to be irresponsible attitude totally lacking in
credibility. R&D people call ICOSI “The Flat Earth “ Society”
… As you know we have our own position paper both opposite the big issue and the specific points
raised by Lalonde, Morrison et al.
1977-01-07
20133.3
HWC News release
Health and Welfare Minister Marc Lalonde today gave his support to Canada's first National Education Week
on Smoking, January 9-15, 1977, under the sponsorship of the Canadian Council on Smoking and Health
1977-01-09
21247
Speech to Conference on Smoking and Health by Parliamentary Secretary to the Minister of Health and
Welfare, Ken Robinson
1977-01-27
20136
HWC Press release: Decline in Cigarette Smoking.
1977-01-14
179
See
ITL internally circulates its position on smoking and health .
1977-01-27
20803.1
20803.2
20803.3
Toward Less Hazardous Cigarettes Record of Simcoe Meetings
1977-01-26
1051
CTMC Presidents meeting.
ITL is aware that the warnings on duMaurier are not considered visible, and decides to act before being forced
to.
At the above meeting the chairman once again raised the point of legibility concerning the
'caution notice' on du Maurier packages. It seems that at almost every CTMC meeting or
encounters with government, du Maurier is singled out as the 'bad example' in legibility of the
'caution notice'.
Assuming that we better do something before we have to, will you please arrange for mock-ups of
du Maurier packages showing various layouts, colour combinations, etc. that would make the
notice more readable .
1977-02
125A
See elaboration at 125B
Smoking and Health: The position of Imperial Tobacco. Draft position paper and backgrounder sent to ITL
president for approval.
Memo to Ricard
125C
1. Being aware of the complexities surrounding smoking and health, I.T.L. accepts and is
responding to the statistical association that smokers as a group contract certain diseases at a
higher rate than non-smokers.
125D
2. That many people use tobacco products is, in itself, self-evidence that they derive physical and
psychological benefits from smoking, particularly in stress alleviation and social well-being.
125
3. There is no constituent in tobacco smoke that has been established as causative of any
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
particular disease. Nevertheless, in responding to the statistical association between .smoking and
certain ailments, I.T.L. is reducing those smoke constituents alleged by scientific authorities as
contributing towards a potential health risk.
4. There is no scientific validity or statistical support for the allegations that passive smoke·
inhalation poses any health risk whatsoever to non-smokers.
5. I.T.L. continues active and financial support of programs communicating circumstances where
fire safety or Common courtesy make it either necessary or desirable that people refrain from
smoking.
6. In pursuing our responsibilities on behalf of the general public, I.T L. will:
a) assist smokers in defending their right to smoke against attacks from uninformed social
activists and other prohibitionists •
b) correct media comments and other public statements when erroneous or biased information
about smoking is disseminated.
c) continue direct cooperation, participation, and financial support internally, as well as with
governmental agencies and responsible scientific groups, of all efforts to isolate and delete
potential disease associated characteristics within tobacco products.
d) be aware of any activities emanating from governmental or consumer groups directed at
restricting smoking, and intervene early to prevent this from happening without a full assessment
of all points-of-view •
7. Intent on providing reasonable balance to a two-sided question, I.T.L. will commence a program
to communicate relevant information on health and social subjects as they relate to smoking, to
its employees, shareholders, and interested enquirers, as well as the public at large.
1977-03-01
29, 1052
BAT position on “safety” and “causal relationships” is circulated within ITL
The evaluation of safety of smoking or of cigarettes is imposed on two main bodies, the cigarette
manufacturers and the public authorities. It might be said that such an evaluation is entirely the
responsibility of every adult smoker and for the manufacturer this is a tempting proposal. But if
this view were to be sustained then cigarettes would have to be regard:-d entirely differently from
most other items - agro chemicals, cosmetics, food additives, motor cars, etc. In any case this
argument merely transfers the onus of decision - guidance on the evaluation would still be
required from manufacturers and public authority. It is unlikely then that the cigarette
manufacturer can avoid involvement with safety evaluation and it might be helpful to look at the
factors involved
See response by ITL Gibb at
Exhibit 1054
The public position of tobacco companies with respect to causal explanations of the association of
cigarette smoking and diseases is dominated by legal considerations. In the ultimate companies
wish to be able to dispute that a particular product was the cause of injury to a particular person.
By repudiation of a causal role for cigarette smoking in general they hope to avoid liability in
particular cases. This domination by legal consideration thus leads the industry into a public
rejection in total of any causal relationship between smoking and disease and puts the industry in
a peculiar position with respect to product safety discussions, safety evaluations,
collaborative·research etc. Companies are actively seeking to make products acceptable as safer
while denying strenuously the need to do so. To many the industry appears intransigent and
irresponsible. The problem of causality has been inflated to enormous proportions.
1977-03-01
125D
125
1054
Exchange of correspondence between scientists at ITL (Gibb) and BAT (Green) on position papers
GIBB:
It is not totally true that the health indictment of smoking is entirely a matter of statistics. Some of
the associations with relatively unimportant diseases are rather contrived, but such diseases are
not the main basis for medical condemnation of smoking.
The days when the tobacco industry can argue with the doctors that the indictment is only based
on statistics are long gone. I think we would be foolish to try to use "research" to combat what you
term "false health claims" (item 7). Contrary to what you say, the industry has challenged the
position of governments (e.g. Judy La Marsh hearings) with expert witnesses, and lost.
The scientific "debate" nowadays is not whether smoking is a causative factor for certain diseases,
but how it acts arid what may be the harmful constituents in smoke. -Green:
While I would agree smoking affords pleasure and relieves stress, I don’t think we can argue that
this benefit is shown by smoking behaviour on cigarette withdrawal. Our critics would compare
addictions of all kinds and would leave your ‘best perceived’ argument in/ruins.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
I agree with you on the need for a position paper - you may remember we tried to do this for
.research in "Basis for Research in Smoking". .But in areas other than R. &D. there is an urgent
need and I think your paper would be a useful basis (for discussion) to start from , Of course, it
may be suggested that it is better in some countries to have no such paper - "its better not to
know" and certainly not to put it ill writing.
1977-03 and
onwards
40156
40157
40158
40159
Government Response to complaint about tobacco advertising
1977-03-10
21116
21116.1
HWC memo renegotiations with companies. Government goal relates to promotion of less hazardous
cigarettes. Critical of CTMC and code. Legislation considered. Looks for definition on terms light and mild.
1977-03-15 and 22
21117
21118
HWC considers higher taxes for higher tar-nicotine cigarettes.
1977-03-15
40346.282
HWC: Smoking and Health Strategies. (Policy review)
1977-03-16
40347.118
HWC memo on negotiations with CTMC. Goals for upcoming meting (April 13, 1977)
1977-03-25
40347.124
HWC writes CTMC to express concerns about mild or light.
1977-03-31
128
ITL moves forward with plans to communicate its smoking and health position. Presents a 15 step plan of
action.
Disseminating smoking and health information or countering antismoking activities is seen as an
"industry responsibility".
However, it is recognized that the CTMC, our industry association, and the member companies of
this group do not have the necessary resources to initiate such a program with the exception of
Imperial Tobacco Limited.
Accordingly, it is recommended that an "action plan" be developed and initiated within ITL. The
plan would be approved and agreed to by CTMC member companies and financed by them in ratio
to share-of-market
…
An "action plan" to both defend and inform the public on smoking, health. and related social
issues would be an evolution; the gradual assembly of information. data sources. mailing lists,
communications vehicles and methods, as well as operational staff.
1977-04
20138
HWC prepares a proposed plan of action for Smoking and Health.
(25 page policy brief)
1977-04-01
129, 1355.1
ITL prepares for BAT’s Chairman’s Advisory Conference in Australia.
Exhibit 1055 –
1977-04-12
40263.1
40263.2
49269
HWC memo preparing for meeting with CTMC
1977-04-13
40347.117
CTMC meeting April 13 (referred to in exhibit 1055).
HWC memo with proposed position
1977-04
1055-2m
Background on smoking and health issues in Canada prepared for CAC II.
We consider ourselves fortunate in our relationships with Marc Lalonde the present Federal
Minister ·of Health. While he has not let up in public statements in condemnation of smoking, nor
has he been seriously detracted from the programmes set out in his letter to the industry in March
1976 (copy enclosed as Appendix C) he has not introduced any legislation. The federal statue
books are as free of legislation as they were more than ten years ago. ,All restraints have been
voluntary by the industry. The latest restraint was minor again in that the industry agreed to add
fine cut tobacco to the products which must carry the Warning notice.
Indeed on two occasions the Minister has "defended the government's policy of not banning
cigarettes (raised when Canada banned saccharine and the policy of not banning advertising
(which he said would put Canadian magazine publishers out of business) .
Personal relations with Minister are cordial.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
(Lengthy background report includes report on Health Canada workplan)
1977-04-05
1977-04-18
50005
40346.301
Health and Welfare ADM (Morrison) writes to complain about light cigarettes.
We are concerned about the recent trend to market-cigarettes as “mild” or “light” when,
considering what is now feasible, their tar and nicotine levels do not appear to justify such
classifications.
Corrected version sent on
May 3
40347.125
(see exhibit 50005A)
50003
40346.300
Health and Welfare ADM (Morrison) writes with list of “questions that we have concerning action that the
cigarette industry is prepared to take to reduce the hazards of smoking.”
Analysis
40347.116
1977-04-07
1405
Paper written for presentation at CAC II is circulated. “Smoking & Health Item 7: the effect on marketing”
Position paper built on two marketing conferences (at which IT-CAN attended). Talks about reorientation to
keeping smoking socially acceptable.
The new approach to marketing, supported by suitable strategies, offers distinct opportunities to
create brands and products which reassure consumers, by answering to their needs. Overall
marketing policy will be such that we maintain faith and confidence in the smoking habit, whether
brand choice is traditional or not in particular markets . This means that B.A.T . will not remain on
the defensive, by simply reacting to alleged 'health' hazards and related competitive challenges :
instead, we shall actively seek out all worthwhile prospects for brand and product reassurance in
marketing throughout the world .
1977-04-20
898
Benson and Hedges complains because health warnings are too large on a competitors advertisements.
1977-05
30212
40347.074
HWC prepares strategies for upcoming Federal-provincial meeting. Background paper on public measures.
1977-05
BAT’s Second Chairmans’ Advisory Conference in Australia
http://legacy.library.ucsf.edu/tid/dbh50a99; http://legacy.library.ucsf.edu/tid/ebh50a99;
http://legacy.library.ucsf.edu/tid/rah50a99; http://legacy.library.ucsf.edu/tid/vah50a99
conference program:
1977-05-03
50005A
Letter from Health Canada’s ADM, AB Morrison, to Paul Paré – corrected version of letter of April 5.
1977-05-03
50006
50005; 50005A
21119
Ed Ricard responds to letter from Morrison (Exhibit 50005 and 50005A). Says that light and mild are relative
terms, and that the brand complained about (Player’s Light King Size) is not a large seller. .
1977-05-09
1977-05-10
Minister Marc Lalonde writes about departmental support for lower tar cigarettes and less hazardous tobacco.
1554.27
CTMC Smoking and Health Ad Hoc Committee Meeting
Members reject moving warnings to the front of the pack, and "resist strongly" reporting the
presence of carbon monoxide. They agree they could "where possible" increase the size of letter in
warning on packages and advertisements and other demands.
1977-05-16
50007A
Kalhok writes to CTMC to complain about “mildest” term used by Benson & Hedges
1977-06
1558
Draft letter from Lalonde to Paré asking companies to not promote cigarettes during Commonwealth Games
(in Edmonton in 1978).
1977-06-22
30001
Also
40346.236
Also
20806.4
20956.2
21099.2
Toward Less Hazardous Cigarettes - Record of Guelph Meetings
1977-06-22
40347.076
See also
30212
40347.074
Federal provincial priority setting meeting
1977-06-23
20094.5
See also
20094.4
Communiqué Federal-Provincial Ministers of Health: asks for smoke-free spaces, differential taxes on
cigarettes by tar and nicotine levels, and better quitting programs.
Meeting notes – meeting with Agriculture Canada and Health Canada
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
1977-06-30
21120
21120.1
21121
Minister (Lalonde) refuses to sign letter to CTMC prepared by staff. Letter would have asked them to refrain
from advertising during Commonwealth games. Phone call was made instead by ADM. Companies assured they
would not advertise in an overt way.
1977-07-06
1564-r
Macdonald Tobacco’s analysis of meeting with Health and Welfare
1977-08-01
30034
40346.314
HWC briefing note on tobacco taxation. Provides background on tobacco use
Other undated notes on
taxation
40346.315
1977-08-11
20076.16
Ministerial official writes to member of the public and reports benefits of advertising low-tar cigarettes
1977-08-17
20123
Letter from CTMC to HWC. Regarding advertising expenditures.
1977-08-26 to 0928
20124
20125.1
HWC status update on tobacco issues.
1977-09-01
50014
40347.134
AB Morrison writes Paul Paré about ventilation hold blocking.
1977-09-06
50009A
AB Morrison writes Ricard (ITL) regarding use of terms “mild” and “light”
1977-09-09
40245
HWC briefing note on tax policy, preparatory to ministerial briefing. Cites concerns with cross-border
advertising, need for legislation.
1977-09-15
1554.28
ITL List 7 – Control
#00169627 (11 page
version)
Paul Paré writes to ADM Mr. Morrison. (reply to letter from Morrison dated April 18), providing answer to his
questions. (4 page letter)
1977-09-18
40160
40160.1
HWC progress report on Smoking and Health Program
1977-09-19
50009B
Tony Kalhok writes ITL president regarding Morrison Memo regarding mild descriptor
Letter to agriculture minister re reduction in alcohol and tobacco advertising
The growing use of such filters increases the risk that, for some smokers, tar and nicotine intake will be greater
than estimated from the figures on the packages.
My recommendation on this matter would be that we stick to our guns and insist as per your letter of May 3rd
that "light” and "mild" are relative terms and should not be pegged to a numerical number, because whatever
number is chosen today may be out of date tomorrow
1977-09-15
50004
Paul Paré on behalf of CTMC writes AB Morrison – turning down several requests for changes
1977-10-13
770 C
770 D
770 B (tar and nicotine
agreement)
-NOTES OF MEETING OF CANADIAN TOBACCO MANUFACTURERS COUNCIL, HELD IN MONTREAL, THURSDAY,
OCTOBER 13, 1977
4. PROPOSED T & N AGREEMENT ~ APPENDIX I
The draft T & N agreement dated October 13, 1977 was
discussed and accepted~ It now replaces the T & N
agreements signed in 1962 by all participating
companies. It was agreed that it should not be
incorporated in the C.T.M.C. Advertising Code but
becomes a binding undertaking of the member companies.
1977-10-04
21129
CTMC informed of Labstat’s involvement in measurement
1977-10-31 and
later
40161
40268
40347.112
40347.113
403437.114
HWC memo on tax policy
1977-11
21033.1
HWC produces estimate of premature mortality attributable to smoking
1977-11-04
1554.29
1554.30
1554.31
Morrison responds to the September 15 response to his April letter.
While appreciating the cooperative and consultative stance the Council has adopted in the past, I
was disappointed by the generally negative responses to the series of questions posed to the
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Notes
Council in my letter of April 18. It had been hoped that the Council would be prepared to move
somewhat faster and further towards resolving many of the issues raised in the questions .
1977-12-09
580C
Smoking and Health Coordination . Memo about CTMC position on smoking and health
1995-12-15
787
Re: smith’s strategy for countering the anti-smoking campaign
1978
40346.306
Correspondence and other documents reflecting government positions
1978-01-20
40346.370
HWC Press release: Join the Majority - Be a Non-Smoker!
1978-02-03
21251
CTMC writes Morrison in response to his January 3 letter for clarification on media expenditures.
1978-02-20
21131
HWC replies to CTMC on advertising expenditures
1978-02-14
ITL List #7 – Control #
00199879
HC reviews reduction in disease if there were a preferential tax on lower tar nicotine.
A meeting was held between members of the Planning Unit (D. Ogston, D. Thornton), Research
Bureau (E. Thomas) and Drs. Wynder, · Wald, Gori and Hoffman on January 26-27, 1978 to discuss
the feasibility and method of forecasting reductions in morbidity and mortality resulting from the
implementation of1the proposed differential tax policy.
There was a good deal of debate as to whether producing such numbers was advisable. Indeed,
the majority of experts appeared to argue that a thorough summary of existing research evidence
demonstrating reductions in risk (i.e., mortality) subsequent to reduced exposure to cigarette
deliveries-of tar and nicotine was sufficient. In the end, the experts did not generate the hoped-for
numbers. However, they did provide us with constructive guidelines for such an attempt.
1978-02-21
21253
CTMC writes HWC in response letter of Feb 6. Says items will be discussed, and less hazardous cigarettes.
Refers to 1977 meeting (for which notes were never circulated)
1978-03-01
40347.077
HWC memo on progress to date. Work towards a departmental consensus on tobacco program
1554.32
Health and Welfare Canada notes preparatory to a meeting with the CTMC (87 pages – lots of background
and previous correspondence)
See also 1557
ITL Review of Events in Canada
1978-03-09
A new health Minister Marc Lalonde has recently been replaced by Mme. Monique Begin as
Health Minister. The new minister waited some time to declare herself on the smoking issue. She
did so at an appropriate time, with the launching of National Education Week on Smoking
(January 22-28) via a press conference in Montreal. The new Minister's style is not as
"dominating" as her predecessor. She tends to listen to the mandarins of the public service. She
smokes. Her previous ministry, National Revenue, may be exerting a moderating influence
although her anti-alcohol stance is vigorous. She may be too weak for such a large and complex
ministry. This could be a cause for some concern if, by default, the smoking issue gets out of
Ministerial control. In the hands of ambitious public servants and the 10 provincial health
ministries the industry's relationships could be made more difficult. Time will tell. At present the
Minister is putting no pressure on tobacco but what follows will reveal the persistence of Dr.
Morrison, Assistant Deputy Minister, Health Protection Branch and the Deputy Minister DHW, Mr.
Bruce Rawson
Also notes of meeting
Also notice of industry self restraint -- secret agreement similar to 1962
1978-03 09
assumed
1978-03-17
40347.123
21254
30042
30043.1
40346.304
40347.036
40347.037 (internal)
CTMC and HWC notes on Meeting of March 9, 1978. Government notes sent to companies later that month.
Internal memo also prepared.
159
Descoteaux provides analysis of the events of the year – impact of lights, taxes, local bylaw development, etc.
HWC writes with summary of meeting notes from March 9th.
1978-03-31
1978-04
1554.33
Note from Imperial Tobacco to BAT.
Reviews developments on issues discussed over the past year with the government
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Exhibit
Notes
1978-04
1557
Imperial Tobacco provides analysis of Canadian political context to BAT
The new Minister's style is not as "dominating" as her predecessor. She tends to listen to the
mandarins of the public service. She smokes. Her previous ministry, National Revenue, may be
exerting a moderating influence although her anti-alcohol stance is vigorous. She may be too
weak for such a large and complex ministry. This could be a cause for some concern if, by default,
the smoking issue gets out of Ministerial control. In the hands of ambitious public servants and the
10 provincial health ministries the industry's relationships could be made more difficult.
Time will tell. At present the Minister is putting no pressure on tobacco but what follows will
reveal the persistence of Dr. Morrison, Assistant Deputy Minister, Health Protection Branch and
the Deputy Minister DHW, Mr. Bruce Rawson.
Also provides detailed summaries of recent correspondence between ministry and CTMC, and notes from
march meeting with department.
1978-04-14
40538
HWC asks for information on additives –
1978-04-21
1357.9
Imperial Tobacco reviews Canadian policy situation
Relations have been cordial and one can almost sense a lack of urgency on the part of
government. Of course all this could change, if something happened to make more intensified
governmental intervention politically attractive.
1978-05-01
40347.039
HWC briefing note on negotiations with companies
1978-05-08
40539
Macdonald receives report on meeting between HWC and additive manufacturer.
1978-05-12
40523
Macdonald writes HWC regarding additives
1978-05-16
30042
HWC meets with Rothmans to discuss. HWC meeting notes
Rothmans has as policy, adopted our recommendation that cigarettes with tar deliveries of 12 mg. or less bear
these terms. Rothmans is annoyed that other companies have no adopted this position and are applying these
terms on a more arbitrary basis
1978-05-16
1499
Norm Mcdonald (of the CTMC) explains history of CTMC to the president of one of its member companies
P.I.R. also provides a man in Ottawa as a listening post and/or political guide. That man is
Torrance Wylie, a bilingual graduate of both Ottawa University and Carleton with a Master’s
Degree in Political Science. Wylie was Executive Assistant to the leader of the Government in the
Senate; Secretary to the Prime Minister . Pearson; Executive Director of the National Liberal party
and Executive Assistant to the Prime Minister Trudeau. He joined P.I.R. in November 1973.
1978-05-17
40347.127
HWC meets with Macdonald’s to discuss various issues:
1978-05-29
1554.34
Draft response from CTMC to AB Morrison prepared by NJ Macdonald (related to March 9 Meeting).
1978-05-30
1554.35
1554.36
40294
40295
Paul Paré writes to ADM AB Morrison
"The feasibility of manufacturing cigarettes to meet your requested standards is within the realm
of current technological capabilities. However, the practicality of marketing cigarettes that
produce an industry sales weighted "tar" and nicotine delivery of 12 mg and 1 mg rests with the
market place.
http://legacy.library.ucsf.edu/tid/tjl98e00
1978-06-02
40347.078
40347.079
HWC: memo on tobacco strategy – 13 plan program (
1978-06-05
1554.37 and
40346.304
CTMC and HWC meet.
1978-06 est.
4037.123
40346.303
Summary of events at meetings between Health Canada and industry.
1978-06-13
40524
Letter from RJR-Macdonald to HWC regarding additives to fine cut.
1978-06-13
Legacy
Letter from Norm McDonald (CTMC) to heads of Canadian companies suggesting a new position paper be
adopted.
Background notes on events subsequent to March 9 meeting. Provides details on each item discussed.
"To date, the CTMC has concentrated its activities on the Federal Government and particularly the
Department of National Health and Welfare.
The approach has been low-key and of a personalized, as opposed to public nature. Meetings have
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Notes
been convened at which the chairman and presidents meet with Dr. Morrison and his associates;
meetings in which CTMC technical representatives meet with representatives of NMUD, the
occasional brief meeting between Dr. Morrison and the chairman and/or the executive director;
on rare occasions meetings have taken place with the Minister."
"The ‘face-to-face’ type meetings (private and with one or more representing the industry and
similar representation from government) have been seen as an acceptable and effective form of
discussion. The industry has retained the respect of government representatives – both the elected
and public servant representatives."
"In response to a growing anti-smoking movement in Canada, the CTMC is considering a more
active role but still retaining a relatively low profile posture. On the following pages, the proposed
posture of the industry is outlined together with a general action proposal to be put in operation
as and when it is necessary."
CTMC Position Paper [full text]
There is disagreement among medical experts as to whether the reported associations between
smoking and various diseases are causal or not. The CTMC’s position is to the effect that no causal
relationship has been established.
There is no persuasive scientific evidence to support the contention that the non-smoker is harmed
by the tobacco smoke of others.
Smokers are aware of the alleged health effects of smoking. The traditional role of Government in
a free society with regard to legal products is to inform people, and to leave the exercise of free
choice to the individual.
Laws and regulations that ban or limit smoking, whether directed at the smoker or the non
smoker, constitute and unwarranted intrusion into the lives and rights of citizens. People in a free
society should be allowed to make informed choices about smoking. These laws and regulations
cannot be justified on the basis of occasional annoyance to non smokers. If the problem is one of
annoyance, it can best be dealt with by mutual courtesy between smokers and non smokers rather
than by governmental regulation and deprivation of individual freedom."
Action Plan proposed to mobilize ‘family’ of tobacco industry associates. [excerpt]
"It is recommended that the basic activity undertaken to prevent anti-smoking legislation be that
of the ‘face-to-face’ discussion between members of the tobacco ‘family’, with a secretariat
representative present, and the legislators on an individual basis, responsible for the
implementation of the legislation. Should it be felt that some type of ‘public’ statement (e.g. press
release, letter to the editor, etc) was required, the CTMC secretariat would, with approval of the
council, act as the spokesman for the industry or use the person or persons designated by council.
This would in no way preclude, nor should it discourage, the wholesalers, retailers, hotel keepers,
etc. from making any public statement or action they should wish in defence of the anti-smoking
position."
http://legacy.library.ucsf.edu/tid/bkl98e00
1978-06-23
40570
Letter from Health and Welfare Canada (Thornton) regarding additives.
1978-06-29
21120.1
Unsigned letter from Marc Lalonde to Paul Paré regarding tobacco promotions during sporting events.
1978-07-06
1554.38
40020
40346.305
AB Morrison responds to CTMC letter of May 30th and asks for targets for reductions in tar and nicotine.
1978-07-10
1566-r
With respect to the tar and nicotine deliveries of Canadian cigarettes, by December 31, 1984:
-
all cigarettes shall have a maximum delivery of tar not greater than 15 mg. of tar, based on
the current method of measurement (30 mm. butt length measurement method);
-
all cigarettes shall have a maximum delivery of nicotine not greater than 1 mg. of nicotine,
based on the current method of measurement;
-
the sales weighted average tar delivery of cigarettes manufactured by any company shall
not be greater than 12 mg. of tar, based on the current method of measurement.
Letter to W. Webb (B&W) from James O Brien (B&W) Notes from CTMC meeting with Sir James Wilson
(ICOSI?).
Continuing tension expressed about Paul Pare, and difference between Canadian strategy and ICOSI
recommendations.
"Mr. Pare defined the CTMC position in regard to Smoking and Health. He said that firstly, it was
believed that the CTMC should adopt a defensive posture using time or procrastination to delay
any given government request. He felt that in terms of delay, a period of up to two years was
possibly acceptable, however, following this period, using Mr. Pare’s words, he believe that we
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would begin to "trespass on the government’s patience."
"The CTMC sends the government comparative information in terms of both legislation and
industry progress relative tot he U.K., U.S. and other foreign countries. On this basis, the CTMC
believes that it can display that the current voluntary code of the 4 members of the Council is
keeping in tune with what is going on particularly in the U.K. and the rest of Europe."
"Mr. Pare went on to outline the personalities of recent health Ministers. In the case of John
Munro, who previously was an inveterate smoker, he believed the Health Department went too far
and basically he lost support of his colleagues in Parliament. Marc Lalonde who followed was
tough but fair and has had great influence on his successor Monique Begin.
Also : Legacy
http://legacy.library.ucsf.edu/tid/soh24e00
1977-07-25
40267
HWC memo re need to brief Minister and Deputy minister on negotiations with industry. Suggests draft letter
to CTMC
1978-08-22
30209
HWC memo re status report on possible legislation.
1978-09-81
HWC reorganizes program
And earlier months
40347.081
40347.082
Related correspondence
40347.111
40348.082
1978-10-06
1554.40
Notes of a CTMC meeting on October 4, 1978.
Reviews several items (crop, duty free stores, smoking ban by-laws, advertising budget limits, Quebec
proposed policy change. Company plans to approach government through union (Rondou).
Rondou stated that if he did not receive a satisfactory response from Parizeau , he would ask Louis
Laberge to accompany him on a visit to the Prime Minister, Mr. Levesque.
A discussion on the "modus operandi" of the Quebec Government was held.
It was agreed that the tobacco industry would have to "gear up" to fight the proposal should
Rondou receive an unfavourable response. Every effort will have to be made to prevent the
introduction of a second paper on this subject.
Also discusses response to Health Canada, and considers that regulations will result from a lack of cooperation
on their part.
Mr , Pare the industry enjoyed an environment in which it has grown slowly, albeit steadily, and he
felt that the industry was doing considerably better in Canada than in other parts of the world.
Any legislation would be detrimental to the industry and inhibit future growth.
Mr. Pare suggested that a 15 mg 'tar' level was not a serious inhibition to the industry. Mr. Webb
expressed the opinion that he believed the industry is conducting a negotiating function with the
Government and that it should not "give in" to Morrison's request at this time .
It was agreed to meet with Dr. Morrison on October 31.
It was agreed that a sales weighted average of 12 mgs of 'tar' for each company would be
unacceptable.
It was agreed that a reduction in a maximum nicotine level to 1 mg would be unrealistic and that
if a maximum should be established, it should be at or near 1.5 mg.
It was agreed that the Technical Committee should meet with Dr. David Bray. However, it should
be an educational type meeting and be an opportunity to the department to seek general
information and to establish a formal agenda for future discussions .
1978-10-31
1554.39
1554.41
CTMC Minutes of meeting
The prime purpose of the meeting was to discuss and determine strategy for the meeting with Dr.
Morrison to be held later that day.
It was the consensus of the meeting that parent companies or major shareholders ,as participants
in lCOSI would find legislation requiring a maximum "tar" delivery of 15 mg more acceptable than
a voluntary move by the industry in Canada. In spite of this posture, the member companies
wished to find some way of avoiding legislation fearing that the introduction of legislation might
not be limited to this one area.
Also discusses need to increase advertising budget, and raise ceiling on budget limits '
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1978-10-31
1554.41
Record (possibly government’s ) of meeting between CTMC and Health Protection Branch
Dr. A.B. Morrison reiterated the following N.H. & W. positions, stressing the Department's
commitment to these goals.
With respect to the tar and nicotine deliveries of Canadian cigarettes, by December 31, 1984:
-
all cigarettes shall have a maximum delivery of tar not greater than I~ mg. of tar, based on
the current method of measurement.
-
all cigarettes shall have a maximum delivery of nicotine not greater than I mg. of nicotine,
based on the current method of measurement.
-
the sales weighted average tar delivery of cigarettes manufactured by any company shall
not be greater than 12 mg. of tar, based on the current method of measurement.
C. ADVERTISING EXPENDITURES
Mr. Pare requested that since advertising costs have escalated in excess of the inflationary
adjustment the department consider renegotiating their agreement with the C.T.M.C. pertaining
to Iimiting advertising expenditures. The C.T.M.C. proposes that the Iineage for 1978 be permitted
in 1979 and subsequent years.
WhiIe the department was sympathetic to the problems faced by C.T.M.C., Dr. Morrison felt the
proposal needed detailed examination since It represented a significant departure from the
previous understanding. N.H. & W. will take the Question under advisement and inform the
C.T.M.C. of its position as early as possible.
1978-10-31
50011
Record fo the October 31, 1978 Meeting between CTMC and Health protection branch
1978-10-31
40347.106
CTMC Minutes of meeting with HWC
1978-11-08
952
Re: Quebec Social Affairs Department anti tobacco proposal
1978-11-09
1554.43
Meeting among Rothmans, Benson and Hedges and Macdonald. (Imperial Tobacco did not participate).
Discusses changing advertising expenditure ceiling to one based on impressions.
All agreed the elimination of promotional spending accountability was desired. This change to the
Code would require no revision to the manner in which the Code is presently constituted. All rules
relating to promotions as contained in the Code and the Regulations would remain.
1978-11-28
962
Memo from Michel Descoteaux regarding « Project Action Quebec”
1978-12-15
Legacy
Ed Ricard (head of ITL ) writes Paul Pare (head of CTMC) regarding restructuring of CTMC, and reflects on the
historic success of the CTMC
"So the question is, how successful have we been in responding to the smoking and health issue in
Canada when compared to other countries? The answer to this question goes beyond isolated by
laws or speculating on government intentions, to the fundamental measurements of continuing
industry growth, incidence of smoking, ongoing government relations, general public opinion
about smoking, and to our current capacity to freely manufacture and market tobacco products
without formally imposed legislative restraint or regulation. In these essential areas, the Canadian
tobacco industry enjoys an enviable position and maintains an effective relationship with
government."
"It was your foresight Paul, that persuaded the Canadian tobacco industry to abandon the position
of total resistance some eight years ago, when it became abundantly clear, through the
introduction of Federal Bill C248, that such an inflexible stance simply would not work. A low-key
approach was established at that time, generally described as ‘cooperative dialogue’ which differs
substantially from the ‘adversary role’ pursued so aggressively by the American industry. This is
not to criticize the US approach but merely to emphasize that "what’s good for US or UK is not
necessarily good for Canada." There is absolutely no question but that this tactical change to
negotiated discussion with government and the scientific/medical community not only defused the
situation at the critical time, but stopped final passage of this highly restrictive legislation.
‘Cooperative dialogue’ thus forms the very basis for the continuing vitality and even the long-term
survival of our industry."
"We continually hear expressions of amazement from foreign visitors at how low key the smoking
and health issue is in Canada. In such a situation – where most of the ‘bad press’ in Canada is a
spill over from US – we must consider seriously whether a change in posture on the part of the
Canadian industry would serve any useful purpose in preserving our freedom to market.
http://legacy.library.ucsf.edu/tid/ucx74e00
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Notes
1978-12-12
30039
HWCL briefing note on negotiations with CTMC on reduction of tar and nicotine.
1979
40347.020
Correspondence and other documents reflecting HWC positions
1979-01-30
964A
Rapport de la recontre du Jan 26 avec les fonctionnaires du Ministere des Affaires Sociales
1979-02-05
1554.44
1554.45
1554.46
40346.307
ADM Morrison responds to CTMC regarding October 31 position, and turns down the industry’s
counterproposals and advertising limit proposals. .
We have reviewed the CTMC’s October 31, 1978 position on the Department of National Health
and Welfare's proposal for reducing "tar" and nicotine levels in Canadian cigarettes and,
unfortunately, find it unacceptable. The current C.T.M.C. posture represents almost no departure
from the May 30, 1978 response to our previous proposal of March 9, 1978. While the Department
of National Health and Welfare has made significant concessions in its position in attempting to
negotiate reductions in "tar" and nicotine levels, the industry stance has remained largely
inflexible. As stated on numerous occasions, this department is firmly committed to reducing the
"tar" and nicotine exposures of the Canadian smoker.
… I would ask the Council and its members to carefully consider the above position. If agreement
cannot be reached I have little recourse but to pursue alternative options at our disposal to
achieve reduced "tar" and nicotine deliveries.
…
With respect to the CTMC's proposal for changing the basis for determining advertising
expenditures from dollar expenditure to constant linage, the Department is not prepared to
release the CTMC. from the agreement presently. in effect and would like to explore with the
CTMC means to effectively audit adherence to the agreement.
1979-03
951-197903
Tobacco Review
1979-03-01
953
Projet action Quebec politique anti tabagisme du ministere des affaires sociales du Quebec un programme
d'action -
1979-04-24
968G
ICOSI
1979-05-02
21135
Health Canada discusses research on “less hazardous” research, and discusses CTMC proposal.
1979-05-03
232
Memo to CTMC from Descoteaux re Conseil consultative de l’environnement.
1979-06-14
433 G
Notes from a CTMC meeting.
Discusses rumours of a Tobacco Control Act and tax differential legislation; decision to prepare a
draft letter to reply to Morrison.; resistance to UPC labels on cigarette packages
1979-06-25
964
Anti-smoking activities in Canada
1979-07
951-197907
Tobacco Review
1979-08-10
475
Letter to editor
1979-09-15
1554.47
1554.48
1554.49
CTMC responds to ADM AB Morrison’s letter of February 5th.
Legacy
CTMC meets to discuss labelling (and a new director) - government says okay to put things on hold
1979-09-23
Rejects idea of each company meeting 12 milligram tar average, offering industry-targets instead. Complaints
about constraints on advertising.
"On the matter of the technical committee's report on labelling, Mr. Pare prefaced discussion by
reporting briefly on a meeting he had, together with the Executive Secretary of the CTMC, with Dr.
Morrison, Assistant Deputy Minister of Health. This meeting had neither been planned nor
discussed with other members of the council. Mr. Pare reported that he had informed Dr. Morrison
of the impending changes in the structure of the CTMC and obtained assurance from him that the
Ministry would not press any of the outstanding issues pending appointment of the Executive
Chairman and establishment of his position.
It was the position of Messrs Pare and Mercier that this assurance from Dr. Morrison meant that
the issues raised by the technical committee could be deferred indefinitely. This was also Mr.
Pare's position on the letter from the Minister of Health, Madam Begin, regarding. CO. In reply to
LWP's question as to whether he had at least acknowledge Madam Begin's letter, Mr. Pare replied
that the letter had been acknowledged by one of his staff and that there was absolutely no need
for concern at this point.
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http://legacy.library.ucsf.edu/tid/pgb92d00
1979-09-28
959A
Contact
1979-10-16
22
Michel Descoteaux provides a regular update on events across Canada.
1979-10-18
1554.50
40346.154
Health Canada again prints tar and nicotine levels – carbon monoxide levels are included.
1979-11-29
21258
HWC: Memo to minister seeking advice on future actions with the companies. Provides historic overview.
1979-11-30
66
C.T.M.C. Strategies and Structures.
Michel Descoteaux comments on proposals for changes to the CTMC. (7 page memo) Suggests that:
1.The tobacco industry's preferred strategy would be to attempt to influence regulatory bodies by
private, discreet means. Public debate will be avoided as much as possible.
1.2 The CTMC will serve as the main representative of the industry. Individual companies and their
staff will try to avoid getting involved directly, except in a support capacity.
1.3 Throughout any campaign, the tobacco industry will promote themes that are of a
"reinforcement" nature rather than of a "conversion" nature (Le. fight the battle on our own
grounds rather than on the opponents'
1.4 As its major action plan, the CTMC will seek the active support of various groups and
individuals likely to espouse the tobacco industry's views in order to form a local task force to lead
the battle
1979-12-06
970
Meeting of the CTMC technical subcommittee
1980
21260
21261
21262
21263
21266
21268
21270
HWC: Letters indicating government position
1980-01-23
40346.324
See also
40346.324A
40547.31
HWC: media release regarding carbon monoxide
1980-02-26
40517
MacDonald writes about labstat findings.
1980-03-04
1554.52
Notes by RJR Macdonald’s Derek Crawford on recent meetings by CTMC Technical Committee, and meeting
with Labstat. Discusses honesty of tar machine ratings, and also a high variability between labs (2 mg).
Throughout all the discussions, I go t the feeling that, al though they may have taken advantage of
a loose situation in the past, ITPL are prepared and want to be totally honest in their approach to
T&N levels in the future - with open books for Govt surveillance if needed, and a sys tem following
the recommendations which is designed to keep everyone honest. By agreeing to the
recommendations, the Technical representatives of Rothmans & B&H have forced these
Companies to be honest, which I do no t believe was strictly the case before. RJR-MI have always
been honest in the past, but as described at a previous P.D.C. Meeting with Export Reg @ l8mg but
with a pack number of l7mg, and Export Medium Reg at l5mg with a pack number of l4mg, we
are not being hones t at this time.
However, as the Technical Reps of RJR-MI, Mr. Howie and myself, in agreeing to the
recommendations, are, by implication, stating that we think the new set of rules is correct and
fair, and that insofar as they are designed to define tolerances more clearly and more realistically,
they are also forcing each company to be honest.
1980-03-31
966A
CTMC public affairs committee action plan for 1980
1980-04-03
795 A
795
CTMC decides to reject the idea of working with the government on hydrogen cyanide
1980-06-18
967
Public smoking and tobacco advertising (Massicotte)
1980-06-24
21136
Morrison writes CTMC re testing
1980-06-30
1554.53
Translation at 1554.51
Letter from Monique Bégin to Paul Paré regarding carbon monoxide.
I believe that the manufacturers have a responsibility to inform smokers of the carbon monoxide
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1554.54
1554.55
Notes
levels of their products in the same manner as the companies inform smokers of the levels of tar
and nicotine. By this letter, I request that the members of the CTMC take the necessary steps to
print carbon monoxide levels on their packages and in their advertising along with the tar &
nicotine levels.
1980-07-22
713A
Carbon monoxide in cigarette smoke – letter from Minister of Health
1980-07-22
713
Carbon monoxide in cigarette smoke – letter from Hoult
1980-07-22
967b
Summary of legislative action on public smoking in Canada (summary of by-law proposals and their outcomes)
1980-07-24
714A
Technical Committee Meeting
1980-07-25
984
Discussion within RJR-Macdonald about request from Monique Bégin and Carbon Monoxide.
1980-07-31
714b
CTMC Technical sub committee meeting – July 31, 1980
1980-07-31
967A
Summary of legislative action on public smoking in Canada
1980-08-11
714
CTMC Technical sub committee meeting – July 31, 1980
1980-09-04
479
Summary of a meeting of the Public Affairs Committee held August 21, 1980 in the Board Room of Rock City
Tobacco in Quebec City.
5 pages
1980
951-198012
The Tobacco Review
1980-12-17
479 A
Agenda – Meeting of the public affairs committee, 14 January 1981
1 page
1981
21162
21163
30215
40069 (date inferred)
HWC correspondence reflecting policy
1981-02-04 or
1981-02-01
40513
40346.308
Health Canada Memo regarding CTMC and SWAT and discussion of need for legislation
1981-01-12
40346.320
40547.032
40547.34
40547.35
HWC: Press release on Carbon Monixide levels
1981-02-06
505
Michel Descoteaux gives update on Quebec developments and his meeting with public servants.
1981-02-12
40515
Macdonald tobacco writes HWC regarding tar and nicotine , SWAT and additives
1981-02-24
21160
CTMC writes Minister re carbon monoxide – sets up new meeting
1981-02-24
1554.56
1554.57
CTMC Aide Memoire regarding discussions on tar and nicotine figures, and proposal that the number printed
on packages is a maximum value, not an average.
They are dissatisfied with Labstat, and want an independent auditor.
1981-02-26
3
Michel Descoteaux provides input into update of BAT Smoking and Health manual.
1981-02-26
21486
ITL writes health Canda regarding smoking deliveries and additives.
1981-02-24 to
1981-03-04
1554.58
1554.59
1554.60
1554.61
Another CTMC Aide Memoire – this one regarding measurement and printing of Carbon Monoxide, and
rejecting the proposal . Note changes in versions of text.
After 1981 – 02-24
40073 and 40074
H&W provides SWAT calculations to RJR
1981-03-09
56
56A
Michel Descoteaux provides analysis of Canadian political environment to BAT. Draws attention to Quebec
Social Affairs department looking at policy change.
The CTMC program:
a) to continue informal discussions with Quebec Social Affairs Department officials with a view not
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 59
Date
Exhibit
Notes
to commit the industry in any way but to gain time in the hope that elections might be called soon
(in the event of a political defeat, which appears likely in the eyes of many, the implementation of
this anti-tobacco policy might, at the minimum, be delayed for some time and, at best, be entirely
re-evaluated in light of the principles and priorities of the new government.);
1981-03-13
1554.62 (RBH)
40527 (HWC)
Notes on a meeting between Dr. Morrison and CTMC. (Notes from RBH records and from Health Canada)
1981-03-13
1554.63
1554.64
1554.65
Dr. Morrison meets with representatives of companies and CTMC - CTMC notes
Also 21138
Also 40527 (RJR version)
Discusses:
carbon monoxide on packages
Use of average vs. maximum levels of tar and nicotine
Additives
refers to industry position on CO
http://legacy.library.ucsf.edu/tid/ncr24e00
1981-03-18
40162
40346.132
Presentation to CCSH by NHW. Reflects several concerns with council and its apparent unwillingness to support
government “GENERATION” program.
1981-03-18
21139
HWC writes CTMC regarding additives and SWAT
1981-04-10
1554.66
1554.67
1554.68
Letter from Monique Bégin in response to Paré letter of February 24th regarding carbon monoxide.
1981-04-13
1554.69
1554.70
1554.71
AB Morrison writes CTMC to follow up on Ministers letter (of April 4).
1981-04-16
802
21161
Record of Meeting between Bureau of Tobacco Control and Senior Technical Representatives of Member
Companies of CTMC, April 16, 1981 –
I am prepared to accept the concept that the Canadian Tobacco Manufacturers' Council should
give an undertaking on behalf of its members to reduce the amount of carbon monoxide, as
measured by sales weighted average, to say 12 mg by 1984. While I will leave the details to you
and Dr. Morrison, I would expect to hear that the agreement has been finalized by June 30, 1981.
Letter from Minister to CTMC on CO
1981-04-28
ITL List 7 Control #
00209161
“Enhancement of anit-smoking measures” Department considers working with insurance companies, tax
deductibility of cessation programs. Does not want to improve health warnings.
It would not be advisable to have disease-specific warning information printed on cigarette
packages at this time.
While there is an interesting precedent in Sweden which does require disease-specific information
to be printed on packages, we might do better to address advertising more generally in a review
of compliance and monitoring of certain elements of the CTMC Advertising and Promotion Code.
Such a review could include the establishment of routine monitoring of advertising, promotion and
sponsorship expenditures. The Minister might like to raise this point with Paul Par~ after current
negotiations with the CTMC concerning carbon monoxide levels are concluded.
1981-05-02
716
RJR reflects on CO labelling. Strong opposition.
1981-05-27
40163
NHW writes RJR in response to letter of May 8. Carbon monoxide.
1981-06-01
506
Action-Quebec . Memo on strategy from Jacques LaRiviere
1981-06-15
1554.72
Norm Macdonald reviews tar and nicotine issues, summarizes meetings to date and advises member
companies.
1981-06-15
1554.73
Draft letter to AB Morrison (to his letter of April 13th).
We 'therefore, propose that SWAC be brought to within the range of 13 to 14 mg by the end of
1984. We do not believe it is feasible to set a precise CO ceiling for individual brands until more is
known about the CO to tar relationship attainable at the higher end of the tar scale.
1981-06-16
21487
Letter sent to AB Morrison regarding differences in SWAT calculations.
1981-06-23
1554.74
1554.75
CTMC replies to AB Morrison’s February letter.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 60
Date
Exhibit
Notes
1981-06-25
479 B
Summary of a meeting of the Public Affairs Committee held in Quebec City on June 25, 1981
4 pages
1981-07-14
40530
HWC Memo to minister regarding carbon monoxide and discussions with industry. Suggests formal agreement
may not be necessary
1981-07-16
30211
HWC Briefing note for minister on health warnings.
1981-07-29
1554.76
1554.77
Clayton responds to CTMC letter of June 23 (regarding CO measurements and maximums)
1981-08-19
21198
HWC to CTMC regarding ”yields of hazardous substances.”
1981-09-15
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1554.78
CTMC responds to Clayton’s letter of July.
1981-10-13
Initial meeting of newly incorporated CTMC. Discussion of taxes, committee reports,
References CTMC meeting of September 15th.
The industry is directing its efforts to accomplish the objectives outlined in paragraph three of your
letter. The presidents of some member companies are not completely satisfied with measurement
techniques nor equipment in place at this time for determining CO deliveries. However, they do see
marked improvements in these areas and are reassured by their technical departments that
improvements are in sight.
Heretofore, some companies have been reporting CO deliveries direct to your office while others,
primarily due to lack of appropriate available information, have been unable to respond.
By the end of the first quarter of the calendar year 1982 it is anticipated that all member
companies will be in a position to give more definitive information on CO. With that in view, it is
the wish of our member companies that the information be forwarded to this office so that a
composite report may be made to you on a quarterly basis.
1981-10-19
1554.79
1554.80
30040
DF Bray acknowledges industry response of October 13th.
1981-11-04
1490
Jacques La Riviere makes presentation to an INFOTAB workshop. (Agenda)
1981-11-19
479 C
Minutes of meeting of the public affairs committee held in Montreal November 19 1981
5 pages
1981-12-04
632
Technical committee meeting November 26 1981
1981-12
21005
Cabinet committee instructs preparation of document on advertising and taxation.
1982
40164
Misc. correspondence and other documents reflecting government policies
1982-01-01
490
Parliamentary liaison program
1982-01-13
Inferred from 21483
Health Minister Bégin write about health warnings on print advertising
1982-01-26
1554.81
1554.82
21164
40346.325
40547.036
40547.037
40547.038
40547.039
Health Canada publishes results of CO studies.
1982-03-02
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1982-03-05
493
Notes from meeting regarding way to prevent advertising bans
1982-03-16
433 I
CTMC letters patent
1982-03-24
30213
HWC briefing on how to reply to media inquiry on CO labeling
Discussion of updating CTMC regulations, taxes, leaf, smoking bylaws, etc.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
1982-03-30
21483
CTMC writes Minister Bégin about health warnings on advertising. Says Retail Council and CTMC will “do their
utmost”’.
1982-04-01
30214
H&W writes Benson and Hedges re SWT and SWAC
1982-04-08
21273.2
Rothmans writes H&W Minister regarding company position on mild.
1982-04-23
21199
HWC to CTMC regarding SWAT and SWAC levels
1982-05
40348.012
HWC discussion paper on tobacco products control.
“Voluntary agreements have achieved some progress in pursuing the objectives of protecting
Canadians from the hazards of tobacco products, but they have been of doubtful value in
discouraging the further spread of tobacco use. Clearly, there are limits to the effectiveness of this
approach.”
1982-05-14
1982-06-15
21273
21273.1
See 21273.2
21273
21273.1
H&W Minister writes Rothmans regarding ad for .Government survey confirms Craven family mildness”; Hawke
replies by telex. Discussion of meaning of word “mild”
507
CTMC meets with Quebec’s Minister of the environment regarding proposed law on smoke-free environments.
Minister replies
Conclusion
• We must maintain our watching brief on the Cabinet for developments on the proposed Bill.
We have to come up with «something »on a «courtesy» campaign. I now have a contact with Ms.
Petit. The first step might be a letter of thanks for the meeting, pointing out that the Council will
hold its quarterly meeting in July, that the principle will be discussed, that a task force will be put
together, that, bearing in mind the season, some initial progress can be expected in September,
etc.
• Mr. Mercier and Mr. Lang asked that the item be placed on the agenda of the July Council
meeting.
1982-06-16
40348.103
HWC Memo disagreeing with policy of low-tar medium nicotine cigarettes
1982-07-08
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1982-08-18
21013
HWC writes companies with concerns that nicotine is not falling at the same rate as tar
1982-08-19
30041
Benson and Hedges writes regarding SWAC (letter missing). Health Canada replies. (date of reply letter
uncertain)
1982-09-6 to 11
40346.194
HWC paper presented at scientific meeting . Monitoring of Cigarette Activity in Canada.
1982-10-14
490 A
20 Questions
1982-10-12
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
Discussion of response to Health Canada “standby statement on additives”. Anti-smoking legislation in
Quebec, promotional expenditures, legal defense fund for by-laws,
Discussion of additives, warnings on imported cigarettes, Canada games, promotion expenditures.
regulations, taxation, and other.
1982-10-04
612 F.1
RJR Macdonald produces notes of a CTMC Technical meeting.
Discussion of medical grants, response to H&WC pressure on nicotine levels, additives, self-extinguishign
cigarettes.
1982-11-09
40165
40219
40220
40216
40217
40218
NHW writes CTMC regarding infractions of voluntary code
1982-11-17
21200
CTMC memo regarding adherence to voluntary code. Reasons given for not complying.
1982-12-08
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 62
Date
Exhibit
Notes
Discussion about Leaf, CTMC regulations, articles of incorporation, committee reports and others.
1983
21165
21167
21169
21171
21173
HWC: correspondence and other documents reflecting policyh
1983-01-01
497
CTMC Brochure on advertising
1983-01
40167
NHW list of initiatives on smoking and health
1983-01-03
21278
HWC press release on health warnings
1983-01-11
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1983-01-01
21278.1
CTMC letter to HWC regarding warnings.
1983-01-24
40169
40346.232
40547.40
40547.41
40547.42
NHW press release on voluntary code and carbon monoxide
1983-01-30
40218
CTMC responds to Nov 9 letter from minister regarding code.
1983-02-18
40216
40217
NHW – Minister writes re Code (Ref Jan 20 and Nov 9 correspondence)
1983-03-07
40171
NHW Draft report on smoking and health initiatives
1983-03-15
40205
HWC Ministerial letter with request for health warnings
1983-03-21
40214
CTMC writes Minister about advertising code. Refers to her letter of February 18
1983-03-23
479 D
Minutes of PAC meeting March 9 1983
1983-04-12
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1983-04-26
508
Meeting with Adrien Ouellette (Quebec’s new Minister of Environment since September 1982 ). Suggests
development on courtesy program
1983-04-27
40206
HWC acknowledges CTMC letter of March 21
1983-05
21005B
21005C
21005D
21005E
21005F
21005G
Discussion paper: Tobacco products control; taxation and advertising
1983-05
21005
21005A
Memorandum to cabinet on Alcohol and Tobacco Advertising and tobacco products control
1983-05-13
40171
40170
NHW proposes booklet for inclusion in World Conference material on Canadian initiatives.
1983-05-25
40199
CTMC writes NHW regarding “difficulties we are having in dealing with the various requests from your
department.”
1983-06-07
21027
Liston (H&W) writesCTMC regarding health warnings.
1983-06-13
21168
HWC : Minister backs idea of 30% increase on cigarette prices and labelling reforms
1983-06-15
479 E
Minutes of a meeting of the Public Affairs Committee held in Montreal on June 15 1983
1983-07-03
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
Discussion of committee reports. Discussion with HWC regarding additives,
Discussion of committee reports. Discussion with HWC regarding Code.
Discussion of committee reports. Continuation of Medical grants discussed,
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
1983-07-11
21275
40167.1
World Conference on Tobacco or Health takes place in Winnipeg. Minister Bégin speaks. Note on cover
corrects errors in text.
1983-07-22
21276
21332.1
21332
HWC: List of request to industry, and those not complied with . Also briefing note on additives.
1983-07-27
40172
40346.310
H&W writes RJR and Rothmans re SWAT and SWAC and additives
1983-08-11
21170
HWC: Minister responds to concerns of cabinet colleague for Fitness and Amateur sport regarding potential
end to tobacco sponsorships
1983-08-18
40173
NHW Briefing note on Current initiatives.
1983-09-26
21142
CTMC writes HWC regarding voluntary code.
1983-11-04
40200
NHW writes CTMC regarding fine-cut
1983-11-08
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
2003
Organization and Policy Manual.
Possibly misdated
1983-11-08
Discussion of regulations, taxation, and other.
102page document with guidelines and specifications for implementing voluntary code
1983-11-09
21142
CTMC writes HWC regarding additives
1984-12-14
40207
CTMC writes NHW regarding fine-cut.
1984
21175
21176
HWC: positions reflected in correspondence and other documents
1984-01-01
20004
CIGARETTE & CIGARETTE TOBACCO ADVERTISING AND PROMOTION CODE OF THE CANADIAN TOBACCO
MANUFACTURERS’ COUNCIL AS AMENDED JANUARY 1ST, 1984
1984-01-10
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1984-01-19
479 F
Re: Minutes of a meeting of the Public affairs committee held in Montreal on January 19, 1984
1984-01-23
21278
Also 40547.49
40346.321
40547.43
40547.44
40547.45
40547.46
40547.47
40547.48
40547.49
40547.50
H&W Press release regarding changes to CTMC code and carbon monoxide
1984-01-23
40202
CTMC write Minister Bégin expressing concern about measurements on fine-cut.
1984-02-14
21143
21143.1c
CTMC technical committee memo on HWC discussions on additives
1984-02-16
40617
New edition of advertising and promotion code.
1984-02-23
21143.2
CTMC writes HWC re additives
1984-03-05
494
Pillar Ads
1984-03-06
479 G
Minutes of a meeting of the public affairs' committee held in Montreal on March 6, 1984
1984-03-09
40174
NHW plans health promotion campaign “Generation of Non Smokers”
1984-03-14
1554.84
Letter from Monique Bégin to Norm McDonald, pushing for measurements of yields of toxic substances finecut tobacco.
1983-03-31
40346.309
HWC: Annual report
Discussion of regulations, taxation,
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 64
Date
Exhibit
Notes
1984-04-02
21143.3
H&W writes CTMC regarding additives
1984-04-05
40346.311;
20995
20996
20996.1
40175
40346.311
H&W writes RJR re SWAT and SWAN and additives
1984-04-07
479 J
Re: Minutes of a meeting of the public affairs committee held in Ottawa on July 4, 1984
1984-04-10
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1984-04-18
479 H
Re: Minutes of a meeting of the public affairs committee held in Montreal on April 18, 1984
1984-04-19
40176
40203
Minister of Health, Monique Bégin, asks industry to step up actions on reducing advertising.
1984-04-25
40535
Rothmans writes HWC regarding carbon monoxide and additives
1984-04-24
21489
ITL writes Health Canada with concerns about calculation of SWAT numbers.
1984-05
40346.242
Report from Finance, H&W and Agriculture re “Tobacco production, marketing and consumption”
1984-05-10
21144
H&W writes Imperial Tobacco regarding corrections on tar and nicotine levels.
1984-05-24
20997
40347.022
HWC Briefing note: carcinogen-free cigarettes. Can they be made less hazardous.
1984-05-28
40209
CTMC writes Minister about closed-circuit television ads.
1984-06-01
495
OPINION RESEARCH - OBJECTIVES
1984-06-05
479 I
Minutes of a meeting of the public affairs committee held in Montreal on June 5, 1984
1984-06-04
40509
Minutes of the CTMC Technical committee. Discussion on additives.
1984-06-19
40346.134
HWC press release on tobacco advertising. Draws attention to Rule 11 of Canadian Code of Advertising
Standards.
Funding of agricultural research, make-up payments, public opinion survey, ctmc code, taxation, letters from
anti-smoking groups and others. and other.
Rule 11 of the Canadian Code of Advertising Standards states that no advertisements should encourage unsafe
or dangerous practices.
1984-06-19
40546.51
40546.52
40546.53
HWC press release on side-stream smoke emissions
1984-07-11
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1984-07-25
496
Final P.O. Questionnaire
1984-11-07
479 K
Minutes of a meeting of the Public Affairs Committee held in Montreal on November 7, 1984
1984-11-08
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
433 H
(65 MB file!)
See also
40005 M.2
Minutes - CTMC Board of Directors
1984-11-19
40005M.3
Change in the interpretation of Rule 11 to voluntary code
1984-12-11
479 L
Summary of a special meeting held in Montreal on December 11, 1984 to discuss the results of the Public
Opinion Survey and their implication
1985-01-01
479 M
Summary of a Special Meeting Held in Montreal, January 10 and 11, 1985
1984-11-13
Additives (letter from Hc) and many other topics
Discussion of regulations, taxation, and other.
Funding of agricultural research, make-up payments, public opinion survey, CTMC code, taxation, letters from
anti-smoking groups and others. and other.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
1985-01-01
40005 N-1985
CTMC adopts revised voluntary code
1985-01-28
40347.014
HWC Briefing note: Tobacco Issues for Potential NHW Action in 1985.
Proposes a series of strengthening measures.
1985-02-11
20977
Minister Epp meets with Norm Macdonald.
It is said that during the discussion, Mr. Epp indicated that 25,000 premature deaths were attributable to
tobacco use. Mr. McDonald questioned the validity of this estimate and Mr, Epp replied that, while he was not
aware of all the details of its derivation, it remains a valid estimate prepared by experts in the Department.
1985-04-25
516 B
Minutes of a regular meeting of the Public Affairs Committee held on Thursday, April 25, 1985 in Montreal
516A
516
479 KK
1985-04-29
40569
Letter from CTMC to Jake Epp, cover letter and list of additives.
1985-04-30
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1985-06-13
40178
21029
21017
21029
21029A
21282
21282.1
21282.2
H&W writes each company regarding SWAT and SWAN
1985-06-21
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
281
JL Mercier writes to other CTMC presidents about cigarette taxation.
1985-06-26
Discussion of national tobacco marketing agency, negotiations with farmers, taxation, and other
Discussion of national tobacco marketing agency, taxation, CTMC code and other
On the basis of these observations, Tobacco has become convinced that the industry must find
ways to become a more aggressive player and create a political debate in Canada around the
question or cigarette taxation
1985-07-15
40179
NHW memorandum regarding a proposed tobacco act.
1985-07-15
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
Long notes on discussion of political environment and strategy.
CTMC Action Plan
The Action Plan was distributed to council members. Neville suggested that Editorial Boards and
Radio and TV stations should be approached on taxation.
It was agreed that Dr. Stirling should be advised that his proposed study would be funded by the
CTMC to a maximum of $90,000. The Secretary is to prepare and to dispatch a letter to Dr. Stirling
1985-07-29
21018
21283.1
21283
Rothmans and CTMC writes HWC about CO levels
Also says there is no evidence that second hand smoke causes harm.
To date, there is no settled scientific case whatsoever which shows that environmental tobacco smoke poses a
health hazard to non-smokers.
1985-08-01
1554.85
1554.86
40346.322
40547.56
40547.57
Health Canada (now Jake Epp) issues statement on reduction of toxic substances in tobacco and results for
Canadian brands.
1985-08-23
21030
21283
H&W writes Rothmans regarding yield results.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 66
Date
Exhibit
Notes
1985-10-02
21031
Benson and Hedges replies about CO values.
1985-11-01
21032
H&W writes B&H and Rothmans re yield results
1985-11-06
479 N
Minutes of a regular meeting of the public affairs committee held on Wednesday, November 6, 1985 in
Montreal
1985-11-22
1491
Jacques La Riviere gives update on political events.
Given the attitude of Mr. Epp, J.J. feels that our efforts should be devoted to "containing" Mr. Epp
by telling our story effectively to the PC Caucus Committee on Finance, Agriculture and Health and
by having our members talk to their MPs before the Christmas break. I agree and I suggest we ask
Jon to discuss it with us next Wednesday (the 27th) here, upon his return from Western Canada.
1985-11-25
20978
H& Memo re ongoing contact with CTMC – notes of meeting on Nov 20.
1985-11-27
248
CTMC circulates “Action Program Update)
1985-12-01
40348.131
Memo to Cabinet (Jake Epp) (recommending legislation)
1985-12-09 and
later
40180
40085
40520
40211
40212
40522
Draft letter for EPP to write Lang (RJR) regarding Tempo cigarettes.
1985-12-19
40537
Rothmans acknowledges letter of December 9th. Asks to discuss
1986 or later
21045
CTMC List of Medical grants received from 1968 to 1986
1986
21284
40348.063
HWC: documents, correspondence and others indicating policies.
1986-01-10
40346.334
Approval sought to release “cigarettes by the litre” and to write CTMC
1986-01-20
40346.323
40547.59
40547.58
HWC media release “cigarette smoke by the litre”
1986-01-22
479 O
Minutes of a regular meeting of the public affairs committee held on Wednesday, January 22, 1986 in Montreal
1986-01-27
1310
CTMC prepares statement to release against NSRA’s “Catalogue of Deception.”
1986-02-04
479 P
Minutes of a special meeting of the public affairs committee held on Tuesday, February 4, 1986 in Toronto
1986-02-13
433 H
(65 MB file!)
Minutes - CTMC Board of Directors
1986-03-03
1999 R (reserved)
Proposal submitted by Michel Bédard
1986-04
20991
20992
40347.095
Memorandum to cabinet is drafted.
1986-04-7
274
Norm McDonald gives update on political events.
Meeting planned between Epp’s office and Lang’s office on February 27, 1986
As a result of the Hon. Jake Epp's letter to J.-L. Mercier dated February 27, 1986 and in
anticipation of a meeting with the Minister within the next four to six weeks, 1 called Dr. A.J.
Liston and suggested a courtesy call as a proper first official contact. Dr. Liston enthusiastically
agreed to a get-together at 10:00 am, Thursday, April 3. 1 informed the Chairman, J.-L. Mercier,
and invited him to join me and he agreed.
We met Liston at the appointed time and spent an interesting 75 minutes with him. 1 have known
him for a number of years as the principal assistant to our former principal departmental contact,
Dr. Alex Morrison. Liston is relaxed, articulate and friendly and admits to the "sinful" practice of
cigarette smoking. He is not emotional on that subject but assumes his responsibility to the
Minister's objective of reducing the incidence of smoking.
…
Dr. Liston is meeting with Mr. Epp on April 8 and will attempt to determine the direction the
Minister considers pursuing with the tobacco industry. He will suggest the Minister discuss, with
our Presidents, the possibility of revising and strengthening the existing Code and will advise me of
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
the Minister's attitude to these suggestions.
1986-04-18
21287
Notes of meeting between CTMC Technical Committee and Health Canada.
1986-04-28
21488
ITL writes Health Canada and invites Health Canada staff to visit ITL research facilities.
1986-05-13
249
Also shorter verion in 433
H
Minutes - CTMC Board of Directors
Discussion of media coverage,
Mr. Mercier reported on his meeting with Clifford Lincoln- Quebec Minister of the Environment and he believes that any legislation on Smoking in the Workplace will be deleted from the original
plan.
1986-05-16
40208
H&W writes Lang regarding advertisements without tar and nicotine yields on ExportA
1985-05-23
20979
Also List #7 Control
ITL00575069
HWC staff visit ITL.
1986-06-12
21015
RJR Macdonald writes HWC in response to letter of April 5. Discusses SWAT and SWAN levels and says it will
not be possible to reduce C).
1986-06-28
40210
HWC prepares synopsis of meetings with CTMC and results
1986-06-29
21016
HWC writes RJR Macdonald , asks for issues with CO to be brought up at CTMC
1986-05-28
20248.3
ITL writes H&W regarding follow up on meeting
1986-05-29
479 Q
Re: Minutes of a regular meeting of the Public Affairs Committee held in Montreal on Thursday, May 29, 1986
1986-05-30
40213
RJR writes Minister about advertisements for Export Brand family
1986-06-04
40347.40
HWC: memo to Cabinet proposing legislation as part of a comprehensive federal policy
1986-06-30
30308
30309
CTMC submits brief to Jake Epp
1986-07-15
21023
Benson and Hedges writes H&W regarding additives
1986-07-28
21019
21019A
Imperial Tobacco writes Liston regarding measurements by Labstat, and an item on The Journal on July 1st.
1986-09-02
40182
H&W writes RJR regarding tar and nicotine yields on brand family.
1986-09-11
20982
20982A
20983
20983A
3-095
HWC staff prepare proposal for combined legislative-voluntary approach
1986-09-18
479 R
Minutes of a regular meeting of the CTMC Public Affairs Committee
1986-10-09
The tenor of Mr. Tennyson's remarks was that the tobacco companies were ahead of the Minister in a
voluntary code and would support a more stringent version of the U.K. Code. He also firmly supported nonsmoking areas for the public: "the companies have brought this on themselves by the ill-manners of smokers
Jake Epp writes to CTMC expressing concerns with proposed revisions to code.
As I indicated to you at our meeting, I have serious concerns with your suggested new rules and
with the mechanism you propose for compliance with those rules.
1986-10-20
236
Descoteaux writes a think piece to JL Mercier on the industry’s strategies and the likelihood of legislation.
Suggests a number of actions to forestall legislation.
La derniere, au Canada, date de la fin des annees 60, et a pris fin avec l'adoption du Code
volontaire de la publicite et de la promotion. Une fois cette concession obtenue de l'industrie,ce fut
un retour au "business as usual".
J'ai toutefois acquis la conviction que depuis deux ou troisans, une nouvelle crise emerge d~nt
l'enjeu est le passaged'une legislation federale globale touchant les produits dutabac. De fait, les
nouvelles strategies des lobbies anti-tabac decoulent des decisions prises lors de la Se Conference
mondiale sur le tabac et la sante (Winnipeg).
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
1986-11-09
40183
NHW: briefing for Minister – on tobacco advertising.
1986-11-11
429
Letter to Epp
1986-11-12
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
The Chairman outlined the dual purpose of the meeting: to achieve consensus on the substance
and on the style of a response to Health Minister Jake Epp's letter of October 9, 1986.
The Chairman introduced Mr. W.H. Neville, Chairman of Public Affairs International Inc., who
distributed a document detailing strategie, tactical and substance matters for consideration by the
Directors. Mr. Neville presented the document {Appendix A),commented on it and answered a
number of questions from Directors and their counsel
Long and detailed review of position to take in response sto Epp letter.
1986-11-17
Legacy
Minutes of CTMC meeting.
http://legacy.library.ucsf.edu/tid/iqi04e00
1986-12-16
40347.096
Memorandum to Cabinet . Proposes legislation. Background rationale includes actions of companies.
1986-12-18
40184
NHW Briefing on tobacco advertising.
1986-12-22
30310 (30311?)
Letter from Epp to CTMC.
1986-11-28
841
502
CTMC responds to Jake EPP, providing appendices on economic impact of industry.
(page 99-120 on 220 page file)
433 H
(65 MB file!)
40512
1986-11-28
502
Summary of CTMC voluntary undertakings on tobacco code and related matters
1986-12-11
200
479 S
200 A
Minutes of the CTMC Public Affairs Committee
1987
21289
21290
40346.135
40346.136
40346.137
40346.138
40346.139
49346.379
HWC: positions as reflected in documents, correspondence
1987-01-01
1313
CTMC sends electronic letter to potential allies to generate opposition to legislation
1987-01-13
40346.233
HWC press release on tar, nicotine and carbon monoxide levels.
1987-01-20
21039
21040
HWC Briefing note on tobacco advertising.
1987-01-23
21037
21038
HWC memo on tobacco ad bans. Notes that the minister has “expressed his preference for adopting a more
confrontational approach with the tobacco industry and for banning tobacco advertising
1987-02-03
List 8 - number-notestablished.
Control#00092298
HC memo on Tobacco Policy.
1987-02-11
479 JJ
CTMC Public Affairs Committee.
1987-02-13
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
Directional paper of the national program to reduce tobacco use in Canada (in various drafts)
Discusses government’s concerns about C-204 and the desire for “pre-emptive actions” before that time.
C-51 strategy, work with unions, briefcase project, Children’s Research Unit, ETS, Union mobilization, and
others. Long discussion on political environment around legislation
W.H. Neville gave a verbal report on the status of the CTMC submission to the Hon. Jake Epp,
Minister of National Health and Welfare.
He said that the Minister has prepared a Cabinet document for the Committee on Social
Development (17 members). Although the contents of the document have not been seen, it is felt
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
that the Minister will recommend some form of legislation on tobacco that is ·not far off the
C.T.M.C. position submitted to him. It is known that the Minister favours legislative action and he
is being pushed to this end by his own department and anti-smoking groups such as the N.S.R.A.
Neville said that the public environment is, at this time negative towards the tobacco industry and
he felt that there is little disagreement on this subject in Caucus.
Neville said that there are three items at work which may delay the introduction of legislation:
1. The Government is in disarray and not a in mood to take risks at this time.
2. The Prime Minister wants the Government to narrow its agenda to four or five items that have
potential in the political sense. Tobacco is not on this list.
3. The mood of the Caucus. Mr. Epp is not a favorite of the right wing group of the Caucus. This
group, headed by Jack Ellis M.P., is against Government intervention
1987-04-01
724 and 724A
Discussion of smoking and health and taxation policies for CTMC
1987-04-22
40346.140
HWC: Ministerial announcement of introduction of legislation to ban tobacco advertising
1987-04-23
189
Statement By Jean-Louis Mercier -Chairman of the CTMC (response to C-51)
1987-04-27
40347.027
Minutes of Proceedings and Evidence of the Sub-Committee on The Tobacco-Industry of the Standing
Committee on Agriculture.
HWC staff appears.
1987-04-27
718
Memo regarding CTMC public affairs committee meeting. Strategy against C-51.
1987-04-27
40483
An action programme to combat the proposed Canadian anti smoking legislation - CTMC strategy
1987-05-29
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
1987-06-04
190
433 A
Minutes of the CTMC Directors Meeting. May 29, 1987
1987-06-12
449
Briefing notes re CTMC Meetings with Key Parliamentarians . 2-page summary of key messages
1987-06-23
40347.90
See also
40347.27
Standing Committee on Agriculture issues report.
1987-06-30
479 LL
Minutes of the Public Affairs Committee Meeting held at the Four Seasons Hotel in Ottawa on Tuesday, Jane
30, 1987 from 8400 a.m. to 11430 a.m.
C-51 strategy, work with unions, briefcase project, Children’s Research Unit, ETS, Union mobilization,
Details on anti-C51 campaign.
1987-07-08
498
CTMC press release regarding ads against C-51. Information campaign
1987-07-22
734
Minutes of the 6th meeting of the CTMC Management Committee, Tobacco Control Act Initiative. (6 page,
somewhat redacted memo)
Neville also reported on his session with Epp last weak The Minister indicated his willingness to
amend certain parts of the legislation if the political environment militated in favour of such
concession. At this point, he would appear to be flexible on brand sponsorship and the use of
trademarks on ancillary tobacco merchandise, such as lighters.
1987-08-12
479 T
Minutes of a special meeting of the Public Affairs Committee Held in Montreal on September 18, 1986 held in
Ottawa on Wednesday, August 12, 1987.
1987-08-18
433 D
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
1987-09-24
40485
RJR sends missive to field personnel regarding legislation and need for continued restraint in order to avoid
new law
1987-09-28
479 u
Minutes of the Public Affairs Committee Meeting with representatives of marketing/sales from the three
member companies, held at the Constellation Hotel in Toronto on Monday, September 28, 1981 at 2:00 p.m.
1987-09-28
863
RJR-MI discussion on how to changes ads in light of impending legisaltion
C-51 strategy, work with unions, briefcase project, Smokers Freedom Society, other.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
1987-09-29
40346.378
H&W plans mailing to members of parliament.
1987-10
1492.4
1492.1
1492.2
1492.3
CTMC has “Spokespersons Guide” (produced by Icosi)
1987-10-21
40618
Retail Council of Canada meeting on sale of tobacco products to minors. Provides rationale for voluntary
action.
1987-10-22
44
331
Reflection on Robert Morrison paper
1987-10-29
33
Descoteaux provides preparation material for industry appearance on C-204. Provides possible questions MPS
might ask.
1987-11-11
420 A
Administrative management Society Dinner. Speech by Bill Neville.
1987-11-23
40347.140
Second reading of bill C-51 (Tobacco Products control Act) starts.
1987-11-24
1486.1
See also
1486.2
1486.3
1486.4
CTMC appears at C-204 hearings, issues press release and widely distributes message to media
1987-11-27
1483.6
Letter to Editorial Boards with copies of industry submissions to C-204 committee hearings
1987-12-10
433 E
Also 433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting. 63 page set of documents, including briefing notes.
1988
40188
40189
40347.141
NHW: correspondence and other reflections of government policy
1988-01
40186
NHW: A National Program to Reduce Tobacco Use in Canada
1988-01-19
40541
HWC meets with RJR to discuss SPA (Premier) cigarette.
1988-01-26
425
Descoteaux gives Bill Neville and update on views of government MPs on Bill C-51
1988-01-05
21201
CTMC internal memo regarding “administrated rulings” given by HWC.
1988-01-28
1539.1
See also
1539.2
CTMC discussion about cost of C-51 campaign – high by their own standards.
1988-02
6
Note from Descoteaux concerning CTMC Public Affairs Committee.
1988-02-16
453
Letter to Gerard Levesque re taxation
1988-02-23
332
1539.2
Letter von Maerestetten to Neville regarding costs of C-51 Coalition campaign. Provides detailed cost
breakdown of a quarterly invoice.
1988-02-24
333
Meeting of CTMC C-51 Management Committee
Work with union, briefcase project, Neville Contract, CTMC organization,
With the previous invoices which we have processed, the cumulative total (to December 15, 1987)
now stands at more than $454,000 with further accounts presumably yet to come for the
December 16 to January 20 period. When the member companies agreed to share expenses on
this initiative last August, I think it is reasonable to suggest that none of us anticipated that the
price tag would quite reach these proportions.
Mr. Neville said that the Industry’s task should keep a low profile at this stage. Research is being
initiated to show that support for bill C-51 has diminished.
Debate with in the caucus should be encouraged …
1988-02-25
Legacy
CTMC position brief on C-51
The CTMC position on Bill C-51 in its current form (as reported by the Commons Legislative
Committee) can be summarized as follows :
1 . The Bill, as amended, remains fundamentally unacceptable to CTMC .
2 . CTMC's "bottom line" position remains as communicated to the government and Parliament
during the fall of 1987 -- acceptable legislation must include three essential ingredients :
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Page: 71
Date
Exhibit
Notes
a) at least minimum right to advertise in adult magazines
b) the ability to effectively maintain at least existing levels of brand sponsorships .
c) reasonable opportunity to promote brands competitively at the retail or point-of-sal e level .
3 . CTMC is determined to employ every legitimate avenue open to it, political or legal, to oppose
C-51 in its current form .
http://legacy.library.ucsf.edu/tid/lwh11a99
http://legacy.library.ucsf.edu/tid/kwh11a99
1988-03-08
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
1988-03-18
424
Washington trip
1988-04-18
205
The Society looks to expand and open up a Toronto office.
C-51 strategy , committee reports and other issues.
Costs for opening an Smokers Freedom Society office in Toronto and operating expenses for the first year
1988-05-10
479 V
Minutes of a meeting of the Public Affairs Committee May 6, 1988
1988-Mar/Apr
Legacy
CTMC Initiative Action Plan for C-51
http://legacy.library.ucsf.edu/tid/zel46a99
1988-05-11
423
CTMC head Bill Neville writes the company presidents about concerns with the Smokers Freedom Society (5
pages)
1988-05-13
486
re Surgeon General on addiction
1988-05-16
487
Speaking notes on Surgeon General’s report on addiction
1988-05-18
426
CTMC Letter to Minister of labour re second hand smoke
1988-05-19
21024
HWC writes CTMC to set up consultation on C-51 regulations.
1988-05-24
252
Jacques LaRiviere writes the presidents of the 3 tobacco companies a memo to propose increased funding for
the Smokers Freedom Society
1988-05 and 198806
1988-06-08
C-51 and C-204 are passed by the House of Commons (May 31) and then by the Senate
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
1988-06-13
222
Bédard writes Descoteaux (as CTMC PAC president) regarding legal feedback on opinions on ban on smoking in
federal workplaces (Exhibit 224).
1988-07-20
40619
CTMC memo on Sales to minor program.
1988-07-29
Legacy
21008A
21008B
21009
21009A
Information letter circulated to Tobacco companies regarding principles for the development of regulations.
1988-08-17
40564
40565 (questions
CTMC letter to HWC Canada regarding C-51 regulations. Requests meeting on August 23rd.
1988-08-22
479 W
Minutes of a meeting of the Public Affairs Committee held August 18, 1988
1988-08-23
40568
CTMC memo on C-51 regulations. Clarification on a number of technical questions.
1988-08
Legacy
CTMC responds to Information letter. “Comments by the Canadian Tobacco Manufacturers’ council on
Principles for the Development of Tobacco Regulations.”
Concern about provincial tax markings, sales to minors program, committee, reports, ETS task force, special
payments to bakery union
http://legacy.library.ucsf.edu/tid/jwh11a99
http://legacy.library.ucsf.edu/tid/vuq26a99
http://legacy.library.ucsf.edu/tid/hpy57a00
1988-08-08
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
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Date
Exhibit
Notes
Report on status of C-51 regulations, note that medical research grants emphasis is now on ETS,
It was agreed to spend $10,000 to $15,000 on a critical review of the Health & Welfar paper on
smoking-related deaths.
It was agreed to support a critique by Dr. Howard Goodfellow of ventilation and ETS literature.
The paper will be presented to an indoor air quality symposium in Toronto in 1990 amount$75,000 maximum.
1988-08-15
603
Regulations update -- discussion of regulations with Health Canada.
1988-08-31
40346.380
HWC initiates work for design of tobacco package inserts and health warnings
1988-08-31
694
Bill Neville replies to government principles on regulations.
1988-09-01
21333
Bill Neville reports on discussions with HWC regarding labels, provides details on anticipated regulations.
http://legacy.library.ucsf.edu/tid/tuq26a99
1988-09-01
40622
CTMC meets with representatives of Health and Welfare.
Notes by DA Crawford.
My personal feeling from this meeting was one of frustration. The Government representatives
had received our final Position Paper approximately 36 hours before the meeting, but apparently
were not able (or were unprepared or were unwilling) to make any statement on the important
issues that we raised .
http://legacy.library.ucsf.edu/tid/vix03a00
1988-09-07
40620
CTMC announced information program on sale of tobacco to minors.
1988-09-12
40
CTMC plan in the event of litigation
1988-09
975.1
CTMC launches new Newsletter – Tabacum . Vol. 1. No. 1
1988-10
1493
CTMC Presentation to INFOTAB Lobbying against Censorship.
Speech which provides history of passage of C-51 from industry perspective .
1988-10-03
428
CTMC discusses C-51 regulations with Jake Epp’s political staff – seems to have the inside track. (Election is
underway).
1988-10-18
479 X
MINUTES of a meeting of the Public Affairs committee held in Montreal on Thursday, October 13, 1988.
1988-10-26
427
Re C-51 regulations
1988-11-01
273
C-51 Regulations
1988-11-07
21025
HWC Information letter on proposed regulations. LR No. 754
1988-11-22
1660 UNFILED
Bill Neville (CTMC) discusses off the record discussion with Bert Liston on C-51 regulations.
1988-11-29 and
later
40542
40543
RJR provides update on SPA (Premier) . Launch planned
1988-12-13
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
1988-12-19
479 Y
Re: Minutes of the Tobacco Industry Coordinating Committee- December 14 Meeting
1988-12-20
21203
ITL issues instructions to staff regarding compliance with C-51.
1988-12-23
21011
H&W writes CTMC regarding ISO methods.
1989
40347.028
HWC: Correspondence and other documents reflecting government position.
1989-01-01
40003A-1989
40003B-1989
Tobacco Products Control Act comes into force.
Mr. Neville reported on the current status of the C-51 regulations. Details are contained in CTMC
memo dated December 12, 1988 from Mr. Neville to Messrs Sanders, Crawford and Broen. The
regulations are currently scheduled to be published in a special edition of the Canada Gazette
dated December 30, 1988
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
Regulations Gazetted
1989-01-03
Legacy
Bill Neville reports on discussions with HWC regarding C-51 regulations.
http://legacy.library.ucsf.edu/tid/muq26a99
1989-01-11
21292
HWC: Minister of states for fitness – comments on national non smoking week
1989-01-11
20993
H&W writes CTMC regarding ISO test methods.
1989-01-12
60 A
RBH president PJ Fennell writes to ITL chairman JL Mercier regarding CTMC priorities, including the Smokers
Freedom Society, He seeks a much narrower focus for CTMC activities.
1989-01-26
40516
CTMC writes H&W regarding testing method. – objects to ISO method
1989-01-31
479 HH
Highlights of a meeting of the Industry Coordinating Committee held in Toronto on January 25, 1989
1989-02-01
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
1989-02-13
21034
21293
CTM writes HWC re upcoming regulations.
1989-02-13
21293
Minutes of meeting between CTMC technical committee and H&W
1989-02-20
21020
H&W writes CTMC regarding ISO method
1989-02-28
40544
RJR abandons plans to launch Premier cigarette
1989-03-10
21026
HW Information letter on regulations LR 753
1989-03-16
21021
Also
ITL List #7 – control
00267913
H&W write CTMC regarding yields.
1989-03-21
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
Discussion of CTMC role and mandate, management, budget.
Discussion of Smokers Freedom Society, GST ,
Senator Michael Kirby (Goldfarb Consultants) joined the meeting and reported on the findings of
focus. group meetings conducted by Goldfarb Consultants.
1989-03-22
975.2
Draft of Tabacum – circulated internally
1989-04-03
21012
RJR write H&W regarding infractions of code (advertising)
1989-04-05
40003C-1989
40003D-1989
Tobacco Products Control Act Regulations gazetted. Sample with warning
1989-04-21
40346.361
See related documents
40346.362
40346.363
40621
HWC commissions Royal Society to study addiction.
1989-05-12
40346.364
HWC: memo on Report - Tobacco Regulation - The Next Five Years
1989-06-02
30058
CTMC news release about compliance with new packaging regulations
1989-06-07
208
Bill Neville sends company presidents a confidential “Aide memoire regarding Smokers' Freedom Society –“ (5
pages, including cover)
1989-06-13
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
Discussion of warnings regulations for exports, Smokers Freedom Society, and other things.
The report focussed on the February 16, 1989 memorandum from Mr. Neville to the Directors
concerning Government Intelligence/Access.
1989-06-28
334
CTMC prepares for Royal Society report on Addiction.
1989-07
975.3
Tabacum Vol. 2 no. 2
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 74
Date
Exhibit
Notes
1989-08-04
21036
CTMC writes HWC re packaging requirements. Issue of prominence and legibility.
1989-08-31
40346.360
Royal Society report on nicotine addiction
1989-09-01
975.4
Tabacum Vol. 2 no. 3
1989-09-12
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
Discussion of Meetings with former federal ministers, donation to Fire Prevention Canada, Packaging
requirements, Smokers Freedom Society, GST ,
It was reported that a luncheon meeting arranged with Mr. Donald Johnston, former Minister was
being and may be arranged with Mr. Marc Lalonde, former Minister of Finance regarding
C.T.M.C. taxation strategy.
Mr. Andre Raynauld, through the SFS, would be asked to undertake a study to review the
literature on the social cost issue of smoking. As a former chairman of the Economic Council of
Canada, and as a professer at the University of Montreal Business School, he has an excellent
reputation, and might be very helpful of dispelling the myth that the alleged social cost of
smoking exceeds the tobacco tax revenue.
Mr. Andre Raynauld also will be requested to conduct a. study into the regressivity of the tobacco
taxes. The study would highlight the impact of the tax on lower income individuals including
persons living below the poverty line, and in different lower and middle income groups.
1989-10-18
Legacy
Bill Neville, head of CTMC, speaks to INFOTAB conference regarding public smoking in Canada.
We also have learned that, as opposed, for example, to the fight over tobacco advertising, this
battle over public smoking is best led by others — with the industry in a strong, if low-profile,
supporting role. We have looked, first and foremost, to a group like the Smokers' Freedom Society
to speak out for consumers and to other interested parties like employers* councils, trade unions
1989-12-07
10
Jacques LaRiviere circulates the Cormier report to members of the CTMC Public Affairs Committee.
1989-12-20
430
letter to Perrin Beatty
1989-12-21
433 H
(65 MB file!)
CTMC Minutes of Board of Directors Meeting
Discussion of Smokers Freedom Society, Provincial Marking Program, GST, TPCA and regulations,
Release of Royal Society report on Addiction
1990-01-01
975.6
Tabacum. Vol. 3, No. 1
1990-01-22
21295
21295.1
21295.2
21296.1
21296.2
HWC: press release and Minister’s speaking notes on revision of regulations . Warnings
1990-02-27
1487
CTMC News release on addiction. “The Kalant Report raises more questions than it answers”
1990-03-02
431
Goldfarb questionnaire
1990-03-13
433 H
(65 MB file!)
CTMC Minutes of Board of Directors.
Discussion of Provincial marketing program, discounting, GST, 1990 federal budget, provincial tobacco taxes,
smokers freedom society, Tobacco Products Control Act and Regulations, CTMC Budget
Reports indicated that the Department of Finance received 50,000 cards from the CTMC campaign
against tobacco tax increases in the 1990 Federal Budget. In private discussions with Finance
officials, the Government has recognized that the limit on tobacco taxation increases has been
reached, at least for 1990.
1990-03-19
40346.382
HWC (Ministerial) letter to CTMC regarding addiction and defence of Royal Society report
1990-04-01
431 A
Goldfarb report
1990-04-06
Legacy
CTMC writes HC regulators regarding proposed regulations included in Information letter
We seriously question the propriety of seeking to introduce major new regulations under this Act
while its basic validity remains ii: question before the courts. Those sections of the Act directly
relevant to these regulatory amendments are part-of the challenge to the Act
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
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Date
Exhibit
Notes
http://legacy.library.ucsf.edu/tid/uke08a99
1990-04-17
443
Letter to Mazankowski and other cabinet ministers
1990-04-24
40346.383
HWC Memo regarding regulations. Health Promotion branch offers its advice on appropriate warnings.
1990-05-03
479 Z
Minutes of the Public Affairs Committee – Thursday May 3, 1990
(Bédard has now left, and the head of the society is John Hutchinson)
1990-07
975.5
Tabacum. Vol. 3. No. 2
1990-07-07
773
RBH views on actions that can be taken
On Friday. July 6. 1990. a meeting was held in the boardroom of RBH to discuss future directions for the Public
Affairs activities of the Company. the CTMC. and the industry in general. where appropriate
1990-08-30
Legacy
PM employee Tony McAdam visits Canada and provides a report with his insights on developments in Canada.
Recommends intervening to generate a more effective public relations efforts.
As stated above, there is specific action that needs to be taken right away. A wider campaign,
playing on growing. public resentment of government interference - using conferences, books and
media contacts - should also be worked out and implemented over the next six months or so.
Sensitivities, however, are such that we will have to mobilize our full arsenal of tact and diplomacy
in order to see that programs are actually implemented without incurring the resentment or wrath
of the company people up there.
http://legacy.library.ucsf.edu/tid/ldf98h00
1990-09-04
479 AA
Minutes of the CTMC Public Affairs Committee – Thursday, August 30, 1990
1990-10-25
7
Bill Neville, as head of the CTMC, writes to the three heads of the tobacco companies and offers his “stock of
where we are and where we might be headed.”
1990-10-31
479 BB
Minutes of the CTMC Public Affairs Committee, October 29, 1990
1991-01-28
479 CC
MINUTES of a meeting of the Public Affairs Committee held in Toronto on January 28, 1991.
1991-02-15
40623
CTMC letter to Perrin Beatty. (regarding smoking and youth)
1991-05-02
444
Letter to Health Minister Bouchard
1991-05-17
45
Smokers Tax Protest
Draft media materials for the “Boston Tea Party” mobilization of protest against cigarette taxes.
1991-05-31
1179
Imperial Tobacco reviews environment in a “Broadstrokes” planning exercise that includes review.
Regulatory change continues to reshape the Canadian market. Under the relentless pressure of
government intervention, the industry is experiencing a fundamental restructuring of how the
market works and how we will be able to "access" it.
In some areas, the changes are temporary - in others, they will persist and never return to what
many of us consider normal. Some are clearly visible - others distort the lucid perspective that
information has normally provided on our market. Some can be accommodated by the
conventional - others require significant investment in alien environments where we must
prioritize learning (even through failure) as a pre-requisite to success.
All will necessitate a thorough revision of how we operate and allocate our resources if we are
going to emerge from the present convulsion, poised for success in the "new order"
1991-06-07
432
Proposal to organize and mobilize the tobacco retail community
1991-06-11
433
Canadian Tobacco Manufacturer's Council - Minutes of a Meeting of the Board of Directors, June 11, 1991
1991-07-24
1489
CTMC notes progress on Raynauld-Vidal study on social costs.
1991-07
485
485A
Quebec Superior Court rules C-51 unconstitutional
1991-08-01
445
Re: Sale of tobacco in pharmacies challenged
1991-08-02
434
Tony Wood's upcoming visit and John Luik's book proposal - freedom of commercial speech
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 76
Date
Exhibit
Notes
1991-08-11
503
Tobacco package inserts research
1991-09-13
433 C
Minutes of a Meeting of the CTMC Board of Directors, September 13, 1991
1991-10-01
479 DD
Minutes of a meeting of the Public Affairs committee held in Toronto on October 1, 1991
1991-10
Legacy
CTMC newsbulletin “Tabacum”
http://legacy.library.ucsf.edu/tid/fse11a99
1991-10-09
440
Strategic analysis of Ontario policy
1991-10-23
441
CTMC head, Bill Neville writes Phil Gillies, the new head of the Smokers Freedom Society and offers him a big
“to do” list.
1991-11-21
479 EE
Minutes of a meeting of the public affairs committee of the CTMC, November 21, 1991
1991-12-10
433 B
Minutes of a Meeting of the Board of Directors –December 10, 1991
1992
21998
HWC: National Strategy to Reduce Tobacco Use
1992-01-31
479 FF
MINUTES of a meeting of the Public Affairs Committee held in Ottawa on January 23, 1992
1992-03-26
437
CTMC brief on sponsorship
1992-04
Legacy
Bill Neville steps down as CTMC President and is replaced by Robert Parker.
http://legacy.library.ucsf.edu/tid/tzs92b00
1992-05-02
444 A
Letter to Benoit Bouchard
1992-09-01
40625
CTMC memo regarding cost of saaes to minors project.
1992-09-01
479 GG
Minutes of the Public Affairs Committee of CTMC, September 1, 1992.
1992-10-19
492
John Jenkins is commissioned to criticize Health Canada’s research on health warnings conducted by
Tandemar Research
1993
40190
40191
NHW: Directions: The directional paper of the National Strategy to Reduce Tobacco Use: An Update 1993
1993-03-19
40346.384
HWC: Press release: News/Press Release - Federal Government to Ensure Smokers Get the Message
1993-03-25
40002B-1993
Tobacco Sales to Young Persons Act
1993-05-18
(misdated on
database)
21035
Annex 13: Submission of CTMC to H&W regarding health warnings
1993-07-06
791
Joint Meeting of CTMC Public Affairs and Technical Committees –
(and papers related to strategy)
The purpose of the joint meeting of the Public Affairs Committee and the Technical Committee
was to consider the technical facts and develop a public affairs strategy with respect to the
Canadian General Standards Board ("CGSS") deliberations to prepare a standard for the
measurement of Benzo(a) Pyrene ("SaP") in tobacco smoke.
1993-07-21
40003E-1994
40003F-1994
Tobacco Products Control Act regulations Gazetted. Sample of warnign
1994-01-04
40393
CTMC receives an estimate of consumption
1994-01-31
504
Jacques Larivière circulates a draft news release to counter health group claims about cigarette consumption
1994-03-09
42
Imperial Tobacco’s public relation officer, Michel Descoteaux, prepares for meeting on plain packaging with ITl
marketing group.
Let us remember here that given the nature of the issue, the current political context, the
enormous effort to be expected from the entire Canadian anti-smoking community, the objective
should be to mobilize huge numbers of people into some form of action so as to deluge the
government with individual and collective expressions of protest
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 77
Date
Exhibit
Notes
1994-04-13
760
Robert Parker identifies need for longer term strategy in face of parliamentary hearings on plain packaging.
Suggests that the companies become actively engaged in supporting cessation efforts.
Overall, the industry desires tobacco control policies focussed on the smoking decision, with
demonstrated efficacy, rather than anti-smoker or anti-industry policies. Without demonstrated
efficacy, such policies amount to discrimination and harassment, and have both economic effects
and policy precedents that the industry and other interest groups can justifiably oppose…
For legal and other reasons, we have been generally reluctant to openly discuss anti-smoking
measures in their fullest context, that is, beyond their impact on ourselves and the rest of the
industry….
If this is the case, while legal product liability considerations remain, there -is no downside to the
industry establishing activities and support for smoking cessation. We are already clearly on the
record on the question of youth (under age) smoking. There are significant positives available from
expanding this to current adult smokers, and finding ways to say, in effect, "If you wish to smoke,
we’d like you to smoke ours; if you wish not to smoke, here's help in quitting".
The form of that help is unimportant for now. It could indulge simple financial support for
cessation programmes, or other activities.
It would however lend credence to our position on the nature of the smoking decision itself; it
would indicate that we recognize and accept both that there are valid reasons for stopping
smoking, and that it is not easy; it would reinforce our insistence on demonstrated efficacy; and it
would implicitly acknowledge that we do, in actions as well as in statements to the media,
recognize the statistical connections between smoking and health.
No immediate decision is required on this question, but it is an area that ·arises very quickly when
an insistence on efficacy is put forward. That will happen prior to our own brief being presented to
the Committee. It also represents a very workable argument for many of our allies, inside and
outside the industry - many of whom have difficulty with the issue because of the smoking and
health aspects
1994-04-21
40017
CTMC releases press release on additives.
A full list of all tobacco additives available for use by Canadian tobacco manufacturers has been
available to the public through Health Canada since 1985. At no time have government officials
raised concerns with the manufacturers about any item on that list.
1994-04-22
527
Project X. Imperial Tobacco’s marketing department analyses the potential impact of plain packaging
The objective of Project X is to yield a marketing strategy that allows Imperial Tobacco to
competitively differentiate its trademarks on relevant attributes in a world of plain packaging. This
paper will recommend the distinct areas that should be looked at and preparatory actions that
should be taken in order to protect the integrity of our trademarks.
The objective of the preventive strategies is to stop the government from legislating plain
packaging. Preventative strategies are grouped into two areas:
1) Understand and alter the views of government on plain packs
2) Legal Challenge
.
1994-04-21
40017
CTMC News release identifies additives in Canadian tobacco products
1994-06-01
989.54
RBH plans to blunt impact of plain packaging through marketing initiatives
1994-06-14
864
CTMC notes passage of bill to ban the sale of “kiddy packs” Tries to mobilize last-minute delay.
This Bill has now passed Third Reading in the House and been sent to the Senate. The assurances
by the acting Chair of the House Committee on Finance that the Bill would not be proclaimed until
Fall were wrong; government wants the Bill passed and proclaimed before the summer recess.
Two possibilities remain, and either or both depend on quick intervention from all these
associations and or their members.
The first is to obtain a hearing from the Senate Committee, and through delay push the process
into the summer. You should fax on your letterhead a request to be heard by the Senate
Committee on Banking Trade and Commerce. Your members, or at least some of them, should be
asked to do the same. The clerk of the Committee is Paul Benoit (Phone 613990-6160, Fax 613
990-6666).
1994-08-10
1197
Imperial Tobacco considers “Project Newdawn”
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 78
Date
Exhibit
Notes
Original mandate:
To evaluate current ITL public policy strategies, acativities and resources and define a long term
strategy to better deal with environmentally imposed issues and constraints (mostly by
governments).
Amended mandate:
To define a long term strategy that improves the value of the organization.
1994-08-29
41
Robert Bexon provides input into public policy objectives.
POSSIBLE OBJECTIVES
1. INCREASE PERCAPITA USAGE IN CANADA
2. INCREASE OUR ABILITY TO PREDICT AND SHAPE THE REGULATORYENVIRONMENT TO IMPROVE
OUR COMPETITIVE POSITION
3. RESIST GOVERNMENT INITIATIVES FAR MORE PROACTIVELY
…
1994-11-11
1334
CTMC plans a newsletter to better share its views with the public.
For your information, the Canadian Tobacco Manufacturers' Council, is on the verge of embarking
upon the above project, which will be one way to begin disseminating a different perspective on
tobacco issues. Our Chairman, Don Brown, asked me to keep you informed of our plans, still at the
development stage. Objectives, target audiences, contents, tone, etc. are described in the
attached document.
While written by an outside journalist, the contents of the newsletter and of the articles will
remain under the control of the CTMC. Approval by corporate lawyers prior to publication will be a
sine qua non condition.
More information on the newsletter at Legacy (appended to response to committee report on plain
packaging). Describes hiring of Paul Palango:
http://legacy.library.ucsf.edu/tid/kji40a99
1994-11-24
40002C-1994
Tobacco Sales to Young Persons Act (Amended)
1995-01-26
40192
40204 (reply)
NHW issues violation letter to RJR regarding free cigarettes
1995-02-06
36
No Sales To Minors: possible support advertising
1995-02-20
Not found
Robert Parker requests input on CTMC strategy. Relates to Exhibit 61 and 238
1995-03-08
238
Descoteaux memo on strategy.
Second memo in response to Rob Parker’s solicitation of communications strategy.
Reviews concerns about plain packaging, loss of sponsorship, litigation, smoking restrictions, attacks on
tobacco companies, government campaigns, product modifications, taxation.
1995-03-24
37
David small prepares memo in anticipation of CTMC Operations meeting. Focuses on strategy to block plain
packaging. Plain packaging spring game plan
1995-03-31
40346.400
40347.099
Released on June 28
HWC commissioned report on nicotine yields finds increase in nicotine/tar ratio over time.
Figure 4 suggests that there has been several trends with respect to the manipulation of tobacco smoke
nicotine. Initially, as with tar, there appears ta he a period of relatively constant levels (1968 - 1978), followed
rapid de cline (1979 - 1981). At this point there appears to have been a general increase until about 1988
followed by a subsequent decrease until the present
Each segment of the nicotine trends could be examined' separately but the most interesting section is that
portion of the data which suggest that nicotine yields increased during the period from about 1979 - 1986 at a
time when tar yields were decreasing. Trends during this time have been illustrated in figure 5.
As noted earlier, in the late 1970's there was the perception that the hèalth riskassociated with cigarette
smoking could be reduced by producing cigarettes with less tar and other ' constituents per unit nicotine. The
Canadian Tobacco Industry appears ta have acted on this assumption systematically reducing tar/nicotine
ratios from about 1978 untU 1987 least with respect ta the brands under investigation.
1995-04-12
61
John McDonald of RBH contributes to a revise CTMC Communications strategy
I suggest that for the CTMC to be effective, it needs to develop a series of rebuttals to counter
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 79
Date
Exhibit
Notes
variousanti-tobacco lobby arguments. These arguments must be supported by facts which can be
developed by utilizing the member companies' major shareholders data, Covington & Burling,
Shook, Hardy & Bacon, TDC, etc. , etc. We should always be in a position to respond rapidly and
effectively to any and all claims made by the anti-tobacco lobby. Keeping up on the issues should
be a primary and ongoing mandate for the CTMC. We must also recognize and consider present
and potential litigation against the CTMC and its member companies when developing these
positions.
1995-04-24
479 ii
CTMC Operations committee meets. John McDonald of RBH prepares his notes of the meting
1995-05-18
40348.144
(commmunications plan)
HWC receives communications plan for nicotine report. (not followed)
1995-05-31
883 I
CTMC issues talking points on nicotine levels in cigarettes (related to release by Health Canada of Labstat
report).
See also
883
883A
883B
883C
883D
883E
883F
883G
883H
883J
1995-06-28
40193
40346.388
40347.097
40348.144
(communications)
40348.145 (briefing to
minister)
40346.146
HWC: Releases study on nicotine levels.
1995-06-26
461
Ottawa sun interview
1995-07-14
403437.098
HWC writes Agriculture Canada regarding study on nicotine.
1995-09
Legacy
CTMC launches newsletter “The Tobacco File”
Briefing note expresses concern that there may be legal consequences (A communications plan and release
strategy is being developed with legal Services to ensure that any message could not be seen as grounds for
legal action and will be discussed with your office.”)
http://legacy.library.ucsf.edu/tid/nht37d00
1995-12-01
40346.385
HWC: Release of Blueprint to protect the health of Canadians
1995-12-19
40005 S-1996
40346.387
CTMC announces a new Voluntary Code
1995-12-19
881
CTMC advertisement promotes its voluntary code
1995-12-19
40346.385
HWC: press release responding to voluntary code. Tobacco Manufacturers' Voluntary Code Inadequate Says
Health Minister
1996-01-12
1210
Imperial Tobacco hires the Edelman Group to try to encourage opposition to the “Blueprint.”
1996-01-17
21308
21308.1
HWC press release.
1996-03
1337
Imperial Tobacco obtains copy of survey on public attitudes conducted for Health agencies.
1996-03-01 to -03
40346.316
HWC sponsors meeting with industry about cigarette modifications.
See related
40346.336
Report of Canada’s Expert Committee on Cigarette Modifications
Legacy: http://legacy.library.ucsf.edu/tid/cvt71a99
Health Canada today also released the results of an Angus Reid survey conducted December 7-8~
1996 which indicates a high level of awareness and public support for the government's proposed
restrictions on the promotion and sale of Cigarettes - 80 per cent of Canadians support the
proposed measures. The government's comprehensive strategy, announced by the Minister
November 28, includes tobacco tax measures, anti-smuggling initiatives, entbrcemem and
education measures and new tobacco legislation, Bill C~71, The Tobacco Act
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 80
Date
Exhibit
Notes
40346.337
1996-03-06
1213
Imperial Tobacco launches plan to counter sponsorship limitations. Initial project (funded by Imperial Tobacco)
is Project Synergy. Longer term project (funded by CTMC) is “Project Synergy”
The Edelman Houston Group (EHG) has the following assignments:
• To manage the issuance of letters, on a prompt basis, encouraging those opposed to Health
Minister Diane Marleau's "Blueprint to Protect The Health of Canadians" to write to specified
parties expressing their opposition before January 31 (details outlined below) .
• About mid-February, to provide a comprehensive report on what has been done.
• Then return to the initial activity--the development and carrying out of a strategy for extensive
mobilization of the supporters of the industry's right to provide sponsorships and the rights of
others to seek and accept them.
1996-04
775
Strategic Counsel is commissioned by RJR-Macdonald. “A communications strategy to enhance the reputation
of the tobacco industry”
1996-05-11
1213
Goodman Communications prepares public affairs strategy for RJR-Macdonald.
1996-06-19
40587
Health minister acknowledges RJR-Macdonald provision of information regarding new advertising campaign for
Export A.
1996-06-20
40588
40586
40005T-1996
CTMC announces changes to its voluntary code.
1996-07-03
40589
Lawfirm Scott and Aylen reply to industry on Canadian Cancer Society complaints regarding voluntary code
infractions
1996-08-20
462 A
Project M-J
CTMC commissions research on youth smoking. Conducts focus tests of youth
1996-09-09
462
CTMC receives reports on youth focus groups. Tests attitudes towards industry .
“It was clear from the fifteen triads that youth smoking initiatives would improve the image of the
tobacco industry.”
1996-09-10
433 F
Board of directors meeting Briefing book
Agenda:
1. Minutes of previous meeting held June 10+, 1996
Minutes of the Special Meeting of the Members of CTMC
2. Business arising from the Minutes
3. Report of the President
- Blueprint
- No Sales to Minors Campaign
- Project M-J
- 1997 Budget
- Municipal Bans
- Quebec Situation
- Courtesy of Choice
4. Legal Committee - U. S. Situation
- Litigation Activity R Planning
5. Committee Reports
6. Financial Commentary
7. New Business
S. Date of next Board Meeting
Some materials referred to in this meeting can be found on Legacy site:
http://legacy.library.ucsf.edu/tid/prm70g00
1996-10-10
40590
Minister of Health writes CTMC in reply to its letter of June 5th. And Canadian Cancer Society alleged violations.
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 81
Date
Exhibit
Notes
1996-10-21
40626
40625
CTMC announces Operation ID – sales to youth prevention program.
1996-10-25
40591
CTMC writes Minister of Health informing of changes to the voluntary code.
1996-10-25
40592
CTMC writes Canadian Advertising Foundation regarding amendments to the code.
1996-11-26
40593
Minister of Health writes CTMC saying that voluntary code is not sufficient, and promises new legislation.
1997 (presumably)
40347.100
HWC Research plans.
1997-04-17
30056
CTMC responds internally to proposed HWC proposes compliance procedures on Tobacco Act
1997-04-25
40004A-1997
Tobacco Act proclaimed
1997-10-30
240
CTMC budget for its “courtesy of choice program”
(See also review of documents available on legacy. Behind the Scenes: how Canadian Tobacco Companies
orchestrated the war on smoking bans)
1998-03-24
1227
CTMC response to B.C. government request for constituent labelling (attached at end of court filing).
1998-05-01
40346.345
HWC discussion paper (Kaiserman) re Tobacco Product Control for the Twenty-first century
1998-06-01
30055
HWC proposes regulations under Tobacco Act –Reporting
1998-06-26
ITL List 7 – Control # 01274117
Summary of June 26, 1998 Conversation with Denis Choiniere.
1998-09-20
30436.338
HWC again convenes expert committee (including industry) to look at cigarette modifications
1998-10-01
40004B-1998
Tobacco Act Amended
1999
Notes of discussion taken by ITL staff.
Government releases consultation papers on tobacco promotion regulations and packaging regulations.
1999-01-18
21312
40346.346
40346.347
HWC Press release re new regulations
1999
Legacy
Robert Parker responds to Alan Rock proposals.
http://legacy.library.ucsf.edu/tid/xzk90d00
1999-07-10
40224
HWC Correspondence regarding light cigarettes.
2000 (by context)
30057
40347.029 (date uncertain
)
40347.030 (date uncertain )
40347.128
HWC Briefing notes on light cigarettes
2000-02-07
30045
HWC internal correspondence on light cigarettes.
2001-05-31
40346.397
HWC: minister asks industry to ‘voluntarily remove’ light and mild descriptors
2001-07-16
30044
RBH replies to HWC Ministerial letter on light and mild
2001-08-27 and 28
40346.348
Ministerial Advisory Committee meets to review lights cigarettes and later files report “Putting and End to
Deception)
2001-11-28
40346.349
HWC: press release – begin to regulate “light” and “mild”
2001
Legacy
Imperial Tobacco explains its Master Document Project.
With the public release of many industry documents in the late 1990's, ITCAN decided to create a
background paper in response to increasing attacks from pressure groups . The Master Document
was to isolate the topics of the most frequent attacks and give answers based on both past
practices, and present positions of the company .
The Master Document was to be more complete than the Where We Stand brochure and was to
be distributed externally to government representatives and selected media .
http://legacy.library.ucsf.edu/tid/uxg61a99
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
updated December 2014
Page: 82
Ministers of Health
3.
Jay Waldo Monteith
August 22, 1957 - April 21, 1963
4.
Judy LaMarsh
April 22, 1963 - December 17, 1965
December 18, 1965 - April 19, 1968
under Prime Minister Lester Bowles Pearson
5.
Allan MacEachen
6.
John C. Munro
July 6, 1968 - November 26, 1972
7.
Marc Lalonde
November 27, 1972 - September 17, 1977
8.
Monique Bégin
September 18, 1977 - June 3, 1979
9.
David Edward Crombie
June 4, 1979 - March 2, 1980
under Prime Minister Joe Clark
March 3, 1980 - June 29, 1984
under Prime Minister Pierre Elliott Trudeau
June 30, 1984 - September 16, 1984
under Prime Minister John Napier Turner
Monique Bégin (2nd time)
April 20, 1968 - July 5, 1968
10.
Jake Epp
September 17, 1984 - January 29, 1989
11.
Perrin Beatty
January 30, 1989 - April 20, 1991
12.
Benoît Bouchard
April 21, 1991 - June 24, 1993
13.
Mary Collins
June 25, 1993 - November 3, 1993
14.
Diane Marleau
November 4, 1993 - January 24, 1996
15.
David Dingwall
January 25, 1996 - July 11, 1996
16
Alan Rock
June 11, 1997
17
Anne MacLellan
18
Pierre Pettigrew
December 12, 2003 July 19, 2004
19
Ujjal Dosanjh
July 20, 2004 February 5, 2006
20
Tony Clement
February 6, 2006 October 29, 2008
21
Leona Aglukkaq
October 30, 2008 July 15, 2013
22
Rona Ambrose
July 15, 2013
January 15, 2002
January 14, 2002
under Prime Minister Pierre Elliott Trudeau
under Prime Minister Brian Mulroney
under Prime Minister Kim Campbell
under Prime Minister Jean Chrétien
December 11, 2003
Blais/Létourneau Trial Exhibits related to Public Issues and the CTMC
under Prime Minister Paul Martin, Jr.
Under: Prime Minister Stephen Harper
updated December 2014
Page: 83