Contact: Diageo NA
Jamie Hakim, 646-223-2314
[email protected]
Hunter Public Relations
Annette Gonzalez, 212-679-6600
[email protected]
Statement by Diageo Global, Maggie Lapcewich Global President Tequila, Diageo plc
We are deeply saddened to announce that Don Julio González Estrada, the industry legend
and founder of Tequila Don Julio passed away on Tuesday, March 20, 2012.
Mr. González’s passion, devotion and innovative thinking changed the world’s perception of
tequila. His namesake brand, Tequila Don Julio is the world’s first luxury tequila and helped
create a new segment for the category. We are immensely proud to carry on his legacy and
continue to craft a tequila that is worthy of his name.
Our hearts and thoughts go out to his family and those that were touched by his pioneering
spirit. His main ingredient was passion and passion above all else defines excellence.
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About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, beer and wine. These brands include Johnnie
Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc
and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE). For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that promotes responsible
drinking through the sharing of best practice tools, information and initiatives, visit
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