Updated: 1 June 2017
GUIDELINES FOR CAPABILITY DEVELOPMENT GRANT (CDG) PROJECT PROPOSAL
The project proposal provides background information on your company and the upgrading project details,
including its scope, outcomes, and impact. The following serves as a guide to how your project proposal can be
structured to support your CDG application. As the project proposal is a key consideration during the evaluation
process, please provide as much relevant information as possible.
Section A: Company Information
1. Company Background
 Year of establishment

Number of employees

Company’s history

Core business activities:
o Value proposition
o Key products / services
o Key customer segments
o Key operating markets

Shareholding structure, detailing the parent and / or holding companies, subsidiaries, and / or related
entitles of the company (if applicable)

ACRA statements of all parent and / or holding companies
2. Business Growth Plans
 Company’s goals for the next 3 years
o E.g.: projected revenue growth, employment growth, and/or increase in no. of branches, new
markets expected, attainment of certification or standards, improvement in people or service
capabilities, new business models and restructuring of company.

Please elaborate on how you intend to achieve the abovementioned growth objectives.
Section B: Project Information
[For Product Development projects, please skip this section and refer to the guidelines for CDG-PD proposal
(Section B: project information) on page 4]
1. Project Title
2. Project Objectives
 Please elaborate on the current state of your business operations or processes, highlighting the challenges
faced or opportunities identified and how these will be addressed by the proposed project.

Please describe clearly how the project will resolve the challenges identified, improve current processes,
and/or allow your company to seize new opportunities.
3. Project Scope, Schedule, and Deliverables
 Please describe the project scope, including flowcharts and diagrams where relevant.

Please provide a Gantt chart detailing the project start and end date, timeline, deliverables, and
consultants’ man-day involvement. You may also use the following table:
Updated: 1 June 2017
Phase
Task / Description
Cost
E.g. 1
Key Activity / Process 1
E.g. business requirements
gathering
Feasibility study
Gaps analysis
Key Activity / Process 2
Key Activity / Process 3
…
2
Total

Phase
E.g. 1
Company project team
members involved
Deliverables
$5,000
Man-days
involved by
consultant /
service provider
5 man days
James Tan
Item 1
Item 2
Item 3
…
…
…
$60,000
10 man days
2 man days
…
60 man days
James Tan, Jill Tan
Jill Tan
…
…
Please reflect the details of the company’s internal project team and their involvement at each of the
project phases. You may use the following table:
Name and designation
James Tan, Chief Financial Officer
Jill Tan, Technical Manager
Project roles and responsibilities
Project leader
Establish company’s goals and project requirements
Draft technical specifications
2
James Tan, Chief Financial Officer
-
Plan strategy and financial projections with consultants
3
David Lim, Operations Manager
-
Management representative for S-class application
4. Project Impact
Please provide the following information:

Qualitative and quantitative outcomes expected from the project
o Quantitative outcomes, e.g.: increase market share or sales by x% in y no. of years / improve
customer satisfaction score from x to y / reduce process time from x man-hours to y man-hours /
reduce costs from $x to $y.
o Qualitative outcomes, e.g.: new process guidelines / new products and services ideas / improved
operations / gone through a certification process / stronger talent retention.

Description of the capabilities that this project will help your company to build and how the project will
contribute to your company’s growth plans.
[For Human Capital Development Projects]
 Please elaborate how the project will enhance the company’s human resource functions and/or
capabilities in attracting, developing, and retaining talent.
[For Productivity Improvement – Land Projects]
Please provide details on the company’s relocation plans:

Description of the company’s business model after the proposed relocation, as well as the intended use
for land that is freed up, e.g. repurposing for higher value-added activities, subletting, putting up for sale
in private market.

Description of the current and future premises, e.g. activities carried out, plans for re-designed processes
and workflows.
[For Enhancing Business Processes for Productivity Projects]
Please provide details on the company’s process enhancement plans:



Description of the current business workflow or internal processes
Description of the inefficiencies/challenges in the current workflow/process
Description of the industry norms/practice for managing this process
Updated: 1 June 2017
For Enhancing Business Processes for Productivity Projects which include purchase of equipment/software
for automation
Please provide the following information:




Has there been any changes in the workflow/processes in order to purchase this piece of automation?
Describe the changes (e.g. changes to supplier orders, compatibility with other equipment in the process
line)
Is there a forecasted increase in the demand of products/services by customers which justifies the need
for this equipment/software? (e.g. new customer market, industry trends)
What are some potential process bottlenecks that may be faced after project implementation, and are
there any measures that will be put in place to manage it? (e.g. review in space layout, changes to SOPs)
How long will it take for this equipment/software solution to reap cost savings/benefits? (e.g. cost of
equipment/software vs dollar benefits from manpower savings)
Please fill in the table below to illustrate the changes to company’s internal processes, showing at least 2
productivity indicators, before and after project implementation. For projects involving energy efficiency,
please provide expected energy and cost savings. Energy consumption before and after project
implementation should be measured.
Process
Before Project
Time / Cost / Space /
Manpower required
Process
After Project
Time / Cost / Space /
Manpower required
Productivity Savings
(in days, $, %, sq ft,
number of staff)
1.
2.
[For Service Excellence Projects]
Please provide details on the current customer experience as well as the expected outcomes of the key project
initiatives:



What are your key customer touch points e.g. in-store, online store, email correspondence, call centre?
How do you currently evaluate your customer satisfaction levels and service performance e.g. time taken
to resolve complaints or respond to feedback? Please outline existing measurements if any.
How will the project’s key service initiatives:
o Help your company to understand your customer needs and requirements?
o Enable employees to deliver the desired service experience?
o Involve customers in creating a good service experience?
5. Project Financing
 Please elaborate on how your company plans to fund the proposed project (especially if your project cost
is more than your company’s profits in the last FY).
6. Consultants / Solution Providers
 Please indicate the reasons for your choice of consultant and/or solution provider for this proposed project.
Updated: 1 June 2017
[For Product Development Projects]
Guidelines for CDG-PD Proposal (Section B: Project Information)
Note: Applicants seeking support for Product Development are required to furnish detailed market study and user validation
reports. For Small Volume Production, applicants are required to have completed the initial working prototype, secured
commercial interest, and engage a local contract manufacturer.
1. Project Title
2. Project Objective, Scope and Deliverable
 What does the project hope to achieve? Describe the problems your project is trying to solve.

How does the new product/service work? Describe its functions/ modules. Where possible, use flowcharts
or diagrams for illustration.

What is the software used? What is the hardware used? What is the underlying technology, and why is it
innovative?

Are there similar systems / solutions in the market? If so, what differentiates you from the incumbents/
competitors? How does the proposed approach better address the identified problems statement?

Are there any barriers to entry (e.g. market conditions, proprietary knowledge, technology, data, etc.)
which makes replication of your product/service difficult for your competitors?
3. Project Development
 Please provide a Gantt chart detailing the project start and end date, timeline, deliverables, and
consultants and/or team members’ man-day / month involvement.

Please reflect details of the consultant/company’s internal project team, such as their roles and
responsibilities, and their involvement at each of the project phases. For each key technical project team
member, provide details including:
o
o

Qualifications, such as education level, certification; and
Relevant working experience and past achievements
Please indicate the reasons for your choice of consultant and/or solution provider for this proposed project.
4. Market Potential and Strategy
 Highlight the target market in terms of customers, market niche and geographical coverage.

What is the estimated market size for the product? Provide charts to illustrate its potential in 3 years' time.

Outline the company's pricing, promotion and distribution strategies. Describe each customer group (e.g.
distributors, dealers, end users) briefly, including its function in the marketing chain.

Describe the sales strategy. How will the product be priced? How does the company ensure that it will sell?

Has the company obtained any indications of interest from relevant reference customers, partners (e.g.
system integrators, resellers/distributors, etc.) or third party investors for the proposed product?
5. Project Impact
 Qualitative and quantitative outcomes expected from the project, such as:
o Increase Sales/ Revenue
o Increase Competitiveness/ Customer Satisfaction/ Efficiency
o Create New Product/ Service/ Patent/ Business Area

Please describe the capabilities that this project will help your company to build and how the project will
contribute to your company’s growth plans.

How will the entire industry benefit from the product/ solution (such as better performance, more costcompetitive)?

Are there foreseeable problems? If so, are there solutions to the problems?
Updated: 1 June 2017
6. Project Financing
 Please elaborate on how your company plans to fund the proposed project (especially if your project cost
is more than your company’s profits in the last FY).