SELLING PRODUCTS
A. Best Practices For Selling Current Product
i.
Maintain your The Magic of Cakes® stand and pages.
1. Place your TMOC® stand in a prominent position in your bakery
and place it at a height of 3 feet so children can easily access it.
2. Make sure your TMOC® pages are current and in good condition.
If you need new pages contact DecoPac, they are free of charge.
(Check it two times per year.)
3. Make sure your pages are in the correct tabbed sections. (Check it
two times per year.)
ii. Use all available POS provided from DecoPac
1. DecoPac provides free header cards for movie events.
Harry Potter
Header Card
Spider-Man 3
Header Card
Kung Fu Panda
Header Card
2. DecoPac has over 30 header cards and other POS available for most
of it’s evergreen properties such as Barbie, Mickey Mouse, Winnie
the Pooh and SpongeBob SquarePants.
Barbie
Header Card
Mickey Mouse & Friends
Header Card
SpongeBob SquarePants
Header Card
SELLING PRODUCTS
ii. Use all available POS provided from DecoPac
3. Kiosks are also available (for a nominal cost) for most key movie events
and large holidays.
Spider-Man 3 Kiosk
iii.
Shrek the Third Kiosk Valentine’s Day Kiosk
Spring Kiosk
Halloween Kiosk
Keep your bakery case full of the correct products. DecoPac can
develop a 12 month calendar showing which 8 cakes should be
displayed in a bakery during any time period.
Example:
Jan
Events
Evergreens
Over-Stocks
Disney’s Enchanted Movie
Feb
March
Super Bowl XLII
Bee Movie DVD
Daytona 500
Speed Racer
Disney Princess
Disney Princess
Disney Princess
Flip Flop Magnet
Flip Flop Magnet
Flip Flop Magnet
Cars
Cars
Cars
Happy Birthday Candles
Happy Birthday Candles
Happy Birthday Candles
Dora the Explorer
Dora the Explorer
Dora the Explorer
Spider-Man
Spider-Man
Spider-Man
Cat in the Hat
Cat in the Hat
Cat in the Hat
SELLING PRODUCTS
iv. Display DecoSets® on various product forms, such as
rounds, cupcake cakes and chocolate cakes. DecoPac’s
1 DecoSet®/Many Options Program has TMOC® pages,
Cake Decorating Instruction Cards and DecoDisplay®
cakes for 23 of our top selling DecoSets®.
(Featured in our new 2008 annual catalog.)
1.
2.
3.
4.
5.
6.
7.
8.
Tinker Bell
Dora and Boots Dancer
Little Mermaid
My Little Pony Kaleidoscope
Cars
Pirates of the Caribbean
Tonka Truckin
Bob & Dash Spinner
McQueen Race Scene
Quarter Sheet Cake
9.
10.
11.
12.
13.
14.
15.
16.
Go Diego Go! Compass
Spider-Man Wall Crawler
Hot Wheels Spin Out
Winnie the Pooh Birthday Surprise
Mickey & Minnie Soda Shop
Nemo & Dory Squirters
Backyardigans
Shrek Castle
McQueen Race Scene
Stage Cake
17.
18.
19.
20.
21.
22.
23.
SpongeBob Bendy
Strawberry Shortcake Sweet Berries
Barbie – Perennial Princess
Disney Princess Light Up
Thomas & Friends Carnival
Hannah Montana
Kung Fu Panda
McQueen Race Scene
Chocolate Cake
McQueen Race Scene
Cupcake Cake
SELLING PRODUCTS
B. Best Practices For Moving Surplus Inventory
i.
DecoPac will provide individual “How To” sheets explaining
the steps necessary to execute promotions designed to reduce
excess inventory.
ii. “How To” Sheets Available
1. Kids Decorating Day: Set up a station in your bakery allowing
children to decorate cookies, cupcakes and cakes using excess
inventory.
2. BOGO: Give away a free decorated bakery item when you buy
another at regular price. (For example, a dozen cookies or a loaf of
bread.)
3. Grab Bag: Place excess non-licensed DecoSets® in a bin in the
bakery and let kids pull a prize if the parent has purchased another
bakery product. This will drive impulse purchases by children and
adults.
4. Theme Day: Take your entire excess inventory that has a common
theme and create a day where all your products (cakes, cookies,
cupcakes) have decorations featuring that theme.
5. Package Them Up: Place a ring in the 4th, 6th or 12th cavity of a
cupcake container and use it as a premium to help sell cupcakes.
You can also purchase the Cup O’ Fun™ packaging from DecoPac
that features a 2 cupcake container and is designed for impulse
purchases. One cavity contains a cupcake, the other a toy.