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ADVENT$ NG SU PPLE MENT
I PAID THIS MARKETING
GENIUS $6O0,000 LAST YEAR,
BECAUSE HE MADE ME
$2,OOOrOOO.
Now You Gan Hire Him For $9.52 A Week.
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Dear Fellow Entrepreneur:
This offer is not for everyone. In fact, it will probably be a waste of ten minutes foi you to read the rest of thisietter unless
you meet one of the following
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criteria:
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Vou are a small businessperson-in any business-not getting as much business as you wtiuftl
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you have a terrific idea you think is saleable, and you'd like to sell the idea and share in the profits, hrt you
don't know how to market it (or make the deal). Or your idea has been tumed down by otherc-otittpafiies;and
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you want to know how to market it yourself.
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don'tknowhowrogetthecapitaltostartupwithoutgivingawaymostofyourcompany,;;ilil';f#;.t'
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to quit your job until you can find out if your idea is any good.
'@ You're afraid to deal with advertising agencies to whom you have to give a fortune and end up getting
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,
,
if
little or no business in return.
you own a reasonably successful business, but you
and it's getting harder and harder to make a buck.
have stagnated. Competitms are carching up with
any of rhe above statements apply ,o you, you simply must readthis no-risk offer to at least
fird
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Abraham can help you.
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--myself. lt-My name is Howard Ruff. You may have heard of me. I am the puHisher'
oyfore going further, let me introduce
editor, and principal aurhor of the largest-circulation financial newsletter in the world-THE RqFF ntFS. I also wrooe tlre
biggest-selling financial book in the history of publishing.
This is the first time (and probably the last time) I've ever written a letter like this over my own signatue to sell . another \41
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publication' Here's why:
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I'maprettydarngoodmarketer.MyownnewsIetter'scirculationgrowthdidn'tcomebyEccident.Whenyouiwe:nla
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better mousetrap, the world does not beat a path to your door unless you develop effective ways of telling *rem about the
virtues of your mousetrap, and inducing them to try it.
Even though I think I write a terrific financial newsletter, the key to its comrnercial success was and is mirrketing.
.
, SPECIAL ADVERTISING SUPPLEMENT
The Finest Marketing Mind On This Planet
But as good a$ I think I am at marketing, Jay Abraham is better. He is the finest marketing mind on this planet! He
generatesmarketing ideas as compulsively as my Labrador, Sassie, fetches tennis balls. Now he is producing a monthly
:,r,r' tpublieatiiin ts share aitd teaeh in minute detail the principles which he has used to help dozens, if not hundreds, of businessmeri make fornqeq-, wnit:
a fortune for himself out of his share of the profiti he produced for them.
'**t
Jay is so good thal his major income doesn't come from hourly billings, fees, or commissions from the
:?? llbldcement of ads.lHe only asks his clients to share with him the additional profirs that he generates for them,
often with no bost at all to the client. On that basis, he has made millions of dollars for himself while making
hirclier{s tens of millions more.
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At First He Turned Me Off !
,..,.; .. I! took me three years after I fust met Jay to recognize his genius. Frankly, at first, he turned me off. The reasons, in
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.h.,f.FospeJt,arehilarious.
becalpe. I co4gider myself such a good marketer, my ego sometimes prevents me from recognizing that virnre in
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oih6ni,but the froblems weien't just on my end.
;' . *l-i"'$nen [first went to Jay;s home in Palos Verdes, Califomia on a cliff overlooking the Pacific, I found him hanging
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ripsidedowfi fke a bat from some contraprion that was supposed to improve his health.
.,, H.,srlgeps like a bat too, going to bed at 4:00 a.m. and sleeping until noon, probably because his brain is still compulsively
racing when you and I are "pooping out."
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think ihar'c
that's strange,
listen to this. Several years ago, he refused to come see me because he was afraid to fly. I had
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to him. But one Oay wfretrt'fuas having breakfast at a hotel in Hong Kong,I looked up and there he was. He had sudto fly, and promptly took a vacation trip to Singapore, Bangkok and Hong Kong.
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'uffiy*iw;q9q,p$g-19,,3qT.$.F*g
with cani and buys and sells Porsches, Rolls Royces and Mercedes like you or I might change socks.
irrii-,',rlle'sbbsessed:withauni"t
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:iiLgWorst of all, each time I saw'hlm he spent the first hour telling me how wonderful he was.
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You can understand why it took me a while to wade through all this to recognize his extraordinary gifts, but his work for
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-:; r-.'.:-' '- others was so wildly profitable, I,decided to get to know him. I finally was forced to surrender to the fact that Jay Abragenius, the likes of whom I will probably neVer meet again. Once I
-r- '..i= ;, ,ham iJaghonest, loveable, eccentric, unorthodox
he
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man not only worked for me snictly on a contingency basis,
accgpted
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made.
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ta[idg tris corhpensation out of the increased profits he produced, he even put up his own money on most of the deals we did
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thing with literally dozens of other companies.
ls He Revealing His secrets?'
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rut do*n and divulged the
of his successful marketing philosophy.
secrets
.,tf-bimally..when people whnt t9 learri *hat he'kiows, he charges them $2,000 an hour to talk with him on the phone (and they
.- gFAi p?ri itt) Adminedly, it's very unusual for an expert of his stature to give away so much inside information for such a
relpively low price.:But Jay- hashis reasons.
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seemingly immovable facts:
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everybgdy, regardless of whether they're
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big business or small business; but,
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qm'"t,york individually with smaller clients because it takes him just as much time to work on a
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beA
Oat rvru n_rake him $10,000 as one that will make him half a million.
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troqlS""pfryrntea n411t would be worth his while to write an in-depth, comprehensive, step-by-step
explanation of thd mdjor marketing priridiples he has used to make hirnself and others millions of dollars-principlei that can
be used,by all businesses" small, medium or large. Now he can make more money with less work and help more people!
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.:-;,t,::.-: .,., .;;.:'We stnresled with whaqtg,5:allrlridpublication. It isn't a magazine because there is no advertising, and it isn't a newsletterbecausedftib
i3n3t'
Finally we just decided to call it YOUR MARKETING GENIUS AT WORK, because that's
useft6;iJnat'rltH3#l:'firaliy
.
SPECIALADVEBTISING
.
?:
SUPPLEMENT
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precisely what it is. In fact, it's actually a "tutorial" course because you'll be leaming airecity
fro.l
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Free Samples Of What You'll Learn
Let me share with you a few of the actual ideas Jay Abraham teaches. As tenific and useful as they
now, they just scratch the surface of all he will teach you. Consider these ideas free samples.
will sbem to you right
You will learn:
(1)TheprincipleoftheUniqueSellingProposition,orUSP.
Every business has or can create that single compelling idea that differentiates it from its competitors. The very statement
of that idea makes people want to do business with
.
*
you.
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your Unique Selling Proposition should crisply describe or illustrate
those benefits to the customer that ritig an automatic
doesn't really care u'bout you. While all of yourcompetitors are bragging aboutthemselves,you
bell in his mind. The
"urio*"i
t"wardrng
are concentrating on the unique benefits that will make the customer's life richer, easier, less expensiv",
-:_*ol:
Once you understand it, this single principle
will
give you an unbelievable advantage over all youi co...1lifrlpry.r ,,
You will change all your advertising, marketing, and sales force efforts to convey how you are dedicited qo strving your
customers' needs, saving them time and money, making them more effective, and improvin g their circu,mstances. The Unique
Selling Proposition makes that clear and
\.^
simple.
Sometimes it's an old idea looked at from a new perspective. Sometimes it's a new idea which lets
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Would you like an example? Alright. [.et's take me. Before me, nearly all financialnewsletters citered frrti"ti Clign-ts' My
Unique Selling Proposition is that I am "The Financial Advisor To America's Neglebted {9d Abused'Mtddle Cfass:"That
Unique Selling Proposition was my niche which let me pull away from the pack by attracting hundreds of tho-usands of people
whoneverbeforethoughtafinancialnewsletterwasforthem'
Needanorherone?Avis'USPisthattheyhadtotryharder,becausetheywere*2.'Itg"n"'iit"tn"fii66J..t'sii+i6oittt".
market and made them a household
word.
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Jay will teach you how to find or create your own Unique Selling Proposition, to'ldok at ybur business in totally different
ways, and more than that, to help your prospective customers single you out in the most positive way possible. You'll beamazed at how powerful and profitable this simple but overlooked concept is.
- a .'.
.
Ads That Pay For Themselves
(2)
Jay
witl show you how to squeeze several times more immediate return out of an advertising b.l9Fft..
Jaybelievesonlyin"direct-response"advertising,never"institutional"adveliflq.,
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What's the difference? Institutional advertising simply puts your nam" i" ft:lt g{,.t". n1Ulfctl3 rarely presdnls a91o93;i
tion or asks the customer for a specific action or response. Maybe it wins prizes fdr'artib:tly, but it puts no money iqyojl{.-";. .
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pocket within a prediCtable time frame, in predictable amounts, so you can quickly evaluatg the ad, sales letterl 6r .'l
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commercial...improveit,androllitouttomakeevenmoremoney.
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Direct-response advertising, on the other hand, generates immediate sales-bringing.qustomefs inr'hre AoOiiuih.Iebds or.
checks in the mail-NOW! In fact, the results must be complete in 60 days or less,'tisually in 7 to l0 dgys;It must be efficient,
notwaSteoneinchofspace,tellthefullstory,elaborateontheUniqueSellingProposition,tellctistom?nw-hy$9y,m99t.
.
respond now, and be profitable from the word "go."
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practiced
by only ond budiness in 1,000.
and
These powerhouse principles ofdirect-response advertising are understood
Jay will show you how io adopt them
inyouruiu"niring ,o yoi
can gain
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(3) Jay will teach you how to ethically make money from customers who axe
prospects you couldn't convert.
no-tiligfi
For example, you can sell, rent or joint-venture your old inactive customer or prospect names to other companies selling
related o,
competitive products or services, for as much as $ 10-$25 per name, often more. After all' it costs you a lot of
"u"n
money to secure a customer or prospect. With Jay's techniques, you can get it back and then some.
Or you can have your salesmen sell other companies' products or services to your customers for a big share of the profits.
:.
.
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1{
SPECIALADVEFTISINGSUPPLEMENT
l-
You can even make a bundle from every person you don' t sell. Perhaps your product is too expensive, or too cheap, or too
sophisticated, or too basic. You make a deal with a competitor whose product more completely fills the customers' needs.
Onbe yorr have given up on a prospect, you notify your competition. He sells them and splits with you. Jay has taught many
companies how to profit from their competitors, as well as how to make more money from the people they don't sell than from
the ones they do! The possibilities are amazing.
Concentric Circles:
Your Key To Bigger Prolits
(a)
t'concentric circles."
Jay will teach you how to profit from his unique principle of
For example, Jay persuaded a coin company client to offer customers a $23 starter coin set at cost. Through advertising
and direct mail, 30,000 people sent in for it. The client then went back to those 30,000 people and got 3,000 people to buy at
least $1,000 worth of coins (that's $3,000,000 in sales).
Within six months, he went back to those 3,000 people and sold 1,000 of them $3,000 to $5,000 worth of coins each
' (thatls at.least
$3,000,000 more). Then he went to those customers and sold 150-250 of them an average of $ 10,000 more
(that's another $ 1,000,000-plus).
'. ':
The original 30,000 people who spent $23 on which the coin dealer made nothing, evenrually bought more than $7
million worth of coins in "concentric circles"-all profit for the dealer.
That idea has been worth $50,000 a month in commissions and fees for Jay, paid happily by a grateful client. Would you
like to know howhe did it? Jay tells the whole story in the pages of Your Marketing Genius AtWork.
-
More Specific Examples Of What You'll Learn
Each monthly in-depth report from Jay will never be the typical, superficial concoction of abstract, so-called
'tnarketingtt concepts like you get in those "get rictr quick" books, but a complete detailed "counseling sss5i611".explaining every relevant aspect of a strategy which, when used properly, can project anyone far above his competition in a
matter of months.
{5)
.
Let me give you a couple dozen specific examples of what the course contains:
ads. Do you? If so, here's how to correct it. (Report
The four basic human needs that all your customers have
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and how to address them properly: (Report #7)
#1)
How to increase the efficiency of every marketing
dollar you spend while reducing your advertising
How to run ads for no up-front cost, and pay only for
ctl
Actual headlines that can boost your ad's response
by 100Vo-500Vo.Usethem and watch your business
grow! (Report #5)
- ' exp€nses. (Report #6)
fi't'..
' o Six overlooked ways for a new retail business to attract
' first-time customers. (Report #3)
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'Itrow a 20Vo increase in the price of your product can
give you a 65Vo increase in profits. (Report #10)
How to tell if you're spending too much time trying to
salvage products that really aren't viable. (Repon #4)
news release launched a
C4gq history:
$.150
- 's1 , laige
manufacturing company. (Report #3)
,,
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,. ; . The i'better-than-risk-free" guarantee: What it is and how
How a
jt
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to use it to close more sales than a standard guarantee
ever will. (Report #12)
How-to determine what radio stations your prospects
listen to agfuUbgn so you can get the most for your
idvertising dollar. (Report #3)
How to get othei companies to sell your products to their
customers with little cost to you and the bulk of the
profits ending up in your pocket! (Repot #9)
the results
lou
rec9iv.e. (Report #3)
How to take advantage of an incredibly obvious yet
overlooked way to increase the average dollar amount
your customers spend. (Report #8)
How a service business can make $101000 from 3
easy days' work. (Report #3)
25 "musts" for the start-up entrepreneur. (Report #2)
How to get dozens of other people to generate a continuous stream of income for you while you do
virtually nothing. (Report #9)
How to talk radio stations intofinancing your ad
campaign, strictly at their isk-not yours. (Report
#10)
How to prevent joint venture partners from cheating you on any deal you do with them. (Report #9)
Eight ways to build
30Vo
of all companies make this basic mistake in their
a
powerful case for your product(Tum Page...)
'':'':1::itr2=
"ilust..by scratching the surface of all that is
Wouldn't you like to be telling success stories like those in a few
:
months?
'
The principles Jay teaches are practical and real, and you can use them the same week you leam them. He lays them out
so clearly that they can be embraced even by someone who was previously a non-conceptual thinker. He wiil expand on your
:
entrepreneurial instincts and show you how to quickly transform your ideas into
cash.
How To Go lnto Business For Yoursetf
Even lf You Don't Have Capital!
(7)
Now we come to one of the most powerful benefits Jay can give you.
He teaches aspiring entrepreneurs how to put themselves into business with next to no capital. He had $10,000 when he
started, but I believe he could have done it with nothing at all.
Literally thousands of people have asked me how they can raise capital to start a new business.i tett therir frow t Oid it I
marketed on a shoestring and produced immediate cash from direct-response advertising. If you raise capital the rraditional
way from professional venture capitalists, you usually give up control, and they're usually impatient to cash in, so you don't
know who your future paftners witl be down the road when they sell
out.
l
Jay will show you several other ways to use your business idea and other people's capital to raise the money to fund your
business without giving away your own future. If you have a viable idea, Jay will teach you how to find its Uniqrre Seiling
Proposition and structure a deal so other people will be arxious to put up the money while allowing you to retaingotal control.
How Much?
Now, the price for all this:
It's $495 for the complete course, which is either a lot of money or a pittance, depending on what you cornpare it with.
If this were just another home study course, it would be one of the more expensive ones. But if you hired Jay to personally
teach you these concepts, you would pay him $2,000 an hour-and that's a real-world figure. That's exactly what his clients
regularly pay him when they choose his hourly rate.
a
So, for the dollar equivalent of /ess than I 5 minutes of Jay' s time, you can have access to all the concepts he has honed to
fine edge over 20 years of trial and error-the same concepts he used to produce over $2 billion in sales for his clients. ,..
He wasn't bom with this knowledge. He has worked with more than 165 companies and industriei and he has earnedhis
education. He has made every marketing mistake possible and tested thousands of different approaches. You will be paying
pennies to avoid the costly mistakes he has paid a fornrne to uncover through personal experience-mistakes nearly every
business in America still makes every day.
(Turn Page...)
S P EC IAL ADVE RT IS I N G
-t
ona you can use in all your ads' sales letters, presenta-
S UP
.
How to use the "Rule of 5's" to avoid disasters on any
mailing your business ever does. (Report #8)
tions, etc. (Report #4)
How io iurn refund requests and complaints into in'
creased sales. This single concept can turn losses into
compound profits! (RePort #2)
'
How to use "post-purchase reassurance" to double or
triple your sales and keep your customers coming back
for more. @eport #1)
'
o
Some tax advantages that adding a mail order
operation can give to your bottom line. (Report #12)
PLE M ENT
o
The five essentials every business should offer its cus*
tomers in order to get the edge over the competition.
(Report#4)
'
3 immediate, easy steps to increasing your income by at
'
How to tell if your business is "marketing-im'
paired"-and seven quick-fix solutions that can turn
a failure into an overnight success. (Report #5)
least 50Vo in a few short months. (Report #4)
And much, much more!
Once he explains how each concept works, Jay carefully demonstrates how to use the technique successfully in ads and
sales calls, in letters and on the phone.
Then he illusffates a hypothetical application of the technique for a retail, wholesale or field sales promotion, a direct-mail
solicitation, a newspaper ad, an intangible, or a service organization.
you
are never left with unanswered questions about what to do with the concepts Jay has taught you. Many of them
can put into use the same day you learn them.
you
A Whole New Way Of Thinking About Your Business
you
Jay will show you a wealth of overlooked and hidden profit and cash flow opportunities in your business that
precisely
how
to
you'd
think
of,
and
never
that
opportunities
you
find
other
how
to
show
He'll
also
of.
have never thought
th"y'." worth. He will help you profitably liberate and redeploy your company's overlooked assets. It's a
exploit them for
"ll
whole new way of thini<ing that you can apply to any product or service, and catapult past all your competitors'
(6)
.
.
For example, most businessmen, once they have sold their basic product, make no effort to sell the customer anything
,.back-end" is usually more profitable than the sale of the initial product because you don't have to pay to find a
else. yet the
prospect. And once your customers trust you, they will buy from you forever.
Most successful people who use direct-mail in their businesses have found a myriad of oppornrnities to make money from
their prospect lists, suctr as mailing-list rentals, or joint-venfures with other people whose custome{ profile is similar to their
o*n. Juy will teach you how to apply this simple concept to your business, and I guarantee that the '.'found" money you'll earn
from it will more than pay for your investment in Jay's course.
Marketing ls The Engine
That Drives Every Business
Let me stress iomething that should be obvious to you but which probably isn't:
your biggest competitive and financial advantage over your competitors lies in yourability to market and
their inafiUty to do so. Whatever bpsiness you're in, you're a marketing company whether you like it or not.
Success does not depend on how much money you can borrow from the bank. It's much more profitable to get that money
out of every marketing dollar you spend. In fact, it's conceivable to get many times more response from the same marketing
dollar. Jay;s techniques have enabled his clients to get as much as
That's tremendous leverage!
'
a 500Vo
increase in profits for the sam€ amount of money.
You Can Do lt!
Even though it took a marketing genius like Jay Abraham to dream up these P!1;inle1, they can be taught lg.anVone ol
average intelfig;nce, an open mind and an entrepreneurial spirit. Every month he will teach you clearly and lucidly so you can
go oui and do it-now.
,
Jay's s6.a1ggies are for any and every type of businessman or woman, not just those who are running ads or sending out
mailing pieces. If you have salespeople----either inside or outside---or customers or prospects you can identify by name, or n'
prospects that come into your toilness or that you visit, Jay's advice can transform youi business. The type of business simply
Oo"r not matter, even if you're just starting up.
.
Just listen to some of these impressive testimonials from a few of the many happy entrepreneurs who have already subscribed toYour Marketing Genius AtWork and implemented the principles they learned from it:
SP EC IAL ADV E RT I SIN G SU P P LE M E NT
A Better-Than-Risk-Free Guarantee
Besides, if after reading and applying the concepts from the first three reports from Jay, you don't make many times what
you paid for the complete course, YOU CAN GET ALL YO{.IR MONEY BACK WITHOUT EVEN HAVING TO GryE A
ifgaSOU. Plus, you;ll still be hundreds of dollars ahead, because you can keep altof the incredibly valuable prerniums I'll
describe in a moment. (That's right--keep the bonuses even if you cancel!)
What do you actually get?
Every month, you will receive an average of 26 tightly written, single-spaced pages exploring all of the techniques, implications, and applications of one major marketing concept that will work for almost any business and will produce immediate
profits.
These are not random, ivory-tower ideas-but organized, proven, scrupulously ethical strategies which have made
millions of dollars in the past and will continue to work in the future for anyone who uses them. (So why shouldn't it be you?)
What's more, you'll also get...
Over $1,370 ln FREE Bonuses!
As
a
new subscriber toYour Marketing Genius At Work, you'll receive the followingfee bonuses that are together worth
over $1,370:
j.':
,
__:-
Bonus
#1:
The Art of Redeploying Your Company's Assets
(f S4 pages and picked with money-making marketing ideas. You'd pay $249 for it if you bought it
separately. And it's worth every pemy.)
Bonus
#2:
The Ten Biggest Marketing Mistakes Everybody Is Making, and How to Avoid Them.
(An insightful analysis of what's wrong with most businesses today, and what to do about it. A $75
-.',.:j
-..;
p:"***iii:
'-
value.)
Bonus
Bonus
#3:
Marketing Seminar Transcript
(From a full-day marketing seminar held by Jay, where he taught three of his most powerful 6oncepts: The Unique Selling Proposition, Marketing Leverage, and Perceived Value. Top executives
paid $500 each to attend. You would too if you had to buy this report yourself.)
#4:
Common Sense Marketing.
(This contains the transcripts from two seminars where Jay explained his basic marketing concepts
to people who had never heard them before. A great in-depth primer, it also sells for $500.)
Bonus
#5:
10 Short-Term "Quick Fix" Techniques for a Troubted Business.
(Normally $49,,this handy guide could save your neck some day if you get in over your head.)
All five ofthese valuable bonus reports are yours to keep even ifyou decide to cancel your subscription. But we feel
confident that you won't cancel after you've read the reports and found profitable ideas like these:
.
How to successfully compete with a company ten
times your size.
Here are new ways to exploit that loyal core market.
forever.
(Free Bonus #lrpage 52.)
tfr""
.
.
How to enjoy 807o cash savings on all your company's
purchases.
(Free Bonus
.
#I,
page
7
6.)
Retailers: Having a sale? Here's the only kind that
really pays off.
(Free Bonus #3, page 3.)
.
How to make your customers feel your product is worth
ten, twenfy, even one hundred times more than you're
charging.
(Free Bonus #3, page
.
Sonut #3,page9.)
100 of the Greatest Headlines of All Time that can be
modified for use with almost any ad, mailing piece'
i
commercial, or sales pitch.
(Free Bonus #1, page 113.)
'
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Preemptive advertising: "The single most powerful
technique anyone could everuse."
(Free Bonus #2, page 20.)
.
15.)
The basic marketing component that95Vo of allfirms
lack. Learn how to put it into every facet ofyour
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(Free Bonus lf2' page 2.)
Up-selling, cross-selling, and re-selling your custom'
ers. This is where the i'almoney is!
(Free Bonus #1, page
70.)
. 207o of your customers
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sales.
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The power of a well-written Yellow Pages ad. Ploys that
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(Free Bonus #1, Page 53.)
.
And much more!
SPEC IAL ADVEBTISING SU PPLEMENT
We know we,re asking you to pay a lot compared to other "home study course" offers. It only stands to reason' therefore,
promises hav; been fulfilled.
that the guarantees should bL rttong"r and your compensations greater if you don't believe our
-
pay more
I can't overemphasize the value of these free bonuses you will receive. If you bought all 5 bqnus report:' yog'd
and you can't get them anywhere
,370. The wonderful ideas they contain can make you many thousands of dollars,
get
it
from
textbooks or advertising
this.
You
can't
else. There is literally nowhere else you can go for information like
you
often
see
advertisedbooks
agencies-. and especially not from those "get rich quick" mail order
than
,"
$
1
your Marketing Genius At Work is the real thing, and this is your best chance to get it.
r.r\:
Your Success Or Failure
DePends On Marketing
I can't emphasize it enough: Marketing is the lifeblood of every business!
If you,re not constantly bringing in new customers and keeping them, before long you won't even havts vbusiness-no
matter how good your product or service is. That's a fact.
Jay Abraham,s marketing concepts are the simplest, most inexpensive and most powerful concepts I've ever seen' I've
you can do the
used them over and over in my bosinisses, and I've reaped millions of dollars in profits as a result. I know
same.
I hope you'll come aboard
to Your Marketing Genius At Work.You'llbe so thrilled with what Jay teaches
at night thinking up ways to put it all into practice in your business.
as a subscrib er
you, youlll probably stay awake
Whatever you decide, remember this: Every businessman or aspiring entrepreneur who is the proud owner of Jay
Abraham's marketing course will soon have an almost unfair advantage over his or her competitors.
:'F;fu::
Shouldn't that be you?
Howard J. Ruff
p.S. If you're still not sure that a subscription to Jay Abraham's marketing course would
-
be worthwhile, consider this:
.
normally gets $2,000 an hour for his consulting services. The New YorkTimes said he is perbaps the mo.st
expensive marketing consultant in the country. In the past year alone, he did over 250 9.n3-hour consultations for srnall business people just like you---on a money-back basis-and all of them were glad they made the investment.
Jay
.
'
;
But youdon,t have to pay Jay $2,000. For less than $500, you get to learn nearly everything he knows about
sircc-essful marketing uni t on" to apply it to your business. That's a bargain too good to pass up!.
1
And with Jay's generous money-back guarantee, you have nothing to lose by giving it a bry.Plus, if you decide you
don't want the course after the first 3 reports, you get to keep those 3 reports and the 5 free bonus reports (which
*ho!,.
you would still come out over $1,300
. alone are worth over $1,370). So even if you decided to cancel,
iht"dl
have you got to lose?
,, . .
,", I
!!!
.i,
,
.
,
.
,
As I see it, the only way you can lose on this proposition is if you pass it up. Fill out the attached order form and mail
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Abraham Publishing
944 lndian Peak Rd.
GrouP
'Y21O
Or, for faster service, callTOLL
FREE
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with your credit card order.
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Call
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What They're Saying About Jay Abraham
And Your Marketing Genius AtWork
.
It's not unusual for Jay Abraham's clients and subscribers to write glowing testimonial letters to him, singing his praises and telling of the wonderful results they've had from using his recommendations. Here
of hundreds Jay has received over the years:
"My year-end totals show me that one idea I
got from YMGAW increased my net profit by
4o%o.Whereas I usedto get50 calls amonth on
my ad, I now get 263 calls a month with the
same priced ad."
just a few
this marketing education, but I've learned
more fromJay Abraham than from all the other
books and courses combined."
- Lee Euler
Bethesda, Maryland
-H.P.
Mentor, Ohio
Retailer
are
Newsletter Publisher
"I've
been a marketing consultant
for
20
"Before Jay came along, our sales at lnvestment Rarities were just a few hundred thousand
years for major corporate accounts. Within 30
minutes of meeting Jay Abraham, I concluded
he was the greatest marketing genius I'd ever
dollars annualiy, and we had less than
mgt."
10
employees. But since teaming up with him, our
sales for those years total$2 billion and we now
have 250 employees."
I ni e stme nt
-;1,:#
: i::.
Author,
The Start-Up
E ntreprene
ur
- A.M. Barnard
clo The Harvard Club
New York, NY
"I
read y,our material at least 30 minutes per
day, religiously. Thanks to
income last Yeal"'
you,I doubled my
'- Timyoung
Pineville, North Carolina
"Jay Abraham can come up with more exciting; profit producing ideas in an hour than the
Tree Surgeon
average marketing professional can produce in
a year. ln effect, Jay's services cost absolutely
"My computer supply company was doing
nothing; rather, he makes his clients money!" an average of $71,000 in sales per month be- Robert Ringer fore I started reading Your Marketing Genius
N ewport B each, C alifornia AtWork. Butthen, afterapplyingjustone of the
Best-selling author and publisher techniques I learned from you, we sold
$643,000 worth of products in two and a half
"f 've attended dozens of marketing conven- months! That's a900%o increase in sales from
tions and seminars, and I have an MBA in just one tec;hnique. Thanks, Jay!"
- Michael J. Quinn
marketing from the University of Chicago, one
of the three best business schools in the United
Fillmore, California
States. I paid tens of thousands of dollars for
Central C omputer Products
Order Now! Call TOLL FREE 1-800-345-8779 with your credit card order.
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