DISTRIBUTION & features list 2016
Creating Experiences
circulation
Print circulation
3791
Jan - June 2015
digital reach
Digi Mag subscribers
Newsletter subscribers
Website pageviews per month
Social Media following
Total means of distribution
(Non-audited print and digital)
1 025
9 106
9 805
3 041
26 768
readership
Are you a venue or supplier to the meetings, incentives, conference,
exhibition, and business events industry?
Here is your opportunity to grow your business and increase your market share in South
Africa and across our borders.
Meetings magazine is the market leader and mouthpiece for the MICE/business events
sector. Its print and digital products are dedicated to simplifying purchasing decisions
and are distributed to key role-players throughout South Africa, the rest of Africa,
and internationally.
Print and digimag distribution
• Total print distribution: 3 791, including members of SAACI, ABTA, MICE
Academy, and EXSA
• Total digimag subscribers: 1 025
• Total print distribution and digimags: 4 816
Newsletters and website reach
Newsletter distribution: 9 106 average monthly subscribers, promoting the magazine
and offering banner advertising opportunities. The Weekly Specials newsletter offers
advertisers the unique opportunity to advertise their specials and promotions.
13%
MICE Industry46%
%
MICE Industry
The newsletter links to www.miceplanner.net, the premier website for the MICE sector.
Tourism Industry
Hospitality
Industry
• 60 321 page views over the last six months and 24 486 unique visits
Hospitality Industry
Corporate Industry
Corporate Industry
Tourism Industry
• Social media following: 3 041
EARN CPD POINTS
26%
Tourism Industry
Questions are set by the MICE
Academy on the content of
Meetings magazine. Submitting
answers to the questions allows
event organisers to qualify for CPD
points that contribute towards their
annual certification. This ensures
that event planners will read the
content of Meetings and see related
brand advertisements.
IN COLABORATION WITH
• Total means of distribution: 26 768
Our subscribers find value in our unique, quality content. By advertising in this magazine
and its related digital products, you significantly expand your engagement with your
target market.
Frequency of our reach into the meetings, incentives, events, and business
travel communities
• Daily: Website (9 805 page views per month), Facebook (627 likes),
Twitter (2 414 followers) and Newsletters to 9 106 subscribers
• Bi-monthly: 3 791 printed magazines and 1 025 digital magazines
Meetings magazine offers you multiple platforms through which to
communicate and connect with the MICE and business tourism industry.
The statistics show that the best
way to reach the MICE/ business
events industry is through Meetings
magazine, the The Planner website,
and its newsletters. These products
bring together all the relevant
stakeholders throughout South Africa
and beyond.
Endorsed by:
supported by:
Meetings is published by
– Sharing knowledge and skills for industry growth
Publisher of Meetings and The Meetings & Event Planner, IMIESA, Water&Sanitation Africa, RéSource, Inside Mining and Transport
World Africa, as well as the related industry websites: www.miceplanner.net, www.infrastructurene.ws, www.miningne.ws and
www.transportworldafrica.co.za.
t +27 (0)11 233 2600 • www.3smedia.co.za • www.3smags.co.za • www.miceplanner.net
DISTRIBUTION & features list 2016
Creating Experiences
Who reads MEETINGS?
MICE Industry (46%)
• Events managers
• Events coordinators
• Conference managers
• Marketing managers
• Professional speakers
•PSASA members (Professional Speakers
Association of Southern Africa)
•SAACI members (South African
Association for the Conference Industry)
• Seminar conveners
What makes
Meetings unique?
• It is the most important source of
business intelligence for the MICE
and business travel market. Industry
professionals need to read this
magazine for CPD points
• It is distributed to all key-industry
decision-makers
• It is accessible through multiple
channels: print, newsletters, website
,and social media
Top 40 Women in MICE
Based on nominations from peers, the Top 40
Women in MICE selects the finest 20 event
organisers and 20 suppliers in the business
events industry. The event honours these
women for their contribution to the industry
during a morning of celebration.
The Top 40 Women in MICE initiative gives the
industry the platform to support the women who
keep events running as smoothly they do.
Hospitality Industry (26%)
Corporate Industry (15%)
• Banqueting managers
• Conference organisers
• Conference managers
• Marketing managers
• Conference organisers
• PAs
• Operations managers
Tourism Industry (13%)
• Procurement managers
• Event managers
•FEDHASA members (Federated
Hospitality Association of SA)
• Travel agents
The Exhibition Planner
Containing information you cannot
find anywhere else, The Exhibition
Planner is an essential tool for
exhibitors. Information is packaged
in an easily digestible format,
addressing the entire process of
planning and arranging a show
stand, what to do pre, during, and post
show. It’s your exhibition planner ‘go to guide’.
•SATSA members
(SA Tourism Services Association)
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advertising opportunities 2016
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Creating Experiences
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COVER STORY
COVER STORY
Luxury
in motion
T
HE BLUE TRAIN offers a unique way of
experiencing some of Southern Africa’s
magnificent landscapes and landmarks.
On this train, luxury assumes a new dimension,
allowing you to experience a meeting, seminar,
think-tank, company incentive or get-together
with a difference.
Shift your focus.
Energise your mind.
Experience motivation
in motion. Have your
next conference on
The Blue Train.
4
WELCOME ABOARD
A warm-hearted welcome sets the wheels in
motion for a voyage defined by the hallmarks
of personal attention and devotion to detail.
The De Luxe Suite will forever alter your
definition of style and class. From an
elegant and relaxing lounge during the day,
it transforms into a subtly lit bedroom of
indulgence during the night – soft bedding,
individually controlled air-conditioning system,
under floor heating, opulent marble and
gold-fitted bathroom, to the electronic
entertainment options on offer. Then, of
course, all this is accompanied by the ever-
6
1
changing vistas of the countryside. The Luxury
Suite will enchant you from the moment your
personal butler ushers you aboard. It extends
the offering from a De Luxe Suite even
further; by an extra metre of space.
THE CLUB AND LOUNGE CAR
The Blue Train’s Club Car is ideally positioned
for an aperitif or an after-dinner conversation
over coffee, cognac and Cuban cigars. While
away the miles with a game of cards, chess or
backgammon, tune into the big-screen TV, or
browse through a volume from the library as
you savour your beverage of choice from the
well-stocked bar.
The Lounge Car is the ideal setting for the
grand English ritual of high tea, served every
afternoon at your leisure.
THE CONFERENCE CAR
Whether you’re rallying your sales force,
rewarding outstanding performance,
wooing potential clients or hosting your
year-end function, The Blue Train has the
perfect solution for you. The fully equipped
Conference Car can comfortably seat 22
delegates boardroom-style and is fully
equipped with audiovisual and technical
equipment. Delegates will stay connected
at all times thanks to the free Wi-Fi. For
smaller sessions, the Conference Car can
be transformed to suit your needs, with
full business facilities, plush lounge seating
and a breathtaking panorama of the world
around you.
CELEBRATE MILESTONES
As The Blue Train’s tracks roll inevitably into
the distance, so life’s course brings with it
joys that must be celebrated – graduations,
engagements, weddings and honeymoons,
anniversaries and milestone birthdays.
The Blue Train can be chartered for such
occasions. Just for you, it can meander along
its standard routes, or on custom-made trips
and cross-border excursions that last from a
few hours to several nights. It’s your sojourn,
it’s your train.
You can, for example, go on a golfing or
safari charter, with the train stopping at
or near golf courses or game lodges that
are situated along a rail route. As long as
the option chosen involves rail networks
compatible with the Blue Train’s technology, it
can be arranged.
Other popular tailor-made charters include
stops at other major South African events
such as the Vodacom Durban July, the Nedbank
Golf Challenge in Sun City and the J&B Met in
Cape Town.
CORDON BLUE
While The Blue Train lives up to its five-star
reputation in every sense, its cuisine surpasses
even the highest expectations. Dinner will be
the most unforgettable experience of your
adventure. Call it Cordon Blue.
On-board chefs regularly refresh their
menus to intrigue and tantalise your palate, as
they prepare their signature dishes using the
freshest of local ingredients. Indeed, there’s
a menu for every taste. Whether you require
kosher or halaal meals, or gluten-free vegan
options, simply make your needs known at
the time of reserving your passage. The very
elegant dining car comfortably accommodates
42 guests in a single sitting and, in the event
of having more guests on the train, meals are
served in two sittings.
THE ROUTES
The route between Pretoria and Cape Town
is a 27-hour journey of 1 600 kilometres,
through some of the most diverse and
spectacular scenery offered by the African
sub-continent.
On the southbound trip, the train departs
from Pretoria railway station and arrives at
Cape Town railway station the following day.
En route to Cape Town, there is a stopover
and excursion in Kimberley, where you can
take a step back in time to the days of the
diamond rush.
On the northbound journey, the train leaves
Cape Town and arrives in Pretoria in time
for high tea the following day. It stops at
Matjiesfontein for an off-the-train excursion.
On arrival at Matjiesfontein, guests are invited
for a glass of sherry at the bar. The Victorian
buildings and original nineteenth century
London lamp posts impart to the traveller the
uncanny sense of entering a colonial time warp
– an oasis suspended in a different age.
What are you waiting for? Here’s to ‘suite’
dreams aboard The Blue Train – the ultimate
definition of luxury in motion.
2
3
4
5
6
Showcase your company on
the front cover of Meetings.
This exclusive offer includes
front-page coverage AND a
two-page cover story upfront
in the magazine.
REASONS TO USE
THE BLUE TRAIN
LUXURY IN MOTION Expect a trip
that is defined by the hallmarks of
personal attention and devotion
to detail.
MOVABLE FEAST The Blue Train’s
legendary cuisine is an irresistible
tribute to culinary mastery on
the move.
PERSONAL SERVICE To ensure an
unforgettable experience, a dedicated
butler will be at your beck and call,
ready to meet your every whim.
LUXURY SUITES From an elegant and
relaxing lounge during the day, to
a subtly lit bedroom of indulgence
during the night, expect a new
dimension of luxury.
TAILOR-MADE CHARTERS Fully
equipped and capable of following
any line that is compatible with its
technology, The Blue Train can be
chartered along its standard routes,
or on custom jaunts.
AWARD WINNING The Blue Train
has gathered an impressive list of
accolades, such as being voted Africa
and the world’s leading luxury train.
+27 (0)12 334 8459/8460
+27 (0)21 449 2672
[email protected]
bluetrain.co.za
• MEETINGS l SEP/OCT 2014
MEETINGS l SEP/OCT 2014 •
front cover + 2-page article
5
Use these pages to promote
your products and services
or enforce your marketing
message. The professional
editorial team at 3S Media
will assist you in getting your
desired message across.
THE BIG IN
TERVIEW
Creating
big interview
memorable
Share important
information and
hot news with your
N
industry. The Big
interview, written
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The photo of the
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will be published on the frontcover of the magazine along with
a pull quote.
experiences
Managing direct
or of African Hotels
and Adventures
Neil Bald leads
the group on an
exciting new endea
vour.
OT ONLY DOES
Neil Bald hold a
higher
diploma in hotel
GROWING THE
management from
GROUP
Technikon Witwaters
AHA is the hotel
division of the
rand, a BComm
from Unisa, and
Tourvest
Group, which owns
a sales and marketing
and manages hotels
degree,
but he also has
in
five African countries
23 years’ experience
and has always
at
Southern Sun,
had the
strategy of significant
which is now known
ly increasing the
as
Tsogo Sun.
number
of hotels and lodges
within South Africa
He also spent
neighbouring countries.
and
six years as the
director
of operations
It was this strategy
for the Garden
Court and
that coincided
Stayeasy brands,
with the
Three
Cities’ medium-t
using innovative
erm strategy,
thinking to
pioneer change
which
was to divest the
in the two- and
hotel division by
three-star
hotel markets.
selling it to
a large and credible
player in the market
These factors
focus on expanding
and
make Bald the
ideal and
their hospitality
unequalled option
education.
This prompted
for leading the
the purchase of
group in its
newest journey:
the Three
Cities Manageme
the purchase of
nt Company by
the Three
Cities Manageme
AHA.
nt Company.
You can meet
the AHA
team at INDABA
from
9 to 11 May 2015
at
stand ICC 001
16 • MEETINGS l MAY/JUNE 2015
THE CHALLEN
contact us
Editorial
Editor: Martin Hiller
+27 (0)11 233 2600
[email protected]
SALES
Ruth Baldwin
t +27(0)11 233 2600
c +27 (0)72 897 6752
[email protected]
SUBSCRIPTIONS
Loretha Mwayera
+27 (0)11 233 2600
[email protected]
Martin Hiller
GES
“When we acquired
the Three Cities
Hotel
Management Company,
we also gained
a wellknown brand name.
This has presented
us with
a dilemma: do
we keep trading
under African
Hotels and Adventure
s, change to Three
use a combinati
Cities,
on of the two,
or come up
with an entirely
new brand for
our portfolio of
high-quality tourism
properties?” explains
In order to find
Bald.
a solution, which
is in the
best interest of
all stakeholders
and will
help the group
attain its goal
of becoming
the dominant
player in the city
hotel and
lodge sector,
Tourvest contracte
d a highly respected
global marketing
consultancy. The
equity of
the current candidate
brands was analysed
to establish the
negative and positive
aspects
of each, as well
as understand
their future
potential. This
was done through
qualitative
research, using
a combination
of one-on-
one, face-to-fa
ce interviews
and focus
group discussion
s. While conceptua
lising this
new brand, Bald
says they were
faced with
the challenge of
establishing how
they could
offer a differentia
ted experience
that is still
practical and, at
the same time,
true to how
they operate as
a group.
Being a group
itself on provi that prides
ding an excit
ing
experience and
unique hotel
and lodges, event
s
organisers
will be able
to ensure that
every event
is different
A BRAND-NEW
Tourvest, compleme
BRAND
nted by a portfolio
In a rapidly evolving
of
hotels and lodges
industry, where
management
in key tourist destinatio
the
company in South
consumer’s expectatio
ns.
Africa, with
the goal of the
ns of hospitality
group to become
are
constantly changing,
INCORPORATING
the most
the group saw
dominant within
INNOVATIVE THINKING
the
the business events
opportunity to
In order to ultimately
add innovation
sector,
Bald has big plans
to the local
ensure that the
hotel experience
for the road ahead.
guest
experience is aligned
and do things
He intends on
differently with
to the new brand’s
growing the group’s
its new brand.
promise, Bald
footprint in key
says he plans on
business locations
“The brand allows
building the
organisational
by
us to use our imaginatio
offering ample
capability by entrenchin
room capacity
to create memorabl
n
g the
values among
and quality
e experiences
conferenc
the
staff at every
e spaces in major
that leave
guests feeling
hotel and
destination
lodge, with a period
inspired. It allows
cities. It will also
of training to instil
us to defy
grow its current
convention, every
a new
way of working
capacity
now and then,
by
making use of
into the organisati
and try new
ways of doing
focused and experienc
on.
Currently, the
things. It also allows
sales and reservatio
ed
group represent
us to look
for inspiration
s and operates
ns resources.
a portfolio of
outside of the
“Our growth strategy
properties in Gauteng,
industry, where
we are able to
encompasses
Western Cape,
reinvent ourselves
both
hotels and lodges
North West, KwaZulu-N
ahead of
category trends,”
within South Africa
atal,
Mpumalanga, Limpopo,
adds Bald.
and
sub-Saharan Africa.
Botswana, Zimbabwe
Being a group
We are continuou
Zanzibar and Zambia.
,
that prides itself
sly
looking to expand
on providing
an exciting experience
our footprint
“The new brand
in these
sectors. The potential
and unique hotels
will create interest
lodges, event
and
of the new brand
with
property owners
organisers will
is to become
be able to ensure
that are looking
a viable alternativ
that every event
for
reliable,
exciting
e to other
is different and
alternatives to
management
stands out
what’s currently
companies in
in its own way.
both South
available. Being
AHA has set up
Africa and sub-Sahar
the only operator
an events sales
team to focus
an Africa.”
that
manages both
specifically on
hotels and game
this market, as
has a significant
lodges,
it
we believe this
number of hotels
will allow us to
with ideal
conference spaces.
increase our
footprint in iconic
destinations,”
This new brand
Bald adds.
will fall under Tourvest’s
accommodation
GROWING THE
and activities portfolio.
FOOTPRINT
offers an array
It
Aligning his personal
of activities and
products
career goal of
through facilities
taking the company
owned or managed
to new heights,
by
+27 (0)87 740
by
becoming the
9292
most sought-af
[email protected]
ter property
ahagroup.co.za
• threecities.co.za
MEETINGS l MAY/JUN
E 2015 •
17
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through to website, email or PDF
SALES: Ruth Baldwin t +27 (0)11 233 2612 c +27 (0)72 897 6752 [email protected]
EDITOR: Martin Hiller t +27 (0)11 233 2600 c +27(0)83 614 9892 [email protected]
SUBSCRIPTIONS
R300/annum (incl. VAT)
R50/issue (incl. VAT)
www.miceplanner.net
www.3smedia.co.za