www. masshightech.com
Monday
September 8, 2003
The staff at BT Conferencing believe they can win their market with
a Tom Brady-like sense of cool and calm under pressure.
BT Conferencing Inc.
• Location: Braintree
• Website: www.btconferencing.com
• Business: We offer a suite of global remote meeting solutions, including
audio, video, web and instant conferencing.
• Top executive: Robert Moore, CEO
• Date founded: April 2001
• How long at present location: Since our company began
• No. of employees when founded: 12
• Current number: 250
• Describe your company’s culture: BT Conferencing Inc. is a
dynamic, fast-paced, inspiring environment — we’re a company with heart.
Our heritage values of trustworthiness and helpfulness are basic service
values that we instill in our employees and are reflected in the way we deal
with our customers.
• How did the company choose its name? We took the name
BT Conferencing to reflect and reinforce the global brand of our parent
company, BT Group plc (formerly British Telecommunications). The name
BT is synonymous with quality, global reach and strength.
• What non-work-related achievement is the company most
proud of? The non-work-related achievement that the company is most
proud of is the family bond that exists among BT Conferencing Inc.’s 200plus employees. From the smallest weekly team meeting to the largest
annual company-wide event, the care that is shown for each person is the
kind that you rarely find in a corporation.
• What TV program does your office most resemble? Our office
most resembles the TV program “Whose Line is it Anyway?” because we
are constantly thinking on our toes.
• What is the most embarrassing moment your company
has had? Our most embarrassing moment was when our chief financial
officer and vice president of operations arrived for our global virtual video
meeting in drag, complete with wigs, earrings and shawls, much to the
surprise of the entire company.
• What are the most popular amenities you offer employees?
Gym memberships, ice cream socials, complimentary shuttle service to
public transportation, company outings.
• Cite an unusual fact that few people outside the company
know about. We are on target to be a $100 million organization by 2006.
• What public figure do you believe can best run the
company? We believe New England Patriots quarterback Tom Brady
is a candidate to run the business. Brady led his team to Super Bowl
victory. His power, performance and cool thinking under pressure are
characteristic of the kind of leadership that wins contests. BT Conferencing
is similar to the Patriots under Brady — we’re in an industry where the
incumbent leaders are strong, yet we believe that superb teamwork,
strategy and strong leadership will help us win the game.
The Innovation of BT Conferencing
BT Group plc, is one of the world’s leading telecommunications companies and the #1 source of conferencing services in the UK and Europe.
BT Conferencing Inc. is the US subsidiary of BT Group, offering end-to-end conferencing solutions to meet all of your remote meeting needs.
BT Conferencing provides a clear advantage to other services you may have used: quality of service, technological innovation, one-stop global
solutions and the cost-advantage of using a single-source provider.
For more information, call BT Conferencing at 1.866.266.8777 or visit www.btconferencing.com.