maurices STOREFRONT SIGNAGE STANDARDS | Strip Center, Outlets, Malls, and Downtowns
Updated: October 6, 2015
The following items listed below are maurices standard. Notify maurices of any deviation from
this signage direction.
EXTERIOR Storefront Signage:
STOREFRONT SIGN: maurices Exterior LOGO; No raceway.
PYLON SIGN: maurices Exterior LOGO; Teal background ‐ White letters w/thin Black outline
UNDER CANOPY SIGN: maurices True logo – background painted to match Pantone 7472 w/ White letters.
BLADE SIGN/UNDERCANOPY SIGN: maurices True logo ‐ background painted to match Pantone 7472 w/ White
letters
ILLUMINATED BLADE SIGN: maurices True logo ‐ background painted to match Pantone 7472 w/ White letters
[note:depth of cabinet thicker than our standard Blade sign]
EXTERIOR 8’-2” X 8’-2” INTERNALLY ILLUMINATED LIGHT BOX with marketing graphics mounted to exterior wall.
Graphics are changeable by store associates.
INTERIOR Storefront Signage:
STOREFRONT SIGN: maurices logo 14”/ 16”/ 18” Reverse Halo letter ‐ illuminated LED -Color White
LED SIGN: 6” logo White LED sign
BLADE SIGN: maurices logo - background painted to match Pantone 7472 w/ White letters
Strip Center/Outlet Storefront Signage:
A) maurices White painted storefront
[Benjamin Moore High Gloss enamel #879 White Opulence Impervex Latex]
[New EIFS surface shall be Dryvit #310 China White or equal]



Storefront LED sign: Teal letters: 3M Vinyl #3630‐236 Turq.
Teal trim cap to match vinyl
Black returns
B) Light sign background, use Teal letters.



Storefront LED sign: Teal letters: 3M Vinyl #3630‐236 Turq.
Teal trim cap to match vinyl
Black returns
C) Dark sign background, use White letters.

Storefront LED sign: White letters: White Acrylic #2447


Black trim cap
Black returns
D) Dark sign background, and if raceway required. White letters with Teal “raceway” below letters.
Use only if a raceway is required, a rare instance.




Storefront LED sign: White letters: White Acrylic #2447
Black trim cap
Black returns
Teal raceway below letters paint to match Teal #3630-236 Turq.
NOTE: maurices will avoid raceways if at all possible, however, this sign version could also be used when there is a
dark sign background and no other teal allowed on storefront. [rare instance]
E) Internally illuminated storefront boxes (“Eyebrows”) with teal faces matching teal storefront
signage above storefront windows.
Mall Storefront Signage:
A) Duroplex : maurices Azure custom finish CS# 31962.21R1

Storefront LED Sign: maurices logo – 14” / 16”/ 18” Reverse Halo illuminated White letter
NOTE: maurices to determine size of interior signage by storefront sign band size, etc.
B) Mall Additional signage: [stores with wide frontage and/or long side corridors]



SIDE SIGN: 6” White LED sign
BLADE SIGN/ UNDER CANOPY SIGN: maurices logo ‐ background painted to match Pantone 7472 w/
“White letters
8’-2” X 8’-2” INTERNALLY ILLUMINATED LIGHT BOX with marketing graphics mounted to storefront
and/or corridor wall. Graphics are changeable by store associates.

Downtown Storefront Signage:
A) maurices White painted storefront
[Benjamin Moore High Gloss enamel #879 White Opulence Impervex Latex]
[New EIFS surface shall be Dryvit #310 China White or equal]



Storefront LED sign: Teal letters: 3M Vinyl #3630‐236 Turq.
Teal trim cap to match vinyl
Black returns
B) Light sign background, use Teal letters.



Storefront LED sign: Teal letters: 3M Vinyl #3630‐236 Turq.
Teal trim cap to match vinyl
Black returns
B) Dark sign background, use White letters.



Storefront LED sign: White letters: White Acrylic #2447
Black trim cap
Black returns
D) Use maurices available sign package components and customize to fit downtown location when
necessary.
E)
BLADE SIGN/ UNDER CANOPY SIGN: maurices logo with shield‐ background painted to match Pantone
7472 w/ “White letters
PHOTO EXAMPLES OF SIGNAGE ABOVE;
STANDARD EXTERIOR SIGNAGE:
STANDARD EXTERIOR LETTER COLOR
TEAL LETTER WITH TEAL TRIM CAPS AND BLACK RETURNS
EXTERIOR SIGNAGE:
A) TEAL SIGN WITH ILLUMINATED EYEBROWS ON EXTERIOR
B) TEAL SIGN WITH AWNINGS ON EXTERIOR
C) STOREFRONT DARK SIGN BACKGROUND – WHITE LETTERS W/ILLUMINATED EYEBROW
D) STOREFRONT DARK SIGN BACKGROUND – WHITE LETTERS WITH TEAL RACEWAY – [RARE
INSTANCE USE ONLY IF NO OTHER TEAL ALLOWED]
STANDARD INTERIOR MALL SIGNAGE:
A) WHITE STOREFRONT SIGN 14” / 16”/ 18” REVERSE HALO LETTER – MALL LOCATIONS ONLY
ADDITIONAL INTERIOR MALL SIGNAGE:
B) LED SIGN 6” WHITE LETTERS [STORES WITH WIDE FRONTAGE AND/OR LONG SIDE
CORRIDORS]
ADDITIONAL EXTERIOR SIGNAGE:
NON-ILLUMINATED BLADE SIGN
PYLON SIGN