Opportunity
Opportunity
Today’s organizations must survive in a fast-changing, competitive
environment. To meet these challenges, organizations must continually develop their managerial talent. The Asper School of Business and
the Continuing Education Division of the University of Manitoba are
excited about the programs we have designed to assist organizations in
developing their managers. These programs present leading-edge concepts in a format and teaching
style designed for managers who need to acquire
knowledge and skills to match the needs of today’s
organizations. We know you will find these programs to be an integral part of your human resource
development strategy.
Jerry Gray, Dean
Asper School of Business
The Continuing Education Division is pleased to collaborate with the
Asper School of Business in offering this exciting series of professional
development programs designed to assist managers to address some of
the difficult challenges affecting today’s workplace. The content is practical, relevant, and up-to-date, and the scheduling and
teaching styles are tailored to the needs of adult learners. With help from one of Canada’s most pre-eminent
business schools, come and discover how you can
develop the knowledge and skills necessary to become
a better manager.
Organizational Benefits
• Improve performance and
effectiveness of your organization
• Bring new ideas and experiences into your organization
• Expand managerial talent
needed in today’s competitive environment
Personal Benefits
• Improve knowledge and
skills for building your
career
• Obtain optimum results in
your current position
• Position yourself for
advancement and promotion
• Network and share experiences with your peers

Anne Percival, Dean
Continuing Education Division
Invitation
The University of Manitoba’s Management Development Programs are designed to
help middle, senior, and high potential managers and business professionals as well
as organizations maintain their competitive advantage in today’s fast-paced, everchanging environment. Take the opportunity to update your business knowledge in a
number of core areas and on topics that address issues of importance to the organizational landscape.
Our one, two, and three day programs are interactive and intended to provide highly
focused, real-world learning experiences with immediate practical application.
Instruction by management educators with corporate and business experience will
provide and facilitate professional development opportunities to help individuals and
organizations gain the skills needed for organizations today.
We invite you to enroll in these programs to experience the solid foundation and
practical application that are integral to each program.
Maureen MacDonald, Director
Management Development Programs
Contents
Table of Contents
Accounting and Finance
Accounting for Non-Financial Managers .................................................3
Fundamentals of Finance..........................................................................4
Communication
The Art of Managing Interpersonal Conflict,
and Dealing with Office Politics ..............................................................5
Effective Business Writing ........................................................................6
Effective Oral Presentations .....................................................................7
Facilitative Management ..........................................................................8
Speeches for All Occasions .......................................................................9
General Management
Decision Making for Managers .............................................................10
Grow Your Inside Management Team ...................................................11
Information Security Management Fundamentals ..................................12
Managing Planned Change.....................................................................13
Leading Organizations, Individuals and Teams ....................................14
Project Management ..............................................................................15
Technology Commercialization ..............................................................16
Marketing
Marketing Leadership Forum.................................................................17
Strategic Market Development and Planning for Managers....................18
Mid-Management Program ...............................................................19
Program Faculty .................................................................................20
How to Register .................................................................................25
Registration Form ..............................................................................26
General Information ..........................................................................27
1
Customized Programs
M
Customized Programs for Your Company’s Specific Needs
anagement Development Programs offers a variety of
programs for middle, senior, and high potential managers. Most of these programs can be delivered on-site at
your workplace as well as customized to fit your organization’s specific needs. We can also develop new programs to meet your organization’s specific goals and objectives.
BENEFITS OF CUSTOMIZED
PROGRAMS
2
• Customized programs are for
organizations seeking to educate
their employees and manage
organizational change.
• Programs are tailored to an
organization’s development
priorities.
• A customized program may provide solutions to emerging issues
that your organization needs to
address.
OBJECTIVES OF CUSTOMIZED
PROGRAMS
• To provide organizations with
resources to design, develop, and
deliver customized programs that
specifically fit their objectives.
• To bring the resources of the University of Manitoba, especially
the Asper School of Business, to
bear on the critical issues faced
by client organizations.
• To create a partnership between
the University of Manitoba and
organizations, to meet specific
business objectives, and to
develop competitive advantages.
SERVICES PROVIDED
• Consultation with key management to determine program
objectives, needs, and a mutually
developed program strategy.
• Needs assessments.
• Program design and development
that focuses on the specific objectives of the organization.
• Creation of customized training
materials.
• Program delivery based on adult
education principles.
• Program management, evaluation, and follow-up services.
• Complete confidentiality is
assured.
FOR MORE INFORMATION
CONTACT:
Maureen MacDonald, Director
Management Development
Programs
166 CE Complex
University of Manitoba
Winnipeg, Manitoba R3T 2N2
Telephone: 204-474-8024
Fax: 204-474-7660
Email:
[email protected]
PROGRAM INFORMATION 204-474-9457 • TOLL FREE 1-888-216-7011 EXT. 9457

ACCOUNTING AND FINANCE
Accounting for Non-Financial Managers
PROGRAM OVERVIEW
L
earn the language of business in order to communicate more
effectively with financial and non-financial managers in your
organization. This three-day program will improve your
financial skills in reading and analyzing financial statements,
and introduce you to key concepts essential in setting financial
targets, assessing financial performance, and evaluating strategies.
The program is designed to enhance your ability to make financial
decisions and to assess the consequences of those decisions.
WHO SHOULD ATTEND
Non-financial managers from
all functional areas and from all
industries who are interested in
improving their abilities to understand and use financial information to enhance their managerial
effectiveness. Previous experience
is not required.
KEY BENEFITS
The program will incorporate a
combination of lecture and case
application aimed at improving
participants’ ability to:
• understand accounting jargon –
in plain language
• read financial statements
• understand what financial statements tell and don’t tell about a
business
• analyze financial statements
• assess financial performance
• analyze and manage costs and
profits
• make informed decisions
• use budgets as a planning and
control tool
• evaluate capital investments
PROGRAM OUTLINE
Financial Reports
• Overview of financial reports
• The three key financial statements – balance sheet, income
statement, and cash flow statement
• What financial statements reveal
and what they conceal
• Reading financial statements
• Interpreting and analyzing
financial statements
• Assessing profitability, liquidity,
and solvency
Cost Management
• Analyzing costs
• The ABC’s of activity-based-costing
• Break-even analysis and decision
making
• Using accounting information
prudently in decision making
Management Planning and Control
• Setting budgets
• Using flexible budgets
• Analyzing financial performance
• Evaluating capital investments
– payback, discounted cash flow,
net present value, discount tables
• WWW.UMANITOBA.CA/CONED/MDP
Dates
February 5 - 7, 2003
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$995
$895 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$746 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
PROGRAM FACULTY
Cameron Morrill, Assistant
Professor of Accounting,
Asper School of Business,
University of Manitoba
Note: Please bring a calculator
and, if you like, a copy of
your organization’s annual
report or financial statements.
Credit in Other Programs
This program can be used for
seminar credit in the
Certificate Program in Human
Resource Management.
3

ACCOUNTING AND FINANCE
Fundamentals of Finance
PROGRAM OVERVIEW
M
ost business decisions involve a significant component
of financial analysis. This two-day program will provide
an overview of the fundamental principles and tools
of finance and demonstrate how to use these tools to
make better business decisions. Participants will learn
a basic framework of financial analysis that can be applied to
investment, financing, valuation, and risk management decisions. The
participants will also be introduced to the derivative securities such
as futures and options and their applications to risk management in
the Canadian and international context.
4
WHO SHOULD ATTEND
• Stock market valuation
Managers from all functional areas
such as marketing, sales, manufacturing, engineering, research and
development, corporate planning
as well as general managers who
are interested in enhancing their
financial knowledge and managerial effectiveness. No previous
experience in finance is required.
Basic Principles and Concepts in
Finance
• Time value of money
• Measuring risk and return and
trade-off
KEY BENEFITS
A combination of lectures, cases,
and practical examples will be
used to illustrate concepts. Specifically, participants will gain a good
understanding of:
• basic principles, concepts, and
tools of finance that are relevant
to the general manager
• commonly used financial language and terminology
• financial tools commonly used
for financial analysis
• applications of financial tools in
corporate settings
PROGRAM OUTLINE
Day 1: Basic Principles and Tools
of Finance
Capital Markets and their Role in
Finance
• Financial markets
• Interest rates, bond prices, and
share prices
Date
October 8 - 9, 2002
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
Downtown,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR to
individuals who register for 3 or
more programs at the same time.
Fundamentals of Financial
Management
• Working capital management
• Financial ratio analysis
• Fundamentals of capital budgeting
• Estimating cash flows
• Managing credit and liquidity
risk
$521 – Associates and Young
Associates of the Asper School
and employees of their companies
(25% discount off regular fee)
Day 2: Applications of Financial
Concepts and Tools
Operating in Global Markets
• Foreign exchange terminology
• Determination of exchange
rates
• Foreign exchange risk exposure
Risk Management
• Introduction to derivative securities such as futures, options, and
swaps
• Using derivatives to manage risk
Project Valuation – Tools to
Evaluate Projects
• NPV(net present value), IRR
(internal rate of return), nominal
and discounted payback, and
ROA (return on assets)
• Risk sensitivity analysis, breakeven analysis, and scenario
analysis
Enhancing Shareholder Value
• Economic value added (EVA)
framework
• Market value based approach
• Performance valuation
PROGRAM FACULTY
Usha Mittoo, Bank of Montreal
Professor of Finance,
Asper School of Business,
University of Manitoba
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
PROGRAM INFORMATION 204-474-9457
•
TOLL FREE 1-888-216-7011 EXT. 9457
 
COMMUNICATION
The Art of Managing Interpersonal Conflict,
and Dealing with Office Politics
PROGRAM OVERVIEW
I
nterpersonal conflict is one of the greatest stresses in the
workplace and contributes to significant loss of productive
working time in organizations. Strategies for handling that
conflict are usually learned early, and unconsciously, and
sometimes do not serve the person well in a professional setting.
On the first day of this two-day program, participants will learn to
analyze and assess the effectiveness of their automatic-pilot modes
of handling conflict, to discard ineffective methods, and to adopt
new strategies that will enhance their interpersonal dealings in the
workplace—and at home! On the second day, the facilitator will help
participants map out specific, effective communication strategies to
handle current interpersonal stresses that come from daily exchanges
with employees, colleagues, supervisors or clients.
WHO SHOULD ATTEND
Managers, supervisors, team leaders, team members, employees
seeking advancement, and anyone
who seeks practical, applicable
skills for handling the major conflicts as well as the day-to-day
stresses in the workplace.
KEY BENEFITS
The program is designed to
enhance your communication skills
and conflict management abilities;
specifically participants will:
• gain an understanding of their
effectiveness in handling conflict
• learn new strategies for handling
interpersonal challenges
• learn effective methods for
communicating their needs and
concerns
• gain an understanding of the
difference between constructive
and destructive informal communication in the workplace and
how to deal with the destructive
aspect of “the grapevine” and
other office politics
• leave with a specific plan for
handling a current workplace
conflict
PROGRAM OUTLINE
Day 1: Managing Conflict
• Understanding the dynamics of
interpersonal conflict
• Testing personal automatic-pilots
for handling conflict
• Identifying and learning ways
around ineffective strategies
• Learning the methods of giving
and receiving criticism graciously
• Dealing with troublesome behaviour of supervisors, colleagues, of
employees
• Identifying intergender and
intercultural communication
barriers
Day 2: Communicating Needs and
Concerns and Handling Office
Politics
• Understanding the dynamics of
current workplace conflicts
•
WWW.UMANITOBA.CA/CONED/MDP
Date
January 8 - 9, 2003
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
• Designing a step-by-step procedure for dealing with the specific
challenges and for communicating needs and concerns effectively
• Keeping to your key messages in
communicating your needs and
interests
• Learning how to deal effectively
with informal channels of communication: “the grapevine”
PROGRAM FACULTY
Marjorie Anderson, Owner &
CCO, Wordwise Communications
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
5

COMMUNICATION
Effective Business Writing
PROGRAM OVERVIEW
B
usiness executives want to read quickly and expect to
understand their correspondence in the first reading. To
help them read effortlessly, to convey what you intend, and
to inspire action, you need to write simply, concisely, and
confidently. Your ability to communicate persuasively and
professionally often contributes to you and your organization’s
success. This two-day program will help you tackle communication
challenges effectively whether it is a business memo, an e-mail, a
letter, or a report. You will learn practical and readily applicable
skills to enhance your style, to organize information coherently, to
make your writing easy to read, and to write with impact.
WHO SHOULD ATTEND
Managers, supervisors, professionals—anyone who wants to develop
skills to write effectively in today’s
business or work environment.
6
KEY BENEFITS
• Identify strengths and weaknesses
of your writing and learn what to
do about them
• Take away skills to organize your
ideas
• Learn how to write business
memos, e-mails, letters, and
reports in persuasive voice and
tone
• Develop techniques for revising
and editing your documents to
make them clear and concise
• Learn grammar rules that really
matter
• Develop confidence in your ability to communicate effectively in
any organizational setting
PROGRAM OUTLINE
Day One
• Understanding the principles of a
good business writing style
• Learning how to write persuasively by using SEC strategy and
effective criteria for evidence
• Supporting ideas with examples
and comparisons
• Developing a good structure for
business memos, e-mails, and
letters
• Illustrating ideas clearly
• Learning basic grammar rules
and practice using them to help
readers read with ease and understand your emphasis
Day Two
• Understanding strategies for writing difficult messages
• Understanding strategies for writing reports
• Revising for conciseness and
parallel structure
Date
November 27 - 28, 2001
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
• Learning methods for achieving coherence and highlighting
information
• Applying principles of page
layout
• Revising format to unify text of
your message
• Revising to improve your tone
PROGRAM FACULTY
Rakesh Mittoo, Instructor,
Communication Programs,
Asper School of Business,
University of Manitoba
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
PROGRAM INFORMATION 204-474-9457
•
TOLL FREE 1-888-216-7011 EXT. 9457

COMMUNICATION
Effective Oral Presentations
PROGRAM OVERVIEW
I
ndividuals in management positions are inevitably faced with
the prospect of delivering oral presentations. This program is
designed to expose managers to an audience-centered approach to
delivering presentations, one that focuses the presenter’s attention
more on how information is received than on how it is delivered.
Participants will approach future presentations confident and excited
at what they know will be a meaningful and satisfying endeavor,
one in which the motivation and learning needs of the audience
will be met. Since the best way to become effective in delivering
presentations is by doing, participants will be provided with the
opportunity to deliver a presentation incorporating audiencecentered principles, strategies and skills.
WHO SHOULD ATTEND
Managers, supervisors and team
leaders who face the prospect of
delivering oral presentations.
KEY BENEFITS
This program is designed to provide participants with:
• an understanding of the
importance of attending to an
audience’s affective needs (i.e.,
the need to feel safe, involved,
and significant) as well as its
cognitive needs (i.e., the need to
access, understand, and retain
information)
• skills and strategies designed
to meet audience cognitive and
affective needs
• strategies that ensure the information they are presenting is
easily accessible and understandable, and highly retainable
• strategies in the use of questions
that encourage high levels of
interaction and participation,
challenge audience members to
think, and create synergy among
audience members
• strategies for the effective
incorporation of visuals into
presentations
• strategies for ensuring that
•
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audience members’ interest
is sustained throughout the
presentation
PROGRAM OUTLINE
Day One – am
• Discussion of presentation
concerns
• Explanation of guiding principles
for audience-centered presentations
• Delivery of a sample audiencecentered presentation
• Detailed analysis of the skills and
strategies demonstrated in the
sample presentation
• Questions and assignments for
delifery of presentation introductions.
Day One – pm
• Each program participant will
deliver a presentation introduction,
3 to 5 minutes in length, followed
by a 10-minute presentation, followed by a feedback session of
approximately 15 – 20 minutes.
Day Two – all day
Each program participant will
deliver a 10-minute presentation,
followed by a feedback session of
approximately 15 - 20 minutes.
Dates
November 20 - 21, 2002
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the
same organization register at
the same time for the same program OR to individuals who
register for 3 or more programs
at the same time.
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
Note: Enrollment is limited
to ensure everyone has ample
opportunity to practice and hone
their skills. Presentations will be
followed by an intensive feedback
session, led by the instructor, which
can involve the use of videotape.
PROGRAM FACULTY
Gary Hunter, Faculty Associate,
University Teaching Services,
University of Manitoba
7

COMMUNICATION
Facilitative Management
PROGRAM OVERVIEW
T
he most successful managers are those who are effective at motivating individual staff members to perform at the highest levels. One
way managers can achieve this end is through the consistent and
effective use of facilitative management techniques and skills. This
two-day program provides managers with practical experience in the
use of two facilitative management techniques: facilitating a discussion and
problem solving. Through the application of these techniques, managers will
foster a cohesive, confident, respectful work environment, resulting in higher
morale and greater productivity.
WHO SHOULD ATTEND
Managers, supervisors and team
leaders who have had no practical experience with facilitative
management, and those who have
experience with it and are anxious
to acquire new techniques and
skills while refining existing ones.
8
KEY BENEFITS
This program is designed to provide participants with:
• an understanding of the role of
the facilitative manager
• an understanding of what it
means to be a credible listener
• the means of preventing, detecting and solving staff dissension
• significant questioning/facilitating
skills
• the ability to implement two
universal and potent facilitation
techniques
PROGRAM OUTLINE
Day One
Discuss the Role of the Facilitative
manager
Dates
February 12 - 13, 2002
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
Introduce Facilitative Management
technique #1: the discussion
• model the discussion technique
• analyze the process
• discuss significant facilitation
skills used
• discuss why and when to use the
discussion technique
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
Introduce Facilitative Management
Technique #2: problem-solving
• model problem-solving technique
• analyze the process
• discuss significant facilitation
skills used
• discuss why and when to use the
problem-solving technique
PROGRAM FACULTY
Day two
Each course participant will be
given the opportunity to facilitate
either a problem-solving session or
a discussion.
Gary Hunter, Faculty Associate,
University Teaching Services,
University of Manitoba
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
PROGRAM INFORMATION 204-474-9457
•
TOLL FREE 1-888-216-7011 EXT. 9457

COMMUNICATION
Speeches for All Occasions
PROGRAM OVERVIEW
P
olished, proficient oral skills indicate a professionalism and
personal style that will enhance – and advance – anyone’s
career. Those who know the art of engaging conversation, the
formula for quick responses to on-the-spot requests to make
a speech, and the components of powerful presentations earn
the respect and praise of business colleagues. As well, these skills are
transferable to your personal lives whenever you have others who
want to or have to listen to you – while telling stories; introducing
and thanking guest speakers; giving wedding, graduation, and
retirement tributes; or simply entertaining or persuading others. In
this program, learn how to change your fear of making speeches to
ease in making presentations.
WHO SHOULD ATTEND
This program is for any manager who has experienced fear
in delivering speeches – planned
or impromptu – and wants to
improve his or her abilities. It
is also for individuals who have
speech making as part of their
professional or personal lives.
KEY BENEFITS
This program is designed to
eliminate fear, enhance skills, and
provide easy-to-use formulas and
structures for participants’ oral
communication needs.
Specifically, participants will:
• see demonstrations of effective
presentations
• learn quick and easy formulas
and strategies to use when
preparing or delivering talks
• leave with the oral skills needed
for current workplace and
personal needs
PROGRAM OUTLINE
The Basics of OralCommunication Ease
• How to be a good conversationalist
• How to tell interesting stories
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WWW.UMANITOBA.CA/CONED/MDP
• How to handle the fear of speaking in front of a group
• How to make visualization work
for you
• How to connect with an audience
immediately
Features of Audience-Pleasing,
Powerful Presentations
Date
January 15, 2003
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$350
$315 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time. more programs at the same
time.
$263 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
• Openers – how to attract and
keep the audience’s attention
• Eye contact – how important,
how much
• Non-verbal language – what
enhances the message
• Visual aids – what to use and
what not to use
• Humor – what’s appropriate,
when to use
• A slip, a crash, a blank-out
– how to recover
• Challenging audiences – how to
handle
• Conclusions – how to make them
impressive and lasting
• Question period – how to handle
• The STRUCTURED method
for creating a formal, lengthy
presentation
• The ONE-I method of introducing and thanking a speaker
Note: Only those who are totally
comfortable in demonstrating their
skills will be called upon.
Strategies and Formulas for
Preparing and Delivering Talks
Credit in Other Programs
• The RACE formula for speaking
on your feet
• The SAFE method for preparing
short, informal presentations
PROGRAM FACULTY
Marjorie Anderson, Owner &
CCO, Wordwise Communications
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
9

GENERAL MANAGEMENT
Decision Making for Managers
PROGRAM OVERVIEW
D
ecisions, decisions, decisions! Every day managers must
make countless decisions that affect them, their work groups,
and the organization. Making decisions is often the most
difficult part of a manager’s responsibilities. The risk can be
great – positive outcomes can lead to success for the work
group, the manager and the organization; negative outcomes can
lead to personal and organizational disaster. However, managers
rarely receive training in how to make better decisions. This two-day
program offers participants an opportunity to understand decisionmaking processes and to use that understanding in their daily work
lives. By understanding how decision processes can go right and
wrong, participants will be able to develop their ability to make
“good” decisions.
10
WHO SHOULD ATTEND
PROGRAM OUTLINE
This program is intended for a
wide audience – anyone interested
in improving his or her understanding of, and ability to make,
good judgements and decisions.
Individual Decision Making
KEY BENEFITS
This program is grounded in the
understanding that training can
significantly improve managers’
ability to make better judgements
and decisions. Given the increasing
importance of human resources to
a firm’s competitiveness, and the
high proportion of time that is given to managerial decision making,
this program can be an important
element of managerial training.
This program is designed to:
• familiarize participants with
individual and group decision
making processes
• identify participants’ decisionmaking styles, and ways in which
participants can change their
decision making processes
• identify ways in which participants can improve decision
making styles and processes and
integrate these back into their
workplace
Date
October 30 –31, 2002
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR to
individuals who register for 3 or
more programs at the same time.
• Decision-making styles
• Decision heuristics and bounded
rationality
• Judgement under uncertainty
• Ethics in decision making
• Escalation of commitment
• Avoiding errors in decision
making
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
Group Decision-Making
PROGRAM FACULTY
• Group decision processes
• Avoiding groupthink
• Group decision processes at work
• High risk/high payoff decisions
• Improving group decision
processes
Michèle Bowring, Assistant
Professor of Business Policy,
Asper School of Business,
University of Manitoba
An integrative Approach
• Changing your decision making
• Transferring new skills to your
workplace
• Issues and concerns of participants
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
PROGRAM INFORMATION 204-474-9457
•
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
GENERAL MANAGEMENT
Grow Your Inside Management Team
PROGRAM OVERVIEW
B
usinesses today are concerned about succession planning and
having the skilled manpower to manage and lead at various
levels throughout an organization. This three day program
will provide participants with a solid personal foundation
using interpersonal and competency based tools valuable for
managerial and personal success.
WHO SHOULD ATTEND
Current managers and individuals
demonstrating potential interest
and skills who are interested in
enhancing their personal management and leadership performance
capabilities.
KEY BENEFITS
Participants will benefit from
insightful, innovative “hands on”
interactive sessions, presentations,
individual and group activity, small
and large group discussions, case
studies and experiential activities
that will help them to:
• Understand the personal
interests, attitudes and values
that drive their life, actions and
decision making
• Recognize and appreciate others’
attitudes, be able to “ see the
world through their eyes” and
learn how to create environments
that motivate others to action
and how to gain endorsement of
ideas
• Understand their behavioural
style, recognize and appreciate
others’ styles and the emotions
that go with them and how to
adapt and blend their style for
improved communication and
reduced conflict
• Gain increased understanding
of self and others in solving
problems, influencing people,
coping with pace and change and
handling rules and procedures set
by others
•
WWW.UMANITOBA.CA/CONED/MDP
• Create a personal strategic action
plan leading to goal achievement,
based on a personal soft skill
competencies’ assessment - special emphasis on Management,
Leadership and Self – Management competencies development
COURSE RESOURCES
All participants will receive and
utilize, throughout the course,
extensive and internationally validated assessment profiles:
Managing For Success:
Employee – Manager Profile
Managing For Success: Personal
Interests, Attitudes and Values
Personal Soft Skills Indicator (PSSI)
Level of mastery of 23 soft skill
competencies – special emphasis on
Management, Leadership and
Self-Management competencies
PROGRAM OUTLINE
The Why Behind Decision Making
• Assessing the drivers and filters
affecting team decisions and
communications on ‘Attitudes
Wheel’
Interpersonal Communication…
At Its Best
• Interpreting the make – up
(strengths, blind spots, potential
conflicts) of a working team
Mastering Core Competencies For
Success in Management
• Analysis of personal soft skills
mastered, somewhat mastered
Date
March 19 - 21, 2003
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$995
$895 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$746 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
Plus $100 for supplementary
course materials (3 profiles valued at approximately $70 each)
and not yet mastered – leading
to a personal strategic management plan
PROGRAM FACULTY
Cec Hanec, President, Owner –
Cec Hanec & Associates Inc.,
Presenter, Trainer and Personal
Business Coach
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
11

GENERAL MANAGEMENT
Information Security Management Fundamentals
PROGRAM OVERVIEW
W
ith business’s increased reliance on technology, there is
now a greater emphasis on the security, confidentiality,
availability, and integrity of information systems
and the data they contain. This two-day program
will explore the fundamentals of information
system security management, from a pragmatic, practical, and
industry recognized approach. The program is designed to be at
the conceptual level as opposed to being specifically hands on, or
technical in nature, although several practical exercises will be
undertaken.
Date
December 4 - 5, 2002
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
WHO SHOULD ATTEND
12
Managers, internal auditors, CFOs,
CTOs, CIOs and anyone involved
in or having responsibility for, the
security of information systems,
network infrastructures, and/or
electronic information.
KEY BENEFITS
This program will be interactive
and will draw upon the experiences of the participants, as well as
practical, real life examples. The
program will assist the participants
to:
• understand the importance of
information systems security;
• understand the basic concepts,
procedures, and processes
involved;
• understand the duties, responsibilities, and liabilities;
• be familiar with the various
federal and provincial privacy
and personal information laws;
• develop a more holistic approach
to information system security
management.
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
PROGRAM OUTLINE
• The context of information
security
• Why are our systems and information targeted?
• Compliance issues
• Physical, operational, and
administrative security issues
• Basic technical issues
• Generally accepted practices
• Vulnerability analysis
• BCP/DRP concerns
• Basic risk analysis
PROGRAM FACULTY
Marc Rogers, Ph.D., CISSP
Researcher and lecturer,
University of Manitoba
PROGRAM INFORMATION 204-474-9457
•
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
GENERAL MANAGEMENT
Managing Planned Change
PROGRAM OVERVIEW
I
n the past change typically happened slowly and incrementally.
Change is now a constant rather than an exception and the
pace and frequency of change has increased. Change may be
structural, technological, process-oriented, or human resources in
nature. While change is not bad in itself, it can result in negative
consequences in the workplace – work absences, tardiness, medical
or stress leaves, high turnover rates, and even sabotage. This two-day
program will focus on types of changes that occur in the workplace,
resistance to change, and approaches to managing change in a
positive and productive manner. The concept of change management
programs will be introduced with case analyses and examples and
formal tools that can be used in a variety of organizations.
WHO SHOULD ATTEND
PROGRAM OUTLINE
This program is intended for
managers who supervise employees facing change in the workplace. Managers, from front-line
supervisors to senior managers,
who work in a variety of organizations, from manufacturing to
services, will find this program
beneficial.
What is Change Management and
Why Do I Need It
KEY BENEFITS
Too often, managers are so
engrossed in the implementation
of the change that they forget to
spend time and resources planning for their employees’ reactions
to the change. This program is
designed to help managers:
• understand when a formal
change management program is
needed and what components
should be included in such a
program
• understand the reasons employees feel alienated, insecure, or
threatened by change
• learn how to communicate with
employees about change
• implement future changes
in their organizations more
efficiently and more effectively,
with fewer negative consequences and less upheaval
•
WWW.UMANITOBA.CA/CONED/MDP
• Introduction to change
• Envisioning change and categories of change
• Designing/implementing change
• The recipients of change and
consequences of change
• Diagnosis of current change
problems
• Change agents
• Strategic leadership
A Prescriptive Change Management
Program
• Components of change management
• Techniques of a change management program
• Tools to ensure proper change
management
• Resources needed
• Communication is the key
• Implementation of a change
management program
• Expected results and feedback
• Ethical issues in change management
Date
April 16 - 17, 2003
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time. $521 – Associates and
Young Associates of the Asper
School and employees of their
companies (25% discount off
regular fee)
PROGRAM FACULTY
Michèle Bowring, Assistant
Professor of Business Policy, Asper
School of Business, University of
Manitoba
N. Sue Bruning, Professor and
Head, Department of Business
Administration, Asper School of
Business, University of Manitoba
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
13

GENERAL MANAGEMENT
Leading Organizations, Individuals and Teams
PROGRAM OVERVIEW
T
his two-day program looks at leadership of organizations,
leadership of individuals one at a time and leadership of
groups. The workshop helps distinguish between ‘leading and
managing’. Participants will learn how to identify situations
and determine which leadership behaviors are most likely to
lead to success.
WHO SHOULD ATTEND
14
This program is intended for leaders and managers in public and
private businesses, not-for-profit
organizations, charitable organizations, cooperatives, and government agencies who are interested
in understanding the impact of the
behavior of individuals in positions
of authority on how organizations, individuals and teams grow,
develop, peak, decline and get
rejuvenated.
KEY BENEFITS
The program is designed to provide
participants with the following
new learnings:
• understand the difference
between leadership and management
• understand new models to diagnose organizational, individual
and team dvelopment
• understand which leadership
behaviors are most likely to be
effective in which situations
• gain insight into their own
behavior patterns as seen by
themselves and by others in their
workplace
• develop specific strategies to deal
with specific situations
PROGRAM OUTLINE
Leading Organizations, Individual
and Teams
• A review of the developments of
leadership theories
• The difference between leading
and managing
• Leader Behaviour Flexibility
Personal Feedback and Diagnosis
• Scoring and Interpreting the
LMAQ:self*
• Scoring and Interpreting the
LMAQ:other*
• Scoring and Interpreting the LBA
SELF
Date
November 6 - 7, 2002
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
Diagnosing Organizational,
Individual and Team Lifecycles
• Adizes’ Organizational lifecycle
model
• Blanchard’s Individual and team
development models
Leading Change: A Model
• Challenging the status quo
• Inspiring others to see the possibility of a better alternative
• Building strategic support within
and outside of the organization
• Helping others go through the
change process
• Cheerleading, celebrations and
sustaining change
• Capturing and documenting new
learnings
* In advance of the workshop,
participants will be asked to complete the Leader Manager Assessment Questionnaire: Self and have
at least three persons complete
the Leader Manager Assessment
Questionnaire: Other as feedback.
All questionnaires will be forwarded for scoring in advance. A
profile will be provided during the
program.
PROGRAM FACULTY
Al Holmes, owner-partner in the
management consulting firm,
SEQUUS International
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
PROGRAM INFORMATION 204-474-9457
•
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
GENERAL MANAGEMENT
Project Management
PROGRAM OVERVIEW
P
lanning, estimating, scheduling and controlling of projects
is considered a required skill in the new millennium. Each
of these skills is fundamental to the successful completion
of projects within organizations. This three-day program
will introduce you to a project management discipline that
can be implemented in any organization. The program will provide
participants with a portfolio that includes tools, techniques, and
software templates to support the orderly implementation of the
project management discipline. The program is intended to provide
an environment in which to practice project management techniques
and skills.
WHO SHOULD ATTEND
This program is intended for line
managers, project managers, project leaders, team leaders and team
members who are interested in
developing a disciplined approach
to project management that
enhances their existing skill set.
KEY BENEFITS
This program is an interactive
learning environment using teambased case studies based on a real
world project. This program will
assist participants to:
• understand the importance
of project management in the
workplace
• implement project management
disciplines and processes in their
organizations
• provide skills that can be used
immediately on return to the
workplace
• practice the skills required to
manage a project effectively
PROGRAM OUTLINE
Planning
• Getting started – conducting
project overview
• Developing project plan / charter
• Implementing risk management
•
WWW.UMANITOBA.CA/CONED/MDP
Estimating
• Developing a foundation – the
work breakdown structure
• Developing time estimates (the
need for a baseline)
• Estimating resources (is time the
only estimate)
Scheduling
• Using charts – Gantt, Network
(PERT), Histograms
• Confirming the critical path
Date
January 22 - 24, 2003
Time
8 a.m. to 5 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$995
$895 group fee – applies when
3 or more people from the same
organization register at the
same time for the same program
OR to individuals who register
for 3 or more programs at the
same time.
$746 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
Control
• Developing control procedures
• Revising project deliverables
• Updating the project plan,
estimates, schedules, and control
procedures
PROGRAM FACULTY
Sandra Hoskins, I.S.P., President,
The Kellan Group
Credit in Other Programs
This program can be used as
professional development units
to support requirements for PMP
Certification. The Kellan Group
is a Charter Global Registered
Education Provider of the Project
Management Institute. Participants
will be provided documentation by
the University of Manitoba verifying professional development units
awarded for this program; documentation can also be requested
through Paradigm Management
Incorporated. This program is 18
hours (1.8 CEUs).
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
15

GENERAL MANAGEMENT
Technology Commercialization
PROGRAM OVERVIEW
S
imply stated, technology commercialization is the
development of an idea into a commercial product. A
common method employed in technology commercialization
involves the patenting and licensing of innovations. The
major steps in this process include: 1) the disclosure of
innovations; 2) patenting the innovation; and, 3) licensing the rights
to innovations to industry for commercial development.
16
WHO SHOULD ATTEND
PROGAM OUTLINE
Whether you are from a business, government, university or
an entrepreneur, this course will
provide you with a good overview
to the growing field of intellectual
asset management and technology
commercialization.
Day 1
KEY BENEFITS
Working in a multidisciplinary
area, which encompasses marketing, intellectual property, negotiation and financial analysis, a
technology commercialization
manager must develop a life cycle
strategy for intellectual assets that
minimizes risk and maximizes
return.
Intellectual Asset Management
On the first day, we begin with an
exploration of the concept of intellectual asset management in the
context of technology creation and
business strategy. We will take a
look at processes for disclosure and
protection of innovations and set
out the various forms of intellectual property protection – patents,
copyrights, trademarks and more.
Finally, we will discuss the tools of
technology assessment and competitive intelligence for determining
the value of intellectual assets.
Day 2
Technology Commercialization
On the second day, we will take an
in-depth look at the processes of
turning an idea into a marketable
(and profitable) product. We will
uncover strategies for capturing
value while managing risk. Topics covered will include financial
analysis, identification of business
partners, marketing, licensing and
contract negotiation.
Date
February 26 – 27, 2003
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
PROGRAM FACULTY
Doug Strang, Technology Commercialization Officer, Institute for
Biodiagnostics, National Research
Council
Daren Ramlal, Commercialization
Officer, Cereal Research Centre,
Agriculture and Agri-Food Canada
PROGRAM INFORMATION 204-474-9457
•
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
MARKETING
Marketing Leadership Forum
PROGRAM OVERVIEW
T
he foundation of a Marketing Leadership Strategy is creating
and delivering distinctive customer value that allows your
company to compete on the basis of higher value; not lower
price. Companies that achieve a position of marketing
leadership sustain accelerated revenue growth and superior
returns, resulting in an 83% increase in shareholder value.
The Marketing Leadership Forum is based upon a proven audit
and development tool, the Marketing Strategy Effectiveness Index.
Application of the index will provide participating companies the
opportunity to emulate the marketing practices used successfully by
the leading company in every industry to out-perform their peers.
WHO SHOULD ATTEND
PROGRAM OUTLINE
The Marketing Leadership Forum
is designed for senior executives
(individuals and/or teams) responsible for their company’s growth
and financial performance, regardless of size or industry. Owners,
presidents, general managers and
controllers as well as their advisers
and capital providers will benefit
from the insights and strategies
derived from this program.
Prior to the Forum, participants
will complete a marketing leadership diagnostic questionnaire
in order to assist in identifying
priority marketing issues in their
company that they would like to
resolve.
KEY BENEFITS
At the conclusion of the Forum,
participants will be able to:
• understand how marketing leaders consistently achieve superior
revenue growth and financial
performance
• benchmark their company’s level
of marketing effectiveness
• create their own Marketing Leadership Action Plan Agenda
• leverage the marketing assets in
their company
• discuss implementing their
company-specific action plan in a
one-on-one follow up session
•
WWW.UMANITOBA.CA/CONED/MDP
Day One
Marketing Leadership Triangle;
Revenue Management, Yield
Management, Shareholder Value
• Market Scope
• Marketing Resource Allocation
Criteria
Day Two
Defining The Value Intensive
Offering
• Delivering the Value
• Value Confirmation and Pricing
• Communicating the Value
Free Personal and Confidential
Consultation
The University of Manitoba’s Management Development Program has
made special arrangements with
the Forum presenter to be avail-
Date
March 26 & 27, 2003
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$695
$625 group fee – applies when
3 or more people from the same
organization register at the same
time for the same program OR
to individuals who register for
3 or more programs at the same
time.
$521 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
able, at no additional charge to
you, for a one and one-half hour
personal consultation regarding
your company’s Marketing Leadership Strategy. This provides you
and/or your management team
the opportunity to discuss specific
issues that you would not feel
comfortable discussing in a group
situation. This consultation is
optional for each participant and
of course, strictly confidential.
PROGRAM FACULTY
J.J. (Sean) Sweeney, FCMC,
Managing Director, Sweeney Marketing Systems, Inc.
17

MARKETING
Strategic Market Development and
Planning for Managers
PROGRAM OVERVIEW
T
his three-day program focuses on ways that organizations can
successfully develop and plan for new markets. Discussions
go beyond the topic of market plan development by
encouraging participants to consider various strategies to
generate revenues from new market ventures. This program
offers the latest concepts and practices ongoing in successful service
and manufacturing firms operating both domestically and in global
markets.
WHO SHOULD ATTEND
Marketing managers, market
analysts, data base marketers, customer service personnel, and senior
managers whose responsibilities
lie in managing and developing a
firm’s markets. It will also assist
those who work closely with
marketers.
18
KEY BENEFITS
This program is designed to familiarize participants with several
methods for assessing and developing strategic marketing plans to
enter new markets. Concrete tools
will be introduced and honed during the program including:
• skill-building in analyzing market
opportunities
• evaluating and selecting target
segments
• positioning and repositioning
products and services
• exploiting the value-satisfactionloyalty-retention-profitability
chain
• working through the market
planning process with your own
company.
PROGRAM OUTLINE
Days 1 and 2
Marketing Strategy and Decision
Making
• Strategy formulation process
• Levels of strategic analysis
• Strategic models commonly
employed
• Strategic roles of price, product,
promotion and place
Tools of Strategy Formulation and
Implementation
• Assessing core competencies for
market development
• Life cycle analysis
• Market segmentation
• Product positioning
• Market response
• Competitive intelligence
Market Entry Strategies
• New product/market development
• Assessing market potential and
risk
• Entering markets—foreign and
domestic
Market Place Assessment Strategies
• Developing a market assessment
system
• Measuring performance
• Communicating the impacts
within the organization
Day 3
• Market Plan Development
• Defining the Product or Service
• Situation Analysis
• Defining Target Market(s)
• Statement of Problems and
Opportunities/Strengths and
Weaknesses
• Marketing Objectives and Goals
Date
October 23 – 25, 2002
Time
9 a.m. to 4 p.m.
Location
University of Manitoba
DOWNTOWN,
11 The Promenade (see map)
Fee
$995
$895 group fee – applies when
3 or more people from the same
organization register at the
same time for the same program
OR to individuals who register
for 3 or more programs at the
same time.
$746 – Associates and Young
Associates of the Asper School
and employees of their companies (25% discount off regular
fee)
• Marketing Strategy and Tactics
• Implementation and Control
Issues
PROGRAM FACULTY
Edward R. Bruning, Professor
of Marketing, Asper School of
Business, University of Manitoba
Credit in Other Programs
This program can be used for
seminar credit in the Certificate
Program in Human Resource
Management.
PROGRAM INFORMATION 204-474-9457
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
MID-MANAGEMENT PROGRAM
Mid-Management Program
PROGRAM OVERVIEW
T
he University of Manitoba Mid-Management Program
is a 12-week series designed to provide middle managers
and high potential managers with the basic concepts and
practices of business manage-ment. The Program is a broad
survey of subject areas normally found in a business school
degree program. The program is intended to provide participants
with the knowledge needed to work cross-functionally within their
organizations. The program is geared to small, medium, and large
organizations. There are no prerequisites for this program.
WHO SHOULD ATTEND
• Mid-level managers with several
years of experience who want to
develop a broader awareness of
the many aspects of business
• Technical professionals moving
into management positions
• Managers who want to become
conversant with a variety of
functional areas in order to move
up in the organization
• Executives or business graduates
who need to update their business skills and education
KEY BENEFITS
The purpose of the program is to
help practicing managers become
more effective in current business
theories and practice.
The scope of this program will
allow you to develop a broader
understanding of functional areas
outside your normal activities and
professional training. By attending the U of M Mid-Management
Program you will:
• Broaden your knowledge,
transitioning from specialist to
generalist
• Expand your business vocabulary by exploring the basics of
accounting, finance, human
resource management, marketing, strategy and more
•
WWW.UMANITOBA.CA/CONED/MDP
• Explore the interrelationships
among functional areas of business
• Examine emerging challenges
that are transforming the corporate and organization landscape
• Prepare yourself to move up in
the organization as you develop
a broader understanding of effective management techniques
PROGRAM OUTLINE
Each session focuses on a different
aspect affection organization today.
• The Challenge of Leadership
• Financial Accounting: Understanding Financial Statements
• Managing Human Resources for
Strategic Advantage
• Business Planning
• Managing Change
• Using Accounting Information
for Decision Making, Planning,
and Control
• Financial Management
• Customer Satisfaction, Service
Quality and the Bottom Line
• Operations Management
• Strategic Use of Information
Technology
• Marketing Management
• Strategic Management: Achieving
Completive Advantage
Dates
Fall Session: September 7
– December 9, 2002
Winter Session: January 11
– March 31, 2003 (mandatory
orientation workshop on the
first Saturday followed by 12
Monday evenings)
Time
6 pm. to 9 p.m.
Location
Drake Centre, Asper School
of Business
Fort Garry Campus, University
of Manitoba
Program Fee
The $1,495 enrollment fee includes
tuition, course binder, handout
materials, and receptions.
Additional registrants from the
same company are charged a
reduced rate of $1,345 per person
$1,121 – Associates and Young
Associates of the Asper School
and employees of their companies
(25% discount off regular fee)
Comments from Past
Participants
“This is a program that
gives you the background,
theory and application to
be an effective, innovative
manager.”
19
Faculty
Program Faculty
20
Marjorie Anderson, Ph.D., owner
and CCO of Wordwise Communications, was director of communication programs in the Asper
School of Business, the University
of Manitoba for 12 years. She
has developed and has taught two
MBA communications courses and
has coached MBA teams entering
international case competitions
and presenting business plans to
government officials. Her research
interests are in the areas of conflict
resolution, cross-cultural communications, codes of power in organizational settings, gender issues
in organizations, and in twentieth
century writing. Dr. Anderson conducts seminars and workshops in
Canada and the United States for
a variety of business and professional organizations. In 1997 she
was awarded the Asper School’s
Achievement Award for excellence
in teaching.
Edward R. Bruning, Ph.D., teaches
MBA, Ph.D., and undergraduate marketing and international
business courses at the University
of Manitoba. Dr. Bruning holds
awards for teaching excellence
from the University of Manitoba
and Kent State University. He
has consulted in Canada and the
United States for major organizations such as Roadway Express,
General Motors, CP Rail, Investors
Group, Faneuil, and Standard Aero
Ltd. Professor Bruning recently
completed a major three-year
research project assessing customer
satisfaction and loyalty in Canada,
the United States, and Mexico.
In 1999 he received the Asper
School’s Associates Achievement
Award for research. He brings
a blend of analytical skills and
practical experience to his programs that provide a rich learning
opportunity for participants.
Michèle Bowring is assistant
professor of business policy in the
Asper School of Business at the
University of Manitoba. She will
complete her Ph.D. in strategic
management and organization
this year from the University of
Alberta. Prior to her doctoral
studies Professor Bowring worked
in industry and banking for over a
dozen years, most recently in the
implementation of information
technology projects. She brings
a combination of practical and
academic experience to all her
classroom interactions. Professor
Bowring has taught change management to both undergraduate
and graduate students.
N. Sue Bruning, Ph.D., teaches
courses in organizational behavior,
organizational change and analysis,
training and development, research
methods, and leadership at the
University of Manitoba. For more
than 20 years Professor Bruning
has studied and conducted training related to developing effective
teams, mentoring relationships,
and leadership. She has worked in
a variety of local and international
training contexts and with participants with wide ranging skill
levels. She has conducted training
activities for the City of Winnipeg,
General Electric, International
Paper Co., LTV Steel and others
through mixed audience formats.
Sandra Hoskins, I.S.P, PMP, is
president of The Kellan Group, a
project management, mentorship,
and training organization with customers throughout North America.
Ms. Hoskins has eighteen years
experience in project management
having managed large and small
projects ($15,000 to $126 million)
in the airline, insurance, manufacturing, distribution, service,
security, mining, retail, government, and software development
industries. Ms. Hoskins is currently
teaching in the Masters Certificate
in Project Management, Executive
Education, School of Business at
the University of Wisconsin.
Gary Hunter, BA. B.Cert., is
currently a faculty associate with
University Teaching Services,
University of Manitoba, where he
delivers courses and workshops
on classroom instruction and
motivation. Mr. Hunter provides
corporate, government and adult
education courses, workshops and
presentations in instructor training, interpersonal communication
skills, facilitative management and
oral presentations. From 19821999, Gary was an instructor in
the Bachelor of Education Program
at the University of Winnipeg.
Al Holmes is a management
trainer, designer, consultant, evaluator, writer, and strategic planning
facilitator. He has more than 25
years of experience in the business either in his own consulting
firm, in partnership with others or
in association with the Manitoba
Institute of Management. He has
worked in every part of Canada, in
every sector and has also worked
in the US, Europe, Asia, Africa, the
Caribbean, Central America and
South East Asia.
Faculty
Program Faculty
Lori Kopp, Ph.D., CPA, is an
assistant professor of accounting in
the Asper School of Business at the
University of Manitoba. Dr. Kopp
has taught financial accounting and
auditing at the University of Manitoba. Her research focuses on the
judgment and decision making of
accountants and auditors.
Raymond Lee is an associate
professor of management in the
Dept. of Business Administration,
I. H. Asper School of Business.
He teaches in the areas of human
resource management, managerial
decision-making, and organizational behaviour. His research interests
include emotional labour and job
burnout in the workplace. For the
last two years, he has served as
faculty advisor/coach for undergraduate managements students
competing in the Excalibur Human
Resource Management Case Competition held annually in Montreal.
Ms. Hélène Massicotte, MBA is
a Strategic Planning Consultant
with Manitoba Telecom Services
Inc. and an instructor at the University of Winnipeg, as well as a
guest speaker for the University of
Manitoba’s MBA program. Her
background spans a number of
industries/occupations, including
having been owner/operator of
a small retail business, as well as
experience in the steel and telecommunications industries. In her
capacity at MTS, Hélène is responsible for the analysis of external
and internal factors that affect
the corporation, with a focus on
technology, co-facilitates executive
planning sessions and is part of the
team that compiles the company’s
strategic direction submissions to
the MTS Board of Directors. She
has also worked on many Internetbased/eBusiness projects, having
implemented a number of solutions
for businesses, and not-for-profit
organizations.
Usha Mittoo, Ph.D., is the Bank of
Montreal Professor of Finance at
the University of Manitoba where
she has developed and taught a
variety of finance courses at the
Ph.D., MBA, and undergraduate
levels as well as executive development programs. Dr. Mittoo
has received several awards and
honors for her teaching, research,
and service activities including the
Asper School’s Associates Achievement for excellence in research. She
has earned international reputation for her work in international
capital markets and foreign listings
and published in finance journals
ranging from the most prestigious
Journal of Finance to practitioneroriented journals such as Canadian
Investment Review. During her
tenure as associate dean, Professor Mittoo was responsible for the
Asper School’s AACSB accreditation process.
Rakesh Mittoo, Ph.D., is on
the faculty in the Asper School
of Business at the University of
Manitoba. Dr. Mittoo teaches
business communications courses
at the undergraduate and MBA
levels. His expertise is in the areas
of theory and practice of rhetoric,
interpersonal and intercultural
communication, conflict resolution,
and twentieth century writing. In
addition to consulting in professional communication with individual clients, he has designed and
taught a variety of undergraduate
writing-in-the-disciplines courses
in humanities, social sciences, and
sciences at a number of universities
and institutions in Canada.
Cameron Morrill, Ph.D., is assistant professor of accounting in the
Asper School of Business at the
University of Manitoba. Dr. Morrill has taught financial and managerial accounting and research
at the undergraduate, MBA and
PhD levels. He is a member of the
Board of Examiners of the Society
of Management Accountants of
Canada, has been treasurer of the
University of Manitoba University
Club for the past two years, and
has coached teams entered in financial accounting case competitions.
His research interests include earnings management, auditing, and
international accounting.
21
Faculty
Program Faculty
22
J.J. (Sean) Sweeney, FCMC, is
a Certified Management Consultant and Managing Director
of Sweeney Marketing Systems,
Inc. Sean is a marketing graduate
from the College of Business and
Public Administration, University
of North Dakota. Since establishing Sweeney Marketing Systems in
1977, he has been responsible for
a wide range of strategic marketing leadership projects for clients
in Canada and the United States
dealing with market segmentation,
value drivers, product portfolio design, brand development,
marketing resource allocation,
product line pricing, marketing
alliances and new product strategy.
His experience in insolvencies and
receiverships, working with banks,
venture capital firms and government funding agencies brings an
important financial dimension to
the marketing strategies of both
emerging and mature organizations. Sean is widely recognized
for his expertise in marketing
strategy development. He authored
the Marketing Strategy Assessment
Guide for the $5 billion Western
Diversification Program, was
appointed by Industry, Science &
Technology Canada to chair the
marketing adjudication committee
for the Canada Awards for Business Excellence, and was selected
by Royal Bank to partner with
their business specialists in the ViaSource network. He is a Past President and Fellow of the Institute of
Certified Management Consultants
of Manitoba and has served on the
executive as a national committee
chairman for the Institute of Certified Management Consultants of
Canada.
Doug Strang is a Technology
Commercialization Officer at
the Institute for Biodiagnostics,
a research institute which is part
of the National Research Council
of Canada. He is responsible for
facilitating the transfer of technology from the laboratory to industry.
Primary activities include assessing
technologies, managing the intellectual property protection process,
identifying commercial partners,
negotiating and structuring agreements for industrially-sponsored
research, licensing of technology
and facilitating the formation of
spin-off companies. Mr. Strang is
a registered professional engineer
and holds a Bachelor’s degree in
Mechanical Engineering and a
Master’s degree in Business Administration, both from the University
of Manitoba. Mr. Strang’s technology commercialization experience
focuses on the management of
intellectual property and transfer
of research results to industry
through a variety of mechanisms;
intellectual property protection,
marketing, licensing, sponsored
research, industry outreach/
economic development.
Darren Ramlal has worked in the
field of intellectual property since
1995. As the Business Development Officer for the University
of Manitoba, Mr. Ramlal was
responsible for promoting university technologies and the development of a marketing strategy for
the UILO’s intellectual property
portfolio. Currently, a Commercialization Officer for Agriculture
and Agri-Food Canada, he manages the technology portfolio from
invention disclosure to technology
commercialization.
Mr. Ramlal is a professional
accountant (CMA) and holds a
Bachelor’s degree in Economics
and a Master’s degree in Business
Administration, both from the
University of Manitoba. He has a
special interest in financial analysis
and technology valuation.
Cec Hanec’s zest for life, energy
and positive outlook are her communication tools.
She specializes in interpersonal
communication skills, leadership
development, world-class customer service, presentation skills,
personal marketing, coaching and
implementing continuous improvement and learning cultures for
businesses and organizations. Her
experiences have been learned first
hand.
Marc Rogers, Ph.D., CISSP, is
a researcher, and lecturer at the
University of Manitoba, were he
studies computer criminal behavior
and cyber-terrorism. Dr. Rogers is
also an instructor for the international body that certifies information system security professionals
(CISSP), is a former police detective who worked in the area of
computer crime investigations, and
was a director for Deloitte & Touche Canada’s information security
practice. Dr. Rogers’s consulting
and seminar involvement includes
work for major corporations,
national and international financial institutions, governments, law
enforcement agencies, small businesses, and professional associations. He has designed and taught
numerous courses on information
system security at various universities. Dr. Rogers also has authored
several articles and book chapters
in the area of information security
and its interaction with society.
Business
Asper School of Business
The Asper School of Business is the
premier provider of management
education in Manitoba and central
Canada. With its origins in the late
1930s, the Asper School has produced some of Canada’s outstanding business leaders over many
decades. Today, the Asper School
of Business offers programs at both
the undergraduate and graduate
levels. Its undergraduate program
has over 1200 students studying in
a variety of disciplines leading to
the Bachelor of Commerce (Honours) degree. An MBA program
is offered on, both, a part-time
and full-time basis. The full-time
program, MBA MANITOBA, is
Canada’s only eleven-month MBA
program and has received international recognition for its innovative
curriculum and the quality of its
graduates. The recently-revised
part-time MBA program allows
students to maintain their full-time
employment while completing the
program over a three-year period.
The Asper School’s Ph.D. program is designed to develop highly
qualified teachers and researchers
for academia. The Asper School
also offers several management
and executive training programs in
cooperation with the Continuing
Education Division and with various companies and industry and
professional groups.
In 1999 the Asper School of
Business received accreditation
from AACSB – The International
Association for Management
Education. AACSB is the only
international accrediting body
and sets the quality standards for
business schools around the world.
Accreditation is achieved after a
vigorous quality review that examines programs, faculty, students,
facilities, and overall achievements.
At present, only 350 of the 1300
business schools in North America
are accredited; the Asper School of
Business is one of seven Canadian
business schools that has met the
high standards of AACSB.
Visit the Asper School of Business
website at
www.umanitoba.ca/management
23
Continuing Education
Continuing Education Division
The Continuing Education Division’s mission is to advance lifelong
learning in Manitoba and beyond
by assisting individuals to achieve
personal and professional goals.
We are committed to partnerships
in learning with individuals and
groups inside and outside the University; equality of opportunity and
increased access to the educational
resources of the University and the
community; and leadership and
excellence in teaching, research
and service in adult and continuing
education and related fields. The
Continuing Education Division
offers a wide range of programs
and formats – certificates, degrees,
diplomas, specialized seminars,
contract training, individual
courses and programs, on campus,
off campus, Summer Session, Distance Education, Canadian Forces
University Program, and more.
More than 25,000 learners enroll
in our programs each year.
Visit the Continuing
Education Division website at
www.umanitoba.ca/ConEd
University of Manitoba DOWNTOWN
P
Bible
College
CDC
67
11
Ground
Level
Entrance
P The Promenade
YM-YWCA
Travelodge
The Bay
B
Vaughan Street
Memorial Blvd
B
Kennedy Street
B
Avenue
B
Graham Avenue
B
P
B
Parking
Portage Place
(underground)
Bus Stop
For transit information,
call 986-5700
P
Clock
Portage Place Tower
Avenue
Portage
Skywalk System
Portage
B
Avenue
Eatons
Hargrave Street
Place Promenade
Old
Free
Press
Bldg
Carlton Street
Vaughan Street
Dep
o
t
Colony Place
Balm
oral
Winnipeg
Adult
Education
Centre
Webb Place
Carlton Street
P
Webb Place
Portage
Quest
Inn
Ellice Avenue
ue
Edmonton Street
Aven
Edmonton
Kennedy
Vaughan
Ellice
Bus
24
Ample parking is available both in
the old Free Press building parking
lot and underground at Portage
Place.
The University of Manitoba
DOWNTOWN is an executive
learning centre designed to bring
the resources of the University to
the heart of downtown Winnipeg.
It is conveniently located just north
of the Portage Place shopping
centre.
Registration
Registration
HOW TO REGISTER
1. By Mail
Mail the registration form, with
payment, to Student Services,
Continuing Education Division,
188 C.E. Complex,
The University of Manitoba,
Winnipeg, Manitoba, R3T
2N2.
2. By Fax (204) 474-7661 or
942-8308
5. Invoice Employer
With a letter of authorization
on official letterhead from your
employer, you can register
in person, by mail or by fax.
If your organization has no
previous credit history with the
Continuing Education Division
and the request to invoice is
greater than $1000, a Billing
Information Form is required.
Please call 204-474-8016.
If paying by Visa, MasterCard
or Employer Invoice.
3. By Telephone (204) 474-9457
or 474-8016
If paying by Visa or MasterCard, you can register by
telephone, Monday to Friday,
8:30 a.m. - 4:30 p.m. Toll free
1-888-216-7011, extension
9457.
4. In Person
Monday to Friday, 8:30 a.m. 4:30 p.m.
Student Services, Room 188
Continuing Education Complex, Fort Garry Campus
or
University of Manitoba
DOWNTOWN, 11 The Promenade, directly north of Portage
Place – this facility is usually
open until 9 p.m. Monday Thursday (please call 982-4220
to ensure staff is there after 4:
30 p.m.).
25
Management Development Programs Registration Form
Return to: Continuing Education Division, 188 CED Complex, Winnipeg, MB, R3T 2N2 or Fax (204) 474-7661
Course
26
Section
Title
Dates
Regular
Fee
Group
Fee
Associate’s/Young
Associate’s Fee†
Accounting and Finance
02-01
Accounting for Non-Financial Managers
Feb 5 to 7/03
995.00
895.00
746.00
 82005*
02-01
Fundamentals of Finance
Oct 8 to 9/02
695.00
625.00
521.00
 97748*
Communication
02-01
The Art of Managing Interpersonal Conflict Jan 8 to 9/03
695.00
625.00
521.00
 98186*
and Dealing with Office Politics
02-01
Effective Business Writing
Nov 27 to 28/02
695.00
625.00
521.00
 97957*
02-01
Effective Oral Presentations
Nov 20 to 21/02
695.00
625.00
521.00
 97955*
98145*
02-01
Facilitative
Management
Feb
12
to
13/03
695.00
625.00
521.00

02-01
Speeches for All Occasions
Jan 15/03
350.00
315.00
262.00
 97971*
General Management
02-01
Decision Making for Managers
Oct 30 to 31/02
695.00
625.00
521.00
 97745*
02-01
Grow Your Inside Management Team
Mar 19 to 21/03
995.00
895.00
746.00
 98115*
98196
02-01
Information
Security
Management
Dec
4
to
5/02
695.00
625.00
521.00

Fundamentals
02-01
Leading Organizations, Individuals and
Nov 6 to 7/02
695.00
625.00
521.00
 98180*
Teams
03-01
Managing Planned Change
Apr 16 to 17/03
695.00
625.00
521.00
 97751*
02-01
Project Management
Jan 22 to 24/03
995.00
895.00
746.00
 97756*
02-01
Technology Commercialization
Feb 26 to 27/03
695.00
625.00
521.00
 98114
Marketing
02-01
Marketing Leadership Forum
Mar 26 to 27/03
695.00
625.00
521.00
 98116
97759*
02-01
Strategic
Market
Development
and
Oct
23
to
25/02
995.00
895.00
746.00

Planning for Managers
Mid-Management Program
02-01
Fall Session
Sept 7 to Dec 9/02
1495.00§
1345.00
1121.00
 82024
02-02
Winter Session
Jan 11 to Mar 31/03 1495.00§
1345.00
1121.00
 82024
Schedule subject to change
* This program can be used for seminar credit in Certificate Program in Human Resource Management.
 Group fee applies when three or more people from the same organization register at the same time for the same program or to individuals
who register for three or more programs at the same time.
†
Associate’s and Young Associates of the I.H Asper School of Business and employees of their companies.
§
First registrant’s fee is $1495.00; additional registrants from the same organization pay a fee of $1345.00.
Name (Mr/Ms/Dr)________________________________________________
Business Phone ___________________________
Preferred first name for tentcard ______________________________________
Business Fax _____________________________
Position Title ____________________________________________________
Daytime Phone___________________________
Company/Organization ______________________________________________________________________________________
Business Address_______________________________________________ City ___________________
Postal Code _______
Courier Address (if different from above) _________________________________________________________________________
E-mail address _____________________________________________________________________________________________

I am taking this seminar for credit in the HRM Program.
Payment Options
 Cash - in person only
 Cheque/money order payable to the University of Manitoba (post-dated cheques not accepted)
 Invoice Employer – A Request to Invoice must be on letterhead and authorized by an official of the employer or sponsoring agency.
Without prior credit history, amounts over $1,000 require credit approval. Contact Student Services (474-8016) for a copy of the required form.
 Credit card – complete the following section
 Visa  Mastercard
Card Number _____________________________________ Expiry Date __________________
Authorizing Signature _______________________________ Amount $____________________
Notice Regarding Collection, Use, and Disclosure of Personal Information by the University
The personal information collected on this form is being collected under the authority of The University of Manitoba Act. It will be used for the purposes of
registration and communication with the student. It may be disclosed to other educational institutions, government departments, and co-sponsoring organizations,
and, for those students who are members of UMSU, it will be disclosed to the University of Manitoba Students’ Union. It is protected by the Protection of Privacy
provisions of The Freedom of Information and Protection of Privacy Act. If you have any questions about the collection of this information, contact the FIPPA/PHIA
Coordinator’s Office, University of Manitoba Archives & Special Collections, 331 Elizabeth Dafoe Library, Winnipeg, MB, R3T 2N2 (tel. 204-474-8339).
Information
General Information
REGISTRATION
Registrations are accepted on
a first-come, first-served basis;
register early to ensure your place.
You will receive confirmation
of registration by mail. You are
encouraged to register early – this
will ensure that you receive any
pre-program materials; by registering early you help us to better plan
and ensure that scheduled programs run as indicated.
FEES
Fees include tuition, learning
materials, lunch, and refreshment
breaks.
Registration Discounts*
Register 3 or more people at the
same time from your organization
for the same program and receive a
10% discount off each registration.
Individuals who register for 3 or
more programs at the same time
will receive a 10% discount off
each registration.
Associates and Young Associates
of the Asper School of Business
and employees of their companies
receive a 25% discount off regular
fee.
ALUMNI DISCOUNTS
Alumni of the University of
Manitoba are eligible for a $25 fee
discount on Management Development Programs. This discount is
applicable when fee is paid by individual participants; this discount
cannot be used in conjunction with
other registration discounts. Please
provide U of M alumni membership number. For valid membership
identification contact the Alumni
Association at 474-9946 to claim a
free membership card.
TRANSFER TO ANOTHER
PROGRAM (MDP)
If you are unable to attend the
program for which you registered
but wish to register for another
program, your payment will be
credited to the subsequent program. Normally written notice
must be received five working days
prior to the start of the program
(in which you are registered). Only
one such transfer will be permitted,
and then the withdrawal policy
will apply.
WITHDRAWAL POLICY*
If circumstances make it necessary
for you to cancel your enrollment,
a full refund, less a $100 administration fee, will be made provided
notice is received in writing five
working days prior to the start
of the program along with the
original receipt. Qualified substitutions will be accepted with written
notice received five working days
prior to the start of the program.
CREDIT IN OTHER PROGRAMS
Check individual program descriptions for credit applicability to
specific programs.
CANCELLATION
The University reserves the right to
cancel any program and refund full
fee, and to reschedule programs
or instructors due to unavoidable
circumstances.
RECORD OF PROFESSIONAL
DEVELOPMENT AND
ATTENDANCE
The Continuing Education Division maintains a record of your
professional development. Participants who complete each
program receive a Management
Development Programs document,
verifying their completion of the
program. Participants are expected
to attend all scheduled sessions of
the programs.
* different policies apply to the
Mid-Management Program
27
Participants
Some of the Past Participating Organizations Include . . .
28
Agricore
Agriculture & Agri-Food Canada
Air Canada Maintenance
AML Wireless Systems
Apotex Fermentation
Arnold Bros. Transport
Assante Asset Management Ltd
Astra Credit Union
Bison Transport
Bituminex Paving
BLJC/Royal Lepage
Boeing Canada Technology
Bristol Aerospace Limited
C.N.I.B.
Canada Post
Canada’s National History Society
Canadian Blood Services
Canadian Grain Commission
Canadian Wheat Board
Can-Oat Milling Products Inc.
Cargill Limited
Centra Gas
Ceridian Canada
CIBC
City of Winnipeg
Controlled Environments Ltd.
Cowesses First Nations
Credit Union Central of
Manitoba
Deloitte & Touche
Derksen Printers
Edward Carriere Ltd.
Elite Swine Inc.
Embassy Graphics
Farm Credit Corporation
Flin Flon General Hospital
Forensic Links
Fort Garry Industries
Fort Garry School Division #5
Fort Richmond Collegiate
Fournier Pharmaceuticals Inc.
Government of Manitoba
Granny’s Poultry
Great West Life Assurance Co.
Health Care Products
Association of Manitoba
Keewatin Community College
KinderWorld Daycare Inc.
Kleyson Transport
Kraus Group Inc.
Land Management Services
Landmark Feeds Inc.
Leeann Thompson & Associates
Loewen Windows
Manitoba Blue Cross
Manitoba Crop Insurance
Corporation
Manitoba Dept. of Natural
Resources
Manitoba Family Services &
Housing
Manitoba Film & Sound
Manitoba Gaming Control
Commission
Manitoba Hydro
Manitoba Industry, Trade & Mines
Manitoba Justice
Manitoba Labour
Manitoba Lotteries Corporation
Manitoba Property Registry
Manitoba Museum
McDiarmid Lumber
Mennonite Central Committee of
Canada
Molson Breweries
Momentum Healthware
Motor Coach Industries
MS Society of Canada
MTS
National Leasing Group Inc.
North Portage Development Corp.
Oxford Properties Group
Phillips & Temro Industries Ltd.
Prairie Agricultural Machinery
Institute
Property Registry
Province of Manitoba –
Recreation
Public Service Commission
Q94 FM
Qunara
Rainbow Stage
Ramboc Enterprises
Reimer Express Lines Ltd.
Richlu Manufacturing
River East School Division #9
Rogers AT&T
Saan Stores
Society of Management
Accountants of Manitoba
South Westman Regional Health
Authority
St. Albert Assoc. for People with
Disabilities
St. Boniface General Hospital
Standard Aero
Swampy Cree Tribal Council
Synne Mgmt Ltd.
The Kenna Group
The North West Co.
The Property Registry
The Winnipeg Chamber of
Commerce
Three Way Builders
Transcontinental Printing Inc.
Tundra Oil & Gas Ltd.
Turnstone Press Limited
United Church Bookstore
University of Manitoba
Victor Mager Job Re-Entry
Program
W.A.S.O. Inc.
Wawanesa Mutual Insurance
Wellness Institute
Westman Communication Group
Winnipeg Airports Authority
Winnipeg Chamber of Commerce
Winnipeg Child & Family Services
Winnipeg Commodity Exchange
Winnipeg Economic Development
Corp.
Winnipeg Fire Paramedic Service
Winpak Ltd.
World of Water International Ltd.
Workers Compensation Board
WTN Foundation
Yes, Virginia