Placement Opportunities
Search Rotation
Product Description
Cars.com lets you speak to our consumers as they are searching through our new and used car
inventories. Nowhere else will you have the unique opportunity to communicate so effectively with
consumers actively shopping for vehicles on the market.
The Search Rotation places your message in front of this in-market audience while they are in the
New and Used Car Search, Research, Review and Buying Guides sections of cars.com.
Targeting
Ad Sizes/ Sizes
Zip Code and IP
Make
468X60
120X240
120X600
300X250
Model
Category
Ad Placement (New for Sale)
Banners
Vertical Banners
Skyscraper
IMUs
RESEARCH, PRICES & SPECS
REVIEWS
BUYING GUIDES
DEALER
Search Rotation
Ad Placement (Used for Sale)
Placement Opportunities
Manufacturer’s Spotlight
Product Description
Auto manufacturers can build their brand throughout cars.com by taking advantage of our
Manufacturer's Spotlight. This ad position provides you with quality traffic, high visibility and a
great opportunity to introduce your automotive messages to our consumers on our Homepage,
Cars for Sale and Research Index pages.
Ad Sizes/ Sizes
120X240 Vertical Banners
Ad Placement
CARS FOR SALE
RESEARCH A CAR
HOMEPAGE
Placement Opportunities
Buying Guide Sponsorship
Product Description
Buying Guides provide valuable facts and reviews on most every make and model available
today. This is the ideal opportunity to target consumers currently in the research phase of the
buying process.
Advertisers can sponsor any of our Buying Guide Categories:
SUV
Compact Cars
Mid-Size Cars
Full-size Cars
Targeting
Category
Ad Placement
Pick-Up Trucks
Sport Cars
Vans
Ad Sizes/ Sizes
All Index page ad positions for
that category
•468X60 top and bottom banners
•120X600 skyscraper
•88X31 logo sponsorship with
a category poll on model
overview pages
Placement Opportunities
Advice & Services
Product Description
While purchasing a vehicle, consumers often seek advice from trusted resources. At cars.com, our
trusted online advice is the perfect place to connect your message with consumers. After
customers have decided which vehicle they are going to purchase, you can target your advertising
to anyone looking to finance, care for, or insure their new investment. Cars.com provides you
the ideal marketplace to contact consumers looking to take their investment to the next level.
Ad Placement
Top 10s
Insurance
Finance
Shopping
Ad Sizes/ Sizes
Safety
Care & Repair
Deals Index
468X60 Banners
120X90, Text Link, “Go” button
88X31, Text Link, “Go” button
ADVICE INDEX
DEALS INDEX
INSURANCE PREMIER SPONSOR
Placement Opportunities
Sell It Yourself
Product Description
The concept "For Sale By Owner" has taken a new turn on the Internet. Cars.com customers
wanting to sell their vehicle can do it online. As an advertiser, you can now target your
message to car sellers as well as buyers. No longer is your message limited to the car buying
and owning phases of the owner lifecycle. With cars.com we help you target your messages to
sellers and future buyers.
Ad Sizes/ Sizes
468X60 Banners
125X125 + Text Link Thank You
Page sponsorships
Ad Placement
HOMEPAGE TAB
CREATE AN AD
THANK YOU PAGE
Campaign Enhancements
Rich Media Opportunities
Product Description
Cars.com is prepared to host a wide range of the latest rich media and Internet marketing tools on
the market today. Our consumers enjoy the added benefit of being able to receive your message
through new and enticing media.
While we are continually expanding the different rich media opportunities, the following are
currently approved technologies on cars.com:
• HTML
• DHTML
• Enliven
• Eyeblaster
• Flash
• Unicast
• Shoshkele
•PointRoll
* Contact your sales representative for more details, placement opportunities
and pricing for these units.
Ad Placement
Campaign Enhancements
Newsletter
Product Description
Our monthly newsletter is the perfect vehicle to communicate with our most loyal and vocal
consumers. Each month our editorial staff creates original and award winning content then
delivers it directly to the consumers who request it. You have the opportunity to talk directly to the
customers who want to hear from you.
Ad Sizes/ Sizes
120 X 60 buttons + Text
120 X 90 buttons
Text links
Ad Placement
Customized Opportunities
Online Research Studies
Product Description
Supplement your market research with a campaign-focused online research study. Understand how
your brand and image are perceived among the automotive industry consumers and cars.com
consumers. You will have the opportunity to use the cars.com consumers to gain additional insight
into your marketing efforts. Whether you are looking to evaluate creative, determine campaign recall
or understand your brand in the market, we can provide you with additional direction and insight.
In addition to post-campaign reporting, you will receive the analysis of an attitudinal survey specific
to your brand. This is critical information necessary to planning your future media buys on cars.com
and across the Internet.
*For additional information, please contact your sales representative.
Example