Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
Leading markets for the future of a region
Mutécos workshop
“EUROPEAN REGIONS AND
STORIES”
THE CAPACITY FOR INDUSTRIAL REBOUND AS SEEN THROUGH
6 SUCCESS
Brussels, 22nd of April 2013
Ole Erdmann
-project managerBusiness Development Agency metropoleruhr GmbH
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
Agenda
1. Facts - about the Metropolitan Area Ruhr
2. Challenges - structural change in the Metropolitan Area Ruhr
3. Strategies - leading markets
4. Résumé
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
Agenda
1. Facts - about the Metropolitan Area Ruhr
2. Challenges - structural change in the Metropolitan Area Ruhr
3. Strategies - leading markets
4. Résumé
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
1. Facts
The Metropolitan Area Ruhr is one of the
largest metropolitan areas in Europe…
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
1. Facts
… and the largest conurbation in Germany:
4,435 km2 area
5.13 million population, 612,000 inhabitants without
german citizenship
4 districts and 11 district-free cities
population density : 1,155 inhabitants per km2,
national average : 230 inhabitants per km2
… and the largest conurbation
in Germany:
Cologne 1.01 Mio inhabitants
Berlin
3.5 Mio inhabitants
Munich
1.38 Mio inhabitants
(Paris
10.4 Mio inhabitants)
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
1. Facts
Gross domestic product (GDP) - 2010
EUR 146 billion (bn) = EUR 63,459 per employed person
corresponds to 26 % of NRW‘s GDP and 5.9 % of the German GDP
Further key figures:
Employees (2009):
2.29 million employees, of which 1.51 million
liable to pay social contributions, 85,000 trainees;
Enterprises (2012):
70,000 registered firms and cooperatives
Students (2012):
220,000 students at 21 Universities
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
Agenda
1. Facts - about the Metropolitan Area Ruhr
2. Challenges - structural change in the Metropolitan Area Ruhr
3. Strategies - leading markets
4. Résumé
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
2. Challenges - structural change
employees coal and steel industry Ruhr
region 1922-1999
total employees 2003-2009
2300000
900000
2290000
800000
2280000
700000
2270000
600000
2260000
500000
employees coal and 2250000
steel industry
2240000
400000
300000
employees
2230000
200000
2220000
100000
2210000
0
2200000
1922
1957
1960
1980
1994
1999
2003 2004 2005 2006 2007 2008 2009
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
2. Challenges - structural change
employees in million
total
manufacturing sector
services sector
agriculture and forestry sector
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
Agenda
1. Facts - about the Metropolitan Area Ruhr
2. Challenges - structural change in the Metropolitan Area Ruhr
3. Strategies – leading markets
4. Résumé
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
Strategic factors
•
•
•
•
•
•
External factors
Industrial core as driving force
Search for sustainable solutions
Systemic and holistic concept of
innovation
New definition of customer relations
Cross-sector and cross-branch
cooperation
New instruments to face complex market
settings
•
New challenges in society
• Demographic change
• Climate change
• Urbanization
• Plurality of lifestyles
•
Social preferences
• Ecological awareness
• Health awareness
• Hybrid customer behavior
Leading markets
with high potential for growth and jobs
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
Leading markets Ruhr
percentage of
total employees
Ruhr
German
average
total no. of
employees
Ruhr
industrial core
18,4%
16,6%
287,291
health
16,7%
15,2%
260,927
urban construction & living
11,4%
11,6%
177,096
mobility
10%
11,6%
156,071
sustainable consumption
6,7%
7,9%
104,868
resource efficiency
6,2%
3,6%
95,914
leisure & events
5,1%
6,2%
78,861
education & knowledge
4,5%
4,7%
70,568
digital communication
2,8%
3,4%
43,216
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
Leading markets
urban proximity as driver for innovation in a knowledge economy
urban economy as laboratory for global leading markets
megatrends -> new demand -> leading markets -> new company strategies
leading markets overcome former branch borders
structural policy has to support SME´s to react to these new markets
overcome hurdles for market entry of new business fields due to transaction costs
promote framework conditions for new business fields
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
3. Strategies - leading markets
Example
PHOENIX Dortmund:
•
…former steel production was closed in
2001
•
…an techology park for 31 enterprises in
the field of nano and micro technology,
IT and logistics
•
…a lake was created with 1300 living
units and leisure facilities
•
… framework of PHOENIX is the
dortmund project, an cooperation
between ThyssenKrupp and the city of
Dortmund with long term cluster-strategy
set up in 2000.
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
Example leading market mobility:
LOGPORT in Duisburg:
•
…sited at an area of a former steel
factory complex with nearly 16,000
workers.
•
…today biggest inland port of Europe
linked with local logistics cluster with
almost 17,000 employees.
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
Framework for the activities of the wmr
federal state North Rhine Westphalia is main political actor in structural policy (Operational
program for EU funds)
funding of structural policy 1991 and 2010 for the Metropolitan Area Ruhr
EU regional and social funds: ~ 2,2 Bn. EUR
federal state funds: ~ 4 Bn. EUR
NRW.Invest as state owned agency for international business contacts, foreign trade promotion
and investor service
Offices in Japan, USA, China, Korea, Russia, India and Turkey
NRW Bank as state owned regional development bank since 2002
annual balance of 150 Bn. EUR
subsidies of 9,5 Bn. EUR in 2012 disbursed
Subsidies and credits for local communities, SME´s and private persons
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
Framework for the activities of the wmr
4 districts and 11 district-free cities: 53 communities
Regionalverband Ruhr (RVR) as association of these cities and districts of the region:
RVR based on federal state law is legal framework
Local communities delegate city councilors to the regional assembly
RVR is sole owner of the Wirtschaftsförderung metropoleruhr
Wirtschaftsförderung metropoleruhr (wmr - business development agency):
Legal status:
agency of private law (limited), founded 2007
staff:
20
budget:
2.3 Mio. EUR p.a.
some local administrations in the region have local business development agencies
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
3. Strategies - leading markets
Focus of activities of wmr
Network building and information exchange about leading markets
Investor service
cross-branch und public-private matching
guide in complex regional administration structures
regional real estate data base
regional marketing
regional lobbying on state and national level
regional coordination of local activities
business field analysis and promotion in leading markets
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR
Agenda
1. Facts - about the Metropolitan Area Ruhr
2. Challenges - structural change in the Ruhr area
3. Strategies - leading markets
4. Résumé
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
4. Résumé
•
close look to potential links between European and regional trends in demand on leading markets
•
promotion of smart specialization in and across existing branches: cross innovations
•
enabling cooperation between enterprises of formerly different branches and public administration to
find innovation niches
•
advantages of conurbation: new urban economy
wmr approach:
path formation based on related variety in leading markets in an urban area
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Bochum | Bottrop | Dortmund | Duisburg | Essen | Gelsenkirchen | Hagen | Hamm | Herne | Mülheim an der Ruhr | Oberhausen | Ennepe-Ruhr-Kreis | Kreis Recklinghausen | Kreis Unna | Kreis Wesel
THE METROPOLITAN AREA RUHR.
Thank you.
Ole Erdmann
-Project managerBusiness Development Agency metropoleruhr GmbH
Email:
Phone:
[email protected]
+49-208-305529-92
Ruhrstraße 1
45468 Mülheim a.d. Ruhr
Germany
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