2014 CLIA ANNUAL STATE OF THE
INDUSTRY PRESS CONFERENCE
& MEDIA MARKETPLACE
Welcome to 2014 Media Marketplace
-
Azamara Club Cruises
American Cruise Line
AMA Waterways
Carnival Cruise Lines
Costa Cruises
Crystal Cruises
Cunard Line
Hurtigruten
MSC Cruises
Paul Gauguin
Royal Caribbean
- Seabourn
- Tauck River Cruises
- Windstar Cruises
Port Representation
- Port Everglades
- South Carolina Port
Authority
CLIA United Under One Banner
NORTH AMERICA • EUROPE • BELGIUM & LUXEMBOURG •
FRANCE • GERMANY • NETHERLANDS • SPAIN •
UK & IRELAND • BRAZIL • ASIA • AUSTRALASIA
December 17, 2012
Cruise Industry Forms Global Trade Association
New Association Model to Promote
“One Industry, One Voice”
Global CLIA
UK & Ireland
Alaska
NW & Canada
North America
US
Hawaii
Netherlands
Belgium
Europe
Germany
France
Spain
Italy
Asia
Brazil
Australasia
CLIA Members
63 cruise line members, representing over
95% of global cruise capacity
13,500 global travel agency members who
reach over 50,000 agents
250 Executive Partners (port authorities,
destinations, and maritime and industry
suppliers)
Specialty Cruise Collection
CLIA Specialty Cruise Collection
Specialty Cruise Collection
Top consumer interest in specialty cruising:
Attractive destination
options
Thematic itineraries
Smaller ship size and
slower pace
Personalized service
Inclusive pricing and
offerings
Ability to meet and make
new friends
Scenic, cultural shore
activities and sightseeing
Robust Investment for an
Expanding Global Cruise Industry
2014
16 new ships
with 20,000
beds
2014 Global
Fleet
410 Ships
467,629 beds
2013 – 2014
29 new ships
with 34,000+
beds
2015 - 2018
another
20 Ships
52,000+ beds
CLIA Member Lines New Ships
(2014-2018)
1. Royal Caribbean Quantum of the Seas
(4,100)
2. Norwegian Getaway (3,969)
3. Costa Cruise Diadema (3,700)
4. Regal Princess (3,600)
5. Pearl Mist (210)
6. Avalon Illumination (166)
7. Avalon Impression (166)
8. Avalon Poetry II (128)
9. Tauck ms Inspire (130)
10.Tauck ms Savor (130)
11.Uniworld S.S. Catherine (159)
12.AmaSonata (164)
13.AmaReina (164)
14.Silversea Silver Discoverer (128)
15.TUI Mein Schiff 3 (2,500)
16.Scenic Cruises Scenic Gem (126)
17.Royal Caribbean Anthem of the Seas (4,180)
18. Norwegian Escape (4,200)
19.American Cruise Lines (TBD)
20.American Cruise Lines (TBD)
21.Aida Prima (3,250)
22.TUI Mein Schiff 4 (2,500)
23.P&O Brittania (3,611)
24.Compagnie du Ponant Le Lyrial (265)
25.Carnival Vista (4,000)
26.Royal Caribbean Oasis Class 3 (5,400)
27.Royal Caribbean Oasis Class 3 (5,400)
28.Royal Caribbean Quantum Class (4,180)
29.Holland America Pinnacle Class (2,660)
30.Regent Seven Seas Explorer (738)
31.Seabourn (TBD)
32.Norwegian Bliss (Breakaway) (4,200)
33.American Cruise Lines (TBD)
34.American Cruise Lines (TBD)
35.Star Cruises (3,364)
36.AIDA (3,250)
Passenger Growth
Passenger Sourcing (millions)
2014 Forecast: 21.7
14
Million
400,000 growth
in passengers
carried
12
Passengers
10
8
6
4
2
0
2007
2008
2009
N. America
55.1%
2010
Europe
30.1%
2011
2012
ROW
14.8%
2013 (F)
2014 (Est)
Passenger Sourcing
Continues to Diversify
Global
Passenger Share
1
2
3
4
5
6
USA
UK & Ireland
Germany
Italy
Australia/New Zealand
Brazil
7 Canada
8 Spain
9 France
10 Scandinavia & Finland
51.7%
8.1%
7.7%
5 Year %
Change
15.1%
16.4%
80.5%
4.0% 26.1%
3.6% 130.3%
3.4%
1.3%
3.4% 84.8%
2.8% 20.7%
2.4% 67.7%
1.6% 184.6%
Global Economic Impact
$100 billion in economic impact
$33 billion in global wages
775,000 jobs around the world
$42 billion U.S. economic impact
$17.4 billion in U.S. wages
356,000 jobs in the U.S.
Global Deployment
Capacity Market Share
Alaska
4.8% 2013
4.5% 2014
Caribbean
34.4% 2013
37.3% 2014
South America
3.9% 2013
3.3% 2014
Europe w/o Med
10.9% 2013
11.1% 2014
Mediterranean
21.7% 2013
18.9% 2014
Other Markets
15.8% 2013
14.5% 2014
Asia
3.4% 2013
4.4% 2014
Australasia
5% 2013
5.9% 2014
2014 Itineraries
Travel Agents
- 40 years of sustained commitment
In 2014:
- Redesigned Training and
Certification
- Promote CLIA certification
to consumers
- Cruise3sixty 10th anniversary
- 10 new courses and 25 ship
inspections, more than any other
conference
- National Cruise Vacation Week
- Global publicity to support
agents
Global Executive Partner Program
PORTS
DESTINATIONS
A dedicated, global community
of partners united in its
commitment to a strong, safe,
growing industry
TRAVEL SUPPLIERS
Engagement and influence with
each other and the cruise lines BUSINESS SERVICES
PRODUCT SUPPLIERS
Events & Incentives at Sea
“
44% of planners say they are
considering a cruise incentive for
the future.”
Incentive Travel Buyers Handbook
Nielsen Travel & Performance Group 2008
“
51% of readers say they use
cruises for all size groups.”
Corporate Meetings & Incentives
2007 Incentive Trends Survey
8% of companies surveyed listed cruise ships as their
first choice for a meeting venue
33% growth over 2009
Employees choose cruising as top incentive choice
38.8% of employees prefer a cruise over land-based incentive options
JIM BERRA
Chair, CLIA Marketing Committee
Chief Marketing Officer, Carnival Cruise Lines
Industry Trends
& Outlook
Top 2014 Cruise Trends
Continued development and availability of
technology to facilitate and lower the
cost of onboard communications as well as to
provide more efficient passenger servicing
Expectation of first-time passenger
growth driven by the 95 million
Millennial generation based on
population size and positive experiences
cruising with their parents
Top 2014 Cruise Trends
Rebound in luxury cruising
(luxury category ships, onboard upgrades)
based on an improving economy and
increased consumer confidence
Multigenerational and celebration
travel increase for all passenger source markets
with larger sized family as well as social/
affinity groups traveling together
Top 2014 Cruise Trends
Cruise lines offering more all-inclusive
options and packaging in
accommodations, services and amenities for
increased ease in booking and ship enjoyment
Cruises increasingly attracting consumers
seeking active vacations with
extreme excursions, longer stays in
ports for sightseeing and high-energy
onboard facilities
Top 2014 Cruise Trends
Seeing the world in comfort and ease,
especially exotic locations, will
continue to drive new itinerary creation and
cruise ship deployment
Hot destinations for 2014 according
to CLIA cruise line members include:
Trans Pacific, World Cruises, U.S. Rivers,
South America, Antarctic, Middle East,
Canada/New England, Africa and Exotic Rivers
The Top Trend- Product
Enhancements
What We Heard From Agents
Increased use in
domestic (US/Canada)
ports of embarkation
Shorter cruises
Exciting onboard
innovation
Celebrations and
multi-gen
Global expansion of
destinations/itineraries
More informal
environments
Boutique ships
Focus Across the Industry Aligns
with What Motivates Consumers
Value
Price
Ease of booking
Special experiences
Multiple
destinations
Convenience of
foreign travel
Recommendations:
Travel agents, F&F
Family, friends
bonding
Meeting new people
These Trends are Helping to Attract
First Timers
87.7%
reported
similar or
increased
new cruiser
sales
Agents are Pretty Bullish on 2014
60%+
report 2013 overall travel
& cruise sales ranged from
good to excellent –
best year ever
70%+
expect 2014 cruise sales to
range from good to excellent
An improving
economy is seen by
95%
to drive good to better
sales over 2013
The Industry is Well Positioned for
Continued Growth
- Strong value proposition
- New and relevant product
innovation for our guests
- Opportunities for global
expansion and continued
worldwide economic growth