Lateen.CI
More Information, Better Decision
Competitive Intelligence & Technology Watch
to Improve Your Innovative Thinking
Venue：Shanghai
Date： July 17th and 18th
Price： $ 798
Language of Materials：English
Training Language：English
3+ delegates can enjoy 10% discount！
5+ delegates can enjoy 20% discount！
Remarks: In-house training also available subject to client requests.
The BEST Interactive Competitive Intelligence course in Europe!
Exclusively Introduced from ATELIS by LATEEN!
YOUR PROFESSIONAL CONSULTANTS
Herni Jean-Marie Dou
Professor at the University of Aix-Marseilles III
Director of the CRRM----It ranks no1 CI Institute in Europe
Expert at the EC European Community (Field Scientific and Technical
Information and E-commerce)
Herni’s CI consulting experience has begun as the birth of the name of “Competitive Intelligence”. In past
20years his consulting projects included: regional development automotive, electronics, chemical product,
Supplements chain. These projects have been proved successful and effective in many countries such as
France, Belgium, German, Indonesia, Brazil, Chile, Japan, China and East Africa. He is also the director
of CRRM which held the best position of CI research organization in European
Luc Quoniam
Luc Quoniam has almost 20 years experience in CI consultant with high reputation around the world .When
he was the director of CendoTec which is in the heart of the biggest community of research of Brazil, he
helped many Brazil companies to win the international market and to organize their CI system, include
Petrobras (Petrol) Banco do Brasil. His strengths are in function strategy of company in developing
countries.
Luc Quoniam published 67 articles in specialized journals and 28 works in annals of events. In his professional activities, he interacted with 90 collaborators visible through co-authors of scientific works.
Further Information
TEL: 86-21 33785051 | FAX: 86-21 68937573 | EMAIL: [email protected] | WEBSITE:WWW.LATEEN.CN
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WHY SHOULD ATTEND
This 2-day course is designed to show you how to use competitive intelligence to drive your strategic planning and
help you stay ahead of your competitors. You will discover how to build an effective and ethical competitive intelligence process that will enhance your organization’s competitive position and enable you to make the decisions to
guarantee its long-term future to achieve your business objectives.
WHO SHOULD ATTEND
Managers who need to develop strategic and tactical plans to improve the competitive position of their organization, including CEOs, General Managers, Presidents / Vice Presidents, COOs / Operation Directors, CMOs /
Marketing Directors, Market research managers, Branding Directors / Managers, Business Development Directors,
Sales Managers; R&D Managers; Research Analysts; Product Managers; Quality Managers
PROGRAM HIGHLIGHTS
• Learn proven techniques for gathering competitive intelligence to compete more effectively
• Uncover the secrets that customers know about both you and your competitors that influence
their buying decisions
• Understand how to anticipate competitor actions and reactions
• Learn how to develop and use a competitive intelligence system to enhance your strategic
decision making ability
• Discover the three types of strategy that guarantee success and identify which is best for your
organization
ABOUT ATELIS
Atelis created as a partnership project by the CIGREF (Club Informatique des Grandes Entreprises Françaises),
the professional firm Intelleco, the CRRM (Centre de Recherche Rétrospective de Marseille), Gerard Hoffmann
(Auditor General of the Armed Forces), the ACFCI, the Chamber of Commerce and Industry of Touraine and the
ESCEM School of Business and Management, ATELIS derives from a simple observation on the part of companies: that in order to progress, it is necessary to know how to analyze one's environment. The objective of ATELIS
is therefore to make companies aware of the importance of strategic information drawn from various types of data
and of the circulation of such information via networks, and the Internet in particular.
Further Information
TEL: 86-21 33785051 | FAX: 86-21 68937573 | EMAIL: [email protected] | WEBSITE:WWW.LATEEN.CN
Lateen.CI
More Information, Better Decision
Outline
Day One
Consultant：Luc Quoniam
Fundamentals of Competitive Intelligence
• Review the difference between competitive intelligence, competitor information, market research and knowledge
management
• What is involved in a competitive intelligence programme
• Learn how to establish a legal and ethical competitive intelligence programme
Analyzing the process of Competitive Intelligence in A Company
• To define the components and objectives of the CI team and its role in fortifying the political decisions
• To give the best approach to set up a CI team. What are the brakes, the levers, what is the place of the Company or
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Regional culture in the process.
To emphasize the main steps to be followed by the CI team to get the best results
To define the global indicators which will help to place your company among its competitors and to create a regional
attraction?
To understand how the CI team facilitates the change of the mental attitude of people
Learn when and how to use the Internet for competitive intelligence
Discover the best sources for financial, R&D, market and other specific types of information
Overview of CI tools
• Collect -- Program and Information stream software
• Analysis -- Examine 4 tools used to understand both yourself and your competitors
• Cartography
• Dissemination
Presentation of a case study in a company
• Implement real cases
• Q&A
• Brain Storm
Further Information
TEL: 86-21 33785051 | FAX: 86-21 68937573 | EMAIL: [email protected] | WEBSITE:WWW.LATEEN.CN
Lateen.CI
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Day Two
Technology Watch
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To define the TW process into a company or in a regional scale
To define and to understand the role of strategic information in all kind of development
To develop the right strategies to detect, manage and disseminate the strategic information
To set up expert groups to facilitate the understanding of the information in terms of Quick SWOT analysis
To learn the role of future thinking and developing the right attitude and frame of mind
To provide to the CEO the right analysis in a suitable format
To understand and practice how a platform to create knowledge is important in the Information Society
To take advantage to the IT (Information Technology) to promote industrial and regional development
To understand the role of TW in strategic development at a national and regional level, as well as for large or middle
size companies
To define the best way to search, and build up the components and objectives databases
To understand the role of patent classes (IPC, EC, US, Japanese)
To understand biliometric patent analysis
To use Matheo Patent to analyze automatically patent data and to build in minutes relevant elaborated information
To work various case studies, to seek new ideas, analyze competitors, and to know the inventors and companies
technological profiles
To build up patent families, download patent full text and design automatic reports
To integrate patent analysis in the company , regional and educational institutional policy
Presentation of a Technology Watch Unit in a Company
• Goal
• Organization
• Training
Example of Information retrieval and analysis
• Patents (students exercises)
• Web (students exercises)
• Other Information sources, gathering and analyzing
Technology Watch and Competitive Intelligence for regional development
• The role of the government
• The triple Helix
• The new organization of Clusters and poles of Competitiveness
Further Information
TEL: 86-21 33785051 | FAX: 86-21 68937573 | EMAIL: [email protected] | WEBSITE:WWW.LATEEN.CN
Lateen.CI
More Information, Better Decision
Competitive Intelligence & Technology Watch
to Improve Your Innovative Thinking
LATEEN CONSULTING
Competitive Intelligence & Technology Watch
July 17-18，2007 Shanghai
Registration Information
Contact Person: Janey Xi
Phone: 86-21-33785051
Fax: 86-21 68937573
E-MAIL: [email protected]
Trainig Venue
Four Points by Sheraton Hotel, Shanghai, Pudong
No. 2111 South Pudong Road Shanghai, China 200127
PHONE: 86-21-5039 9999
FAX: 86-21-5870 7003
ABOUT LATEEN
LATEEN is a leading CI consulting, training, education and a comprehensive commercial service provider
center in China. We are devoted to helping clients formulate their strategies through our professional and indepth consulting service.
We aim to help the enterprises in China to understand sufficiently what is Competitive Intelligence, to build
the Competitive Intelligence system that can fit their corporate strategy development and control industry
competition state. We introduce domestic and foreign outstanding experts to provide sophiscated Competitive
Intelligence consulting services. As a professional and innovative company focuses on the Competitive Intelligence consulting services, LATEEN will become your loyal Competitive Intelligence consulting service
provider.
Further Information
TEL: 86-21 33785051 | FAX: 86-21 68937573 | EMAIL: [email protected] | WEBSITE:WWW.LATEEN.CN