Key. Domain question numbers and corresponding question text, and sample interface by which subjects responded.
Sample Response Input
Domain Question # 1
You have not been feeling well lately, and so you decide to do a search on the symptoms you have been having.
You have the option of using two Web Portals (e.g. WebMD). Web Portal X tracks all of your search queries for all
medical questions and all medical conditions over time and associates them specifically with you and your profile.
This enables the search engine to provide you with results more tailored to your medical history. Web Portal Y does
not track your queries.
Web Portal X (the one that would track your information) would save you on average thirty (30) minutes each
month when you do a symptoms-related search (relative to Web Portal Y) if you used it for all of your searches.
Since Web Portal X provides you with access to doctors, it really can associate your search history with your
individual identity. Which Web Portal would you choose?
Domain Question # 2
You are trying to spice up your relationship with your partner. You’re considering various options, including new
sexual positions, sex toys or sexual role-playing. You decide to seek out more information regarding these three
options by searching about them online. You have the option of using one of two sexual support web portals. Web
Portal K stores all of your search queries and thus provides you results more tailored to your queries. Web Portal M
does not track queries. Web Portal K would save you on average thirty (30) minutes each month when you do a sexrelated search (relative to Web Portal M) if you used it for all of your searches. Since Web Portal K requires
registration in order to provide you with the enhanced services, the portal has enough information to associate your
online history with your actual individual identity (Web Portal M does not have your information). Which web
portal would you choose?
Domain Question # 3
You are a fan of military strategy games, which often involve violence. You have found two Web Portals that allow
you to play these games online. Portal T allows you to play and does not track your behavior during the games,
therefore retaining your anonymity. Portal O tracks your behavior during the game to provide you with an enhanced
gaming experience. Since Portal O requires registration in order to provide you with the enhanced services, the
portal has enough information to associate your online history with your actual individual identity (Portal T does not
have your information). Which web portal would you choose?
Domain Question # 4
You enjoy inflicting very limited amounts of pain on your partner during sex (using whips, chains, etc); you inflict
no injury of any kind of course, but you are into the domination thing. You have found two Web Portals that allow
you to play out your violent sexual fantasies online. Portal Z allows you to play and does not track your behavior
during the fantasies, therefore retaining your anonymity. Portal X tracks your behavior during the fantasies to
provide you with an enhanced simulated online experience. Since Portal X requires registration in order to provide
you with the enhanced services, the portal has enough information to associate your online history with your actual
individual identity (Portal Z does not have your information). Which web portal would you choose?
Domain Question # 5
You enjoy playing children's games online. One of your favorite games is one in which you are a sweet baby lamb
responsible for herding farm animals into a barn. You have found two web portals where you can play the Farm
Game and both of them have allowed you to select the lamb character. Portal C allows you to play and does not
track your gaming behavior. Portal B tracks your behavior during the game so you can resume your progress
through the games’ levels at a later time. Since Portal B requires registration in order to provide you with the
enhanced services and to protect other players, the portal has enough information to associate your online history
with your actual individual identity (Portal C does not have your information). Which web portal would you choose?
Domain Question # 6
You are in a tough financial situation. You are unemployed and have exhausted your savings. You do not want to
ask family or friends for help, so you have decided to seek out information about obtaining public assistance
(welfare and food stamps). You have the option of using either of two online welfare support services. Online
Service P tracks your financial status and uses your personal information (name, address, SSN, financials) to submit
welfare applications for you. Online Service Q does not track your finances or personal information. Online
Service P, which tracks information, would save you on average thirty (30) minutes each month when you do an
assistance related search (relative to Online Service Q) if you used it for all of your searches. Which online service
would you choose?
Domain Question # 7
You frequently drive to places. Before you go you could use a map search engine to input your home address and
destination address to find out the fastest route (taking into account of current traffic conditions). The map search
engine tracks all of the addresses that you enter. Would you use the map search engine on all your trips if it saved
you on average a total of thirty (30) minutes per month?
Domain Question # 8
You have problems in your relationship. You are considering getting online counseling. You decide to search for
information about your specific relationship problem online. You have the option of using two services. Service R
stores all of your relationship details and thus provides advice more tailored to your personal situation as well as
allowing you to continue where you left off the next time. Service S does not store your relationship information.
Service R, which stores your information, would save you on average thirty (30) minutes per month when you do
use it for advice (relative to Service S) if you used it for all of your inquiries. Since Service S requires registration
in order to provide you with the enhanced services, the Service has enough information to associate your online
history with your actual individual identity (Service S does not have your information). Which service would you
choose?
Domain Question # 9
You have strong and somewhat extreme political views and enjoy reading political columns and commentaries
online. There is a tracking service that will monitor what you read online and provide you with suggested political
commentaries tailored to your political interests. The tracking service would save you on average thirty (30) minutes
each month when you search for political commentaries to read. Since the tracking service requires registration in
order to provide you with the enhanced services, the Service has enough information to associate your online history
with your actual individual identity (alternative services that do not track your readings do not have your
information). Would you use the tracking service?
Domain Question # 10
You are struggling in one of your courses in school. You decide to sign up for an online tutoring service. You have
the option of using two services. Service X tracks your tutoring sessions and thus provides you assistance more
suited to your study needs. Service Y offers the same quality of tutoring, however, it does not store your progress.
Service X, which tracks your information, would save you on average thirty (30) minutes per month when you get
tutoring (relative to Service Y) if you used it for all of your tutoring needs. Since Service X is not free, the service
has enough financial information to associate your tutoring history with your actual individual identity (Service Y
does not have your financial information). Which service would you choose?
Domain Question # 11
You and your friends are going out to eat and are looking for a restaurant. You have the option of using two search
engines. Search Engine H tracks all of your search queries and thus provides you results more tailored to your
tastes, as well as using your personal indentifying information to make reservations for you. Search Engine J does
not track queries. Search Engine H, which tracks information, would save you on average thirty (30) minutes per
month when you do a restaurant related search (relative to Search Engine J) if you used it for all of your searches.
Which search engine would you choose?
Domain Question # 12
You and your friends enjoy watching movies together on the weekends. However, sometimes it is difficult for you
and your friends to find a movie that everyone wants to watch. There is a movie rating service that allows you to rate
movies you and your friends have seen, and then provides you with recommended movies that your group would
enjoy watching. Since the movie rating service requires registration in order to provide you with the enhanced
services, the Service has enough information to associate your online history with your actual individual identity
(alternative services that do not track your movie ratings do not have your information). Would you use the tracking
service?
Domain Question # 13
You and your friends are going out for coffee. You need to find a good coffee shop. You have the option of using
two search engines. Search Engine W tracks all of your search queries and thus provides you results more tailored
to your tastes. Search Engine Q does not track queries. Search Engine W, which tracks information, would save
you on average thirty (30) minutes per month when you do a coffee shop related search (relative to Search Engine
Q) if you used it for all of your searches. Since Search Engine W requires registration in order to provide you with
the enhanced services, the Search Engine has enough information to associate your online history with your actual
individual identity (Search Engine Q does not have your information). Which service would you choose?