HOW TO CREATE AND RUN A SUCCESSFUL
FACEBOOK STORE
Putting the customer at the heart
of planning and the
tools and techniques that enable
F-Commerce
AGENDA
WHO ARE WE?
ORIFLAME
WHY FACEBOOK COMMERCE?
SIMPLIFIED IMPLEMENTATIONS
PRODUCT SELECTION & OPERATION
THINGS WE HAVEN’T COVERED
GLOBAL MUSCLE
– LOCAL BRAINS
Global
$100 M
1500 EMPLOYEES
18 OFFICES
8 COUNTRIES
3,500 CUSTOMER ORGANISATIONS
FOUNDATION FOR OVER 10,000 WEBSITES
500+ PARTNER COMPANIES
30 COUNTRIES
ORIFLAME
ORIFLAME
€1,316M
FOUNDED 1967
60 COUNTRIES
UK SINCE 1970
3M CONSULTANTS
ORIFLAME BEAUTY STORE
HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE
CONCEPT TO DELIVERY
REGISTERED CONSULTANT STORES
DIRECT SALES TO NETWORK
CUSTOMER NEED
PILOT LAUNCH
WHY FACEBOOK COMMERCE?
Facebook Commerce is
eCommerce with opportunities
magnified by social leverage
FACEBOOK ACTIVE USER TIMELINE (MILLIONS)
900
800
700
600
500
400
300
200
100
0
FEB 2004
DEC 2004 DEC 2005 DEC 2006
APR 2007
OCT 2007 AUG 2008
JAN 2009
FEB 2009
APR 2009
JUL 2009
SEP 2009
DEC 2009
FEB 2010
JUL 2010
JUL 2011
SEP 2011
SOURCE: FACEBOOK
WEB BRANDS BILLIONS OF USER MINUTES (U.S.)
SOURCE: NIELSEN
30 MILLION
ACTIVE USERS
IN THE UK
SOURCE: WWW.SOCIALBAKERS.COM
$34 BILLION
SOURCE: WWW.SOCIALCOMMERCETODAY.COM
20 MILLION APP INSTALLATIONS PER DAY
350 MILLION MOBILE USERS
130 FRIENDS
SOURCE: FACEBOOK
SOURCE: ME
117% ADDITIONAL AMOUNT A FAN WILL SPEND
“LIKE” 51% INCREASED CHANCE OF PURCHASE
30%-200% COMPANY REGISTRATION INCREASE
SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY
DRIVES
E-COMMERCE
TRAFFIC
GROWTH
LOCATION WHERE
CUSTOMERS SPEND A
LOT OF TIME
DRIVES LOYALTY
SALES
INCREASES
PROBABILITY OF
“WORD OF MOUTH”
SALES
F-COMMERCE
INDUSTRY
ADOPTION IS
ACCELERATING
MOBILE ADOPTION
OF FACEBOOK IS
INCREASING
CUSTOMER CENTRIC PLANNING
Implementing services which
make sense in a social
platform setting
COMPONENTS
STORES
OPEN GRAPH
DEALS
LIKE
CREDITS
OPEN GRAPH API
CHECK IN
ADVERTISING
LOGIN
MARKETING
STORE THE ONLY OPTION?
R&D
CUSTOMER SERVICE
MARKETING
CONCEPT GENERATION
INSPECT AND ADAPT
MEASUREMENT
KEY PERFORMANCE INDICATORS
THINGS I HAVEN’T COVERED
BUT YOU STILL NEED TO CONSIDER…
HOSTING
PAYMENT
F8 (HTTP://WWW.FACEBOOK.COM/F8)
CUP OF COFFEE
QUESTIONS
VISIT FACEBOOK.COM/VALTECHUK
[email protected]