The Sundae Times
PO Box 182395, Shelby Twp., MI 48318-2395 ● 1-888-4-ASHBYS ● www.ashbysicecream.com
May — 2014
Ahhh Summer!
Ward Anderson Passes at 92
Ward Anderson, founder and first president of the Michigan Soft Serve and Fast Food
Association, which is the current Great Lakes Ice Cream & Fast Food Association,
passed away on February 20, 2014. Ward was 92, and a proud WWII veteran. On
Friday, May 16, 2014 his remains were buried with honors in the Great Lakes National
Cemetery, Holly, MI. In early February, Ward was ailing and unable to attend the convention for the first time in 46 years! He suffered a stroke and passed away just
weeks after the convention. For the full story, see The National Dipper, May/June issue. Www.nationaldipper.com
Inside this issue:
Congratulations, Mary Sowers!
The Passing of a
Legend
Mary Sowers, a manufacturer’s rep for Ashby’s Sterling Ice Cream, is the new
president of the Great Lakes Ice Cream & Fast Food Association. A long-time board
member of the association, Mary was voted into the office at the 2014 convention in
Lansing, MI, on February 1st. We know with her vast experience in the ice cream
business and long-time support of the association, she will be a great president and
leader.
Summer is Coming
New Flavors
Spring into Summer??
Celebrate Ice Cream
in July
What Spring, you may ask? On May 12th, across lower Michigan, where Ashby’s
Sterling Ice Cream is based, the temperature reached a record 86oF. Days before that
we were under a frost advisory! The good news is, when 80o happens, we all grab our
kids and go looking for ice cream. I hope you are ready. Warm weather will be here
to stay—soon. Ashby’s Sterling Ice Cream has added approximately 35 new retailers
to the family. See list on page 4.
Recipe Corner
Skinny Dippin’ Ideas
You Wanted to Know
Serving Ice Cream
Outside the Box
Welcome! New
Ashby’s Sterling
Retailers
New Flavors are Ready
Our new ice cream flavors are produced and in the freezer ready to be shipped to our
distributors and retailers. If you haven’t tried them yet, order in a tub or two today.
You’re sure to find a favorite among Brickly Bear, Salty Jack, S’mores Brownie, or No
Tellin’. Flavor strips for the new flavors are available upon request.
Ashby’s S.C.O.O.P.S. REWARDS Program Kicks Off 2014 Season
In January, Ashby’s Sterling Ice Cream introduced a new program to “Save Cash On
point Of Purchase Stuff”, or S.C.O.O.P.S., as a way of helping our exclusive retailers
pay for additional merchandising items, beyond the materials in the initial “start up” kit
given to new ice cream accounts. For each tub of Ashby’s ice cream purchased, you
will receive 1 reward point. Points can be saved for up to a year and used to purchase
such items as signs, posters, cone holders, table cards, serving cups, scoops, etc.
Start S.O.O.P.S. today!
Celebrate Ice Cream in July
July is National Ice Cream for America Month and
Sunday, July 20th is National Ice Cream Day. Start
thinking of ways to draw in customers for extra sales
during July. Decorate your store appropriately. Sell
themed novelty items, ice cream cakes and pies for
holiday get-togethers. Use and adapt ideas from this
and past Sundae Times available to print from our
website, www.ashbysicecream.com/retail page.
Below are some Ice Cream for America ideas:
Find out from your local Armed Services or National
Guard Armory when
the next group of service
men and women
will be coming
in or shipping out
and host a
community
ice
cream social to
welcome them, or
bid farewell,
and honor them.
Donations
could be taken
and given to
the families to
help support
them.
Sponsor a sundae building contest in conjunction
with the above idea, or on its own. Have local politicians, celebrities, officers, etc. compete for the biggest and best sundae. Entry fees help offset costs,
and prizes should be awarded.
Use your social media account to add new dessert
ideas to your menu through on-line “likes” or vote.
Have customers submit their “ideal, American ice
cream treat” recipes.
Create special sundaes for the occasion, such as Red,
White, and Blue Banana Splits: use 3 oz. each of
Ashby’s Strawberry, Vanilla Bean, and Blue Moon
flavors. Then add strawberry, marshmallow, blueberry toppings, and RWB sprinkles to complete the
theme. Don’t forget the whipped cream and cherries.
Donate proceeds from the “All Ameri-cone” to a
group that supports our troops with care packages or
other means. Recipe: start with a waffle cone with
the edge dipped in chocolate cone coat and rolled in
R, W, & B sprinkles. Fill the cone with small scoops
of Blue Moon, Vanilla Bean, and Strawberry ice
cream.
Recipe Corner
Summer Treats Need to Refresh!
You want your customers to come back for that
special flavor, dessert, or beverage that only
you can make, so start asking your vendors for
new topping, flavor, and ice cream ideas to aid
in creating new, original recipes.
Lemon Tea: Add a scoop of Lemon Sorbet to a
tall glass of your freshly brewed (cooled) tea for a
“half and half” style of a re-freshing drink.
Lemon Pie: Fill a graham cracker crust with softned Lemon Cheesecake ice cream. Decorate with
dessert topping or whipped cream, and drizzle with
lemon topping.
Father’s Day is June 15th. For something
unique, host a Father’s Day breakfast or brunch and
make ice cream-related items for the buffet. Below
are a couple of items to get you started.
Father’s Day Pancake Breakfast: Combine 2 c.
“complete style” pancake mix with 2 c. melted
Ashby’s Sterling Butter Pecan ice cream (measure
after
melting).
Mix
until
blended—batter
will be slightly
lumpy. Pour <1/4
c. onto lightly
greased, mediumhot
griddle.
Cook until golden
brown on each
side.
Breakfast Ice Cream Pizza: Bake a sheet of puff
pastry as directed on a baking pan. When completely cooled, spread with softened Maple Walnut
Blondie Ice Cream. Sprinkle with chopped walnuts
and raisins, then drizzle with a little maple syrup —
serve immediately.
“Mimosa”: Place small (sample–size) scoops of
orange sherbet in a champagne glass and add sparkling grape juice for a refreshing brunch beverage.
“Donut Holes”: Using a small scoop, r oll balls of
different flavors of
AS ice cream.
Roll balls in various
toppings such
as crushed peanuts,
sprinkles, coconut, cocoa powder, etc. Place
on a tray and freeze
until hard.
You Wanted to Know:
Q. Is it better to rent or own my ice cream equipment?
A. Ashby’s Ster ling Ice Cr eam has always r ecommended that new ice cream businesses buy or lease-toown (from an equipment company) their ice cream
freezers. Although it is tempting to get “free” equipment
provided by your ice cream company, it is not always a
good idea. First, nothing is “free” in business, so you
are paying for the equipment through your ice cream
price. Second, once you start down that road, it is very
hard to change suppliers based on quality product, service, and price. Owning your equipment keeps you in
control of your success, by letting you choose the best
products to sell to your customers and keep them coming back. Repeat, loyal customers are the ones that keep
you going and support your efforts to be profitable in
the ice cream trade.
Questions? Contact us at
www.ashbysicecream.com or 1.888.4.ashbys
Serving Ice Cream Outside the Box!
Is it just me, or is there a beer and wine tasting festival
almost every week-end now? Maybe the ice cream
retailers should get involved during the summer tastings by selling floats at the event: Stout Floats, Rootbeer Floats, and Wine Coolers (sorbet and wine)?
The materials needed to set something like this up is
minor, compared to a full-blown ice cream social. All
you would need
is
a
serving freezer
(novelty cabinet,
small
dip cabinet, or
freezer
tub, etc.) for vanilla
and a sorbet flavor;
clear
serving
cups,
straws, scoops,
etc.
Partner with one
of the
beverage companies
involved to buy the stout, rootbeer, and wine needed.
Many times these events are held to raise money for a
local charity, so this may be a way for you to get involved in your community, help a charity, and introduce your business to all of the people at the event.
Summer Time “Skinny Dippin’
and Skinny Sippin’—
Treats for Bikini Season:
Although our business is mainly rich, decadent ice cream flavors, Ashby’s Sterling
also offers many options to keep your customers in top shape for the summer bikini
season, too. If you have not tried our No
Sugar Added, Low Fat Ice Creams, Yogurts, and Non-dairy Sorbets, you are in
for a healthier, tasty treat. Our NSA flavors such as Country Apple Pie and Chocolate Moose Tracks are desserts in themselves, but you can make your own “better
-for-you” treats, as well, by starting with
these items or our NSA Coffee Fudge,
Butter Pecan, and
NSA Vanilla Ice
Creams.
Ask your topping vendor for some NSA
toppings and flavorings, so you can keep
the treats low in sugar and fat. Use NSA
Hot fudge or caramel to make sundaes
with any of our “No Regrets” products.
For drink ideas, add diet lemon-lime soda
(or other flavor) to one of our sorbets and
blend on the mixer for a fizzy, refreshing
drink. You can do the same with unsweetened tea and lemon sorbet for an “Arnold
Palmer” style drink. Make easy coffee
drinks by combining NSA Coffee Fudge
and skim milk—top with NSA, LF whipped
topping and a dusting of coffee or cocoa
powder.
Skinny, Boston Coolers can be made by
combining diet ginger
ale and NSA Vanilla
ice cream and mixing
on the spindle or in a
blender.
Deann
Echtenkamp, Mgr.
Steven & Kelly
Tannous
Valerie
Leonard
Chad & Marde
Vandertuig
Doug
Freeman
Manish
Aganual
Joni
Burmeister
Ray Gerwal
Kristy Stark
Marvin
Masters
Laura
Frost
Matt & Keisha
Nygren
Dave
Bowman
Mike
Sarris
Karry
Taylor
Steven & Kelly
Riegsecker
David & Amy
Gillis
JP
Russell
Yuriy
Tukalevskyy
Larry
Ostrander
Venee
Rodgers
Roger Walker
James Hatcher
Tina & Tom
Bertog
John Smith
Jackie Runyon
Todd
Torrey
Nelson Rauch
Linda Flagg
Charleston Cty. Parks
Gilbert Hingston
Frank Smith, Mgr.
Leka & Vicky
Pecaj
Tara & Steve
Poore
Brett & Vicky
McConnell
Carrie & Chris
Durden
Ruth
Wendler
Gwenda
Koch
Jim
Oneal
Christine
Hovorka
Pick a dilly / Niemann Foods
Twisted Meltz
Valerella's
Tasty Treat
Abe's Daily Scoop on Rte. 20
Dippin' Dots
Trojan's Den Pizza
Bonser's IGA
Scoops Ice Cream Parlor
Frosty's Freezer
B & B Ice Cream
Latte Lounge
Best Gyros Cleveland Hgts
Mason City Foundation
The Market Place of Middlebury
Cream Supreme
The Sweet Shoppe--Saugatuck
Cool & Hot Zone
Tin Roof
Moscow General Store
A Fat Boyz Pizzeria & Coffee Shop
Hammond Bay Convenience
Krazy Cream and Candy
The Inside Scoop
Sweet Creations / Zider Zee
Folly Beach Fishing Pier
Candy Corner
Brighton Donut
Flo's
Farmstand Pizza
Moo Bears, Inc.
Papa's Treats
Cornerstone Too
JB's Corner Treats
Christie's Dairy Delights
Palmyra
Kent
Macon
Lake City & Cadillac
Perrysburgh
Dublin & Dayton
Botkins
Custer
Eagleville
Hemlock
Kalkaska
Warsaw
Cleveland
Mason City
Middlebury
Litchfield
Saugatuck
Cleveland
Stockbridge
Moscow
Troy
Millersburg
Little River
National City
Holland
Charleston
Mackinaw City
Brighton
Young Harris
Sydney
Ellijay
Akron
Mitchell
North East
Palatine
MO
OH
GA
MI
OH
OH
OH
MI
MO
MI
MI
IN
OH
IA
IN
MI
MI
OH
MI
MI
OH
MI
SC
MI
NY
SC
MI
MI
GA
OH
GA
NY
SD
PA
IL
Margaret
Schous
Tiffany's Café
Empire
MI
Amy
Short
Short's On The Water
Coldwater
MI
Lark
Ludlow
Tahquamanon Falls Brewery
Paradise
MI
Roger
Khalil
Cougars' Palace Ice Cream
New Carlisle
IN
Ashby’s Sterling Celebrates 30 Years!