Key Stage: KS2
Lesson Title: Advertising and Persuasion
Learning Objectives
To
 recognise that businesses and
manufacturers advertise to persuade us
to spend our money
 understand there are different kinds of
persuasion to spend money
Learning Outcomes
By the end of the lesson the children will:
 know how to identify different kinds of
adverts and how they persuade us to
buy their products
 understand that friends, family members
and shop assistants can persuade us to
spend money
 know how to make informed decisions
when spending money
Vocabulary
Advertisement, persuade, persuasion, language, spending, appeal, business, companies,
brand-names, designer labels, billboards, promote, recommendation, online research
Timing
Task/Activity
Resources
Starter activity
15 mins
Start the lesson by asking the class which of this year’s
PowerPoint
Christmas television adverts they liked.
Slides
Why did they like them? What products were being
advertised? Which companies make these products? Did
the favourite adverts make any of them or their families
buy the product?
Now show a selection of TV ads* or look at adverts in
magazines (no more than 5 mins).
Ask the children what is purpose of advertising?
To: entertain, persuade people to spend money, give
information or promote brand names and designer
labels.
YouTube
adverts or
magazine
adverts
Ask the children to tell you which ones they have just
seen did they like best and why. Make a list on the
whiteboard of favourites and reasons why.
Ask the children to identify other places that we can see
advertisements.
E.g. Billboards, newspapers, buses, trains.
*YouTube Top 10 Christmas Ads
https://www.youtube.com/watch?v=rZAbBPwKKzM
Persuasive language in children’s ads
https://www.youtube.com/watch?v=azttKmT0rVc
(There are any number of collections of UK ads on YouTube)
35 mins
Main activity
Show the ppt slides and explain some of the different
methods used in adverts that persuade us to buy things
e.g. telling a story, free gifts, products on offer, using
celebrities or special effects etc.
As an example choose 2 or 3 adverts that the children
have just watched and encourage them to identify
which method of persuasion it is using from the list.
PowerPoint
Slides
How do adverts persuade us?
Organise the children into pairs/small groups with copies
of the Persuasion Information sheet. Ask them to give
examples of as many of the different types of ads that
they can from those they have seen on TV or at home or
in magazines.
Ask them to make a list of some of the words that appear
in a selection of magazine adverts that try to persuade
them to spend their money.
E.g. free, healthy, amazing, energy giving, winning, life
changing.
Persuasion
Information
sheet
Magazines
adverts
Discuss whether these words are true.
How do they know?
Who else persuades us to spend money?
In what other ways they can be persuaded to buy
things?
By friends, by family members, shop assistants? How does
this make them feel?
PowerPoint
Slides
In pairs role play a conversation in which one friend tries
to persuade the other to buy a new pair of trainers.
10 mins
Listen to some of the conversations. How did being
persuaded make them feel? How did persuading a
friend to spend money make them feel?
Plenary
Discuss ways in which they can enjoy the adverts but
PowerPoint
maybe find out more about products.
Slides
Research on line, ask questions, compare prices with
similar items, visit a shop to look at the product.
Extension work/ Homework
Make and display a wall chart of all the words used in
adverts or the conversations that could persuade them to
spend their money.
Watch some current adverts on TV and talk to
parents/carers and other family members/friends about
the way in which adverts try to persuade them to buy
their products.