Community Services Guide
ADVERTISING RATE CARD
Testimonial
WHAT’S ON WOODSTOCK is Woodstock’s
magazine. Over the past two decades, our
readership surveys show a consistent ranking of
good to excellent. Our editorial features showcase
our city, and our comprehensive listings of events
in the city means each copy of the magazine is read
by multiple people, and is constantly referenced.
People keep their copy of What’s On Woodstock
for two weeks or more. Advertisers know the
magazine is delivered to every household in the
city. Advertising in What’s On Woodstock is the
best way to reach people in our community. Scan
our readership numbers, and you will agree that if
you want to take your message to the community,
advertising in What’s On Woodstock is the best
way to do it.
Audience Profile
Adult Reader
Detail
Millenials (20–34)
31.5%
GenXers (35–49)
34.8%
Boomers (50–64)
33.7%
Women
51.2%
Men
48.8%
Attended/Graduated College+
65.6%
Median family income
Median Age (Adult)
Source: Woodstock Quick Facts, Summer 2015
$71,622
40.7
Advertising in What’s on Woodstock magazine
is one of our most effective ways to connect with
our customers. Through past customer satisfaction
surveys, we know that What’s on Woodstock
magazine is one of the top ways that the community
finds out what’s new at the library. As the library
continues to develop new programs and enhance
collections with digital products, it’s essential that
we keep our customers informed of these changes.
Working each month with the magazine’s talented
design staff, we are able to highlight what the
library has to offer and reach out to new library
customers. It’s well worth the investment.
— Gary Baumbach, Former CEO,
Woodstock Public Library
Editorial Contact
For information about What’s On Woodstock
Magazine, please contact Brad Janssen.
Brad Janssen
Communication and Special Events Manager
City of Woodstock
500 Dundas Street,
Woodstock, Ontario N4S 7W5
Tel: 519-539-1291 Ext. 4102
E-mail: [email protected]
Magazine Production
What’s On Woodstock Magazine production is
handled by Flying Squirrel Design Inc., under the
direction of the City of Woodstock.
Andrew Norris
Flying Squirrel Design Inc.
9-1201 Nellis Street,
Woodstock, Ontario N4T 1N8
Tel: 226-242-0841
E-mail: [email protected]
2017 Schedule
Advertising Rates
What’s On Woodstock Magazine is published
11 times annually with 19,000 copies printed each time.
Colour Rates (no b/w rates)
Month
Reservation Material
Deadline
Deadline
Release
Date
January
Nov 30
Dec 2
Jan 2
February
Jan 4
Jan 6
Jan 30
March
Feb 1
Feb 3
Feb 27
April
Mar 1
Mar 3
Mar 27
May
Mar 29
Mar 31
Apr 24
June
May 3
May 5
May 29
July
May 31
June 2
June 26
August
July 5
July 7
July 31
September
Aug 2
Aug 4
Aug 28
October
Aug 30
Sept 1
Sept 25
Oct 4
Oct 6
Oct 30
Nov/Dec*
Size
Non-Profit
$140
Regular
$195
Half page (tall or wide)
$240
$330
Full page
$445
$565
Covers (inside, back)
$665
$665
Quarter page
Advertising Rates are for ad placement only. Advertising design production
charges will be billed seperately.
Advertising Contacts
Advertise today. What’s On Woodstock works!
Brad Janssen, City of Woodstock
519-539-1291 x 4102 [email protected]
Andrew Norris, Flying Squirrel Design Inc.
226-242-0841 [email protected]
* Double issue.
Quarter page
Half page wide
Half page tall
Full page no bleed
Full page bleed
Full bleed
Note: please add
0.25" to all four
sides of trim size
for bleed pages.
All critical material
must be kept a
minimum of 0.25"
inside trim.
3.5w × 4.75h
7.125w × 4.75h
3.5w × 9.625h
7.125w × 9.625h
Trim: 8.125w × 10.625h