Property Overview / Exhibits & Sampling
“The World’s Largest Music Festival”
June 28-July 2 / July 4-July 9, 2017
Summerfest
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Summerfest
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Established in 1968
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11 days, 11 stages, over 800 acts with over 1,000
performances
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Average annual attendance of 900,000 originating
from all 50 states and 40 countries
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A 75-acre world-class permanent festival site along
the shores of Lake Michigan in downtown Milwaukee
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45 diverse food and beverage vendors
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Extensive marketplaces and exhibitor space
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Recognized as “The World’s Largest Music Festival”
by the Guinness Book of World Records
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Media Coverage
A Highly Visible Property – Nationally, Regionally and Locally
Summerfest was mentioned in the media approximately
7,844 times from the date of the first Amphitheater
announcement on October 15, 2015 through the duration and
post festival, 534 of which were international media outlets.
Rolling Stone
Elle
Entertainment Weekly
Harper’s Bazaar
Forbes
Chicago Tribune
Relix
AXS
Thrillist
Wide Open Country
amNewYork
MTV
USA Today
Glamour
Consequence of Sound
Business Insider
Paste
Country Daily
ABC News Radio
Pollstar
Elmore Magazine
Nash Country Daily
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What The World is Saying About
Summerfest
“No other festival in this country
can compete with the breadth of
Summerfest.”
“The World’s Largest Music Festival
boasts cheap tickets.”
“Packed to the rafters with star after star.”
“Older than Woodstock, Summerfest
has been hosting big names and
bigger crowds since 1968.”
“A Summer Jewel … Summerfest stands out among
music festivals … with a massive scale, diverse
lineup, world-class setting and high value.”
“… acts from virtually every genre imaginable.”
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Headliners at Summerfest - 2016
Marcus Amphitheater:
Selena Gomez, Pitbull, Blake Shelton, Chris Stapleton & Alabama Shakes, Tim McGraw,
Blink 182, Def Leppard, Luke Bryan, Paul McCartney, Weezer & Panic at the Disco
BMO Harris Pavilion:
Willie Nelson, Styx, Commodores, Billy Idol, BoDeans, Hollywood Vampires, Andra Day,
Cheap Trick, The Fray, Barenaked Ladies, Kirk Franklin
Miller Lite Oasis:
Martin Garrix, Passion Pit, Randy Houser, The Roots, Jason Derulo, X Ambassadors, The
Decemberists, Common, Death Cab for Cutie, 311
Uline Warehouse:
Weird Al Yankovic, Joe Jackson, Richard Marx, Mayor Hawthorne, Bruce Hornsby & The
Noisemakers, Gin Blossoms, Hunter Hayes, .38 Special, Young the Giant, Chase Rice
Harley-Davidson Roadhouse:
Fitz and the Tantrums, Umphrey’s McGee, Ray LaMontagne, Nelly, Rise Against, Charlie
Aponte, Garbage, Violent Femmes, Elle King, Skillet, Ryan Adams and the Shinning
Briggs & Stratton Big Backyard:
Joan Jett & the Blackhearts, Jack & Jack, O.A.R., Gavin DeGraw, The Wailers, Stephen
Marley, Mike D., Kool and the Gang, Phil Vassar, Ben Folds, Matisyahu
U.S. Cellular Connection Stage:
Dustin Lynch, Michael Franti & Spearhead, KT Tunstall, Rachel Platten, Kane Brown,
Granger Smith, Milky Chance, Brothers Osbourne, Eric Hutchinson, Cam, Jana Kramer
Johnson Controls World Sound Stage:
Morris Day and the Time, The Record Company, Taylor Dayne, Peter Bjorn and John,
Bobby Rush, Buckwheat Zydeco, Sir Mix-A-Lot, Preservation Hall Jazz Band, St. Paul &
The Broken Bones, Gabriel Sanchez and the Prince Experience, Femi Kuti and the Positive
Force
and many more …
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Summerfest Demographics
Gender
Male
Attendance by Age
Female
18 - 24
25 - 34
19%
46%
54%
35-44
45 - 54
55 & older
19%
18%
28%
16%
Education
High School/Vocational
Some College
College Degree
Post Graduate
Other
Income
Under $24,999
$25,000 - $49,000
$50,000 - $99,000
Over $100,000
2%
14%
22%
10%
28%
35%
36%
27%
26%
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Summerfest Demographics
Marital Status
Married
Separated/Divorced
Number of Children
Single
Widowed
2%
42%
None
Two
20%
7%
47%
One
Three
Three+
48%
11%
14%
9%
Employment
Employed Full-Time
Employed Part-Time
Homemaker
Retired
Student
Unemployed
4%
8%
5%
15%
7%
63%
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Website, Event Collateral & Digital Assets
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Summerfest.com statistics (January – July 2016):
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Total online visitors: 2,120,149
Originating from 204 countries
Total page views: 7,931,911
Event Collateral Pieces
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Summerfest Brochure (460,000)
Headliner Pocket Schedule (250,000)
ADA Brochure (5,000)
Children’s Activities Brochure (30,000)
(Dedicated advertising opportunities in brochure are available at an additional cost)
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Current Social Networking Statistics
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Email blasts:
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292,000+ (Facebook)
106,000+ (Twitter)
9,500+ (Instagram)
140,000 database
Summerfest App:
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78,091 downloads
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Mobile Marketing & Exhibit Space
Exciting placement opportunities have been
developed for mobile marketing and exhibitors at the
“World’s Largest Music Festival” – Milwaukee’s most
popular summer event.
 Located on 75+ acres of Milwaukee’s lakefront,
Summerfest has one of the best festival
attendances in the nation, providing guaranteed
visibility and maximum guest exposure.
 With an average of 900,000 patrons attending
the festival during its 11-day run, Summerfest
delivers a variety of demographic segments.
 Your company will benefit from public
awareness, sampling, demonstrations and lead
generating activities.
 Footprints range in size starting from 100 square
feet and are available anywhere from three to all
11 days of the festival. Price quotes for space are
available upon request.
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Grounds Map of Exhibitor Locations
Festival will work with agencies/exhibitors to determine placement, targeting specific demographic or programming
activities. Possible exhibitor and mobile marketing locations are numbered and highlighted in yellow on the map below.
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Exhibitors’ Promotional Rights & Benefits
Exhibitors are granted the
following promotional rights &
benefits through their
participation in Summerfest:

Exhibitor name listing on
Summerfest.com along with
location, dates on site, logo
and link to “Exhibitor”
website, along with a 90 word
description of exhibit
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(Descriptions must be value
neutral: no qualitative or
comparative language, price
information or other
indication of savings or value
associated with a product or
service or call to action)
Exhibitor name listing on the
Summerfest App along with
location, dates on site and logo
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Tickets and Parking for Exhibitors
Summerfest Exhibitors receive a pre-determined number of
admission tickets and parking passes for their managers and
working staff, based on their footprint size and number of
days on site.
 Tickets / Passes:
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MEAPS (manager passes; allow in and out privileges)
Summerfest General Admission Tickets (for working staff; one
admission per day; no in and out privileges)
Lot A Hang Tags (manager parking pass with in and out
privileges; given to managers onsite all 11 days)
Lot P Single Day Parking Passes (employees / working staff
parking passes; one entrance per day; no in and out privileges).
NOTE: Additional admission tickets and parking passes may be purchased as
needed. However, wristbands to leave and re-enter the grounds area available
at all gate areas from noon until 6:30 p.m. daily. Re-entry wristbands will be
valid for a single, same-day re-entry until 7 p.m. No re-entry wristbands will
be issued after 6:30 p.m. and no-re-entries allowed after 7 p.m.
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2016 Sponsorships
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Summerfest
“The World’s Largest Music Festival”
Contact:
Jen Paluso
Mobile Marketing Manager
Summerfest
639 E. Summerfest Place
Milwaukee, WI 53202
414.273.2680 ext. 535
[email protected]
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