CEREAL PRODUCT GUIDE
GENERAL MILLS IS THE SIMPLE CHOICE
THE BRANDS
YOUR PATRONS LOVE...
GENERAL MILLS HAS 4 OF THE 5 TOP SELLING BRANDS 1 AND THE
TOP SELLING GLUTEN-FREE BRAND 2
• We have 4 out of the 5 top brands, including Cheerios, Honey Nut Cheerios,
Cinnamon Toast Crunch and Lucky Charms1
2
• Chex is America’s favorite gluten free cereal brand
• More than 40% of Lucky Charms and Cinnamon Toast Crunch
consumption is from adults3
1
AC Nielsen, Unit Share, Total US Expanded AOC, 52 Weeks ending 8/2/2014
Based on overall $ and unit sales of Chex’s 7 gluten free cereal SKUs, A.C. Nielsen Total US XAOC, 52 Weeks ending 8/2/14. Wheat Chex and Multi-Bran Chex are not gluten free.
3
F12 Nielsen Panel Data, NPD % Eating’s by Age Consumption Index
2
…WITH THE HEALTH BENEFITS
THEY WANT
WHOLE GRAIN
92% of Americans believe whole grain is important 4
• 78% of Americans are trying to eat more foods with whole grains 5
• 69% of Americans consider the presence of whole grains in their purchase decisions
for buying packaged food and drinks5
6
• More than 80% of Americans agree cereal is a good source of whole grains
GLUTEN FREE
1/3 of Americans are trying to cut back on or avoid gluten in their diet 7
• Top three reasons consumers are going gluten-free: digestive health,
nutritional value, and to help with weight loss 8
• Gluten avoiders seek more food variety; top9 three products they
seek variety on are Bread, Pizza and Cereal
10
• Chex is America’s favorite gluten free cereal brand , providing
great taste that meets your patrons’ nutritional needs
4
General Mills Whole Grain Survey October 2010.
5
2013 Food and Health Survey performed by the International Food Information Council Foundation
6
Mintel, June 2013
7
The NPD Group/Dieting Monitor, 52 week data year ending January 30, 2013
8
A nationally representative Hartman Group Survey of 1,730 US adults fielded in July 2009
9
The 2011 Gallup Study of the Market for Gluten-Free and Wheat-Free Foods Multi-sponsor Surveys, Inc
10
AC Nielsen, Unit Share, Total US Expanded AOC, 52 Weeks ending 8/2/2014
ALL THE FORMATS YOU WANT
BOWLPA K
Cereal in a ready-to-eat bowl for convenient portion control.
• Great for use in K-12 schools, hospital patient dining and retirement/long-term
care facilities.
• Meets one ounce equivalent grain requirements
BULK PA K
Convenient bulk packaging means less waste and great labor savings.
• Easy to display and serve all day as a low-cost meal option
• Branded, high-quality gravity bins, jugs, scoops and dispensers available
• Recommended for colleges and universities and lodging settings
SINGLEPAK™
Tasty and convenient single-serve portions.
• Your patrons’ favorite brands in an easy, single-serve format
• Premium wire rack displays make it easy to offer a wide variety
• Recommended for lodging, family dining and healthcare settings
CUP CEREAL
The perfect option for the on-the-go patron.
• Just the right size for a quick and easy meal or snack in any setting
• Premium cup rack puts fast-selling cereals within easy reach of busy patrons
• Recommended for K-12, business and industry, college and university,
lodging and healthcare settings
FAMILY PAK
Convenient multi-serve format for smaller operations.
• Same recognizable branded packages consumers like
• Recommended for colleges and universities, family dining and
healthcare settings
MAKE THE SIMPLE CHOICE. ORDER TODAY!
PRODUCT
UPC CODE
CASE COUNT
OZ. EQ. GRAIN
10016000318793
10016000430563
10016000322622
10016000119410
10016000383873
10016000118157
10016000294448
10016000318885
10016000119680
10016000319165
10016000119437
10016000119185
10016000118669
10016000348868
10016000119420
10016000319172
10016000322636
10016000319196
10016000319219
10016000475953
10016000119970
10016000123922
10016000319233
10016000319226
10016000117686
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
96
1
0.5
1
1
1
1
1
1
0.5
1
1
1
1
0.5
0.5
1
1
1
1
1
0.5
1
1
1
1
10021908127726
10016000119779
10016000383910
10016000118130
10016000119991
10016000187914
10016000133263
10016000119762
10016000119892
10016000119885
10016000119656
10016000119984
10016000271118
10016000119878
10016000132556
10016000133256
10016000297026
10016000116631
10016000119632
10016000378541
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
* Wholesome Assorted Cereal
BOWLPAK
Apple Cinnamon Cheerios
Berry Berry Kix
Cheerios - Large Bowl
Cheerios - Small Bowl
Cinnamon Chex - GLUTEN FREE
Cinnamon Toast Crunch
Cinnamon Toast Crunch 25% Less Sugar
Cocoa Puffs 25% Less Sugar
Country Corn Flakes
Fruity Cheerios™
Golden Grahams
Honey Nut Cheerios
Honey Nut Chex GLUTEN FREE
Honey Kix
Kix
Lucky Charms
Multigrain Cheerios
Reeses Puffs
Rice Chex GLUTEN FREE Large Bowl
Rice Chex GLUTEN FREE Small Bowl
Rice Crunchins
Total Raisin Bran
Trix
Trix 25% Less Sugar
Frosted Corn Flakes
BULKPAK
Cascadian Farm™ Oats & Honey Granola
Cheerios™
Chocolate Chex GLUTEN FREE
Cinnamon Toast Crunch™
Cocoa Puffs™
Cookie Crisp™
Corn Chex™ GLUTEN FREE
Country Corn Flakes™
Golden Grahams™
Honey Nut Cheerios™
Kix™
Lucky Charms™
Nature Valley™ 100% Natural Granola - Oat n Honey
Nature Valley™ Low Fat Fruit Granola
Reese’s™ Puffs™
Rice Chex™ GLUTEN FREE
Rice Crunchins™
Total Raisin Bran™
Trix™
Nature Valley Parfait Granola
(Bowlpak) 16000-45806
12-Cheerios™
16-Rice chex
30-Honey Nut Cheerios™
20 -Total® Raisin Bran
18-Cinnamon Toast Crunch™
25% Less Sugar
Kid’s Choice Assorted (Bowlpak)
16000-32301:
40-Cinnamon Toast Crunch™
28-Apple Cinnamon Cheerios™
16-Golden Grahams
12-Frosted Corn Flakes
PRODUCT
UPC CODE
CASE COUNT
OZ. EQ. GRAIN
* Assorted Family Pack
CUP
*Assorted Adult Pack
*Assorted Family Pack
*Assorted Goodness Pack
Cheerios™
Cinnamon Toast Crunch™
Honey Nut Cheerios™
Lucky Charms™
10016000310794
10016000141510
10016000311548
10016000289314
10016000289321
10016000289338
10016000138992
60
60
60
60
60
60
10016000-141510:
6 Cheerios™
14 Cinnamon Toast Crunch™
8 Coca Puffs™
1.25
2
1.75
1.75
12 Honey Nut Cheerios™
14 Lucky Charms™
6 Cinnamon Chex
* Assorted Goodness Pack
10016000-311548:
SINGLEPAK
Cheerios™
Cinnamon Toast Crunch™
Country Corn Flakes™
*Family Assorted Singlepak
Golden Grahams™
Honey Nut Cheerios™
Lucky Charms™
*Singlepak Favorites
*Singlepak Wellness Assortment
Total™ Raisin Bran
Total™ Whole Grain
Wheaties™
10016000119458
10016000116532
10016000119830
10016000119946
10016000119670
10016000119601
10016000119496
10016000116730
10016000384392
10016000116594
10016000119564
10016000119809
70
70
70
70
70
70
70
70
70
70
70
70
10016000275260
10016000487727
10016000275284
10016000487939
10016000487892
10016000275079
10016000275116
10016000275178
10016000487963
10016000275055
10016000275161
10016000275277
10016000275710
10016000487922
10016000275253
10016000275673
10016000275345
10016000275031
10016000487946
10016000275222
10016000275635
10016000275321
10016000275246
12
14
10
12
12
12
12
12
16
12
12
12
12
12
14
12
12
14
12
12
14
12
12
12 Cheerios™
6 Rice Chex
18 Honey Nut Cheerios™
8 Nature Valley™ Low Fat Granola
8 Cinnamon Toast Crunch™
8 Cinnamon Chex
* Assorted Adult Pack
10016000-310794:
12 Cheerios™
18 Honey Nut Cheerios™
6 Whole Grain Total
16 Cinnamon Toast Crunch™
8 Rice Chex
FAMILYPAK
Cheerios™ 8.9 oz.
Cheerios™ 12 oz.
Cheerios™ 18 oz.
Chocolate Chex™12.8oz GLUTEN FREE
Cinnamon Chex™12.1oz GLUTEN FREE
Cinnamon Toast Crunch™
Cocoa Puffs™
Cookie Crisp™
Corn Chex™12 oz. GLUTEN FREE
Fiber One™ Twin Pouch
Golden Grahams™
Honey Nut Cheerios™
Honey Nut Cheerios™
Honey Nut Chex™12.5 oz. GLUTEN FREE
Kix™ 8.7 oz.
Kix™ 12 oz.
Lucky Charms™
Reese’s™ Puffs™
Rice Chex™12 oz. GLUTEN FREE
Total™ Whole Grain
Total™ Whole Grain
Trix™
Wheaties™
* Singlepak Wellness Assortment
10016000-384392:
14 Cheerios™
28 Honey Nut Cheerios™
7 Cinnamon Chex
7 Chocolate Chex
14 Rice Chex
* Singlepak Favorites
10016000-116730:
7 Cheerios™
14 Honey Nut Cheerios™
14 Lucky Charms™
14 Cinnamon Toast Crunch™
14 Golden Grahams™
7 Trix™
* Singlepak Family Assortment
10016000-119946:
14 Cheerios™
7 Cinnamon Toast Crunch™
14 Honey Nut Cheerios™
7 Lucky Charms™
7 Total Raisin Bran
POUCH CEREAL
Cinnamon Toast Crunch™
Cocoa Puffs™ 25% Less Sugar
Fruity Cheerios™
Golden Grahams™
14 Whole Grain Total
10016000177335
10016000263489
10016000415727
10016000415741
96
96
96
96
1
0.75
0.75
1
10016000176895
100
1
CEREAL CRISPS
Cinnamon Toast Crunch™ Crisps
®
CEREAL IS SIMPLY
#1 AT BREAKFAST
CEREAL CONTINUES TO BE THE #1 FOOD CONSUMED FOR BREAKFAST.11
Give your patrons the leading brands and Whole Grain goodness they want first
thing in the morning. Give them General Mills. It’s the simple choice!
11
The NPD Group/National Eating Trends™, Year Ending February 2013
WE’VE GOT YOU COVERED WHEN
IT COMES TO FRESH, NEW IDEAS FOR
CEREAL RECIPE USAGE!
Gluten-Free Pecan Crusted
Chicken Breast
Tropical Fruit Parfait
Featuring - Rice Chex Bulkpak Cereal
Featuring - Nature Valley Granola
Oat ‘n Honey Bulkpak Cereal
Chex Peanut Butter Bars
Lucky Charms Cereal Bars
Featuring - Corn Chex Bulkpak Cereal
Featuring - Lucky Charms Bulkpak Cereal
For more great tasting recipes featuring our delicious cereal brands
visit: www.generalmillscf.com
Usage: 2 inches or larger
generalmillsfoodservice.com
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1-800-882-5252
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