TV audience of Ekstraklasa higher than Premier League
In terms of TV ratings, T-Mobile Ekstraklasa matches are far more popular
than several top European leagues available in Poland. The TV-audience
during Ekstraklasa games is four times bigger than during Premier League
and Primiera Division. Comparing to French or Italian leagues statistics
show, that Polish league is ten times more popular.
In total, more than 32 million people have seen this season’s games of
Ekstraklasa, and for one match there is an average of 182 thousands
viewers.
- The gap between Ekstraklasa and other leagues ratings is huge, which
show a great demand for rivalry between the best Polish clubs – says
Łukasz Łazarewicz, Marketing and Sales Director in Ekstraklasa S. A.
– We are still looking for new solutions. The match in 20th gameweek
between Lech Poznań and Wisła Kraków was the first ever game in Poland
shown live and free of charge as advertisement on Onet.pl website. During
90 minutes we had more than 300 thousands users – adds Mr. Łazarewicz.
It’s worth to remember, that 4 of this season’s games will be broadcasted
live by Polish Television. Fist of them, a match between Wisła Kraków
and Legia Warszawa has been watched by 1,7 million viewers. Next
transmission are planned for March, April and May of next year. Twice a
week after “Wiadomości” on Polish TV there is Polish league chronicle
“T-Mobile Ekstraklasa GOL”. On average every program has audience
around 2,9 million.
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The TV-signal producer from T-Mobile Ekstraklasa games for all
broadcasters is LIVE PARK, the Ekstraklasa S. A. subsidiary company.
During the season all Professional League transmissions are produced in
full High Definition (HD). Every game is recorded by at least 10 cameras,
including one of Super Slow Motion type.
LIVE PARK also provides uniformed graphics for all Professional
Leagues games. The opening (TV trailer before every T-Mobile
Ekstraklasa game), teams presentation, tactical formations and statistics are
inseparable elements of TV broadcast.
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EKSTRAKLASA TV RATINGS - 2013/2014 (after 21 gameweeks)
Average audience in pay-TV: 181k viewers.
Average gameweek audience - 1 mln 471 k.
Summary after 21 gameweeks - 32 mln 278 k.
FOREIGN LEAGUES RATINGS - 2013/2014 (November 2013)
Premier League (England) – 44k.
Primera Division (Spain) – 41k.
Serie A (Italy) – 19,6k.
Ligue 1 (France) – 6,8k.
***
All data thans to: MEC for Ekstraklasa S.A. wg Nielsen Audience
Measurement (target: all 4+)