ASCENSION SPORTS PARTNERS LLC and Michigan International Speedway 1
Vice President Sales
Employer:
Position:
Reports To:
Location:
Contact:
Michigan International Speedway
Vice President Sales
President
Brooklyn, MI
[email protected]
BACKGROUND:
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a
venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie.
It’s the love of racing and the thrill of a great time for race fans and drivers alike.
Michigan International Speedway in Brooklyn, Mich., boasts a proud, 43-year history of hosting America's best racing
action on its 1,400-plus acres in the scenic Irish Hills. With 18 degree banking and 73-foot wide sweeping turns,
Michigan International Speedway provides drivers with three and four grooves to run around the two-mile speedway.
When Michigan International Speedway opened in 1968, the 12,000-seat center grandstand stood overlooking the new
two-mile oval, a symbol of a new era for the Irish Hills area.
International Speedway Corporation, (“ISC”) founded in 1953, is a leading promoter of motorsports themed
entertainment activities in the United States. The Company owns and/or operates 13 of the nation’s premier
motorsports entertainment facilities, which in total, have more than 1 million grandstand seats and over 550
suites. ISC’s facilities are located in six of the nation’s top 12 media markets and nearly 80 percent of the country’s
population is located within the primary trading areas of its facilities.
Ascension Sports Partners, LLC has been hired by the Michigan International Speedway to search, screen, and
recruit a creative & successful ticket sales professional to become Sr. Director of Ticket Sales.
Summary
The Vice President of Sales at Michigan International Speedway is responsible for all aspects of revenue generation for
the facility and reports directly to the president. This person must be an energetic strategically-minded individual who
can inspire others and communicate a vision of success that drives revenue and maximizes the guest experience. This
role must also collaborate with the Director of Accounting and the Vice President of Operations to identify overall
strategy for the organization.
ASCENSION SPORTS PARTNERS LLC and Michigan International Speedway 2
Vice President Sales
Duties and Responsibilities
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Lead, develop, implement and guide vision and strategy surrounding all aspects of ticket and corporate sales.
Lead the sales team in the selling of full menu corporate partnership assets, including but not limited to
sponsorships, displays, signage, print and electronic assets and corporate hospitality for all MIS promoted
events.
Lead sales team in identifying local strategic retail partners that can elevate and enhance the visibility of events
held at the track each year.
Participate in all aspects of marketing and sales for Michigan International Speedway including developing,
planning, and executing comprehensive public relations, advertising, promotions and sales plan aimed at the
renewal of existing business, procurement of new business and the development of new revenue streams.
Assist the president with long-range objectives of the facility. Develop partnerships and positioning programs
aimed at increasing individual and corporate sales opportunities.
Ensure that all departments are working together effectively on a daily basis in a collaborative way toward a
common goal that is aligned with long-term strategy.
Guide and direct Michigan International Speedway’s capital strategy as it relates to ticket and corporate sales.
Guide and direct Michigan International Speedway’s master plan strategy as it relates ticket and corporate sales.
Guide and direct all aspects of Michigan International Speedway’s strategic plan as it relates to ticket and
corporate sales on an annual basis.
Collaborate with sanctioning bodies to align business strategies for the mutual benefit of all parties.
Collaborate with internal partners (Americrown, Marketing Services, etc.) to maximize opportunities to drive
revenue and/or efficiencies.
Essential Job Functions
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Provide daily leadership and guidance to the staff in ticket and corporate sales. Duties include, but are not limited
to goal setting, performance management, vacation schedules, budgetary updates and conflict resolution.
Develop and manage the execution of an annual sales plan to achieve budget goals for Michigan International
Speedway. Such plans shall include all ticket and corporate sales programs aimed at the renewal of existing
business, procurement of new business.
Annually prepare and submit revenue and expense budget for the ticketing and corporate sales budgets. Work
to lower expenses, improve efficiencies and grow margins within the ticketing and corporate sales budgets
without sacrificing the guest experience or customer service.
Provide year ‘round monitoring and control of revenue and expenses. Work to improve efficiencies within each
department.
Manage the overall sales process for tickets and corporate sales.
Participate in the implementation of branding strategies designed for the integration into all areas of marketing
with the goals of elevating events and brand equity.
Supervisory Responsibilities
This position has supervisory responsibility for all aspects of revenue generation for the facility including but not limited
to corporate and ticket sales.
ASCENSION SPORTS PARTNERS LLC and Michigan International Speedway 3
Vice President Sales
Knowledge, Skills, and Abilities
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Bachelor’s degree in Business, Sport Management, Marketing or related field a plus.
Minimum of 5 years of experience in senior-level sales management with ability to motivate team.
Proven success in leading a ticketing sales organization in the sports industry and meeting or exceeding sales
goals.
Track record of successful high level corporate sales in professional sports or a related field.
Very strong organizational and time management skills with the ability to handle multiple tasks effectively.
Strong attention to detail and accuracy.
Self-motivated with positive attitude and ability to work in a team environment.
Excellent verbal, written, and interpersonal skills with the ability to interact with clients, officers, and peers in
a professional manner, handle assignments with a high level of confidentiality and discretion.
Ability to prepare and edit presentations/documents accurately.
Proficient with Microsoft Office, with an emphasis on Excel, Word and Outlook.
Ability to work non-traditional hours such as weekends and evening as needed.