Media Pack
About us
About us
About us
TRANSMISSION AREA
Coleraine
96.4FM
Londonderry
102.4FM
Ballymena
102.3FM
Larne
97.1FM
Belfast
1026AM
Enniskillen
96.6FM
Newcastle
Newry
103.4FM
103.1FM
Downtown Radio DAB Digital
Northern Ireland’s first commercial station, Downtown Radio began broadcasting on 16th March
1976, coincidentally the same day as Prime Minister Harold Wilson resigned. The station had a
mini coup, breaking the news over an hour before BBC Radio Ulster and has continued to be an
important source of news ever since.
The station is the only province-wide commercial station broadcasting adult contemporary music
to the over 35’s, using a network of FM and AM transmitters. Downtown Radio is at the heart of
broadcasting in Northern Ireland, with many of its presenters being household names.
Downtown Radio is one of the few Independent Local Radio stations that continues to cater for
specialist music tastes such as gospel and jazz. Listening figures for Downtown’s country music
programmes are amongst the station’s highest.
About us
TRANSMISSION AREA
Ballymena
Larne
Carrickfergus
Belfast
Lisburn
Bangor
Newtownards
Portadown
Armagh
Banbridge
Downpatrick
Newry
Cool FM
97.4FM /DAB Digital
Launched on 7th February 1990, after its sister station Downtown Radio split its AM and FM
frequencies in the Greater Belfast area. It created a brand new sound for a youth orientated market.
Cool FM quickly became Northern Ireland’s largest commercial station, targeting the much
sought after 18–35 age demographic with a hit music format.
Transmitting from the mast on top of Black Mountain just a few miles to the west of Belfast,
Cool FM covers all the major towns in the east of the province (approximately 68% of the
Northern Ireland population).
Presenters&
Schedules
Presenters & Schedules
Presenters & Schedules
Dougi Marshall
Warren Smyth
Bursting with energy every morning, he loves
keeping fit and the finer things in life. A skilful
interviewer, he can disarm even the most difficult
celebrities.
An acclaimed country and gospel singer in his own
right, his style is easy going and friendly which has
gained him many fans.
Caroline Fleck
Ronnie Morrison
Our very own yummy mummy loves to chat about
anything and everything. Put the kettle on, put your
feet up and enjoy.
Passionate about all things gospel and bluegrass,
he has travelled around the world collecting music
and stories from a host of interesting characters.
Johnny Hero
Tommy Sands
The man on the street, the one you’d most like to
have a pint with. A legend at quizzes and the unofficial
owner of the world’s biggest record collection.
His songs and performances have drawn the
highest praise from politicians, recording artists and
poets across the world. A unique humour and a
gentleman.
Trevor Campbell
Jackie Flavelle
A Big personality with a Big voice, he’s been
keeping it country for legions of music fans.
He’s played with them all and has the stories to
prove it. A true jazz and blues hero but there’s no
chance of him hanging up the double bass just yet.
Jerry Lang
Vanessa Jones
His Jukebox is classic gold all the way with every
song you’ve ever wanted to hear and The Beach
Boys.
A real lover of life, she creates a wonderful sense of
quiet reflection with her choice of Christian music.
Candy Devine
Robert Skates
Show business is in her blood since she first
performed in her native Australia.
A true entertainer with warmth and charm.
A relaxed and friendly figure who’s always up for a
bit of mischief.
Lisa Flavelle
Linda Cullen
Almost a veteran after starting her career aged 14!
She shares the joys of juggling her hectic work
schedule with a busy family life.
Down to earth with the biggest laugh you’ll ever hear.
Not behind the door with her views, she’s passionate
about everything – from vinyl to porridge!
Paul Thomas
No Saturday morning lie-in for this busy guy.
A seasoned traveller with a passion for sailing –
our very own Action Man.
Presenters & Schedules
WEEKDAYS
6am to 10 am
Dougi Marshall
10am to 2pm
Caroline Fleck
2pm to 6pm
Johnny Hero
6pm to 7pm
The All Time No.1 Hit List
SATURDAY
7pm to 10pm
Big T (Country)
Jerry Lang Jukebox (Thur & Fri)
10pm to 1am
Lisa Flavelle (Mon-Wed)
Candy Devine (Thur & Fri)
1am to 6am
Allnight Downtown
SUNDAY
6am to 10 am
Paul Thomas
6am to 9am
Vanessa Jones
10am to 2pm
Jerry Lang
9am to 10am
Ronnie Morrison
2pm to 6pm
Candy Devine
10am to 1pm
Robert Skates
6pm to 9pm
Saturday Night 70's
1pm to 4pm
Jerry Lang
9pm to 1am
Saturday Night 80's
4pm to 7pm
Hot 40 UK
1am to 6am
Allnight Downtown
7pm to 10pm
Warren Smyth
10pm to 11pm Country Ceili Tommy Sands
11 to 11.30pm Ramblin' Man Bobbie Hanvey
11.30pm to 1am Jackie Flavelle Jazz’n’ Blues
1am to 6am
Allnight Downtown
Presenters & Schedules
Pete Snodden
Carl Kinsman
Early starts don’t stop this boy wonder from making
the headlines. Saturday nights see him back to his
first love with the latest tunes from clubland.
Started behind the mic but he’s more often found
behind the scenes creating the sound of the station.
Kirstie
Gary Myles
The breakfast show hotty making sure the girls
always have something to say.
Who knew an accountant could be so much fun to
be around? His classic tracks are filed in exactly the
right order.
Sonya Mac
DJ Hix
Fast and furious is the order of the day for our very
own speed demon. Always up for a challenge and
raring to go.
Exciting, hot and fresh. It’s been a meteoric rise for
this urban newcomer. Guaranteed to get the party
started with his R’n’B vibe.
PK
Stephen Clements
Producing some of the best dance remixes around,
he still has time to obsess about all things “Star Wars”.
What a combination!
He’s been around the world which might explain
his unusual take on everyday situations.
His cheeky sense of humour is irresistible.
Gareth Stewart
Olga
“Non-stop” best describes how he approaches life.
Passionate about the music he plays, the clothes he
wears and the cars he drives.
The champion of new music and unsigned bands,
she can’t wait to crank it up loud!
Stephen Woods
Connor Phillips
Smoother than a hot chocolate at bedtime,
“Woody’s” bedtime sessions are guaranteed to get
you in the mood.
A totally interactive experience! He’s afraid of
nothing and takes up every challenge he’s given.
Presenters & Schedules
WEEKDAYS (Mon-Thur)
6am to 10 am
Pete Snodden Breakfast Show
6pm to 10pm
Gareth Stewart
10am to 2pm
Sonya Mac
10pm to 2am
Stephen Woods
2pm to 6pm
PK's Afternoon Drive
2am to 6am
Overnight Hits
Connor Phillips
10pm to 12am Stephen Clements
FRIDAY
6pm to 10pm
SATURDAY
SUNDAY
6am to 10 am
Gareth Stewart
7am to 11am
Gareth Stewart
10am to 2pm
Carl Kinsman
11am to 3pm
Gary Myles
2pm to 6pm
Gary Myles
3pm to 4pm
Non Stop Future Hits
6pm to 9pm
The Source Pete Snodden
4pm to 7pm
Hit 40 UK
9pm to 12am
DJ Hix
7pm to 10pm
Olga (includes The Z)
12am to 2am
Fierce Angel
10pm to 2am
Stephen Woods
2am to 6am
Overnight Hits
2am to 6am
Overnight Hits
Why Radio?
Why Radio?
Why Radio?
7 Reasons to use radio
1. Radio talks to people at the right time and place with the lowest cost per thousand
Radio works in real time so ads can be targeted at key touchpoint times e.g. on the school run, thereby reaching
people at the time they are most ready to be influenced by the message.
2. Radio is a friend
Listeners typically describe their favourite radio station as a friend, a valuable context for an advertiser to appear in.
The effect is particularly enhanced for sponsorship and promotions.
3. Radio reaches out in an avoidance world
Research shows that radio has one of the lowest levels of ad avoidance. People rarely switch stations and are available
to listen to any message that is relevant, creative or intriguing. Radio is an ideal medium for reaching out to new
customers.
4. Radio has a multiplier effect on other media.
Radio’s way of multiplying the effect of other media has been thoroughly researched. Studies show that in
combination with television, outdoor or press, radio can substantially enhance campaign recall as well as increasing
coverage and frequency.
5. Radio creates a large share of mind for a brand
Radio can create a sense of ubiquity for a brand because of the following reasons:
• Radio is a cost effective medium enabling ads to be broadcast more frequently.
• Radio audiences engage with the medium for long periods of time.
6. Radio builds long term brand dominance
Small businesses can become bigger businesses by using radio as their primary medium. Radio provides higher
frequency and lower levels of ad avoidance, so the advertiser has more opportunity to be speaking to the listener at the
critical time when they are making a purchase decision.
7. Radio is the most flexible medium
Business conditions can change fast. Production of commercials is quick and relatively low cost.
Why Radio?
The role that Radio plays in your daily life*
(% of all media consumed)
Before breakfast
At breakfast
During morning
At lunchtime
During afternoon
During early evening
During late evening
During night
0%
25%
Radio
*Source: Radio Days 3
TV
50%
DVD
Newspapers
75%
Magazines
100%
Internet
Understanding Advertising
Understandong
Advertising
Understanding Advertising
Creative
“What you say, times the number of times you say it,
is the only thing that works in advertising today”.
Dave ‘Giff’ Gifford.
Copywriting
Copywriting is the art of “What you say”. A commercial that is well written, a treatment that is
creative, will make your airtime more effective. When you advertise on Downtown Radio and
Cool FM you have the service of our expert radio copywriter.
Jingles
A piece of music specifically composed to promote your service or product is an excellent tool for
establishing and preserving your brand profile. We can guide you through the process of choosing
the style of music that complements your brand and is attractive to your core customers.
Please contact your sales representative to discuss a creative approach to radio advertising.
Understanding Advertising
Media
Summary of Schedule Terms
Spots
Number of actual advertisements.
Reach
The total number of people in your target audience who will hear the
commercial.
Reach %
The percentage of the population within the Total Survey Area (TSA) reached
by the schedule.
OTH
The average number of times the audience has an ‘Opportunity To Hear’ an
advertisement.
Impacts
The total number of times the commercial will be heard
i.e. Reach x OTH = Impacts.
Ratings
Impacts expressed as a percentage of your target audience.
Impacts x 100 ÷ Population = Rating.
Understanding Advertising
Web advertising
Skyscrapers
MPUs (Multiple Purpose Units)
Button ads
Banner ads
RAJAR
RAJAR
RAJAR
Market Share
Local Commercial Radio Provincewide
TOTAL HOURS LISTENED
*Cool FM 37%
67%
Downtown Radio 30%
*Citybeat 12%
*Q102.9/97.2/101.2 7%
*Seven FM 2%
*U105 10%
*Six FM 2%
RAJAR period ending 23rd March 2008 Downtown Radio TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area.
RAJAR
Market Share
Local Commercial Radio Cool FM Area
TOTAL HOURS LISTENED
Cool FM 50%
70%
*Citybeat 15%
Downtown Radio 20%
*U105 13%
*Six FM 2%
RAJAR period ending 23rd March 2008 97.4 Cool FM TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area.
RAJAR
Weekly Reach (000’s)
All Stations Provincewide
900
896
828
600
505
330
269
348
93
300
136
184
101
39
78
34
18 23
130 112
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.2
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ix
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*S
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Ra
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Ra
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di
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5
liv
Ra e
di
o
4
Ra
di
o
3
23
COMMERCIAL
BBC
RAJAR period ending 23rd March 2008 Downtown Radio TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area.
0
RAJAR
Weekly Reach (000’s)
All Commercial Radio Cool FM Area
360
330
349
240
233
167
136
142
93
84
22
120
98
24
34
LOCAL
NATIONAL
Ul
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r
liv
e
Ra
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5
1
2
3
Ra
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Ra
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Ra
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Ra
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Vi
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FM
Ta
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*6
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Co
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FM
to
wn
Ra
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o
*C
ity
be
at
*U
10
5
18
BBC
RAJAR period ending 23rd March 2008 97.4 Coool FM TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area.
0
RAJAR
1 and 4 Week Reach (%)
Combined Downtown Radio/97.4 Cool FM
67
54
54
58
54
58
57
53
55
40
WEEKLY REACH
41
27
37
38
AB
C1
+
55
45
-5
4
4
4
40
4 WEEKLY REACH
RAJAR period ending 23rd March 2008 Downtown Radio TSA.
N.B. Total Downtown Radio consists of Downtown Radio and 97.4 Cool FM.
C2
DE
40
35
-4
15
-2
5
49
25
-3
38
W
om
en
37
M
en
AS
ll A
du
lts
38
Rates
Rates
Rates
Cost Per Thousand
Net Annual Expenditure
Pre Indexed 30” CPT Adults
Up To £13,000
£2.94
£13,000 - £27,500
£2.79
£27,500 - £45,000
£2.65
£45,000 - £65,000
£2.50
£65,000 - £90,000
£2.35
£90,000 - £110,000
£2.20
OVER £110,000
£2.06
Advertising Rates
The CPT (cost per thousand) impacts system provides a consistent level of value for the
advertiser, irrespective of audience variations with each research wave.
Your overall campaign CPT may vary up or down from the appropriate one listed because of
the effect of the different weighting applied to the days of the week through indexing of the
base rate.
The above 30 second rates apply to both Downtown Radio and Cool FM.
CPT reduces on amounts exceeding next higher level. No retrospective discounts.
New advertiser’s discount – 20% off appropriate CPT for 6 months.
Conversion Factors (based on 30 second commercial)
10 Second Commercial
0.5
30 Second Commercial
1
50 Second Commercial
1.6
20 Second Commercial
0.8
40 Second Commercial
1.3
60 Second Commercial
1.8
Rates
Downtown Radio and Cool FM Package Prices
Prime Time (PT)
Monday-Sunday
7am-7pm
Cool FM
Spot Cost
Downtown
Overall
Spot Cost
Overall
£71
Both
Overall
Spot Cost
£153
Single Spot
£98
14 Spot Package
£87
£1,218
£65
£910
£142
£1,988
21 Spot Package
£82
£1,722
£62
£1,302
£133
£2,793
28 Spot Package
£76
£2,128
£57
£1,596
£122
£3,416
35 Spot Package
£71
£2,485
£51
£1,785
£114
£3,990
Tap Packages
Monday-Sunday
6am-12 midnight
Cool FM
Spot Cost
Single Spot
£76
14 Spot Package
£65
Overall
Downtown
Spot Cost
Overall
£60
Both
Spot Cost
Overall
£120
£910
£51
£714
£109
£1,526
21 Spot Package
£60
£1,260
£46
£966
£100
£2,100
28 Spot Package
£54
£1,512
£41
£1,148
£95
£2,660
35 Spot Package
£49
£1,715
£37
£1,295
£85
£2,975
Drivetime Package
7am-10am and
4pm-7pm
Cool FM
Spot Cost
Single Spot
£128
14 Spot Package
£113
21 Spot Package
Overall
Downtown
Spot Cost
Overall
£93
Both
Spot Cost
Overall
£198
£1,582
£85
£1,190
£184
£2,576
£107
£2,247
£80
£1,680
£173
£3,633
28 Spot Package
£99
£2,772
£74
£2,072
£159
£4,452
35 Spot Package
£93
£3,255
£66
£2,310
£149
£5,215
Rates
Downtown Radio and Cool FM Package Prices (cont)
Weekend Package
Wednesday-Sunday
7am-9pm
Cool FM
Spot Cost
Overall
Downtown
Spot Cost
Overall
Both
Spot Cost
Overall
Single Spot
£98
25 Spot Package
£71
£1,775
£55
£1,375
£120
£3,000
35 Spot Package
£63
£2,205
£47
£1,645
£109
£3,815
£71
£153
Nightsounds Package
7pm-1am
Cool FM
Downtown
Both
Spot Cost
Overall
Spot Cost
Overall
Spot Cost
Overall
£23
£805
£22
£770
£38
£1,330
35 Spot Package
Conversion Factors (based on 30 second commercial)
10 Second Commercial
0.5
30 Second Commercial
1
50 Second Commercial
1.6
20 Second Commercial
0.8
40 Second Commercial
1.3
60 Second Commercial
1.8
•15% Surcharge on Monday-Friday only campaigns
•Less 10% new client discount
•Less 5% in every 13 week commitment
Rates
Sponsorship costs on
Broadcast Time
Sponsorship Opportunity
Media Cost
(12 months)
06.00-10.00 (Mon to Fri)
10.00-14.00 (Mon to Fri)
14.00-18.00 (Mon to Fri)
18.00-22.00 (Mon to Fri)
08.00-19.00 (Mon to Sun)
07.00-18.00 (Mon to Fri)
07.00-19.00(Mon to Sun)
07.00-19.00 (Mon to Sun)
09.00-21.00 (Mon to Sun)
Pete Snodden Breakfast Show
Sonya Mac
PK’s Afternoon Drive
The Gareth Stewart Show
Weather
Traffic and Travel
Sport
Time Checks
Entertainment News
£90,000
£70,000
£60,000
£25,000
£45,000
£65,000
£65,000
£60,000
£50,000
Sponsorship costs on
Broadcast Time
Sponsorship Opportunity
Media Cost
(12 months)
06.00-10.00 (Mon to Fri)
10.00-14.00 (Mon to Fri)
14.00-18.00 (Mon to Fri)
08.00-19.00 (Mon to Sun)
07.00-18.00 (Mon to Fri)
07.00-19.00(Mon to Sun)
07.00-19.00 (Mon to Fri)
Dougi Marshall Breakfast Show
Caroline Fleck
Johnny Hero
Weather
Traffic and Travel
Sport
Time Checks
£60,000
£55,000
£40,000
£40,000
£35,000
£30,000
£25,000
Rates
Promotional costs on
Broadcast Time
Promotional Opportunity
Media
Cost
Minimum
Prize Value
06.00-10.00 (Mon to Fri)
Pete Snodden Breakfast Show
£5,000
£2,000
10.00-14.00 (Mon to Fri)
Sonya Mac
£4,900
£1,500
14.00-18.00 (Mon to Fri)
PK’s Afternoon Drive
£4,700
£1,500
18.00-22.00 (Mon to Fri)
The Gareth Stewart Show
£4,300
£1,500
06.00-24.00 (Mon to Fri)
Winning Day
£3,500
£1,500
06.00-24.00 (Wed-Sun)
Winning Weekend
£4,000
£1,500
Cool FM Roadshow
£3,500
Promotional costs on
Broadcast Time
Promotional Opportunity
Media
Cost
Minimum
Prize Value
06.00-10.00 (Mon to Fri)
Dougi Marshall Breakfast Show
£3,900
£1,500
10.00-14.00 (Mon to Fri)
Caroline Fleck
£3,800
£1,500
14.00-18.00 (Mon to Fri)
Johnny Hero
£3,700
£1,500
06.00-24.00 (Mon to Sat)
Winning Day
£3,000
£1,500
Downtown Radio Roadshow
£3,500
Rates
Online Rate Structure
Formats
Skyscrapers
MPUs
Banners
Button
Micro Site
Feature Page
£1,000 per month
£1,500 per month
£500 per month
£450 per month
£500 per page (1 month)
£1,000 per month
Viral Emails
Over 30,000
Over 20,000
Under 20,000
Games
To build initially
Built but to amend to suit
To host per month
£5,000 (inc.1 month’s hosting)
£3,000 (inc.1 month’s hosting)
£1,000
Video production
Client supplied video + web hosting for a month:
Filming + web hosting for a month:
Filming + custom creative (audio) + web hosting for a month:
Hosting cost after 1st month:
£750
£1,500
£1,750
£350
Additional Charges
Data Capture
Competition Mechanic
£250
£250
Production Charges
Basic Insert logo and small amount of text – up to 2 hours of work
Design Image manipulation, artwork creation, page layout
Super Design Micro sites, print design, flash animation
Weekly Updates Charged out at an hourly rate
FOC
£500
£750
£100 (per hour)
£1,500
£1,000
£500
Rates
Online Rate Structure
Formats
Skyscrapers
MPUs
Banners
Button
Micro Site
Feature Page
£15 CPM
£18 CPM
£10 CPM
£8 CPM
£500 per page (1 month)
£1,000 per month
Viral Emails
Over 30,000
Over 20,000
Under 20,000
Games
To build initially
Built but to amend to suit
To host per month
£5,000 (inc.1 month’s hosting)
£3,000 (inc.1 month’s hosting)
£1,000
Video production
Client supplied video + web hosting for a month:
Filming + web hosting for a month:
Filming + custom creative (audio) + web hosting for a month:
Hosting cost after 1st month:
£750
£1,500
£1,750
£350
Additional Charges
Data Capture
Competition Mechanic
£250
£250
Production Charges
Basic Insert logo and small amount of text – up to 2 hours of work
Design Image manipulation, artwork creation, page layout
Super Design Micro sites, print design, flash animation
Weekly Updates Charged out at an hourly rate
FOC
£500
£750
£100 (per hour)
£1,500
£1,000
£500
Rates
Commercial Production Rates
Radio Commercial
Copywriting, single voice-over & music
Additional voice-over
Tag or edit an existing commercial
£160
£80*
£80
Scripts and production costs must be approved by the client before recording.
Subsequent amendments will be treated as a new production and will be charged accordingly.
Copyright exists on the script(s), the voice-over(s) and the production music. The above rates
apply to commercials produced for use on Downtown Radio/Cool FM only and cover
copyright for one year from the date of recording.
Charges for supplying a produced commercial for transmission on another station.
Additional voice usage (per voice)
Music licence
Delivery
£28*
£88*
£25
Please contact your sales representative for a comprehensive quote.
* Some additional usage charges may apply for certain voice-overs and stations.
Rates
Commercial Production & Studio Hire
Radio Commercial
Single voice-over & library music
Additional voice-over
Copywriting
£300
£165*
£60 per hour
The above rates apply to commercials produced for use on Downtown Radio/Cool FM only
and cover copyright for one year from the date of recording.
Charges for supplying a produced commercial for transmission on another station.
Additional voice usage (per voice)
Music licence
Delivery
£28*
£88*
£25
Studio Hire
Voice-over Studio & Control Room
ISDN to voice-over’s studio
Additional Facilities
£110 per/hour
£120 per/hour
POA
Please contact your sales representative for a comprehensive quote.
* Some additional usage charges may apply for certain voice-overs and stations.
Rates
Terms and Conditions
Airtime
1.1 You may cancel an order by giving written notice to us, no less than 7 days prior to the scheduled
broadcast date provided that in such circumstances you shall pay the price of all airtime actually delivered
under the relevant order prior to cancellation.
1.2 You shall be liable for the price of all orders which you seek to cancel within 7 days of the scheduled
broadcast date.
Price of Airtime
2.1 We shall invoice you for all orders at the end of each calendar month of the broadcast.
2.2 Payment of all invoices shall be due from you within 15 days of the end of the month of invoice date,
subject to credit approval.
2.3 You will pay in advance a percentage of the price as notified by us to cover the costs incurred by us for
Promotions and Sponsorship.
2.4 If you fail to make any payment on the due date then without prejudice to any right or remedy available
to us, we shall be entitled to charge you interest (both before and after any judgement) on the amount
unpaid at the rate of 5% per annum above the base rate of Barclays Bank, from time to time until payment in
full is made (a part of a month being treated as a full month for the purposes of calculating interest).
2.5 In the event that payment is overdue from you for a period in excess of 60 days, we reserve the right:2.5.1 To refuse any further orders unless payment of the price is made by you at the time of placing the
order-, and
2.5.2 To suspend any further supplies of airtime until payment is made in advance for the price of such airtime.
2.6 The time of payment of the price shall be of the essence of the contract. Receipts for payment will be
issued only upon request.
2.7 We reserve the right to apply our current surcharges to the price in respect of certain items including
without limitation solus advertisements- end of week bookings (Friday to Sunday); drivetime bookings
(6am to 10am and 4pm to 7pm); FM only Broadcast; fixed spot Broadcast e.g. Newslink.
Bauer Radio. Registered No. 1394141 (England) Registered Office: 21 Holborn Viaduct, London ECLA 2DY.
www.downtown.co.uk
www.coolfm.co.uk