Analyse and Evaluate an
Advertisement
Coca Cola Happiness Machine
Amnah Kidwai
201300252
Outline
Background
The Advertisement
Persuasion Tactics
Effectiveness
Background
The product is Coca Cola
Soft drink for all age groups.
 The ad took place in St John’s university.
The Advertisement
Persuasion Tactics
Emotional appeal.
Background sound.
 Interactive commercial.
Reasoning Errors
 Faulty Analogy.
 Jumping the bandwagon.
Effectiveness
 Awarded CLIO's prestigious gold interactive
award at the 51st annual awards in 2010.
 Could have been more effective if music was
added.
Summary
 The product is Coca Cola.
Advertised through an interactive
Commercial.
 The ad was aimed for all age groups.
Tactics used: emotional appeal and natural
theme.
Won a CLIO award in 2010.