2015 WildFlowers Australia National Student Floristry Competition Your chance to flaunt your artistic skills and personal imagination! Are you studying floristry at Certificate III level? WildFlowers Australia Ltd (WFA) is inviting students from TAFE and PRIVATE floristry colleges which are Registered Training Organisations (RTOs) across Australia to participate in the National Student Floristry Competition 2015. History of the Competition Since 2008 WFA has been offering students the opportunity to compete in this very popular national competition. It is open to all TAFE colleges and RTO's (registered training organisations) who offer Certificate III Floristry. Previous to 2008, the competition was established and coordinated by the former Australian Flora and Protea Growers Association. will open up a new world of floristry opportunities for many. Participation in this competition enables you to use your design knowledge to design and create a unique, suitable arrangement, themed to an event, and appropriate for its purpose. Photographs will be needed as part of the submission. Photography is another important creative skill for floristry students and this competition is a great opportunity for you to learn to build a more colourful, professional and progressive portfolio of your work. You can view the winning entries from previous competitions here: http://www.wildflowersaustralia.com.au/floristry -competition Competition theme: ‘Lest we forget’ You will design and create a suitable contemporary-style wreath to be placed on a cenotaph for an official ANZAC Centenary Remembrance ceremony to honour the Men and Women who fought for and died for our country. The wildflower 2015 experience: This competition is a great opportunity for you to apply the practical design elements, principles and underpinning skills learned in class to produce an award winning arrangement. In hosting this competition, WildFlowers Australia aims to help students explore the versatility and beauty of Australian grown wildflowers and foliages. Learning about their names and distinctive features and how to incorporate these Australian native and South African plant materials into interesting floristry arrangements, Design styles may include reference to a particular event, a section of the armed forces, e.g. The Light Horse Brigade, the WAAF (Womens’ Army), the Air Force, Navy etc. For more details, see the ‘Competition Schedule and Guidelines’ below. Competition Schedule and Guidelines Step 1: Your design Research different styles and techniques suitable for constructing a wreath. You will be designing and constructing ONE wreath. You may use accessories/embellishments, such as bark or fabric, to show how your interpretation suits the theme. The design may be styled with more than one wet section; however as the arrangement is a wreath, it must have physical and visual balance. It can be either round or chaplet in shape. The shape and style is to be based on either symmetric or asymmetric balance. 1 You will need to clearly define colour harmonies to reflect the features of your theme, e.g. complimentary purple/orange, analogous etc. Step 2: Select a category for your presentation and complete your entry form. There are two categories in the competition. You must choose which category you will enter and submit ONE entry for that category. Category 1. At least 75% of the total plant material used in the design must be flowers and foliages from species tracing their origins to either Australia or South Africa; up to 25% may be traditional/exotic or tropical flowers. Category 2. ‘Purely Australian’. Designs using only Australian native flower and foliage products (species endemic to Australia). Further details on plant materials: Information on all flowers and foliages, including Australian and South African flowers, can be found in ‘What Cut Flower is That? The essential care and handling guide for cut flower professionals’. This can be downloaded for free at https://rirdc.infoservices.com.au/items/13-079. Note that there are coloured page tabs to help you identify Australian native, South African, tropical and orchid species, and foliage products have their own section. In addition, the Quick guide to seasonal flowers and foliages lists traditional/exotic, South African and Australian wildflowers, orchids and tropical flowers by their common and botanical names, season and colour range, while separate charts provide comprehensive lists of Australian native flowers and foliages. Page 20 has information on Weeds and floristry. By signing the entry form, you are agreeing to future inclusion of your photographs in WildFlowers Australia approved publications and websites. If this is occurs, the design in the photograph will be credited with your name and the college name. Step 3: Design and construct your arrangement Keep in mind that you will also need to write some design notes using the template provided (at least 1 typed A4 page). It may also help to do a sketch of your design, which you may include in your portfolio – see step 5. Step 4: Present your completed arrangement for photographing In 2015 high quality digital photos are more important than ever before! Photos of the winning entries will be published in Australian Flower Industry magazine and various industry websites. Good photography skills and ability to write clear and interesting descriptions of flowers and flower arrangements are becoming more important, as floristry businesses set up and manage their own web and social media sites. In this age of speedy communication, it is these skills that appeal to customers and make a floristry business stand out from the crowd. It is ESSENTIAL that the highest quality photos are submitted – high resolution, sharp clear images, with a complimentary background. Last year’s entries showed off various background colours; quite a few compared a white and black background. Lighting and focus are important to the end result. Here is a great link to assist you with your photographs: http://www.tesselaarflowers.com.au/flower-photography-for-florists/. Another tip is to buy several large sheets of craft paper, in white, pale grey and black, and experiment with these as backgrounds. The wreath can be placed on the ground on the backboard and, if you also purchase two cheap sun windscreen reflectors, you can hold them either side and reflect the light into the subject. This helps to avoid shadowing whilst getting a clear image. To ensure high quality photographs are submitted, please ensure that: The arrangement is placed against a plain background (black, white, pale grey and blue seem to work best) and no background or foreground features intrude. Do not photograph against a brick wall or on hard paving. Unattractive backgrounds may be cropped out; in past years we have had many and varied backgrounds, and they distract from the subject and may ruin your chance of winning a prize. The photo is to be taken from directly above, in front of the piece, and from the side. 2015 WildFlowers Australia National Student Floristry Competition The photo is completely in focus – please check this on a larger screen while the design is available to photograph again if necessary. A maximum number of 3 images may be submitted but only ONE will be placed on the website. The image file name includes your surname and the college name. Step 5: Prepare your design notes Design notes form an important part of the competition requirements. They should be at least 1 A4 typed page in length. This year we are providing a template for you to follow. The judges will want to read about your inspiration and interpretation of the design. In your notes: Describe the research you have conducted into wreaths and the ANZAC centenary theme. List the components used including sundries and plant materials: provide both the botanical and common names. The use of listed environmental weeds will not be allowed (please see weeds information on page 20 of ‘What Cut Flower is That? The essential care and handling guide for cut flower professionals’). Describe the techniques you have used to achieve the design style, e.g. grouping, pinning and layering techniques. Discuss the importance of the forms, colours, textures and space. Step 6: Prepare a folder Attach your notes securely into a folder together with at least one printed photograph of the finished arrangement. Label the folder clearly with your name, class and college. Your teacher will forward all entries to the competition coordinator. Please note that college folders or individual entries will NOT be returned unless prior arrangements are made. Please keep a copy of all your work and your submission. Marking Schedule: Interpretation of Theme, Design Notes and Presentation Artistic Aspects, Elements and Principles of Design Selection and condition of Components Construction and Refinement Total 25% 35% 20% 20% 100% Competition time line Before Friday May 29 – confirm your participation You will need to confirm with your college that you will be participating – complete the entry form and hand it in to your teacher. By Monday June 15 – receive competition information from your teacher Your teacher will explain how the competition will run at your college, and will forward all necessary information to you - this includes the competition guidelines, entry form, prize list, marking sheet and profiles of the competition sponsors. This information is also available at http://www.wildflowersaustralia.com.au/floristry-competition Before Friday September 18 – submit your entry including photos and design notes to your teacher for postage All entries must be received by the competition coordinator, Del Thomas, by September 18 and no late entries can be accepted. Wednesday October 14 - judging completed and winners announced. 3 This information will be posted at http://www.wildflowersaustralia.com.au/floristry-competition and https://www.facebook.com/wildflowers.australia Competition prizes Category 1. At least 75% of the total plant material used in the design is flowers and foliages from species tracing their origins to either Australia or South Africa; up to 25% may be traditional/exotic or tropical flowers. First prize (one National winner): $350 cash plus $130 voucher from Apack. 2nd (one National runner-up): $175 cash plus $70 voucher from Apack 3rd (one National 3rd place winner): a copy of ‘What cut flower is that? The essential care and handling guide for cut flower professionals’ plus $50 voucher from Apack Each state/territory winner: $100 cash Category 2. ‘Purely Australian’. Designs using only Australian native flower and foliage products (species endemic to Australia). First prize (one National winner): $350 cash plus $130 voucher from Apack 2nd (one National runner up): $175 cash plus $70 voucher from Apack 3rd (one National 3rd place winner): a copy of ‘What cut flower is that? The essential care and handling guide for cut flower professionals’ plus $50 voucher from Apack The entry from each college achieving the highest mark (excepting 1st, 2nd and 3rd overall winners) will receive a copy of ‘What cut flower is that? The essential care and handling guide for cut flower professionals’ Prizes for category 2 courtesy of East Coast Wildflowers and Apack. You will receive a certificate indicating your participation in the competition (these will be sent to your college/school for distribution). Help from your teacher Your teacher plays a very important role in this competition. As well as providing encouragement to you, your teacher will assess your entry according to the assessment sheet provided. Your teacher will be checking the quality of the materials chosen, the physical balance etc. The assessment by your teacher is taken into account when the judges review your entry from the photographs. Your college will decide when you will make the arrangement. Your floristry teacher will assess your work and give advice about the photography, and collate all entries from your college, ensuring final submissions are received by the Competition Coordinator by Friday September 18, 2014 Judging The competition will be judged based on the digital photographs submitted on a USB. The arrangement will be judged on the use of the floristry design elements and principles, and the selection and use of quality materials. Other points used to determine the winners include: selection of materials consistent with the requirements of the category entered, appropriate choice of materials, good structure, a fitting design, quality of photographs of the entry, well written design notes and the teacher’s assessment sheet. A panel including recognised florists and educators will judge the entries. The winner, second and third prize winners in category 1 will be the entrants achieving the highest aggregate points, where at least 75% of the total plant materials used are flower and foliage products from species tracing their origins to either Australia or South Africa. Of the remaining entries in Category 1, for each State (or Territory), the entrant achieving the highest aggregate points will be the State (or Territory) winner. 2015 WildFlowers Australia National Student Floristry Competition The winner, second and third prize winners in category 2 will be the entrants achieving the highest aggregate points and using only flowers and foliage from species endemic to Australia. The entry from each college achieving the highest mark in category 2 (excepting 1st, 2nd and 3rd overall winners) will receive a copy of ‘What cut flower is that? The essential care and handling guide for cut flower professionals’ In the event of tied scores, WildFlowers Australia will make the final decision. Questions? If your teacher is unable to answer your questions, please contact the competition coordinator Del Thomas at [email protected] or phone 0414 678 840. GLOSSARY (for the purposes of this competition): Refinement: remove unwanted elements and improve by making small changes Arrangement: A collection of floral components arranged in a vegetative or decorative design style - i.e. an orderly grouping of items as a unit. Flower arrangement is the combination of several elements to produce a pleasing display. Wildflower: Flowers harvested from species tracing their origins to either Australia or South Africa. These will have been sourced from cultivated plants or harvested from the wild under license. 5
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