Monthly Unique Visitors Audience Profile

Vital MX is all about the
people, products, and
racing that make
motocross so exciting.
That means pre-race
and post-race coverage
from every U.S. National
and Supercross, as
well as an extremely
active forum where you
can find fans from
around the world bench
racing 24/7. Add in
product reviews, photo
galleries, videos, plus
the ability for Vital MX
members to contribute
their own content, and
you have a core audience that’s entertained,
informed, and coming
back for more.
Audience Profile
96% Male
48% Married
32 Average Age
65% At least some college
$95,788 Average household income
94% Online at least once a day
24 minutes Time spent on Vital MX each month
94% Have made an online purchase
87% Internet is a main source of MX info
86% Own a motocross bike
58% Ride MX at least once a week
80% Have attended a race in the past year
Monthly Unique Visitors
150,000
130,000
110,000
90,000
70,000
50,000
30,000
0
Jan ‘07
Jan ‘08
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Jan ‘09
Average Weekly Media Consumption
14 Hours
13 Hours
12 Hours
11 Hours
10 Hours
9 Hours
8 Hours
7 Hours
6 Hours
5 Hours
4 Hours
3 Hours
2 Hours
1 Hour
14 Hours
Online
1 Hour
Reading
Magazines
Source: JupiterResearch
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
2008 Advertisers
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Win Ad Program
Vital MX is excited to offer you the most effective and easiest “win ad” program
in motocross. Just a few hours after your rider has given his podium speech,
moto fans around the world will be seeing ads promoting the win and your
brand. Capitalize on the buzz and excitement of your rider’s win while it’s still
fresh, not days or weeks later.
This program could not be easier:
• Pick your package. Prices are $250, $500, or $1,000 per week. You can book
ads after a race, or give us a standing order for the whole season.
• We’ll make your ad. You supply a logo, we’ll handle the rest. Of course, you
can supply your own ads, or even your own template for us to work with.
• Quick results. Within 12 hours, our global audience of 140,000+ motocross
fans will be seeing your ad!
For more information, please contact:
Todd Toth, (949) 265-3094 direct, [email protected].
300x300
Ad Units
728x90
300x600
160x600
Custom Buttons
Available
300x70
General Advertising Guidelines:
Accepted banner file formats: Flash, GIF, JPG. Maximum file size per ad: 80k
All IAB-approved rich media vendors are accepted.
Flash Submission Guidelines:
• Flash creatives should be submitted in .swf format.
• A close button must be included and added to root level or level zero. A clickTAG should be
added to the button.
• Clicktags should not have URLs coded in them because our ad server cannot count clicks if the
.swf file has the URL.
• The clickTAG is case-sensitive in Flash version 6 and above and must be "clickTAG". In other
versions of Flash, it is not case-sensitive, but it is recommended to be "clickTAG".
clickTAG Coding Instructions:
1. Select getURL in the button from where you want the URL navigation to trigger.
2. Type clickTAG in the URL field.
3. Example of what finished button script will look like: on release, getURL(clickTAG,"_blank");
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].