Médicos sin Fronteras' music project to fight AIDS, on sale today at
all Inditex stores in Spain
Paula Farías, president of Médicos Sin Fronteras, with Alejandro Sanz and Antonio Carmona
21/12/2011
Positive Generation brings together Alejandro Sanz, Andrés Calamaro, Antonio Carmona, Carlos
Vives, Juan Luis Guerra and 20 other musicians in an unprecedented musical collaboration
The musicians granted MSF full rights to 17 original tracks based on choral chants from areas of
Zimbabwe affected by the AIDS virus
All of the songs come pre-loaded on an MP3 "playbutton" device sold in Spain for the first time: a
pin-back button badge featuring an original design by Javier Mariscal, who donated his artwork
Inditex stores in Spain today began selling a music player to raise funds for the fight against AIDS. The
playbutton was produced by Inditex as part of its cooperation agreement with Médicos Sin Fronteras to fund
a project to fight AIDS through the "Positive Generation" campaign. The device, which records and plays
music in MP3 format, comes pre-loaded with 17 songs by several international recording artists (Alejandro
Sanz, Antonio Carmona, Andrés Calamaro, Carlos Vives and Juan Luis Guerra, among others) and African
musicians and choruses (Jimila, Sipepa, Silethemba and Vusisizwe).
The playbutton is sold at Inditex's nearly 2,000 stores in Spain with a price tag of 10 euros, with all proceeds
going to fund MSF aid programmes for HIV-positive mothers and children in Zimbabwe.
The songs may also be downloaded from any Inditex retailer's website, all of which offer more information
on the project along with details of the complicated musical production process carried out by Javier Limón
in Zimbabwe.
Médicos Sin Fronteras in 2012 will implement its prevention, treatment and healthcare assistance programme
for HIV-positive mothers, pregnant women and children in Zimbabwe's Tsholotsho region. The goal is to
provide appropriate services for fighting HIV and its consequences among the population in a rural area of
limited resources, supporting the activities of Zimbabwe's Ministry of Health.
Inditex financed the manufacture of the MP3 players set to land in stores today. The playbutton looks like a
wearable pin-back button or badge and measures just 4.5 cm. in diameter and 6 mm. in width.
It is compatible with standard earphones (not included) and offers storage capacity of up to 100 Mb. The
device is rewritable and includes a USB connection cable, which is also used to re-charge the battery.
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