look book 2011 - Lunettes Kollektion

LUNETTES
KO L L E K T I O N
LUNETTES KOLLEKTION
GLASSES: ZEITGEIST
COLOUR: SMOKY ASPHALT
LUNETTES KOLLEKTION
3
INTRODUCTION
FOR THE LAST 4 YEARS, LUNETTES STORES IN
USE, GEYER’S COLLECTION FEATURES DISTINCT
BERLIN HAVE BEEN SELLING UNWORN 20TH
INFLUENCE FROM 20TH CENTURY DESIGN, SPICED
CENTURY VINTAGE EYEWEAR AND HAVE BECOME
UP WITH CONTEMPORARY DETAILS.«
AN INSTITUTION FOR VINTAGE LOVERS AND
COLLECTORS. THE VINTAGE ORIGINAL COL–
ULTIMATELY, WE WANT TO SHOW SOPHISTICATED
LECTIONS ARE A MUST-HAVE FOR THE FASHION
AND TIMELESS VINTAGE-INSPIRED EYEWEAR WITH
AVANT-GARDE AND OFTEN AN INSPIRATION TO
A TWIST. THE IN-HOUSE DESIGNS ARE CAREFULLY
EYEWEAR DESIGNERS.
PRODUCED BY SMALL FAMILY-RUN FACTORIES
IN ITALY AND AUSTRIA, USING A TRADITIONAL
THE LUNETTES KOLLEKTION IS OUR OWN
METHOD OF FRAME PRODUCTION.
BRAND, WITH SHAPES AND DESIGNS REMINISCENT OF VINTAGE FRAMES WITH A GENEROUS
ALL FRAMES COME IN EXCLUSIVE AND STYLISH
DASH OF THE VERY INDIVIDUAL URBAN SUB-
PACKAGING INSPIRED BY THE SOAP AND
CULTURE THAT DEFINES BERLIN STYLE.
CHOCOLATE BOXES OF THE ROARING 1920 S.
TO REDUCE OUR CARBON FOOTPRINT AND
ACCORDING TO BERLIN’S HIPSTER GUIDE
SUPPORT OUR COMMUNITY, WE WORK WITH
UNLIKE, »THE SPARKLING JEWEL OF THIS
SMALL LOCAL FIRMS INSTEAD OF MASS PRO-
STORE IS THE EXCLUSIVE LINE OF EYEWEAR
DUCTION FACILITIES, SUCH AS BERLIN BOOK
DESIGNED BY THE HEAD OF LUNETTES, UTA
BINDERY ERNST LIESS, EST. 1869, WHO CREATE
GEYER. PUTTING HER KNOWLEDGE OF QUALITY,
OUR HANDCRAFTED CASES.
LONG-LASTING VINTAGE EYEWEAR TO GOOD
COVER
GLASSES: GEORGE
COLOUR: SMOKY BOURBON
LUNETTES KOLLEKTION
GLASSES: 9 TO 5
4
COLOUR: SMOKY INK
5
LUNETTES KOLLEKTION
GLASSES: DOPPELGÄNGER
COLOUR: CRYSTAL/BLACK
LUNETTES KOLLEKTION
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ZEITGEIST
THE SHAPE OF THIS FRAME WAS MAINLY INSPIRED BY THE ROARING TWENTIES, WHICH LEFT
AN UNFORGETTABLE STAMP ON BERLIN. THE
CHARLESTON, MARLENE DIETRICH AND PANTO
SUNGLASSES. THE 1920S WERE REALLY WILD.
IT WAS A TIME OF TREMENDOUS UPHEAVAL, IN
POLITICS, FASHION, ART AND LITERATURE
– A REAL AWAKENING.
THE ENERGY AND ZEITGEIST OF THE 20S ARE
CONCENTRATED IN THIS FRAME. STRONG,
SPORTY STEMS, A KEYHOLE BRIDGE AND A
CHAMPAGNE COLORED FRAME WITH GREEN
LENSES ARE THE MAIN ATTRIBUTES WHICH
MAKE THIS SUCH A 20S LOOK.
GLASSES: ZEITGEIST
COLOUR: SMOKY CHAMPAGNE, FERN GREEN LENSES
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LUNETTES KOLLEKTION
WE MIXED IT UP WITH A VERY MODERN MATTE
FINISH WHICH PUTS A DASH OF THE CONTEMPORARY INTO THE FRAME.
THIS FRAME IS AN UNISEX MODEL, AN IDEA
WHICH ALSO STARTED IN THE TWENTIES. THINK
OF ALL THOSE FASHIONABLE BOB HAIRCUTS,
THE WOMEN IN TROUSERS AND BOYISH HATS…
MODERN DANDINESS!
GLASSES: ZEITGEIST
COLOUR: SMOKY CHAMPAGNE
LUNETTES KOLLEKTION
8
GLASSES: ZEITGEIST
COLOUR: SMOKY CHAMPAGNE
9
LUNETTES KOLLEKTION
GLASSES: 9 TO 5
COLOUR: SMOKY INK
LUNETTES KOLLEKTION
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ALL MODELS ARE PRODUCED USING METHODS OF
MANUFACTURING THAT HONOUR TRADITIONAL
TECHNIQUES OF ITALIAN EYEWEAR PRODUCTION.
GLASSES: ZEITGEIST
COLOUR: SMOKY ASPHALT
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LUNETTES KOLLEKTION
CAREFULLY SELECTED MANUFACTURERS
GUARANTEE QUALITY, FUNCTIONALITY
AND STYLE.
GLASSES: JEAN-CLAUDE
COLOUR: FOGGY GRAY
LUNETTES KOLLEKTION
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GLASSES: PAO
COLOUR: TORTOISE
13
LUNETTES KOLLEKTION
GLASSES: ERICH
COLOUR: SWIMMING BROWN
LUNETTES KOLLEKTION
GLASSES: JEAN-CLAUDE
14
COLOUR: MIELE
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LUNETTES KOLLEKTION
J EAN - CLAUDE
THESE FRAMES EMBODY THE MODERN VERSION OF A 50S DIVA.
THE CAT-EYE SHAPE MAKES REFERENCE TO THE FLIRTY EYES OF
50S STARS AND THE FRAMES’ FINISH BRINGS US FORWARD TO
THE LIGHT, INSUBSTANTIAL AND SPONTANEOUS 80S.
AN EXPRESSIVE SHAPE FOR AN URBAN WORKING GIRL WITH
NOTHING TO HIDE: SEDUCTIVE, PLAYFUL AND HAPPY TO BE
IN THE SPOTLIGHT.
LUNETTES KOLLEKTION
16
WINNER OF IOFT’S 2011 EYEWEAR OF THE YEAR
AWARD IN THE MEN’S EYEWEAR CATEGORY
ARTSY-FARTSY
THIS FRAME IS A SELF-DEPRECATING, IRONIC
HOMAGE TO BERLIN’S NEW COSMOPOLITAN
CREATIVE AND FASHION SCENE. IT WAS CREATED
FOR THE TYPICAL CUSTOMER AT LUNETTES.
OUR DESIGN PLAYS WITH THE CLICHÉ OF AN
ARTIST WEARING HEAVY, DISTINCTIVE BLACK
GLASSES THAT ARE JUST SLIGHTLY TOO BIG.
THE SHAPE WAS INSPIRED MAINLY BY DESIGN
ICONS OF THE 50S AND 60S, WHEN BOLD, HEAVY
FRAMES HAD THEIR BEST DAY.
ARTSY-FARTSY GOES WELL WITH SOFT CASHMERE,
COOL LINEN AND ESPECIALLY WITH FINE WIT
AND A SLY WINK.
GLASSES: ARTSY-FARTSY
COLOUR: BLACK
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LUNETTES KOLLEKTION
TO ADD SOME VARIATIONS IN COLOR, WE WILL
SHOW THIS FRAME NOT ONLY IN CLASSIC BLACK
BUT ALSO IN HAZEL AND ASPHALT.
GLASSES: DOPPELGÄNGER
COLOUR: CRYSTAL/BLACK
LUNETTES KOLLEKTION
IMPRINT
LUNETTES KOLLEKTION
TORSTRASSE 172
10115 BERLIN, GERMANY
+ 49 (0)30 / 20 215 216
[email protected]
WWW.LUNETTES-KOLLEKTION.COM
GLASSES: STURM UND DRANG
COLOUR: SMOKY BLACK
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LUNETTES KOLLEKTION
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CREDITS
PHOTOGRAPHY:
LAYOUT & DESIGN:
ARTSY-FARTSY WAS SELECTED
DAVID FISCHER
OLIVER SPIEKER
AS THE WINNER FOR EYEWEAR
DAVIDFISCHER.ORG
FUKLAB.ORG
OF THE YEAR (EOY) 2011 IN THE
MEN’S EYEWEAR CATEGORY.
BACK
GLASSES: ZEITGEIST
COLOUR: SMOKY ASPHALT, GRAY LENSES