Albany United Football Club
Strategic Plan 2015 – 2019
Albany United Football Club
Strategic Plan 2015 – 2019
Executive Summary
Albany United Football Clubs Strategic Plan defines the clubs goals and objectives it wishes to
achieve to develop football in its community. It defines the strategies to fulfil its vision and the
measures it will use to identify its achievement for its priority goals
Vision
To be the only football club of choice in the North Shore area
Purpose
To promote, administer, develop, encourage opportunities and foster an environment for
the participation of football players, staff and faculty to actively be involved in recreational,
social and competitive football whilst maintaining a community and family environment
through the concept of ‘football for all’
Mission
Developing our youth through academy learning within a development model and focus,
that ensures growth and maturity in our youths football ability
A club ideology and brand adopted by all levels to promote Albany United Football Club as
a home for football for its members and its community
Objectives
To ensure our members have an environment that allows them to achieve their highest
potential, through innovative learning; development; opportunities; facilities and football
at the highest level available to the club at all standards of play
Advance our communities maturity, growth, skills, experience and life skills to achieve
opportunities of physical education; leadership; togetherness; group activity; partnership;
social interaction & friendship through the governance, formation & participation in football
Hire a suitable Club Football Director as a club full time employee that shares the club
mission. Who holds suitable coaching and management qualifications and experience
Goals
Register a Metro team at every available grade to deliver our Local Talent Centres and
ultimately out National Talent Centres with football players capable of leading our regions
football aspirations
Build suitable football facilities that allow full year access and ensure the club has suitable
equipment required to cater for the academy and community use
Build suitable clubrooms that allow for learning, social and family gatherings centred
around football and community
The Strategic Plan specifies goals and objectives however the goals are general pronouncements of intent
whilst our objectives are concrete expressions of what we will achieve. They are centric “SMART”: Specific,
Measurable, Achievable, Realistic, Time specific. The Strategic Plan will focus shorter-term plans that actively
feed into the longer term objectives
Albany United Football Club | Strategic Plan 2015 – 2019 | July 2015
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Albany United Football Club
Strategic Plan 2015 – 2019
To Be Achieved through Action in Six Strategic Priority Directions
Priority
Objective
Objective and Goals to quantify the outcome
Player and Coach
development
#1
Hire a suitable Club Football Director, build a club
DNA and playing philosophy, build in-house
coaching qualifications, grow participation, grow
school partnerships, improve retention, improve
diversity and ethnicity participation, increase
qualified coaching staff, improve girls/women’s
program, improve community partnerships,
improve business participation. Enhance the
football growth in the community through; active
football promoting lifelong physical activity and
healthy living; inclusive football promoting our
values through access to football; team football
promoting our values to pursue excellence in
football and life aspects
Membership
Support
#2
Improve member satisfaction, improve
membership visibility, organisational efficiency,
improve communications, enhance online support
Financial stability
and growth
#3
Enhance working capital through partnerships and
technology, humble fee subscriptions, investor
partnerships
Club & Social
events
#4
Host club and social events throughout the
playing season with the aim for enjoyment, family
and responsible fun both on and off field
Supporters
#5
Build a supporters club for the non playing
football community
Facility
development
#6
Build suitable all weather surfaces along with
sand-base surfaces, build dedicated clubrooms,
enhance the clubs football equipment
Albany United Football Club | Strategic Plan 2015 – 2019 | July 2015
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Albany United Football Club
Strategic Plan 2015 – 2019
Association Values
Value
Meaning
Respect
Given and received through actions and conduct representative of admiration Its
earned and not expected through qualities that ensure equality and
appreciation. Our behaviours ensure we are respected
Passion
Desire for Football and our Association. Enthusiastic, dedication and committed
tour associations vision and objectives. Responsible for actions that build trust
and allegiance to our association
Team Work
Co-operation between all members with the willingness to work together using
individual strengths and skills to combine our behaviours and attitudes for the
common goal. Partnerships with our stakeholders both internal and external.
Ensuring we have camaraderie building friendships to bind our association. Our
Attitude comes from what we value and are expressed in how we behave
Integrity
All within our association demonstrate sound moral and ethical principles that
ensures we live our values. Our association is honest and trusted as we act with
honour and are dependable and fair in our dealings with each other and
stakeholders. We act with high standards and professionalism
Albany United Football Club | Strategic Plan 2015 – 2019 | July 2015
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Albany United Football Club
Strategic Plan 2015 – 2019
Operational View
Our Strategic Plan will drive short-term operational goals to implement activity in
pursuit of our mission
2016
2017
2018
2019
Assessed
Amended
Resume
Maintain
Resume
Assessed
Amended
Resume
Amended
Re-Plan
Resume
Strategic Plan
2015
Initiated
Our Strategic Plan will be assessed and amended each year in advance of
preparation for the following years operation
Operations will define key strategies, tactics and timing for the Strategic Plan. It
will assign responsibilities for the each year’s activities and will set short-term
targets and timelines, priorities and responsibilities for activities and results
Albany United Football Club | Strategic Plan 2015 – 2019 | July 2015
5
Albany United Football Club
Strategic Plan 2015 – 2019
To Be Achieved through Action in Six Strategic Priority Directions
Player and Coach
development
Hire a suitable Club Football Director, build a club
DNA and playing philosophy, build in-house coaching
qualifications, grow participation, grow school
partnerships, improve retention, improve diversity
and ethnicity participation, increase qualified coaching
staff, improve girls/women’s program, improve
community partnerships, improve business
participation. Enhance the football growth in the
community through; active football promoting lifelong
physical activity and healthy living; inclusive football
promoting our values through access to football;
team football promoting our values to pursue
Membership Support
Improve member satisfaction, improve membership
visibility, organisational efficiency, improve
communications, enhance online support
Financial stability and
growth
Enhance working capital through partnerships and
technology, humble fee subscriptions, investor
partnerships
Club & Social events
Host club and social events throughout the playing
season with the aim for enjoyment, family and
responsible fun both on and off field
Supporters
Build a supporters club for the non playing football
community
Facility development
Build suitable all weather surfaces along with sandbase surfaces, build dedicated clubrooms, enhance
the clubs football equipment
Albany United Football Club | Strategic Plan 2015 – 2019 | July 2015
6