COMBATING ZOMBIE SUBURBAN CORRIDORS
One Community’s Arsenal
THE HARBORS - West Market Area Redevelopment
Florida State University
Planning and Development Lab
Pasco County Board of County Commissioners
Planning and Development
Context
image
West Market Redevelopment Plan
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END
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In this image released by AMC, zombies appear in a scene from the second season of the AMC original series, "The Walking Dead" in Senoia, Ga. (AP Photo/AMC, Gene Page)
WEST MARKET AREA
 Over 200,000 people
 84 sq. miles (53,760 acres)
 Most dense area of the
County
 Most developed portion of
the County
WEST MARKET AREA
Strengths and Opportunities…
 Great diversity
 Coastal resources
 Unique natural settings
 36 parks
 Historic neighborhoods
 Great regional access
WEST MARKET AREA
Challenges…
 Vacant properties
 Highest foreclosure rate
 Aging housing stock
 Insufficient infrastructure
 Unsafe roadway conditions
 Poor visual appearance
 Flooding and other hazard
risks
THE HARBORS
WEST
MARKET’S GOAL
The West
Market Area
re-branded as a marine
life nature preserve
and boater’s paradise.
Creation of a
competitive and unique
location with choices for
living, working,
shopping, education,
employment and leisure
time opportunities in a
sustainable form.
Rebranding as
‘THE HARBORS’
Process
image
West Market Redevelopment Plan
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END
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In this image released by AMC, zombies appear in a scene from the second season of the AMC original series, "The Walking Dead" in Senoia, Ga. (AP Photo/AMC, Gene Page)
PLANNING TIMEFRAME
Overall
Concepts
and Vision
Implementation
Strategies
Workshops I
HARBORS Redevelopment/Infill Effort
Existing
Conditions
Analysis
Refined the
Vision,
Identified
Districts
Draft Plan
Workshops II
PHASE 1
PHASE 2
PHASE 3
PHASE 4
OUTREACH SUMMARY
9 Community Workshops
321 participants
•
5 ‘Visioning’ Workshops
March-May 2011
•
4 ‘Opportunity’ Workshops
Oct. – Nov. 2011
Format
1. Presentations
2. Survey
3. Map Exercises
GETTING THE WORD OUT
Intergovernmental
Coordination
Utility Bill
Inserts
Newspapers
Website
Getting the
word out
Online Survey
Flyer
Direct Mailings to HOA
and Civic Associations
Sign Boards on
Roads
Newsletter –
Chamber of
Commerce
Visited Businesses
Email Blasts
Personal Invitation
Display on School
Websites
Display on T.V
AREA 2
S. R. 52
Ridge Road
AREA 3
2. Districts
AREA 4
1.Areas
AREA 1
WEST MARKET
N. County Line
S.R. 54
S. County Line
FRAMEWORK
5 PLAN ELEMENTS
Economic
Economic Development
Social
Community Infrastructure
and Planning
Transportation
Physical
Natural
Urban Design
Environment,
Open Space, and Tourism
ULI
PLAN
INTEGRATION
Other Local
Economic
Dvpt.
NPR CRA
PR Waterfront
District
HARBORS
Parks Master
Plan
West
West Market
Market
Redevelopment/
Redevelopment/
Infill Plan
Post-Disaster
Redvpt.
Community
Dvpt.
MPO
BPAC
Trails,
Greenways
CMP
Implementation
image
West Market Redevelopment Plan
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END
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In this image released by AMC, zombies appear in a scene from the second season of the AMC original series, "The Walking Dead" in Senoia, Ga. (AP Photo/AMC, Gene Page)
153
Total
Strategies
Pasco County Office of Tourism Development (OTD)
Strategy: Establish a program of strategies and incentives to preserve,
enhance, and expand the tourism industry.
Department:
• “We have added the Florida Circumnavigation/Blue ways Trail and kayak
and boat launch sites to the FWC Fishing Map.”
•
“OTD funds activities and events in the Harbors District such as Chasco
Fiesta, Paddleplaozza and Pasco Ecofest which are regional draws to the
area and have produced a record of overnight room stays and economic
impact for the area.
Pasco County Stormwater Department
Strategy:
Develop an effective public education program to inform residents about
the importance of drainage easements, self-maintenance of existing
stormwater systems and sustainable stormwater practices to
reduce/prevent flooding.
Department: “On-going community educational program for stormwater management
and practices to include literature brochures, pamphlets and videos
viewable on the Pasco County website, seminars, and technical
Horizontal Round Table meetings with the local private engineering
consultants for exchange of ideas and recommendations.”
Events and/or Presentation
04/25/13 – Earth Day – Environmental Expo
03/12/14 – Zephyrhills Rotary Club
06/08/13 – The Landings of St. Andrew Fair *
04/26/14 – Earth Day – Crews Lake Park
02/06/14 – Pasco County Citizens Academy, NPR *
07/08/14 – Cypress Creek – South Lake
02/24/14 – Anclote High School Fair *
08/05/14 – Regency Park Library *
Pasco County District School Board
Strategy: Work with schools and local farmers to promote and implement
Florida "Farm to School" Program which incorporates locally grown
produce into school meals.
Department: “The District School Board is participating in Farm to School
programs throughout Florida, and currently utilize Kumquats
from Pasco County. Additional locally grown produce will be
added as it as available and cost effective. “
Photos from:
The Suncoast News
“Garden teaches elementary students
about healthy eating”
Gulfside Elementary School in Holiday
08/21/2013
http://suncoastnews.com/garden-teaches-elementary-students-about-healthy-eating-20130610/#sthash.xNjrA8ZA.dpuf
Pasco County Sheriff’s Office
Strategy: Coordinate with the Sheriff’s Office and neighborhoods to enhance
and expand Neighborhood Crime Watches and the Security Patrol
Programs.
Department: “The Pasco Sheriff's Office has nearly doubled the average
number of crime prevention public speaking engagements in a
typical month utilizing crime prevention corporals and reserves.
Several neighborhood watch start-up meetings were attended by
Community Relations and patrol staff, and district commanders
attended numerous civic and community association meetings.”
Retail, Office, Market Analysis & Positioning Strategy
•
•
Using Harbors Plan as Basis
Ten Target Areas
•
•
4 of the 10 are located within Kathryn Starkey’s Commission
District 3.
Community Engagement - Stakeholders
o Sites Selection
o Site Visioning, Land Use(s), and Other Components
o Concept Plan Alternatives Review and Refinement
o Final Master Plan Review and Refinement
Phase I Tasks:
• Existing Conditions Analysis
• Focus Area Identification
• Case Study Research
•
Analyzed the West Market Area
MILLERS BAYOU
 Socio-economic profiles
 Challenges and opportunities
•
Made recommendations on where
MAIN
STREET
to
focus
redevelopment efforts
Phase II Tasks:
• Redevelopment Strategies specific to High Priority Focus Areas
• Redevelopment Limitations specific to High Priority Focus Areas
• Policy Analysis
• Strategy Recommendations for Key Focus Areas
• Vision and redevelopment scenarios specific to the High Priority Focus
Areas
Deliverable:
Strategies for
Redevelopment
• Our efforts centered on delivering
redevelopment strategies specific to
the Main Street and Millers Bayou focus
areas in The Harbors’ River District.
• This included:
• Recommendations for property
assemblage
• Site improvements
• Redevelopment and reuse
concepts
• Neighborhood clean-up
• Infrastructure improvements
Florida Department of Transportation
www.myus19.com
Information pulled 03/09/2015
S.R. 52 to Pasco/Hernando County Line
This $25.5 million project includes modifying medians and adding pavement on
U.S. 19, making existing right-turn lanes continuous between S.R. 52 and New
York Avenue, approximately 8.1 miles. The project is anticipated to be complete in
the fall of 2015.
Pinellas /Pasco County Line to S.R. 52
This $28 million project consists of repaving U.S. 19 between the
Pinellas/Pasco County Line and S.R. 52. This 7.3 mile project is anticipated to
be complete in summer of 2015.
District 7 Highway Landscape Reimbursement (HLR): ($545,000)
Pasco County applied for HLR which is limited to FDOT highways within Districts 7.
The HLR Grant provides reimbursable funding for landscape design and
installation along State roadways within the district. The grant was applied for the
unincorporated sections of U.S. 19 within Pasco County.
Florida Highway Beautification Council Grant (FHBCG): ($200.000)
Pasco County will be applying for the FHBCG, which is a statewide competitive
grant that is awarded by a council appointed by the Governor. The grant
applications are awarded based on rankings by the council that is predicated on
the scoring of adherence to ten grant attributes. This is a 50/50 matching grant
Broad Ideas that Emerged
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•
•
Identify a common project
Collaborate and pool resources
Create our own unique identity
Recommendations
•
•
•
Progress reports to SGA
One Month - Six Months - One Year
•
•
•
•
•
•
Inter-jurisdictional cooperation
Focus effort
Consider changes to local development codes and
related ordinances
Leverage existing assets
Make better use of the water
Capitalize on local events
Create a real downtown
Collaborate
Start implementing the recommendations