PACIFIC MUTUAL LIFE INSURANCE COMPANY RECORDS
1823 - 1992
FINDING AID
The Sherman Library
614 Dahlia Avenue
Corona del Mar, CA 92625
(949) 673-1880
Administrative Information
Extent: 12 document boxes, 1 carton, 1 flat oversize box, and 1 oversize folder (map case 13).
Date Span: 1823 - 1992.
Provenance: The collection was donated to the Sherman Library by the Pacific Mutual Life
Insurance Company, 2006.
Citation information: Citation information: [identification of item], Folder [#], Box [#], Pacific
Mutual Life Insurance Company Records, Sherman Library, Corona del Mar, California.
Processed by: Jennifer L. Martinez, July 2006.
Historical Note
The Pacific Mutual Life Insurance Company, founded in 1868 in Sacramento, California,
as a stock company, had Leland Stanford (1824-1893), Central Pacific railroad magnate and
former California governor, serve as its first President from 1868-1876. Initially the company
offered life and endowment policies and began investing in community improvements, and by
the end of its first year Pacific Mutual had five hundred life insurance policy owners and had
paid its first death benefit. In 1885, the company began offering accident insurance, and in
March 1906 it consolidated with Los Angeles-based Conservative Life.
The company’s first home office, located in Sacramento on Second Street near the corner
of J Street, was in use until 1881, when Pacific Mutual moved its headquarters to San Francisco.
After the destruction of their landmark building at Montgomery and Sacramento Streets from the
1906 earthquake and fire which had just opened thirteen years before, the board of directors
voted to move the company headquarters south to Los Angeles. Their new home office, located
near Pershing Square in downtown Los Angeles, opened in 1908 and remained the company’s
headquarters until they moved south to their current location in Newport Beach, California, in
1972.
Scope and Content Note
The collection consists of correspondence, publications, photographs and other
documents related to the activities, history and real estate investment interests of the Pacific
Mutual Life Insurance Company. Among the development projects represented in the collection,
the most extensive amount of material relates Pacific Mutual’s design, construction and opening
of the Norwalk Square shopping center in the early 1950s in Southern California in response to
the expanding population and demographic changes in the vicinity. The collection also contains
various publications, some office and subject files, and a large collection of photographs
reproduced from the collections of various libraries and historical organizations to create an
exhibit commemorating the company’s one hundredth anniversary in 1968. Of note in
the collection are the papers of three Presidents of the Pacific Mutual Life Insurance Company:
George Alden Moore, Asa V. Call, and Walter B. Gerken.
The George Alden Moore papers, by far the most extensive of all the presidents’ papers
in the collection, consist primarily of personal and family materials rather than business records.
There are a few materials related to his activities and years of service for Pacific Mutual Life
Insurance Company (1876-1905), including contracts with the organization in 1881 and
congratulatory letters sent to him upon his retirement in 1905, but the bulk of the Moore
materials consist of his various accounts of his travels abroad, a sizable autobiography and
reminiscences, family correspondence, materials from his earlier business years in Kansas, and
photographs. The family correspondence reflects social life and customs in mid- to late
nineteenth century America, and they include a small cache of letters sent to and from two
family members who came to California in 1849 at the beginning of the Gold Rush.
Asa V. Call served as President for Pacific Mutual Life Insurance Company for seventeen
years (1942-1956) and as Chairman of the Board (1956-1964) for another eight years. Call’s
papers contain several of his speeches and presentations, extensive clippings files, a scrapbook
and numerous photographs likely generated as official portraits for distribution by the company.
Walter B. Gerken joined Pacific Mutual Life Insurance Company in 1967, became
President in 1972, and was elected Chairman and Chief Executive Officer in 1975. His papers
consist primarily of clippings files from the 1960s through the 1990s, and there are also some
photographs and slides.
Organization and Arrangement
The collection is arranged into the following series:
I. Presidents of Pacific Mutual Life Insurance Company
A. George Alden Moore papers (Boxes 1-4)
1. Manuscripts (Box 1)
2. Bound volumes (Box 2)
3. Correspondence (Box 3)
4. Photographs (Box 4)
5. Ephemera and scrapbook (Box 4)
B. Asa V. Call papers (Boxes 5-6)
C. Walter B. Gerken papers (Box 6)
II. Development projects (Boxes 6-8)
A. Newport Center and Compton (Box 6)
B. Norwalk Square (Boxes 7-8 & 14, oversize folder)
III. Office files (Box 9)
IV. Subject files (Box 9)
V. Publications (Boxes 10-11)
VI. Photographs (Boxes 12-13, oversize folder & 9 loose oversize photos)
Container List
Box
Folder Description
Date(s)
Presidents - George Alden Moore papers
1
1
1
1
1
1
1
1
1
2
3
4
5
6
7
8
1
1
1
1
1
1
1
9
10
11
12
13
14
15
1
1
1
1
16
17
18
19
Moore, George Alden. Letterpress copybook
Moore, George Alden. Autobiography.
Moore, George Alden. Cursive Notes of Travel.
Moore, George Alden. Notes of an Alaskan Trip.
Moore, George Alden. Notes on the Oriental Trip.
Moore, George Alden. [Poem: Two Little Bears are Floating...].
Moore, George Alden. Recollections of a Kansas Pioneer.
Moore, George Alden. [Trip to Milan, Italy, and England,
Scotland, Scandinavian countries and Germany].
Circular regarding loans
Receipt for bonds issued by the Los Angeles Pacific Railway Co.
Account of the death of son, William Shelby Moore
Moore, Julius H. Oath abstaining from liquor
Resolution by the Missouri Valley Life Insurance Company 1873
Certificates
Contracts between George Alden Moore and the Pacific Mutual
Life Insurance Company
Business cards
Will
Kansas State Militia - Orders and scrip for George Alden Moore
Biographical information
1
20
Financial records
1
21
1
1
1
22
23
24
Scripts for “visit” by George Alden Moore to Pacific Mutual
Life Insurance staff
Family history
Statements regarding George Alden Moore and his sons
Ephemera
2
2
2
1
2
3
2
4
2
5
1869-1872
n.d.
1908
1907
1903
n.d.
n.d.
1913
n.d.
1899
1896
1864
1854-1905
1881
n.d.
1890
1864
1889-1916,
n.d.
1886-1905,
n.d.
n.d.
n.d.
1891-1894
1855-1916,
n.d.
1907
1908
1913
Moore, George Alden. [Notes of Alaska Trip].
Moore, George Alden. [Diary of 1908 Trip to Europe].
Moore, George Alden. [Diary of 1913 Trip to Milan, Italy, and
England, Scotland, Scandinavian Countries & Germany], vol. I.
Moore, George Alden. [Diary of 1913 Trip to Milan, Italy, and [1913]
England, Scotland, Scandinavian Countries & Germany], vol. II.
Moore, George Alden. [Diary of a Trip to Europe].
1908
2
2
2
6
7
8
2
2
2
2
2
3
9
10
11
12
13
1
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
4
5
6
7
8
9
10
11
12
13
14
3
3
3
3
15
16
17
18
3
3
3
3
3
19
20
21
22
23
3
3
3
3
3
3
24
25
26
27
28
29
3
30
Moore, George Alden. [Diary of a Trip to Rome, Italy].
1910
Moore, George Alden. [Notes on the Oriental Trip].
1903
Moore, George Alden. [Notes on the Oriental Trip and also
1903?
Jottings Regarding California, Hawaiian Islands, China & Japan].
Moore, George Alden. Reminisences of Dr. Geo. A. Moore, vol. I. n.d.
Moore, George Alden. Reminisences of Dr. Geo. A. Moore, vol. II. n.d.
[Account and expense book]
1876-1909
[Account book detailing land and financial transactions]
1889-1890
Holy Bible belonging to Hannah Augusta Moore
1866
Correspondence - General
1856-1881,
n.d.
Correspondence to Alden Boynton
1835-1839
Correspondence to Elizabeth James Moore
1855-1862
Correspondence to George Alden Moore
1834-1838
Correspondence to George Alden Moore
1846-1848
Correspondence to George Alden Moore
1850-1855
Correspondence to George Alden Moore
1856-1859
Correspondence to George Alden Moore
1860-1868
Correspondence to George Alden Moore
1875-1878
Correspondence to George Alden Moore
1880-1887
Correspondence to George Alden Moore
1897
Correspondence to George Alden Moore
1905-1909
Correspondence to George Alden Moore
n.d.
Correspondence to George Alden Moore and others
1849-1852,
n.d.
Correspondence from George Alden Moore
1857
Correspondence to George H. Moore
1836
Correspondence to Hannah Augusta Moore
n.d.
Correspondence to Hannah Boynton Moore from Herbert
1832-1838
T. Moore
Correspondence to Henry Clark Moore
1855, n.d.
Correspondence to Herbert B[oynton] Moore
1849
Correspondence to Herbert T. Moore
1823-1857
Correspondence to Herbert T. Moore and George Alden Moore
1853
Correspondence to Julius Henry Moore
1852-1863,
n.d.
Correspondence to Margaret Boynton Moore
1834
Correspondence to Mary Ellen Guindon Moore
1892-1897
Correspondence to multiple addressees
1848-1863
Fragments
1856, n.d.
Fragments of letters to George Alden Moore
n.d.
Poems
1849-1854,
n.d.
The Bright Crown [song]
n.d.
3
4
31
1
4
2
4
4
4
3
4
5
4
6
4
7
4
4
4
4
Envelopes
Albumen prints (6) of the Moore family in the garden of their
home at 1511 Gough Street, San Francisco
Photographs (4) of George Alden Moore, Elizabeth James Moore,
Julius Moore, and unidentified women
Photograph of the Moore family home in Alameda, Calif.
Albumen print of party in the redwoods
Photographs (4) and negatives (6) of George Alden Moore,
Elizabeth James Moore, and an unidentified woman in the garden
of their Alameda, Calif., home
Photographs of George Alden Moore
Photos of Moore family home, 1511 Gough Street, San
Francisco, Calif.
8
Photographs of Elizabeth James Moore
9
Tintypes: 1. Mary Ellen Guindon Moore; 2. George Alden
Moore, Elizabeth James Moore and Mrs. Howell
10
Photographs - Scrapbook page with four photos of George Alden
Moore’s children: William Shelby, Mary F., Herbert Boyton,
and Henry Thomas Moore
vo1.1 Scrapbook of clippings
n.d.
n.d.
n.d.
n.d.
n.d.
n.d.
n.d.
n.d.
n.d.
n.d.
n.d.
1850s
Presidents - Asa V. Call papers
5
5
1
2
5
5
5
5
5
5
5
5
5
5
5
5
5
5
3
4
5
6
7
8
9
10
11
12
13
14
15
16
5
5
17
18
Call, Asa V. Address given at Kiwanis Club
1943
Call, Asa V. Can Security be Socialized? [Published in the Journal 1950
of the American Society of Chartered Life Underwriters]
Call, Asa V. Charge to graduates [USC commencement speech] 1950
Call, Asa V. The Civilian Front
[<1945?]
Call, Asa V. The Company - The Buyer - The Agent
1949
Call, Asa V. [Founder’s Day speech, USC]
1950
Call, Asa V. The 1960's - A Decade of Decision
n.d.
Call, Asa V. Planning the Post War Future
n.d.
Call, Asa V. The Policyholder’s Stake in Sound Economics
1949
Call, Asa V. Postwar Opportunities
n.d.
Call, Asa V. Postwar Planning and Problems
n.d.
Call, Asa V. Security - What it is and Where it Comes From
n.d.
Call, Asa V. [Six untitled speeches]
1946, n.d.
Call, Asa V. Speech made at OCS Graduation, Lackland Airfield n.d.
[Call, Asa V.] Spotlight on the Home Front
1946
Call, Asa V. Statement to the Assembly Interim Committee on
n.d.
Postwar Rehabilitation
Call, Asa V. What Academic Freedom for Whom?
n.d.
Call, Asa V. Address before Ways and Means Committee,
1954
5
19
United States House of Representatives
Biographical information
5
5
5
5
5
5
5
5
5
5
6
20
21
22
23
24
25
26
27
28
29
1
Correspondence
Clippings - 1940s
Clippings - 1950s (folder 1 of 2)
Clippings - 1950s (folder 2 of 2)
Clippings - 1960s
Clippings - 1970s
Clippings - 1980s
Clippings - n.d.
Obituaries
Ephemera
Photographs
6
6
6
6
6
2
3
4
5
6
Photographs - Portraits
Press releases
Resolutions
Trip to Pacific Northwest
Call, Margaret Fleming
1942-1974,
n.d.
1950-1952
1940s
1950s
1950s
1960s
1970s
1980s
n.d.
1978
1957-1961
1954-1961,
n.d.
1978, n.d.
1954-1978
1978
n.d.
n.d.
Presidents - Walter B. Gerken papers
6
6
6
6
6
6
6
6
n.d.
6
6
6
7
8
9
10
11
12
13
14
Gerken, Walter B. Biography
Clippings - 1940s & 1950s
Clippings - 1960s
Clippings - 1970s
Clippings - 1980-1985
Clippings - 1986-1988
Clippings - 1990s
Clippings - fragment & n.d.
15
16
Magazine articles
Photographs (13) with Stanton G. Hale and Harry Bubb by
Celebration of Life
env.1 6 color slides: Walter B. Gerken and others; Pacific Mutual
building in Newport Beach
1984
1940s-1950s
1960s
1970s
1980-1985
1986-1988
1990s
fragment &
1977-1987
n.d.
1972-1985
Development Projects - Newport Center and Compton
6
6
6
6
17
18
19
20
Newport Center - Brochure
Newport Center [planning report]
The Newport Harbor Chamber of Commerce, Newport Beach, CA
Pacific Mutual Plaza, Newport Center - The Ritz [restaurant]
[1968<?]
1969
1970
1982-1986
6
21
Compton Shopping Center - Photographs
Development Projects - Norwalk Square
1958, n.d.
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Norwalk City Directory
Norwalk Square - Advertisements
Norwalk Square - Articles - 1950
Norwalk Square - Articles - 1951
Norwalk Square - Articles - 1952
Norwalk Square - Articles - 1953
Norwalk Square - Articles - 1954
Norwalk Square - Articles - 1955
Norwalk Square - Articles - 1956
Norwalk Square - Articles - 1957
Norwalk Square - Articles - 1960s
Norwalk Square - Brochure: “What - Where- Why - When - Who”
Norwalk Square - Construction - Photographs
Norwalk Square - Correspondence - 1950 & 1951
Norwalk Square - Correspondence - 1952
Norwalk Square - Correspondence - 1953
Norwalk Square - Correspondence - 1954
Norwalk Square - Correspondence - 1955-1963
Norwalk Square - Correspondence - n.d.
Norwalk Square - Ephemera
Norwalk Square - Financial records
Norwalk Square - Groundbreaking
Norwalk Square - Maps and renderings
Norwalk Square - Merchants
7
25
Norwalk Square - Mortgage loan and real estate committee
8
8
8
8
8
8
8
8
8
1
2
3
4
5
6
7
8
9
8
8
8
8
10
11
12
13
Norwalk Square - National Association of Home Builders award
Norwalk Square - Norwalk area statistics and information
Norwalk Square - Notes
Norwalk Square - Opening celebration - Advertisements
Norwalk Square - Opening celebration - Ephemera
Norwalk Square - Opening celebration - Photographs
Norwalk Square - Opening celebration - Photographs (8x10)
Norwalk Square - Opening celebration - Photographs - Captions
Norwalk Square - Opening celebration - Photographs Dedication ceremonies
Norwalk Square - Opening celebration - Press releases
Norwalk Square - Opening celebration - Prizes
Norwalk Square - Opening celebration - Program
Norwalk Square - Opening celebration - Promotion and publicity
1951
n.d.
1950
1951
1952
1953
1954
1955
1956
1957
1960s
1951?
1950s
1950-1951
1952
1953
1954
1955-1963
n.d.
1955, n.d.
1951-1953
1951
[1950s], n.d.
1952-1953,
n.d.
1950-1962,
n.d.
1953
1951, n.d.
1954, n.d.
1952
1952
1952
1952
1952
1952
1952
1952
1952
1952
8
8
8
8
8
8
8
8
8
8
8
8
14
15
16
17
18
19
20
21
22
23
24
env.1
Norwalk Square - Opening celebration - Remarks
Norwalk Square - Photographs
Norwalk Square - Photographs - Arial views
Norwalk Square - Photographs - Models and renderings
Norwalk Square - Photographs - Negatives
Norwalk Square - Press releases
Norwalk Square - Reports
Norwalk Square - Sign
Norwalk Square - Sign - Logo and advertising
Norwalk Square - Sign - Photographs of dedication
Norwalk Square - Tree planting - Photographs
Norwalk Square - Artifacts - Button and ribbon: “Norwalk Square
opening celebration May 23rd and 24th” [1952]
1952
1950s?
1955, n.d.
1950s?
1950s?
1951-1957
1951-1953
n.d.
n.d.
n.d.
1952
1952
Correspondence - Henry E. Huntington Library (San Marino,
Calif.)
Correspondence - Tsung Tsin Association (San Francisco, Calif.)
Investments - California Pacific Trading Corporation (Los
Angeles, Calif.)
Investments - Los Angeles Stock Exchange
1967
Office files
9
1
9
9
2
3
9
4
9
5
9
9
9
6
7
8
9
9
9
10
Investments - Pacific Southern Investors, Inc. American
Capital Corporation
Pacific Mutual Life Insurance Company - Press releases
Pacific Mutual Life Insurance Company - Statistics
Pacific Mutual Life Insurance Company. Gateway to the Future:
An Exhibit of Photographs...
Pacific Mutual Life Insurance Company. Health Maintenance:
A Nationwide Survey
Pacific Mutual Life Insurance Company - Outline for exhibit:
“Celebrating our 125th year”
1954
1929-1935,
n.d.
1927-1930,
n.d.
1941
[1953?], n.d.
1951
[1968]
1978
1992
Subject files
9
9
9
11
12
13
Building operations - Brochures
Bicentennial - Articles and newsletters
Bicentennial - Projects
9
9
14
15
Bicentennial - Tapestries
Earthquakes - Publications
9
16
Earthquakes - Report
1971, n.d.
1974-1976
1974-1976,
n.d.
[1976?]
1925-1971,
n.d.
1933
9
17
9
18
Wineries - Bugby Vineyard and Winery (El Dorado County,
Calif.)
Wineries - Weibel Champagne Vineyards (Alameda County,
Calif.)
1951
American Council on Public Relations. Combined Summary of
the Two Series of Lectures and Discussions on Public Relations.
Avco Financial Services. Money Tree. Vol. 2, no. 4 (Apr. 1971).
Barnsdall Corporation. Annual Reports, 1929 & 1930.
Bone, James F. An Industry Comes of Age.
California Freemason. Vol. 11, no. 1 (Jan.-Mar. 1964).
Cluness, W.R. An Address Delivered at the Opening of the
Twenty-first Annual Meeting of the Medical Society of the State
of California.
Cluness, W.R. Report of the Committee on State Medicine,
Hygiene, etc. [2 copies].
Coons, Arthur G. Economic Preparedness: Remarks on
Economic Aspects of National Defense.
Davis, John L. The Mutual Relations of the Solicitor and the
Medical Doctor.
Firstamerica Corporation. Economic Highlights of the Eleven
Western States.
Firstamerica Corporation. The Economy of the West: A Decade
of Growth.
Francisco, Don. The Force Nobody Knows - American Industry.
Garrett, Paul. What is Advertising’s Priority Rating?
Gillis, Harry A. The Story of Arizona.
Gillis, Harry A. The Story of Colorado.
Gillis, Harry A. The Story of Idaho.
Gillis, Harry A. The Story of Montana.
Gillis, Harry A. The Story of Oregon.
Gillis, Harry A. The Story of Nevada.
Gillis, Harry A. The Story of New Mexico.
Gillis, Harry A. The Story of Utah.
Gillis, Harry A. The Story of Wyoming.
Gilman, Wesley A. The Forgotten Link.
The Greatest Family in the World.
Hodgins, Eric. How the Public Feels about Business.
The Institute of Life Insurance & The Life Insurance Advertisers
Association. Symposium on Company Public Relations.
The Irvine Company. Annual Report: Progress 1970.
Kappel, Frederick R. Goals that Build the Future.
1941
1967, n.d.
Publications
10
1
10
10
10
10
10
2
3
4
5
6
10
7
10
8
10
9
10
10
10
11
10
10
10
10
10
10
10
10
10
10
10
10
10
11
11
12
13
14
15
16
17
18
19
20
21
22
23
24
1
2
11
11
3
4
1971
1929, 1930
1946
1964
1891
1895
1940
1908
1959
1960
1938
1941
1959
1960
1960
1960
1959
1959
1960
1960
1960
1938
1923
n.d.
1952
1970
n.d.
11
11
11
11
5
6
7
8
11
9
11
11
11
10
11
12
11
11
11
13
14
15
11
11
11
11
11
16
17
18
19
20
11
11
21
22
11
11
23
24
11
11
25
26
11
11
27
28
11
29
Katzell, Raymond A. The Psychologist.
Keezer, Dexter M. The Economist.
Kerr, Clark. 1984 Revised.
Life Insurance Advertisers Association & Institute of Life
Insurance. Forum on Company Public Relations [conference
proceedings].
Lee, C. Marshall. The Challenge of Medical-Care Insurance: An
Essay on Principles, Philosophies and Practices.
Los Angeles Industries, Inc. Balance Sheet, 1931.
Mayo, Claude B. The Strategy of the Pacific.
Mealand, Arthur J. Songs of America: A Collection of Patriotic
and National Airs...
Menninger, William C. Mental Health Everybody’s Business.
Mullendore, W.C. Address before Town Hall.
Mullendore, W.C. Talk...Before Annual Meeting of Department
Heads and Managers, Edison Building Auditorium...
Mussatti, James. The Businessman and Government.
New Worlds of Irvine. Vol. 3, no. 1 (Jan./Feb. 1972).
North, Cecil J. [Excerpts of comments re: USSR].
Parker, W.H. The Legion’s Role in National Survival.
Parkinson, James H. Occidental Medical Times. Vol. XI, no. 11
(Nov. 1897).
Petersen, T.S. Oil, Steel and Western Progress.
Platt, Frank L. The Pacific Dental Gazette. Vol. XVII, no. 4
(April 1909).
Robinson, Claude. The Intellectual and the Businessman.
Ross, T.J. Some Comments on Public Relations Today and
Tomorrow.
San Francisco the Imperishable [folded pamphlet].
Signs of the Times: Earthquake Special. Vol. 32, no. 20 (May
23, 1906.
Southwestern Engineering Corporation. Sixth Annual Report.
Sunset Pacific Oil Company. Report of the President to the
Stockholders.
Turkevich, John. The Scientist.
[1957<]
n.d.
1960
1948
Early California - Buildings (4)
Early California - Labor and industry: Agriculture, lumber,
mining and oil (14)
Early California - Landscapes and nature (8)
Early California - People (23)
Early California - San Francisco (10)
n.d.
n.d.
1960
1931
1940
n.d.
1961
1940
1939
1959
1972
[1960?]
1960
1897
1960
1909
1961
1950
n.d.
1906
1929
1929
[1958<]
Photographs
12
12
1
2
12
12
12
3
4
5
n.d.
n.d.
n.d.
12
12
12
12
12
12
12
12
12
12
13
6
7
8
9
10
11
12
13
14
15
Early California - Ships (7)
n.d.
Early California - Transportation (24)
n.d.
Holiday scene (1)
n.d.
Pacific Mutual building, downtown Los Angeles, Calif.
n.d.
Stanford, Leland – Vina Farm (26)
n.d.
Stanford University (Palo Alto, Calif.)
1893, n.d.
Scenes from space (4)
n.d.
Virginia Beach Park (Long Beach, Calif.) (31)
n.d.
Unidentified (5)
n.d.
Engraving - “Golden Gate”
n.d.
65 oversize mounted photographs reproduced from the
collections of various libraries and historical organizations
to create an exhibit commemorating the company’s one hundredth
anniversary in 1968.
Oversize
14
14
1
2
14
14
14
14
3
4
5
6
14
14
14
7
8
9
14
10
14
11
14
12
14
14
14
Fldr.
Fldr.
13
14
15
1
2
Fldr.
3
George Alden Moore - Family history notes
George Alden Moore - Broadside: Kansas militia
[Includes two photostatic copies]
George Alden Moore - Family correspondence (8)
Asa V. Call - Certificates (2)
Asa V. Call - Scrapbook
Asa V. Call - Los Angeles Skywriter. Vol. XVII, no. 48 (Nov.
29, 1957).
Norwalk Square - Promotional brochures and flyers
Norwalk Square - Chain of title
Publications - Collier’s. Vol. 137, no. 7 (March 30, 1956).
[1892<]
1862
1824-1840
1932 & 1956
1917-1937
1957
1950s
1951?
1956
Publications - Los Angeles Times Victory Midwinter. Part III,
1944
January 3, 1944.
Publications - 150th Birthday of Los Angeles City and County:
1931
A Pre-Olympiad Feature. Los Angeles, Calif.: Los Angeles
Saturday Night, 1931.
Publications - Pictorial California and the Pacific. Vol. XLII,
1967
no. 6.
Publications - Urban Neighborhood Study.
1969
Photographs - Photo album: Virginia Beach Park, Long Beach, CA [1940s?]
Photographs - Folder of oversize photographs (3) & engravings (2) n.d.
Panoramic photograph of Virgina Park, Long Beach, CA
1949
Ord, E.O.C. Plan de la Ciudad de Los Angeles, August 29, 1849 1849
[facsimile of original manuscript map].
1909 Perspective Sketch from Brewster Maps Historical Los
1989
Angeles Series.
Fldr.
4
Fldr.
5
Loose
Advertisements - “To Have and to Hold” and “All Roads Lead to 1952
Norwalk Square” [full page newspaper ads]
The Los Angeles Citizen. Vol. XXXIX, no. 35. (August 31, 1945: 1945
1945 Victory labor day edition).
9 large oversize mounted photographs reproduced from the
collections of various libraries and historical organizations
to create an exhibit commemorating the company’s one hundredth
anniversary in 1968.
Subjects
Call, Asa V.
Gerken, Walter B.
Moore, George Alden.
Moore, George Alden - Family.
Pacific Mutual Life Insurance Company of California.
Insurance companies - California - History - Sources.
Newport Center (Newport Beach, Calif.) - History - 20th century.
Norwalk (Calif.) - History - 20th century.
Norwalk Square (Norwalk, Calif.) - History - 20th century.
Real estate development - California, Southern - History - Sources.
References
Moore, C.I.D. The Pacific Mutual Life Insurance Company of California: A History of the
Company and the Development of its Organization. Los Angeles: Times-Mirror
Printing and Binding House, 1928.
[Sherman Library call number: HG 8540 P4 M821]
Nunis, Doyce B., Jr. Past is Prologue: A Centennial Profile of Pacific Mutual Life Insurance
Company. [Los Angeles, Calif.]: Pacific Mutual Life Insurance Company, 1968.
[Sherman Library call number: HG 8540 P4 N972]