Driving Shareholder Value
through Acquisition
Zebra rapidly integrates
a business double its size
to deliver enterprise asset
intelligence solutions
In 2014, Zebra Technologies, an industry
leader in barcode and enterprise printing,
asset tracking, Internet of Things (IoT)
solutions, and motion and location
sensing, acquired Motorola Solutions’
Enterprise business. In doing so,
Zebra more than doubled its size from
a $1 billion company to combined
revenue of approximately $3.5 billion.
Zebra’s executive team knew that the combination of
the company’s technology offerings and asset tracking
solutions, together with Motorola Solutions’ business,
would create an industry leader in enterprise asset
intelligence. It would enable Zebra to effectively gain
scale and complete its strategic shift to a solution
provider for an increasingly connected world. Yet, to seize
these opportunities, drive profitable growth and realize
cost synergies from its new scale, Zebra’s post merger
integration needed to move swiftly. In particular, Zebra
wanted to exit the transition service agreements (TSAs)
it had established with Motorola Solutions as quickly as
possible, concerned that other acquisitions by, or of,
Motorola Solutions would impact Zebra.
By realizing early the magnitude of the merger integration
task and effectively engaging the right partners to assist,
Zebra is leading its way through the business integration
to operate as one global company that will soon exit all
reliance on transition support from Motorola Solutions.
Further Zebra is well on its way to realizing its objectives
of achieving $150 million in synergies from the merger
and continuing to outpace the market by growing four
to five percent over the next two years.
2 | Driving Shareholder Value through Acquisition
An evolving relationship to meet
Zebra’s integration priorities
When considering internal, external, hardware and
software costs, the integration of the Enterprise business
represented the largest investment in Zebra’s history at
the time of the acquisition.
Zebra’s CEO and board members recognized
the risk associated with the company doing
its own systems integration, and broader
merger integration, and involved partners
in the effort.
Zebra’s leadership team appreciated
Accenture’s global reach, deep experience
in Oracle, program management capabilities
for large scale projects, and change
management expertise. They engaged
Accenture as their strategic partner for
pre-implementation planning and
program management.
Zebra placed high priority on moving off
of its TSAs and Accenture’s role evolved to
assist in meeting this objective. Accenture
expanded from providing strategic guidance
to working with Zebra to manage the
program office and help with the process
and tools integration in North America
and Europe. In that role, Accenture is
overseeing the work of other providers
as well as working on other workstreams
and initiatives. Accenture is consolidating
two Oracle platforms into one global
platform, and is responsible for release and
deployment management across all of the
systems integration efforts (Oracle, Siebel,
Salesforce.com, Tesseract, Clarify, Adobe,
and more). An Accenture team is helping to
develop Zebra’s target operating model with
an initial focus on IT and Data Management.
Another Accenture team helped Zebra
successfully launch a new channel partner
program. Accenture is also assisting Zebra
in the cultural change of becoming one
integrated company by standardizing
infrastructure for employees and business
support, creating operational readiness
for the integration, and working on training
development and communications for Zebra
employees, partners, executives and board.
Zebra has leveraged Accenture’s strategy,
consulting and technology depth as well as
a combination of onshore and offshore
resources. As Zebra’s largest provider to
structure an outcome-based contract,
Accenture is demonstrating new and
innovative approaches to help achieve
Zebra’s objectives. The two companies are
working together on a variety of initiatives
based on common interests such as
development of the Internet of Things
ecosystem, and are expanding their work
together on innovative solutions for
mutual clients.
Realizing shareholder value
through innovation
Zebra’s post merger integration is progressing rapidly.
Zebra has now exited all engineering TSAs
and is nearly three quarters complete with
exiting the full TSA set. Its ERP platform is
fully integrated in the Asia Pacific region
with upcoming data conversions and
deployments scheduled for the rest of the
world. Network operations and security
operations are consolidated. Further,
Zebra has simplified services, repair and
parts planning operations and standardized
voice, IP and other infrastructure.
The Enterprise business can generate
significant value for Zebra’s shareholders
by driving further product innovation and
deeper engagement with customers and
partners. Through its well-executed merger
integration, Zebra is realizing the synergies
and reduced operational costs that will
enable it to maximize the leverage it can
gain from its acquisition and position the
company as a leading technology innovator
and provider of enterprise asset intelligence
solutions.
Driving Shareholder Value through Acquisition | 3
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