“All the Lehigh News First”
MEDIA KIT
2016-2017
THE BROWN AND WHITE
BUSINESS TEAM
CONTACT INFORMATION
Business Manager:
Design Manager:
Business Adviser:
Assistant to the Adviser:
Cooper Parks
Sean Feick
Linda Lipko
Kathy Throne
Business Staff:
Jerett Kirrene
Carly Risom
The Brown and White
Business Office
33 Coppee Drive - Room 104
Bethlehem, PA 18015
[email protected]
Advertising:
(610) 758-4184
Subscriptions:
(610) 758-4180
Fax:
(610) 758-2794
HOW TO PLACE AN AD
You can call, fax, or email the Brown and White Business Office at any time with the following information:
Company
Contact Person
E-Mail Address
Billing Address
Telephone Number
Fax Number
Preferred Method of Payment*
Size of Advertisement
Run Dates
*Please note that any advertisers outside the state of
Pennsylvania or first-time advertisers cannot be invoiced, and
must prepay. Please do not ask us to deviate from this policy.
Thank you.
** We accept Cash, Check, and Visa or MasterCard. Prepayment
is required for first-time advertisers and classified ads.
ABOUT THE BROWN AND WHITE
The appearance of The Brown and White on Tuesday, January 16, 1894 (the first printing) was a complete
surprise. Volume I Number I was four pages, 10 1/2 inches x 15 inches and arranged in four columns. Its
purpose was clearly explained in a column on Page 1 under the headline "Greeting":
"It will aim to put in the hands of its readers promptly all Lehigh news together with facts of general
interest with regard to other colleges; special attention will be paid to accounts of all gatherings of alumni,
and it is hoped that this will bring the alumni and undergraduates into a much closer union.”
*For a complete history of The Brown and White, visit our website at www.thebrownandwhite.com.
Deadline Information:
Advertisements for Tuesday issues must be received no later than 4 P.M. EST on the
previous Friday.
Advertisements for Friday issues must be received no later than 4 P.M. EST on the
previous Tuesday.
PRINT RATES
Size
Price
Measurements
(W x L)
1x4
$32.00
2.25” x 4”
2x2
$32.00
4.75” x 2”
2x3
$48.00
4.75” x 3”
3x5
$120.00
7.25” x 5”
3 x 10
$240.00
7.25” x 10”
1/8 page
$60.00
4.75” x 3.75”
1/4 page $120.00
4.75” x 7.5”
1/2 page $240.00
9.75” x 7.5”
Full page $480.00
9.75” x 15”
ONLINE RATES
POPULAR SIZES
Full Page
9.75” x 15”
1/2 Page
9.75” x 7.5”
3x10
7.25” x 10”
1/4 Page
4.75” x 7.5”
3x5
7.25” x 5”
2x2
4.75” x 2”
1x4
2.25” x 4”
ONLINE PLACEMENT
We are now offering advertising space
on our website at
www.thebrownandwhite.com
We offer full complementary design
services for online ads, or send us your
pre-made images for placement.
Sidebar Ad on our Website
Sidebar Price per Week:
$120.00
Banner Price per Week:
$150.00
1/8 Page
4.75” x 3.75”
Banner Ad on our Homepage
PUBLICATIONS CALENDAR
September '16
October '16
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November '16
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December '16
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January '17
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February '17
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March '17
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2
9
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April '17
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May '17
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PUBLICATION DATES ARE THOSE WITHIN THE DARK BOXES.
DATES WITHIN GREEN BOXES REPRESENT SPECIAL ISSUES OF THE PAPER, LISTED BELOW:
SEPTEMBER 9: WELCOME BACK EDITION
OCTOBER 7: PARENTS WEEKEND
NOVEMBER 18: LEHIGH-LAFAYETTE RIVALRY EDITION (COLOR)
MAY 9: LAST ISSUE OF THE ACADEMIC YEAR