Name: ___________________________________
Aesthetics - Design Principles
Part I – Understanding the Principles of Design
1. List the 10 principles to consider when designing for the web.
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2. Name the mnemonic devise she suggests.
Part II – Using Contrast to Set Areas of Interest
1. What is the basic definition of contrast?
2. Contrast helps to show the ____________ important __________________________.
3. Where should the major contrast of design be located?
4. What are five ways to add contrast to a design?
5. What is the problem with too LITTLE site contrast?
Part III – Applying font styles to show emphasis
1. What is Emphasis?
2. What is Typographical Hierarchy?
3. Which comes first, HTML or CSS?
4. How are font types typically paired?
5. How can element improve readability?
6. What website can be used to help pair fonts?
Part IV – Aligning objects to achieve balance
1. When does Balance occur in design?
2. What must be considered to achieve balance?
3. What system can be used in web design to create balance?
Part V – Using hyperlink styles to create a sense of unity
1. What is another name for Unity?
2. Define Unity.
3. How is information presented when done well?
4. What is an obvious way to edit hyperlinks?
Part VI – Applying background patterns to create harmony
1. Why is pattern important?
2. What are three ways to use pattern?
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3. When using patterns LESS is _________________
Part VII – Adding movement with scrolling and animation
1. What is movement?
2. How can movement be used in web design?
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3. Scrolling backgrounds moves with the ___________. With a fixed background the image
______________ and the content _____________ on top of it.
4. What happens with parallax scrolling?
Part VIII – Using border styles to add rhythm and repetition
1. What is Rhythm and Repetition?
2. What is regular rhythm?
3. What is progressive rhythm?
4. What happens when you use repetition without variety?
5. Name three ways you can introduce variation to a design.
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6. Why are border styles used?
Part IX – Achieving proportion by scaling objects and text
1. What is Proportion?
2. What is “tiered dominance”?
3. What tier fonts?
Part X – Simplifying by removing the unnecessary
1. What is simplicity?
2. When given two design choices what do most people choose as the most attractive?
3. What makes a design have a sense of simplicity?
4. What are two very important questions to ask at the end of a design process?
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Part XI – Using gradation to create perspective
1. What is gradation?
2. How does gradation in color occur?
3. What happens when you apply gradation to direction?
4. What happens when you add gradation using texture?
5. What is the main benefit to using gradation?