CASE STUDY
Case Study: INVINO.com
Based in the heart of Sonoma’s Wine Country,
automagically created ads for prospective customers
Invino.com sources wine from around the globe to give
at different points in their sales funnel. For example,
members access to top local producers and exclusively
site visitors who visited red wine product pages were
imported wines with preferred pricing at up to 70% off
targeted with multi-product ads on Facebook with
retail. Wines form some of the world's best wineries are
red wine offers. Others who had purchased
hand selected by their panel of experts.
previously, were targeted with deals based on past
behavior.
But, for Tony Westfall, as a busy CEO/founder of
With Funnely’s marketing platform, Invino.com was
Invino.com, he didn‘t know how to set up and manage
able to create different campaigns for the right
online ads and didn’t have time to learn. So, he trusted
Facebook users, with the appropriate creative,
SaaS company Funnely to help them create and manage
content, placement, bidding, and type of ads. Also,
thousands of online ad campaigns. Although there are a
the platform helped them to create various kinds of
number of ad management tools in the adtech market,
targets including lookalike audiences based on past
older platforms are not sophisticated enough to manage
customers and prospective customer-behavior,
ads effectively. And, often ecommerce marketers need to be
including people who visited the site, specific product
well-versed in online ad management in order to find value
category pages, abandoned cart pages and checkout
from their ad buys on these older platforms.
pages. Funnely optimizes ad dollars in real-time
based on machine learning algorithms and monitors
In contrast, Funnely uses behavioral data to
different KPIs including Conversion rate, CPC, CPM,
automagically create and target ads based on
CTR, ROI, product-inventory and more.
customer/prospective customer behavior so that
ecommerce marketers can focus their time on running
their businesses. Funnely plugs into e-commerce
companies’ websites to pull relevant data: top-sellers,
past customers, visits, conversions to optimize online ad
campaigns. Funnely currently integrates with the
Facebook ad platform and is a Facebook Marketing
Partner and has plans to roll out support for other ad
platforms soon.
While Tony was busy running his
business in Sonoma, his $2,100 per
3 weeks-test on Funnely campaigns
got up to 17X ROI, gaining him over
$22,600 in revenue.
To make Tony successful, Funnely‘s software
UP TO
17x
RETURN ON
INVESTMENT
15%
INCREASE
ON SALES
9.5%
CONVERSION
RATE
Long story short: after some weeks of working with Funnely,
Invino increased his budget
a 30% given the awesomeness of this results
Invino.com has reached 85,000 people through
Facebook in just 3 weeks. From that audience,
542 selections added to the cart and finally, 169
purchases. The total revenue driven from
Funnely’s campaigns was $22,600 with an
adspent of $2,100, this is a 960% Return on
Investment in average (Week 3 got a ROI of
17X). Also, the wine company got addition
value from 124 new club members.
Great platform for facebook ads which are an
important part of any online customer acquistion
strategy
Tony Westfall, Invino.com CEO
Behavioral data rocking facebook ads
for ecommerce companies
www.funne.ly [email protected]