2015 Media Kit
For more information
call 905-571-0949
Survey Shows Radio Delivers For Advertisers
A comprehensive research study recently completed by Foundation Research
provides further evidence why so many national and local advertisers are turning
to radio to reach their target customers.
Some of the highlights showing how radio adapts to the lives of busy Canadians
from this national study of 1,028 consumers include:
•Radio accounts for 1/3 of Canadians daily media time.
•Canadians increased their daily radio listening in the last year by 5% to 2.3
hours per day.
•Hard to target groups like higher income adults and working women listen to
radio daily, spending more time with radio than any other medium.
•Radio is the most compatible medium with the Internet as 42% of adults 18-49
listen while on-line, either directly or streaming.
•On average 80% of Canadians listen while driving to and from a shopping trip
and 60% identified radio as the last medium they were exposed to before a
purchase occasion.
•Radio ads are heard! Only 26% of adults indicated that they avoided radio
advertising, the lowest of all media, 10 points lower than the closest competitor.
For more information, contact our sales department at 905-428-9600.
Radio works well for the retail community!
Here’s what some of our advertisers are saying
“I have been on the radio for 5½ years and have had a very good response. I
very foolishly left the radio last year to try TV thinking I would get an amazing
return for my money; however I was very disappointed with the results and now
refer to it as a big waste of money. In hindsight I should have just stayed with
what was working…. the radio.
- Sue Cousins, Aqua Massage Oshawa Inc.
“We have been advertising on KX96 and The Rock for about 6 years now… we
ran a campaign offering a free round of golf in the month of May if they went to
my website… and entered their email address. We ran the campaign for 4
weeks and we had approximately 2,500 people sign up. I thought this campaign
went very well and proved that if you make a good offer people will respond!”
- Karen Simpson, Four Seasons Country Club, Claremont
“We make a point of asking customers what’s brought them into the store and on
quite a few occasions it’s been the radio.”
- Laurie Grady, Whitby Fabrics Sewing Centre, Whitby
“It’s actually the largest return of investment in our marketing portfolio. I would
strongly recommend radio advertising to anyone.”
- Matt Bowles, Lovell Drugs, Oshawa
“Well I’ve noticed year round that almost on a daily basis, people come in to the
store and say right away that they’ve heard us on the radio. Over the years
when we started our business we did other forms of advertising and we noticed
from radio that we had more positive response and a longer lasting response
with radio advertising.”
- Joe and Sonja Sanders, Jewellery By Sanders, Oshawa
Isn’t it time you got the Power of Radio working for you?
CJKX‐FM
Who We Are
KX96 continues to be the Number One Station
in all of Durham Region!
(Share, All persons 12+)
KX96 broadcasts from a tower in Whitby at 95.9 that serves Durham and
eastern Toronto as well as from a supplementary transmitter tower in
downtown Toronto at 95.9. Additionally, a tower in Sunderland at 89.9
pushes the signal well into cottage country in south-central Ontario.
Now in its 21st year of broadcasting, KX96 reaches a record number of
consumers - 188,700 listeners who are extremely loyal to country music,
KX96 and the advertisers who support the format!
These listeners are well educated – 60% have post-secondary education.
More than a quarter of listeners are managers, executives or professionals.
And they have money - 44% of listeners live in households of $100,000 plus
incomes!*
The station’s strategy has always been to provide local news, weather, traffic
and local community information. Add to that hot new country music, engaging
on-air personalities and you’ve got one of the best vehicles in Durham Region
to grow local business!
Features on KX96 include news
sponsorships, weather and traffic tags
as well as the highly successful boom
box remote broadcast.
Visit the station’s website at www.kx96.fm. New media opportunities are
available on line… email blasts, streaming pre-rolls and banner ads.
*Source: Numeris (Formerly BBM Canada) Fall 2014
CJKX‐FM
Audience Profile
188,700 listeners tune in weekly!
Percent
Age
20
18
16
14
12
10
8
6
4
2
0
19.2
19.4
18.3
16.8
13.8
9.2
3.3
12-17
18-24
25-34
35-44
45-54
55-64
65+
Gender
Female 53.5%
Male 46.5%
Source: Numeris (Formerly BBM), Fall 2014 Full Coverage by percent of weekly reach
Coverage Map
Dial Positions: 95.9 FM & 89.9 FM
CJKX-FM
11
WASHAGO
169
62
48
12
ORILLIA
35
400
FENELON FALLS
LAKE SIMCOE
BARRIE
89.9 FM
LINDSAY
7
KESWICK
SUNDERLAND
PETERBOROUGH
115
UXBRIDGE
NEWMARKET
7A
12
28
BELLEVILLE
9
PORT PERRY
404
STOUFFVILLE
RICHMOND
HILL
95.9 FM
401
COURTICE
48
MARKHAM
7
2
VAUGHAN
OSHAWA
COBOURG
PORT HOPE
NEWCASTLE
BOWMANVILLE
WHITBY
AJAX
401
95.9 FM
BRAMPTON
PICKERING
SCARBOROUGH
TORONTO
GUELPH
MISSISSAUGA
KITCHENER
OAKVILLE
CAMBRIDGE
62
35
400
BURLINGTON
HAMILTON
LAKE ONTARIO
PRINCE EDWARD
COUNTY
CJKX‐FM
Weekday News
Sponsorship
People rely on radio all day long for their news. The Durham Radio
News team delivers more current, up-to-date local news than any
other Durham news source.
Sponsorship of KX96 News, Monday to Friday, offers a credible,
prestigious environment to enhance your business image. Your
message is presented as the exclusive sponsor.
Sponsorship includes:
• 1 opening name credit daily
• 1 x :30 second commercial daily in the newscast
Commercials rotate throughout 11 newscasts daily outlined as
follows:
6:00 a.m. – 8:30 a.m. (on the half hour)
12:00 noon
3:00 p.m. – 6:00 p.m. (top of the hour)
Call us for a quote today!
Durham Radio Inc.
January 2014
CJKX‐FM
Weekday Weather
Sponsorship
Everyone loves to talk about the weather! KX96 covers the weather
in Durham and the surrounding areas where the weather can vary
from that of neighboring Toronto.
Local residents want local weather and KX96 delivers!
Sponsored weekday weather reports air Monday to Friday
from 9:40 a.m. to 5:50 p.m. Your message is presented as the
exclusive sponsor.
Sponsorship includes:
1 opening name credit
1 x :15 second commercial
Call us for a quote today!
Durham Radio Inc.
January 2014
CJKX‐FM
Traffic Report
Sponsorship
Durham commuters want local, up-to-date traffic conditions to get
them around and that’s what KX96 delivers! This is your opportunity
to reach commuters in their cars where commercial recall is 50%
greater than in their home or office.
Traffic report tags rotate throughout the entire day, 5:30 a.m. to
7 p.m. Your message is presented as the exclusive sponsor.
Sponsorship includes:
1 opening name credit
1 x :10 second LIVE selling message
Call us for a quote today!
Durham Radio Inc.
January 2014
CJKX‐FM
3 Hour Remote Package
Your 3 hour remote includes:
•
3 x 60 second live “cut-ins” per hour for a total of 9
•
30 x 30 second (or 20 x 60 second) commercials during the
week of your event
•
5 x 15 second promotional announcements per day for 3 days
prior to your event, total of 15
•
on-air talent on location for 3 hours
•
plus lots of prizes and giveaways!
Call us for a quote today!
September 2013