CITY OF SAN CARLOS
STRATEGIC PLAN
April 2016
MISSION STATEMENT
The City of San Carlos provides high quality services and facilities in a fiscally sustainable,
responsive and friendly manner to foster a safe and healthy community.
VISION STATEMENT
San Carlos will be a vibrant family and business friendly community admired as a great place to live,
learn, work and play.
CORE VALUES
Not in priority order
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Fiscal responsibility and sustainability
Protecting the City’s assets and resources
Strategic thinking and planning for the future
High ethical standards and care for the community
High quality customer service
Protecting our environment
Community engagement and community building
A strong sense of community
A safe community
Support the well being and development of City employees
2016-2017 STRATEGIC GOALS
Not in priority order
1. Affordable Housing: The City of San Carlos will encourage multi-family housing consistent with
the General Plan and mixed-use concepts along transit corridors.
Objective #1: Work to ensure that the City and the residents are informed about the Affordable
Housing Policy.
Objective #2: Build multi-family housing along transit corridors and close to the downtown core
with mixed-use concepts spread throughout areas already zoned for this use.
Objective #3: Take a more active role regionally in encouraging and developing affordable
housing.
2. Infrastructure: The City of San Carlos will identify and plan for strategic infrastructure
improvements and maintenance.
Objective #1: Build consensus around what the City’s infrastructure and maintenance priorities are.
Objective #2: Identify reliable sources of funding for infrastructure needs.
Objective #3: Maximize underused facilities and resources.
Objective #4: Complete Major Infrastructure Projects.
3. Parking: The City of San Carlos will develop parking improvements for the downtown, south
Laurel Street and the Transit Center that consider the interests of businesses, residents and the
City.
Objective #1: Develop and adopt a parking strategy for downtown, south Laurel Street and the Transit
Center.
Objective #2: Increase Parking Supply for Downtown, south Laurel Street and Transit Center.
Objective #3: Develop way-finding strategies so people know where to find parking.
Objective #4: Encourage programs, incentives and other modes of transportation to reduce
parking demand.
4. Public Outreach, Community Engagement and Social Media: The City of San Carlos will
develop and enhance public outreach, community engagement, and social media tools and
platforms to facilitate open communication and information sharing with the public.
Objective #1: Encourage a more involved and knowledgeable community to build trust and confidence in
the civic policy process and to build shared civic pride.
Objective #2: Develop effective communication policies and utilize consistent, multi-pronged approaches
to public outreach and engagement.
5. Public Safety: The City of San Carlos will provide high quality, stable and cost effective Public
Safety services to the community.
Objective #1: Continue to provide effective and efficient public safety services.
Objective #2: Evaluate options for managing increasing fire safety costs.
6. Traffic/Transit: The City of San Carlos will identify, plan and complete strategic traffic
improvements while encouraging more use of public transit and alternative modes of
transportation.
Objective #1: Complete major transportation projects.
Objective #2: Study and identify traffic mitigation improvements.
Objective #3: Improve public transit and encourage alternative modes of transportation.
Objective #4: Inform and educate the public about traffic options.