Thai Trade Center, Cairo
Department of International Trade Promotion
Ministry of Commerce
THAILAND
ก
(Canned Tuna)
June 2012
Thai Trade Center, Cairo
Attia Habib
TUNA CANNED
Sunshine
Maadi City
Center
Bostany
ALFA
Market
Avanty
Heinz
Americana
Bostany
Sunshine
-21.1 Products Demand in Market
Egypt Import of Tuna from Thailand H.S.Code 160414
Years
2009
2010
2011
2012 up to
February
Source of information:
Value in
M. $
66.5
8304
101.4
22.8
Quantity in
M. KG.
13.7
64.8
46.4
6.5
Total import
M. $
76.8
93.8
108.06
23.9
% of Egypt Imp.
From Thailand
86.5
88.91
93.83
95.4
CAPMAS, www.capmas.gov.eg
From the table above we notice that:
-
Most of the Egyptian import of tuna from Thailand and few percent from the other countries
such as Indonesia – Vietnam - Spain – Italy – China – Turkey – UK – Oman – USA
The import value and quantity increase every year than previous year.
Egypt Export of Tuna to the other countries H.S.Code 160414
-
Egypt not export Tuna canned only export few quantity to Sudan and as re – export because
Egypt has no factories or local industries of producing canned seafood at all but it has some
factories of producing some preserved vegetables, meat products, canned juices, milk, potatoes,
honey, salt fish
1.2 Market Condition
•
There is no any market condition for buying or selling tuna canned but you can find in the whole
and retail market, upper or lower market because tuna is a famous food now and the consumer can
find it in every where such as hypermarket, big & small supermarket, small grocery shops near
your house. So it"s easy to find and buy and easy to cook in few minuets.
•
Egypt has many Hypermarkets such as Carrefour (many branches), Hyper one, Spinyes
Also big supermarkets like Alfa Market (5 branches), Metro (25 branches), Ragab Sons (7
branches), El Mahmal (4 branches), Abou Zekry (6 branches) and a lot of small grocery shops in
every where
•
The behavior of most of Egyptian consumer prefer to eat tuna with bread and now the Egyptian
market has a lot of demand for Tuna canned because its popular food with reasonable price for the
majority of the people because they consider Tuna as a source of meat proteins, for example we
import many types of tuna such as:-
-3No.
1
2
3
4
Type of tuna
Tuna Chunk in sun flower oil
Tuna Flaks in sun flower oil
Tuna Chunk with mayonnaise
Tuna Flaks in sun flower oil
Weight in GM.
185
185
185
90
Price LE.
Between 7 – 8
4.5 – 5
8–9
2.5– 3
•
The Egyptian market full of by many band names of tuna canned like Sunshine, Bostany,
Americana, Heinz, Avanty, Khushala…etc.
•
The custom tariff of tuna canned to is only 5% it makes the retail price not too high for the
consumers.
1.3 Picture of market & products
Maadi City
Center
ALFA
Market
Avanty
Heinz
Sunshin
e
Americana
Bostany
-4-
-41.4 Distribution channel
Usually the importer distribute the products as follows:
o The importer distribute by his staff directly to the hypermarkets, supermarkets, small
shops, Restaurants, Hotels.
o The importers sell to the wholesalers then wholesalers sell to the retailers (retailers such as
supermarkets and small shops then to the consumer).
1.5 Import Procedures & Regulation
First the Importer must get pre-approval (Permission) from the Ministry of Agriculture and Land
Reclamation, Quarantine Department according to the Pro-Forma Invoice then he can start the import
process.
Egyptian companies often rely on customs brokers, or their own staff to check on shipments and to clear
products through customs.
The following documents must be presented to the customs office in order for a shipment to be
released:
1. Bill of Lading or Letter of Guarantee (L/G)
2. Commercial Invoice countersigned by the Chamber of Commerce and notarized by the Egyptian
Embassy or Consulate in the country of origin
3. Packing Lists
4. Insurance Policy
5. Certificate of Origin countersigned by the Chamber of Commerce and notarized by the Egyptian
Embassy or Consulate in the country of origin
6. Import/Export Permit of the importer
7. Health Certificate
Tests and analyses are conducted on all imported food products upon arrival at ports. Analyses are
conducted in accordance with the specifications, regulations, and other instructions.
The following tests are mandatory on all imported food products upon arrival:
•
•
•
Laboratory tests and analysis by the Ministry of Health
Ministry of Agriculture veterinary inspection of dairy, fish, meat, and poultry products
Labeling and product compliance with the Egyptian Standards enforced by the General
Organization for Export and Import Control (GOEIC) of the Ministry of Industry and Foreign
Trade.
All tests are conducted in government laboratories. Tests and analyses by private laboratories are not
permitted or acceptable.
Since inspection is now centralized in GOEIC, a committee is formed with representatives from the
Ministry of Agriculture, Health, and GOEIC. Each ministry performs its analysis on the same product
sample and issues its results to GOEIC. If one of the above mentioned Ministries rejected the product,
GOEIC will issue the final report of rejecting the products.
-5The number of samples withdrawn have been reduced as a result of centralizing the inspection process
with GOEIC. Importers are supposed to be notified of all test results within seven days after samples have
been drawn. However, for canned products, mineral water, and frozen products, tests results must be
submitted within 14 days after samples have been drawn.
If the rejection is due to unsatisfactory laboratory tests, the importer has the right to have the product retested three times. The appeal for reconsideration should be submitted to GOEIC within seven days.
Labeling requirements:
Production and expiration dates must be clearly shown on the package. Information on the label cannot be
easily erased, scratched or altered. Information must be written in English or Arabic . The label must
include: •
•
•
•
•
•
•
•
•
•
Name and address of manufacturer;
Brand or trade mark (if applicable);
Country of origin, type of product;
Name and address of importer;
Production and expiration dates;
Product use instructions (optional);
Ingredients;
Storage instructions or storage temperature;
Net weight;
Gross weight and total number of packages per case or carton;
Importers must present one set of all import documents to the General Organization for Export and
Import Control GOEIC.
1.5 Top 10 Importers
1- Mansour Manufacuring & Distribution Co.
2- Bostany Company
3- General Trade & Supply (GTS)
4- El Taaef Import Co.
5- Ragab Sons Company
6- Khaled Khoshala Co. for Imp.& Exp.
7- El Ansary Trading & Contracting Co.
8- Americana Manufacturing & Distribution
9- Al Fath Co. for Int. Trading
10- Al Fayrouz Co. for Imp. & Trade
Source of Information:-
General Organization for Export and Import Control (GOEIC) www.goeic.gov.eg
Ministry of Public Health and Population
www.mohp.gov.eg
Ministry of Agriculture and land Reclamation
www.agri.gov.eg
Thai Trade Center, Cairo