2012 – 2013 COOPERATIVE ADVERTISING PLAN
Weirton
WEIR-AM
One Hundred Percent County Coverage!
Approximate Coverage Area:
Wheeling
WVLY-AM
Morgantown
WAJR-AM
WVAQ-FM
Cumberland
New Martinsville
WCMD-AM Berkley Springs Martinsburg
WETZ-AM
WCST-AM
Fairmont
Kingwood
WEPM-AM
Parkersburg
WTCS-AM
WFSP-AM
WICL-FM
Keyser WDHC-FM
WHNK-AM
WMMN-AM
WFSP-FM WKLP-AM
WDMX-FM
ClarksburgWRLF-FM Elkins
WNUS-FM
WBRB-FM
WDNE-AM
Fisher
WFBY-FM
WDNE-FM
Ravenswood Spencer WAJR-FM
WELD-AM
WVRC-AM
WMOV-AM
Petersburg WELD-FM
Sutton
WVRC-FM
Ripley
WQWV-FM
WSGB-AM
WCEF-FM
WDBS-FM
Charleston
Summersville
Huntington
WCHS-AM
WSWW-FM
Dunmore
WRVC-AM
WKAZ-AM
Rupert
WVMR-AM
WDGG-FM
WSWW-AM
WYKM-AM
WRVC-FM
WKWS-FM
Ronceverte
Madison
Beckley/Fayetteville WRON-FM
WZAC-FM
WJLS-FM
WRON-AM
MetroNews Radio Networks Weekly
Logan
WTNJ-FM
Hinton
WVOW-AM
WCIR-FM
WMTD-AM
WVOW-FM
WVBD-FM
Mullens WBKW-AM
WQKR-FM
Affiliate Map Subject
Persons: 18+:
898,200
Welch
Bluefield Tazewell, VA
To Change
WTZE-AM
WELC-AM
WHIS-AM
Persons 25-54:
453,200
WKQB-FM
WHAJ-FM
Cume:
Persons 18-34: 331,600 – P1 ADVENTURE
Persons 35-54: 376,100 – P2 FAMILY
Persons 45-64: 368,300 – P3 BOOMERS
Program Description:
The West Virginia Division of Tourism, in conjunction with MetroNews
Networks, will offer a radio advertising program. This
radio co-op has been designed to help industry partners market
themselves via statewide radio. The investment includes production
and commercial schedule. Each individual partner order will be
developed upon the receipt of an insertion order.
Advertising Unit:
Each Radio Commercial will feature a standard 15-second West Virginia
Tourism open and close. Each partner will receive the middle 30-second
of the 60-second commercial.
Campaign:
20 Sixty Second Commercial Announcements
Investment Only:
$7,540 Net (One Partner)
- 50% reimbursed by WV Tourism
2012 – 2013 COOPERATIVE ADVERTISING PLAN
CO-OP INSERTION ORDER
Advertiser:
Contact:
Address:
City / State / Zip:
Web Address:
Phone:
$7,540 Net (One Partner)
- 50% reimbursed by WV Tourism
Authorized By:
Date:
E-Mail:
To participate in this co-op program please contact:
Larry Pfost
MetroNews Radio and Television Networks
1111 Virginia Street East
Charleston, WV 25301
(304) 346-7055
[email protected]
[email protected]
Events Campaign
WOWK -- CBS -- Charleston/Huntington
WBOY -- NBC -- Clarksburg/Weston/Morgantown
EBOY - ABC - Clarksburg/Weston
WTRF -- CBS -- Wheeling/Steubenville
ETRF -- FOX -- Wheeling/Steubenville
GTRF - ABC - Wheeling/Steubenville
WVNS -- CBS -- Beckley/Oak Hill/Bluefield
EVNS -- FOX -- Beckley/Oak Hill/Bluefield
WV Media Stations:
Total Statewide Coverage:
1.3 million households
Coverage Area:
Program Description:
The West Virginia Division of Tourism will offer an in-state television co-op which provides partners
the opportunity to advertise their events on up to 8 television stations throughout West Virginia. This
co-op also includes an online component at an additional cost.
Package cost includes commercial production.
Advertising unit:
Schedule:
Partner cost:
Each TV ad will feature a 15-second West Virginia Tourism open and 15-second Partner ad
6x per week 5A-9A
6x per week 5P-8P
2x per week 11P News
WOWK, WBOY, WTRF and/or WVNS
WOWK, WBOY, WTRF and/or WVNS
WOWK, WBOY, WTRF and/or WVNS
6x per week 9A-5P
6x per week 5P-8P
2x per week 8P-11P
EBOY, ETRF, GTRF and/or EVNS
EBOY, ETRF, GTRF and/or EVNS
EBOY, ETRF, GTRF and/or EVNS
$695/wk WOWK = 14 spots
$887/wk WBOY = 14 spots
$440/wk WTRF = 14 spots
$415/wk WVNS = 14 spots
$270/wk EBOY = 14 spots
$180/wk ETRF = 14 spots
$195/wk GTRF = 14 spots
$310/wk EVNS = 14 spots
Leaderboard Web Ad
Medium Box Web Ad
Skyscraper Web Ad
$750 per station
$600 per station
$500 per station
To participate in this co-op please contact:
Mark Allen
West Virginia Media
13 Kanawha Blvd. W. Suite 100
Charleston, WV 25302
(304) 720-6524
[email protected]
Please also send a copy of the insertion order to Amy Kaczynski at [email protected]
West Virginia Media 'Events'
CO-OP INSERTION ORDER
Advertiser :
Event:
Contact:
Address:
City/State/Zip:
Web Address:
Phone:
Television Schedule
# weeks
Dates
Station
Weekly
Cost
Partner $
# weeks
Dates
Station
Weekly
Cost
Patner $
WOWK
$
695 $
-
WBOY
$
887 $
-
WVNS
$
414 $
-
WTRF
$
440 $
-
EVNS
$
310 $
-
ETRF
$
180 $
-
EBOY
$
270 $
-
GTRF
$
195 $
-
To participate in this co-op please contact:
Mark Allen
West Virginia Media
PO Box 11848
Charleston, WV 25339
(304) 419-4282
[email protected]
Please also send a copy of the insertion order to Amy Kaczynski
[email protected]