A Transmedia
Comedy Series
THE STORY
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Transmedia &
The Evolution of
Storytelling
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Build Awareness Gain Local and Nation Media Attention
Resources Needed: Live Events Producer, Live Performance Producer, Public Relations Specialist
Revenue Opportunities: Live Event Sponsorship, Site Sponsorship
Blend Reality Create Emotional Connections Between Characters and Audience
Resources Needed: Social Media Producer, Writers, Actors
Revenue Opportunities: Story Sponsorship
Harness Relationships Develop Dialogue with Viewers to Solidify Relationships
Resources Needed: Social Media Producer, Writers, Operations Team
Revenue Opportunities: Merchandising, Site Sponsorship, Story Sponsorship
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Increase Reach Create Brand Evangelists that Promote and Share Content
Resources Needed: Social Media Producer, Writers, Operations Team
Revenue Opportunities: Story Sponsorship
Bring Story to Audience Not Rely on Organic Discovery
Resources Needed: Live Events Producer, Live Performance Producer, Actors, Video Editor,
Social Media Producer
Revenue Opportunities: Live Event Sponsorship, Guest Appearances
Infuse Story
Resources Needed: Video Producer, Video Editor, Social Media Producer, Head Writer, Actors
Revenue Opportunities: Video Sponsorship
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Make Adoption Easy Maintain a Consistent Touchpoint through High Quality Videos
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Resources Needed: Video Producer, Video Editor, Music Producer, Head Writer, Writers, Actors
Revenue Opportunities: Video Sponsorship
Collaborate with Artists Expand Reach to New Markets through Collaboration
Resources Needed: Actors, Writers
Revenue Opportunities: Site Sponsorship, Music Distribution
Gain Recognition
Resources Needed: Social Media Producer, Writers
Revenue Opportunities: Brand Sponsorship
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Maintain a Scalable Structure
exist through event sponsorship, video sponsorship, site sponsorship, and several other
Resources Needed: Social Media Producer, Operations Team, Actors
Revenue Opportunities: Merchandise
How Big is the Current Audience?
Who Are These People?
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