2014 RADIO
NATIONAL
RATE CARD
All costs based on 30”
www.rte.ie/radio/advertising
www.rte.ie/mediasales
RTÉ RADIO 1: WEEKLY PACKAGES
Essential Premier Package
€8,650
Primetime Weekday Package (Mon-Fri) €7,500
17 spots
12 spots
2 spots pre 07.00 Risin’ Time
2 spots 07.00-09.00 Morning Ireland
2 spots 09.00-12.55 John Murray, Seán O’Rourke, Ronan Collins
1 spot 12.55-13.45 News at One
1 spots 13.45-15.00
Liveline
1 spot 15.00-16.30 Mooney
1 spot 16.30-19.00 Drivetime
3 spots post 19.00
Arena, John Creedon, The Late Debate etc
4 spots 08.00-18.00 Sat/Sun Weekend Prime, Weekend Sport
4 spots 09.00-12.55
1 spot 12.55-13.45 2 spots 13.45-15.00
2 spots 15.00-16.30
3 spots 16.30-19.00 John Murray, Seán O’Rourke, Ronan Collins
News at One
Liveline
Mooney
Drivetime
Rate Card Cost Before Saving = €12,475
SAVE
39%
SAVE
Rate Card Cost Before Saving = €14,400
39%
Lite Premier €6,200 (L)
10 spots
Executive Partner
1 spot pre 07.00 1 spot 07.00-09.00
1 spot 09.00-12.55 1 spot 12.55-13.45 1 spot 13.45-15.00
1 spot 16.30-19.00 1 spot post 19.00 1 spot 06.00-08.00 Sat/Sun
1 spots 08.00-14.00 Sat/Sun 1 spot 14.00-18.00 Sat/Sun €9,400
20 spots
RTE Radio 1
3 spots 07.00-09.00 1 spot 10.00-12.00
3 spots 12.55-13.45 3 spots 16.30-19.00
2 spots 08.00-14.00 Morning Ireland
Today with Seán O’Rourke
News at One
Drivetime
Weekend Prime
Rate Card Cost Before Saving = €8,760
RTÉ lyric fm
2 spots 07.00-10.00 2 spots 10.00-14.00 2 spots 14.00-16.00
2 spots 16.00-19.00 Marty in the Morning
Niall Carroll’s Classical Daytime
The John Kelly Ensemble
Liz Nolan’s Classic Drive
Rate Card Cost Before Saving = €17,488
Risin’ Time
Morning Ireland
John Murray, Seán O’Rourke, Ronan Collins
News at One
Liveline
Drivetime
Arena, John Creedon, Late Debate etc
Weekend on One
Weekend Prime
Saturday/Sunday Sport
Buy any RTÉ Radio 1 Package and get a RTÉ lyric add-on
package at a further discount.
SAVE
46%
RTÉ lyric fm 14 spot PT Package @ €1,300
RTÉ lyric fm 21 spot PT Package @ €1,500
RTÉ lyric fm 28 spot PT Package @ €1,700
SAVE
29%
RTÉ 2FM: WEEKLY PACKAGES
Total Audience Packages
06.00-24.00 Mon-Sun
Primetime Packages
71% Primetime
28 Spot Total Audience Package
€7,400 (L)
35 Spot Total Audience Package €8,400
SAVE
SAVE
56%
Rate Card Cost Before Saving = €19,250
07.00-19.00 Mon-Sun
14 Spot Primetime Package
51%
Rate Card Cost Before Saving = €15,400
RTÉ LYRIC FM: WEEKLY PACKAGES
€1,800
Rate Card Cost Before Saving = €2,940
21 Spot Primetime Package
€2,300
€2,800
Rate Card Cost Before Saving = €5,880
Primetime Packages SAVE
52%
07.00-19.00 Mon-Sun
Culture Packages
12 Spot Primetime Package €4,950
Rate Card Cost Before Saving = €8,400
15 Spot Primetime Package€6,000
Rate Card Cost Before Saving = €10,500
21 Spot Primetime Package€7,875 (L)
Rate Card Cost Before Saving = €14,700
07.00-22.00 Mon-Sun
SAVE
41%
SAVE
42%
SAVE
46%
2fm Weekday and Weekend Spots
Early Breakfast
Primetime
TAP
Night-time
SAVE
47%
Rate Card Cost Before Saving = €4,410
28 Spot Primetime Package
SAVE
38%
06.00-07.00
€250
07.00-19.00€700
06.00-24.00€550
19.00-01.00€150
10% fix for specific programmes
25 Spot Culture Package - Radio 1, 2fm and lyric fm €3,100
Rate Card Cost €5,789 saving of 46%
20 Spot Culture Package - Radio 1 and lyric fm €2,600
Rate Card Cost €4,359 saving of 40%
15 Spot Culture Package - Radio 1 and lyric €2,200
Rate Card Cost €3,303 saving of 33%
SAVE
46%
SAVE
40%
SAVE
33%
Details on the breakdown of the Culture Packages can be found at
www.rte.ie/radio/advertising/special-offers.htm
WEEKLY DEMOGRAPHIC PACKAGES
ABC1 Package
€14,949
Housekeeper Package €14,495
22 spots
17 spots RTÉ Radio 1
RTÉ Radio 1
1 spot 07.00-09.00 Mon-Fri
Morning Ireland
1 spot 09.00-10.00 Mon-Fri
John Murray
1 spot 10.00-12.00 Mon-Fri
Today with Seán O’Rourke 1 spots 12.55-13.45 Mon-Fri
News at One
1 spot 16.30-19.00 Mon-Fri
Drivetime
2 spots 19.00-20.00 Mon-Fri
Arena
7 spots 08.00-14.00 Sat/SunPlayback / Marian Finucane / The
1 spot 09.00-10.00 Mon-Fri 1 spot 13.45-15.00 Mon- Fri 1 spot 09.00-10.00 Sat 1 spot 11.00-13.00 Sat Business etc
RTÉ lyric fm
1 spot 07.00-10.00 Mon-Fri
1 spot 10.00-14.00 Mon-Fri
1 spot 14.00-16.00 Mon-Fri
1 spot 16.00-19.00 Mon-Fri
4 spots 07.00-19.00 Sat/Sun
Marty Whelan in the Morning
Niall Carroll’s Classical Daytime
The John Kelly Ensemble
Liz Nolan’s Classic Drive
Weekend Prime
Housekeeper With Kids Package
€14,645
17 spots
News at One
Liveline
Playback
Marian Finucane
Miriam Meets
1 spot 07.00-09.00 Mon-Fri Breakfast with Hector
2 spots 09.00-11.00 Mon-Fri Tubridy
2 spots 11.00-13.00 Mon-Fri Colm Hayes
1 spot 13.00-14.00 Mon-Fri Larry Gogan’s Golden Hour
1 spot 14.00-16.30 Mon-Fri Rick in the Afternoon
2 spots 10.00-12.00 Sat Dave Fanning
1 spot 12.00-14.00 Sat Mark McCabe
1 spot 14.00-17.00 Sat Weekenders with Ruth & Paddy
1 spot 11.00-14.00 Sun Ireland’s Biggest Jukebox
1 spot 14.00-17.00 Sun Weekenders with Ruth & Paddy
20-44s Package €13,130
RTÉ Radio 1 1 spot 12.55-13.45 Mon-Fri News at One 1 spot 11.00-13.00 Sat Marian Finucane Saturday
1 spot 11.00-13.00 Sun Marian Finucane Sunday
RTÉ 2fm
RTÉ 2fm
2 spots 07.00-09.00 Mon-Fri
2 spots 09.00-11.00 Mon-Fri
2 spots 11.00-13.00 Mon-Fri
1 spot 13.00-14.00 Mon-Fri
1 spot 14.00-16.30 Mon-Fri
1 spot 10.00-12.00 Sat
1 spot 12.00-14.00 Sat
1 spot 14.00-17.00 Sat
1 spot 11.00-14.00 Sun
RTÉ 2fm
16 spots RTÉ Radio 1
1 spot 12.55-13.45 Mon-Fri
1 spot 13.45-15.00 Mon-Fri
1 spot 09.00-10.00 Sat
1 spot 11.00-13.00 Sat
1 spot 10.00-11.00 Sun
John Murray
Liveline
Playback
Marian Finucane
Breakfast with Hector
Tubridy
Colm Hayes
Larry Gogan’s Golden Hour
Rick in the Afternoon
Dave Fanning
Mark McCabe
Weekenders with Ruth & Paddy
Ireland’s Biggest Jukebox
2 spots 07.00-09.00 Mon-Fri 2 spots 09.00-11.00 Mon-Fri 1 spot 11.00-13.00 Mon-Fri 2 spots 13.00-14.00 Mon-Fri 2 spots 14.00-16.30 Mon-Fri 1 spots 10.00-12.00 Sat 1 spot 12.00-14.00 Sat 1 spot 14.00-17.00 Sat 1 spot 11.00-14.00 Sun Breakfast with Hector
Tubridy
Colm Hayes
Larry Gogan’s Golden Hour
Rick in the Afternoon
Dave Fanning
Mark McCabe
Weekenders with Ruth & Paddy
Ireland’s Biggest Jukebox
CROSS STATION PACKAGE
Pick of the Week Package
€8,000
RTÉ Radio 1
Morning Ireland
News at One
Drivetime
Playback
Marian Finucane
RTÉ 2fm
1 spot 07.00-09.00 Mon-Fri 1 spot 09.00-11.00 Mon-Fri
1 spot 11.00-13.00 Mon-Fri
1 spot 10.00-12.00 Sat 1 spot 10.00-11.00 Sun
Breakfast with Hector
Tubridy
Colm Hayes
Dave Fanning
Best of Tubridy
RTÉ lyric fm
1 spot 07.00-10.00 Mon-Fri
1 spot 10.00-14.00 Mon-Fri
1 spot 16.00-19.00 Mon-Fri
2 spots 13.00-16.00 Sat/Sun
Marty Whelan in the Morning
Niall Carroll’s Classical Daytime
Liz Nolan’s Classic Drive
Weekend Music
Rate Card Cost Before Saving = €11,100
1. Buy 3 of the same Package over 3 consecutive weeks and get a
50% discount off the 4th package running consecutively
2. 4 Spots for the Price of 3
Buy 3 same segment individual spots within one week and
receive a 4th spot free of charge in the same segment in the
same week
Offer excludes spots in RTÉ Radio 1’s Morning Ireland and
Liveline
15 spots
1 spot 07.00-09.00 Mon-Fri
1 spot 12.55-13.45 Mon-Fri 1 spot 16.30-19.00 Mon-Fri
1 spot 09.00-10.00 Sat
1 spot 11.00-13.00 Sun
ADDITIONAL OFFERS
SAVE
27%
3. New Business Trial / Lapsed Advertiser Incentive.
NEW business and / or lapsed advertisers can avail of a €1,000
(30”) saving off the Rate Card Cost of each of any two packages
OR €1,500 (30”) worth of bonus airtime
•N
ew Business - does not include new products, releases /
variants
•N
ew Business rate does not apply to “new” businesses
advertising previously advertised products/services or variants
thereof
• L apsed advertisers - have not advertised on any RTÉ Radio
channel in the last 2yrs (24 consecutive months)
• T his incentive is on a once off basis and once the ‘trial’ period
is finished standard rates will then apply
• T he customer can purchase a maximum of 2 packages over 2
consecutive weeks or within 4 consecutive weeks and avail of
savings/bonus on both packages
• It is not necessary to book two packages to avail of the
incentive
•B
ased on 30”. Other lengths please pro rata
•B
onus airtime will run during the campaign subject to
availability
4. Charity Rate €150 per spot. Max length 20 seconds, maximum
of 6 spots per channel per week can be purchased. Only available
to registered charities
5. Irish Language Ads/Supporting the Arts/please see details on the
web or contact the sales team
Further current Sales offers can be found by logging on to
www.rte.ie/radio/advertising
ALL OFFERS, INDIVIDUAL SPOTS & PACKAGES SUBJECT TO
AVAILABILITY
i
INDIVIDUAL & FIXED SPOTS
RTÉ RADIO 1 WEEKDAY SPOTS
RTÉ 2FM WEEKDAY AND WEEKEND SPOTS
pre 07.00
07.00-09.00
09.00-12.55
12.55-13.45
13.45-15.00
15.00-16.30
16.30-19.00
Post 19.00
06.00-07.00
07.00-19.00 06.00-24.00
19.00-01.00
A
B
C
H
J
M P
R Risin’ Time €375
Morning Ireland€2,150
John Murray/Pat Kenny/Ronan Collins€1,150
News at One€1,250
Liveline€1,350
Mooney €725
Drivetime€825
Arena, John Creedon, Late Debate€180
Early Breakfast
€250
Primetime
€700
TAP€550
Night-time
€150
Fixed show spots at 10% surcharge on the primetime 2fm rate
RTÉ LYRIC FM WEEKDAY/WEEKEND SPOTS
RTÉ RADIO 1 WEEKEND SPOTS
07.00-19.00
06.00-08.00
D
08.00-14.00
F
14.00-18.00
K
18.00-19.00
O
Post 19.00
L
Fixed in a preferred break at a surcharge of 10%
Weekend on One/News €300
Playback/Marian Finucane/T
he Business etc €850
Saturday & Sunday Sport
€330
Doc On One/History Show €250
Various
€180
Fixed show in C, R, F, K time surcharge of 10%
Fixed position in a preferred break at a premium of 10%
A 20% fixing will apply for running Tops & Tails. A 20% fixing charge will be
applied to all individual spots and packages where it is required that ads run Top
& Tail. For running packages as Top & Tail two identical packages will be required
to be purchased with a 20% fix on both.
20% surcharge for the 06.58 break (Mon-Fri)
Price Conversion from 30 second rate
Seconds:5
% Radio: 45%
10
50%
Primetime €210
15 20 253040 45 50 60
70%
80% 90% 100% 133% 150% 167% 200%
i
TERMS & CONDITIONS
TERMS & CONDITIONS
CANCELLATIONS & CHARGES
• Standard packages run Monday – Sunday unless specified.
•N
on-Standard packages: 5% surcharge for non-standard packages with time
or date restrictions (e.g. Wed-Sun) will apply and must be pre-approved before
booking with RTÉ Radio Sales. This is subject to availability.
•S
pots, packages and break durations may be subject to change by RTÉ Radio
prior to transmission.
• In the case that specified spots within packages are not available at time of
booking, a comparable alternative will be offered.
•R
TÉ Radio Sales reserves the right to amend and/or remove spots and packages at any time.
•P
ackage and Spot prices are quoted based on 30 seconds.
Cancellations of a booking must be received in writing and acknowledged by RTÉ
Radio Sales at least 6 working days before the scheduled transmission date.
Packages and spots cancelled within 6 working days of transmission and without
a replacement booking for the same time period and value will be invoiced at the
full amount.
RATES
• ( L) Local Advertiser Rate. Discount of 32% applies only to packages marked
with (L) on the rate card for RTÉ Radio 1 and 2fm
• L ocal advertisers are denoted as those targeting a local audience and whose
products are not available at a National level. Products and services available
at a Provincial level will be deemed as Local.
•P
roducts and services advertised at the Local rate must not be available on a
national level, or directed at a national audience.
• L ocal Advertiser rates are subject to PRIOR script approval by RTÉ Radio Sales.
BOOKINGS
•A
ll bookings must be emailed to [email protected] Bookings will only be
confirmed as approved when sent to this email address. Please cc your Account Manager on all bookings made.
COPY
•A
ll copy must be submitted and cleared PRIOR to transmission to
[email protected]
•A
ll copy instructions/music details must be e-mailed, on the RTÉ Radio
consignment note, by 12 midday, 1 working day PRIOR to transmission to
[email protected]
•A
ll audio must be received 1 working day PRIOR to transmission via email or
ISDN. (e) [email protected] (WAV or MP3 format)
PRODUCTION
•P
roduction facility offering Radio Commercials and other production is available from RTÉ CEL
•R
TÉ CEL Rate Card available at www.rte.ie/radio/advertising
PAYMENT TERMS & VAT
Invoices must be paid within 30 days.
All rates are exclusive of VAT.
New advertisers without a credit history with RTÉ Radio must pre-pay 2 weeks
prior to advertisements going on-air.
CONTACT DETAILS
Dublin Office:
RTÉ Radio Sales
RTÉ Radio Centre
Donnybrook
Dublin 4, Ireland
T: 00 353 1 208 2110/2004/2007/2015/2757
E: [email protected]
RTÉ CEL Studios:
Radio Centre,
Donnybrook,
Dublin 4, Ireland
T: 00 353 1 2083030
E: [email protected]
Belfast Office:
RTÉ Sales and Marketing
Floor 8
Centrepoint
24 Ormeau Ave
Belfast BT2 8HS
T: 0044 2890 442938
E: [email protected]
RTÉ RADIO READY RECKONER
10 secs
15 secs
20 secs
30 secs
40 secs
50 secs
60 secs
10 secs
15 secs
20 secs
30 secs
40 secs
50 secs
60 secs
50%
70%
80%
100%
133%
167%
200%
50%
70%
80%
100%
133%
167%
200%
Cross Station Packages
Pick of the Week Package
15 €4,000
€5,600
€6,400
€8,000
€10,640
€13,360
€16,000
28 Spot Total Audience Package 28 €3,700
€5,180
€5,920
€7,400
€9,842
€12,358
€14,800
ABC1 Package
22 €7,475
€10,464
€11,959
€14,949
€19,882
€24,965
€29,898
HK Package
17
€7,248
€10,147
€11,596
€14,495
€19,278
€24,207
€28,990
28 Spot Total Audience
Package (L)
28 €2,516
€3,522
€4,026
€5,032
€6,693
€8,403
€10,064
HK + Package
17
€7,323
€10,252
€11,716
€14,645
€19,478
€24,457
€29,290
35 Spot Total Audience Package
35 €4,200
€5,880
€6,720
€8,400
€11,172
€14,028
€16,800
20-44’s Package
16
€6,565
€9,191
€10,504
€13,130
€17,463
€21,927
€26,260
12 Spot Primetime Package
12 €2,475
€3,465
€3,960
€4,950
€6,584
€8,267
€9,900
15 Spot Primetime Package
15 €3,000
€4,200
€4,800
€6,000
€7,980
€10,020
€12,000
21 Spot Primetime Package
21
€3,938
€5,513
€6,300
€7,875
€10,474
€13,151
€15,750
21 Spot Primetime Package (L)
21
€2,678
€3,749
€4,284
€5,355
€7,122
€8,943
€10,710
RTÉ Radio 1
2fm
Premier Package
17
€4,325
€6,055
€6,920
€8,650
€11,505
€14,446
€17,300
The Executive Partner 20 €4,700
€6,580
€7,520
€9,400
€12,502
€15,698
€18,800
Weekday Package
12 €3,750
€5,250
€6,000
€7,500
€9,975
€12,525
€15,000
Lite Premier 10
€3,100
€4,340
€4,960
€6,200
€8,246
€10,354
€12,400
Lite Premier (Local Rate)
10
€2,108
€2,951
€3,373
€4,216
€5,607
€7,041
€8,432
Individual Spots Mon-Fri
A
€188
€263
€300
€375
€499
€626
€750
07.00-09.00
B
€1,075
€1,505
€1,720
€2,150
€2,860
€3,591
€4,300
09.00-12.55
C
€575
€805
€920
€1,150
€1,530
€1,921
€2,300
12.55-13.45
H
€625
€875
€1,000
€1,250
€1,663
€2,088
€2,500
1345.-15.00
J
€675
€945
€1,080
€1,350
€1,796
€2,255
€2,700
15.00-16.30
M
€363€508€580€725 €964 €1,211
€1,450
16.30-19.00
P
€413
€578
€660
€825
€1,097
€1,378
€1,650
Post 19.00
R
€90
€126
€144
€180
€239
€301
€360
D
€150
€210
€240
€300
€399
€501
Individual Spots Mon-Fri
06.00-08.00
€600
08.00-14.00
F
€425€595€680€850 €1,131€1,420
€1,700
14.00-18.00
K
€165
€231
€264
€330
€439
€551
€660
18.00-19.00
O
€125
€175
€200
€250
€333
€418
€500
Post 19.00
L
€90
€126
€144
€180
€239
€301
€360
06.00-07.00
€125
€175
€200
€250
€333
€418
€500
07.00-19.00
€350
€490
€560
€700
€931
€1,169
€1,400
06.00-24.00
€275
€385
€440
€550
€732
€919
€1,100
19.00-01.00
€75
€105
€120
€150
€200
€251
€300
Pre 07.00
Individual Spots Sat-Sun
Lyric FM
14 Spot Primetime Package
14
€900
€1,260
€1,440
€1,800
€2,394
€3,006
€3,600
21 Spot Primetime Package
21
€1,150
€1,610
€1,840
€2,300
€3,059
€3,841
€4,600
28 Spot Primetime Package
28 €1,400
€1,960
€2,240
€2,800
€3,724
€4,676
€5,600
25 Spot Culture Package 25 €1,550
€2,170
€2,480
€3,100
€4,123
€5,177
€6,200
20 Spot Culture Package 20 €1,300
€1,820
€2,080
€2,600
€3,458
€4,342
€5,200
15 Spot Culture Package 15 €1,100
€1,540
€1,760
€2,200
€2,926
€3,674
€4,400
Lyric Weekday/Weekend Spots
07.00-19.00
L
€105
€147
€168
€210
€279
€351
€420