Value Proposition for Practitioners
Breezing is designed to make your life easier, by accurately measuring your
clients’ Resting Metabolic Rate. Also known as Resting Energy Expenditure, or
REE, these are the primary basal calories used to determine a Calorie Intake Goal.
Contrary to popular belief, REE cannot be determined by calorie calculators, activity trackers,
body composition analysis, or by the Body Mass Index because these only report population
averages. REE can only be determined accurately through the gold standard method, indirect
calorimetry.
What’s the problem with one-size-fits all population averages? And why we do we need indirect
calorimetry? Here’s an analogy.
Imagine you have two Italian clients that are the same weight and age.
Client one: LaFerrari, 2 years old, 1,490 kg
...and Client two: e-Fiat 500, 2 years old, 1,420 kg
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Value Proposition for Practitioners
Both clients are nearly identical in weight, age, and regional heritage. Using a calorie calculator,
the equation predicts equal fuel metabolism of 50 miles per gallon. If you were to plan a diet
strategy for these two clients using only the calorie calculator, you would recommend they
take in the same amount of fuel.
However, when you conduct the actual indirect calorimetry measurements, you discover
that LaFerrari has a "metabolism like a race car" at 18 miles per gallon, whereas e-Fiat
has a much slower metabolism, at 84 miles per gallon. So, as it turns out, e-Fiat needs
significantly less fuel than LaFerrari. Knowing this, you can plan the right amount of fuel
per day for each individual client.
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Value Proposition for Practitioners
Now, let’s look at actual human clients. Suppose:
Layla and Fione have the same height, weight, and age, and follow similar sedentary lifestyles.
However, Layla's true metabolism is 1,800 kCal/day, while Fione’s is 1,300 kCal/day.
Calorie calculators would report 1,500 kCal/day for both women. That would overestimate
Fione’s calorie needs by 180 calories per day! This means if Fione followed the diet plan, she
would be overeating and gaining weight.
OK, so we know why it's important to measure metabolism with indirect calorimetry, but
why should you use the Breezing Metabolism Tracker?
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Value Proposition for Practitioners
First, Breezing’s state-of-the-art sensor technology uses the gold-standard "indirect
calorimetry method” and measures both Oxygen and Carbon Dioxide in the breath. Older technologies only measure Oxygen, leaving you to assume an average value for Carbon Dioxide produced. For accuracy, you need both!
Second, Breezing measures metabolism at a fraction of the cost of traditional technology, making it the most affordable option in the market. The closest price competitor is
still three times the cost of a Breezing Tracker.
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Value Proposition for Practitioners
And third, Breezing is mobile, making metabolism measurements fast and convenient.
Download the Breezing App on a mobile device and you can do it all. Conduct metabolism measurements, plan calorie goals, and export the data in an easy-toorganize .csv file.
Tracking metabolism has never been easier.
Fig. 5. Low sustained recovery may not be measurable.
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Value Proposition for Practitioners
So, why Breezing? Because you want a simple-to-use, always-available
way to track your client's progress over time, at a price that makes
sense.
Creator, author of the most
used calorie calculator
equation (Mifflin-St Jeor).
Dr. St Jeor recognizes importance of measuring. Dr.
St Jeor recommends Breezing Tracker to the professionals via her Black BagTM
for Personalized Nutrition
Assessment (for further inquiries, she
can be contacted at
[email protected]).
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