DIGITAL STRATEGIST
POSITION OVERVIEW
The Digital Strategist’s role is to fuse strategic understanding together with
operational recommendations and project management. Our strategies are mainly
about ecosystems, where digital media & content play important roles (seen in a
paid-owned-earned vision).
The Digital Strategist is dedicated to a portfolio of clients, managing their multichannel approaches and coordination (campaigns and all year-long). He is daily
collaborating with other digital experts working in Social Media, PPC and
Programmatic amongst others, but also with the Creative team.
RESPONSABILITIES
1. Manage and develop key clients in function of their digital marcom needs.
2. Define key strategic pillars and ecosystems for those clients (media and content).
3. Brief and support the expert teams in the implementation of the strategies.
4. Work in close collaboration with the Digital MarketPlace team.
5. Closely collaborate with non-digital experts and general account leads.
6. Design results dashboards together with client
1.
Manage and develop key clients in function of their digital marcom
needs
The Digital Strategist is the top level point of contact for one or more key clients. As
such the Digital Strategist must be involved in the general strategic meetings, the
yearly definition of budgets and marcom objectives. He must be able to identify
where there is growth potential for a brand in the digital field, partnership potential
with one or more Dentsu Aegis Network’s clients, or any other client opportunities.
2.
Define key strategic pillars and ecosystems for those clients (media and
content)
The Digital Strategist is in charge of defining the overall digital strategy considering
all digital channels (Social Media, Display Prog. or IO, OLV, SEA, SEO, etc.) and with
an insights / persona based mindset. The strategic approach must be based not only
on media touchpoints (reaching the right people at the right time on the right place /
device), but also on content (what do we communicate). This means that the Digital
Strategist must get involved (when possible) in the creative, design and development
sides of an action. He works with all digital experts required to make strategies and
plans happen.
3.
Brief and support the expert teams in the implementation of the
strategies
The Digital Strategist must have sufficient knowledge of each of the digital channels
to be able to brief correctly each expert (together or separately) and to assess
whether their proposals bring the right answer versus objectives. He is free to
organize brainstorm / working sessions to define strategies with other experts if
need be.
Once the strategy is approved, he follows the implementation phase with the
different experts (making sure it remains on point and done with the right quality
level (all in close collaboration with digital planners).
4.
Work in close collaboration with the Digital MarketPlace team
Dentsu Aegis Network’s media investment arm & delivery engine for digital media
operating on (amongst others) pricing negotiations, media partnerships, real-time
efficiency and optimization and audience centers.
5.
Closely collaborate with non-digital experts and general account leads
A digital strategy is rarely done in isolation, meaning that a close collaboration with
other Dentsu Aegis Network’s entities is a must to optimize multimedia efficiency
(on both touchpoints and message level). The Digital Strategist actively joins general
meetings and / or organizes meetings in order to define the strategy in a
collaborative and participative way with all entities (if need be).
6.
Design results dashboards together with client
In collaboration with the data tracking team, the Digital Strategist has to define (in
accordance with client’s needs) the right dashboard(s) / reporting to bring the
clearest and most useable data reflecting the client’s activity. Said data then
nourishes forthcoming media and/or content efforts.
REQUIRED QUALITIES
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Minimum 4 years of experience in digital
Excellent knowledge of digital media ecosystem and technique
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Excellent knowledge of 2 digital channels and good knowledge of others
Digitally minded and savvy – balance between analytics and creativity
Good marcom knowledge and sufficient knowledge of non-digital media
Strategically & commercially fluent
Well organized – financially conscious – results driven
Good knowledge of English (and of course Nl & Fr for Belgium)
Strong sense of organization
Curious and innovative
Team spirit and collaborative mindset
Reliable, adaptable and autonomy
Ability to work in a participative and collaborative way
CONTACTS
Nicolas Vanderseypen
Deputy Managing Director
[email protected]
00 32 476 03 59 49
Sandrine Parmentier
Digital Strategy Lead
[email protected]
00 32 474 22 02 66
ABOUT ISOBAR BELGIUM
Isobar creates Ideas Without Limits. People’s relationships with brands have been
radically transformed by technology in the past 10 years. In today’s marketing
communications, interaction and digital media play a pivotal role.
Isobar is the digital agency powered by Dentsu Aegis Network. Digital media, content
and creative solutions are at the heart of our work. We deliver on three main
capabilities:
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Digital Strategy & Planning
Social Media Strategy & Planning
Creation, Design & Development
VALUES
Agile – we need to be nimble, quick and flexible, thinking and acting differently.
Pioneering – we’re innovative, risk-taking self-starters, building an industry legacy.
Ambitious – we have a trail-blazing and inquisitive culture where relentlessness and
hunger are rewarded.
Responsible – we take individual and collective responsibility for our thoughts and
actions.
Collaborative – we work together globally to deliver a consistent brand experience
and partner together locally to provide the best client solution.
ABOUT DENTSU AEGIS NETWORK BELGIUM
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through
its best-in-class expertise and capabilities in media, digital and creative
communications services.
READ US / SEE US / TALK TO US ON
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AVERAGE BUTTERFLY INDEX*
8.6/10 (Evaluation on role, management, colleagues, workplace and balance between work & private life)
*Automated micro survey on team Isobar Belgium’s happiness (across 5 pillars) and opinions.