BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters
ConductedbyPurpleStrategies
SurveyTopline
April2016
METHODOLOGY
PurpleInsightsconducted912interviewsofmarriedwomenwhoarelikely2016generalelectionvoters,
includinganoversampleofRepublicanpresidentialprimaryvoters,betweenApril5and10,2016.The
pollwasconductedonline,usinganopt-innationallyrepresentativepanel.
Basesample:
• 603generalelectionvoters(MoE:+/-4.0%,
atthe95%confidencelevel)
Base+Oversample:
• 513Republicanprimaryvoters(MoE:+/-
4.3%,atthe95%confidencelevel)
FAVORABILITY
Youwillnowseealistofpeople.Foreachone,pleaseindicatewhether
youhaveaveryfavorable,somewhatfavorable,somewhatunfavorable,
orveryunfavorableopinionofthem.Ifyouhaveneverheardofthe
person,pleasesayso.ShowingTotalFavorable/TotalUnfavorable
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
BarackObama
47/53
13/86
HillaryClinton
40/58
10/89
BillClinton
48/50
18/80
BernieSanders
48/47
21/76
DonaldTrump
27/70
52/45
TedCruz
36/58
57/40
JohnKasich
42/34
55/29
MittRomney
34/58
50/44
PaulRyan
30/47
50/30
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
1
2016PRESIDENTIALELECTION
IFPASTORFUTUREGOPPRIMARYVOTER:Regardlessofwhetherornot
yourstatehashelditsprimaryorcaucus,ifthe2016Republicanpresidential
primaryorcaucuswereheldtodayandthecandidateswere:DonaldTrump,
TedCruzandJohnKasichforwhomwouldyouvote?
DonaldTrump
MarriedWomen
GOPPrimary
Voters
37
TedCruz
32
JohnKasich
25
Someoneelse
1
Noneoftheabove
1
Notsure
4
Ifthe2016presidentialelectionwereheldtodayandthecandidateswere
DemocratHillaryClintonandRepublicanDonaldTrump,forwhomwould
youvote?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
HillaryClinton
48
14
DonaldTrump
36
69
Notsure
16
17
Ifthe2016presidentialelectionwereheldtodayandthecandidateswere
DemocratHillaryClintonandRepublicanTedCruz,forwhomwouldyou
vote?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
HillaryClinton
43
10
TedCruz
43
77
Notsure
14
13
Regardlessofwhoyousupportnow,whodoyouthinkisgoingtobeour
nextPresident?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
HillaryClinton
38
22
BernieSanders
8
3
DonaldTrump
21
35
TedCruz
10
15
JohnKasich
1
2
Someoneelse
0
0
Notsure
22
23
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
2
Whichofthefollowingbestdescribesyourinterestlevelinthis
presidentialcampaign?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
I’mmoreinterestedinthiselectionthanI’vebeenbefore
51
56
I’mlessinterestedinthiselectionthanI’vebeenbefore
20
15
I’mnomoreorlessinterestedinthiselectionthanI’vebeenbefore
27
26
I’mnotsure
2
2
IfDonaldTrumpistheRepublicannomineeforpresident,areyoumoreor
lesslikelytovoteinthisyear’sgeneralelectionforPresidentordoeshis
nominationhavenoimpactonwhetherornotyouplantovote?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Morelikely
46
41
Lesslikely
9
5
Noimpact
42
50
Don’tknow
3
3
IfHillaryClintonistheDemocraticnomineeforpresident,areyoumoreor
lesslikelytovoteinthisyear’sgeneralelectionordoeshernomination
havenoimpactonwhetherornotyouplantovote?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Morelikely
40
32
Lesslikely
6
8
Noimpact
50
56
Don’tknow
3
3
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
3
CANDIDATETRAITS
Belowyouwillseeaphrasepeople
sometimesusetodescribecandidates.
Pleasetellmehowwellyouthinkthat
phrasedescribeseachcandidate.Doyou
thinkitdescribeseachcandidateverywell,
prettywell,nottoowell,ornotwellatall?
Hasnewideastoleadusintothefuture
Caresmoreaboutthemiddleclass
Knowswhatittakestocreatejobs
WillchangethewayWashingtondoes
business
Hastherighttemperamenttobe
president
Isreadytoleadourcountryondayonein
office
MarriedWomen–GeneralElectionVoters
Trump
Cruz
Clinton
Verywell
17
6
11
Netwell/Nottoowell
43/51
30/50
36/56
Verywell
7
5
12
Netwell/Nottoowell
28/35
32/49
37/54
Verywell
22
6
12
Netwell/Nottoowell
52/43
30/48
42/49
Verywell
21
7
9
Netwell/Nottoowell
47/46
26/54
28/65
Verywell
6
9
19
Netwell/Nottoowell
18/79
43/40
52/43
Verywell
13
9
20
Netwell/Nottoowell
32/62
35/49
51/45
6
5
23
18/76
24/55
55/41
Verywell
5
8
15
Netwell/Nottoowell
17/77
35/45
45/49
Verywell
16
8
12
Netwell/Nottoowell
33/60
29/52
35/57
Verywell
9
7
11
Netwell/Nottoowell
24/71
31/52
34/59
Verywell
8
9
10
Netwell/Nottoowell
25/68
33/48
30/64
Verywell
20
7
14
Netwell/Nottoowell
43/51
38/40
45/48
Verywell
Understandsthechallengesfacingwomen
likeme
Netwell/Nottoowell
Wouldbeagoodrolemodelforchildren
Hasbeenunfairlyattackedbythemedia
Sharesmyvalues
Istrustworthy
Willcombatterroristthreatsathomeand
abroad
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
4
Belowyouwillseeaphrasepeople
sometimesusetodescribecandidates.
Pleasetellmehowwellyouthinkthat
phrasedescribeseachcandidate.Doyou
thinkitdescribeseachcandidateverywell,
prettywell,nottoowell,ornotwellatall?
Hasnewideastoleadusintothefuture
Caresmoreaboutthemiddleclass
Knowswhatittakestocreatejobs
WillchangethewayWashingtondoes
business
Hastherighttemperamenttobe
president
Isreadytoleadourcountryondayonein
office
MarriedWomen–GOPPrimaryVoters
Trump
Cruz
Verywell
31
12
Netwell/Nottoowell
67/28
48/37
Verywell
12
13
Netwell/Nottoowell
46/46
54/32
Verywell
39
12
Netwell/Nottoowell
75/22
49/34
Verywell
37
11
Netwell/Nottoowell
70/25
41/44
Verywell
11
19
Netwell/Nottoowell
34/58
64/27
Verywell
23
17
Netwell/Nottoowell
56/39
58/30
10
10
34/58
42/41
Verywell
9
18
Netwell/Nottoowell
30/61
55/29
Verywell
26
15
Netwell/Nottoowell
55/39
40/44
Verywell
14
15
Netwell/Nottoowell
43/49
54/34
Verywell
14
17
Netwell/Nottoowell
47/44
55/33
Verywell
35
17
Netwell/Nottoowell
68/27
60/28
Verywell
16
14
Netwell/Nottoowell
39/53
46/40
Verywell
18
13
Netwell/Nottoowell
43/45
47/37
Verywell
Understandsthechallengesfacingwomen
likeme
Netwell/Nottoowell
Wouldbeagoodrolemodelforchildren
Hasbeenunfairlyattackedbythemedia
Sharesmyvalues
Istrustworthy
Willcombatterroristthreatsathomeand
abroad
MakesmeproudtobeaRepublican
CanunifytheRepublicanpartytodefeat
HillaryClinton
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
5
CAMPAIGNTONE
WhichONEofthefollowingbestdescribesyourfeelingsaboutthis
presidentialcampaign?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Afraid
42
38
Optimistic
11
14
Enthusiastic
8
9
Pessimistic
17
16
Disillusioned
17
15
Notsure
5
9
MarriedWomen
Doyouthinkthetoneofthiscampaignis…?
GeneralElection
Voters
GOPPrimary
Voters
Morenegativethanmostpresidentialcampaigns
75
67
Morepositivethanmostpresidentialcampaigns
4
5
Justaboutthesameasmostpresidentialcampaigns
18
26
I’mnotsure
3
2
MarriedWomen
Whichofthefollowingcomesclosesttoyourview?
GeneralElection
Voters
GOPPrimary
Voters
Trumpissettinganewlowinhiscampaign’snegativitythatis
discouragingmefrompoliticsandvoting.
54
31
Trumpisbringingrefreshinghonestytocampaigningandcandidates
canlearnalotfromhim.
28
47
I’mnotsure
18
22
MarriedWomen
Whichofthefollowingcomesclosesttoyourview?
GeneralElection
Voters
GOPPrimary
Voters
ThewayTrumptalksaboutwomenisoffensiveandembarrassing.It
makeshimunacceptableasaPresidentialcandidate
58
31
Trumpsimplytellsitlikeitis,andspeaksplainlyaboutallgroups.It’s
clearfromthepeopleTrumptruststhathevaluestheinputofstrong
women.
30
52
I’mnotsure
11
17
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
6
RegardlessofwhetherornotyousupportHillaryClinton,doyouthinkshe
hasbeentreatedbetterorworsebythemediaandpoliticalopponents
becauseofhergender,ordoyouthinkhergenderhasnoimpactonhow
she’sbeentreated?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Clintonhasbeentreatedbetter
22
35
Clintonhasbeentreatedworse
19
6
Hergenderhasnoimpactonhowshe’sbeentreated
53
54
I’mnotsure
6
5
MarriedWomen
Whichofthefollowingcomesclosesttoyourview?
GeneralElection
Voters
GOPPrimary
Voters
Ithinkit’sabouttimewehadawomanpresident,andthismakesme
moreexcitedtosupportHillaryClinton.
15
3
ThewayIfeelaboutHillaryClinton—eitherforheroragainsther—
doesn’thaveanythingtodowithhergender.
78
90
Clinton’sgendermakesmelesslikelytovoteforher.
4
5
I’mnotsure
4
2
ABORTION
Doyouthinkabortionshouldbelegalinallcases,legalinmostcases,
illegalinmostcases,orillegalinallcases?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Legalinallcases
28
15
Legalinmostcases
30
26
Illegalinmostcases
24
37
Illegalinallcases
8
15
Don’tknow
9
6
Whenitcomestoabortion,doyouthinkDonaldTrumpholdsviews
thataresimilartoyourpositionontheissue,ordifferentfromyour
positionontheissue?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Similartomyposition
19
30
Differentfrommyposition
50
31
I’mnotsure
31
39
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
7
Asfarasyouknow,doesDonaldTrumpbelieveabortionshouldbelegal
inallcases,legalinmostcases,illegalinmostcases,orillegalinall
cases?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Legalinallcases
2
4
Legalinmostcases
12
16
Illegalinmostcases
29
34
Illegalinallcases
24
14
Don’tknow
32
33
Inthepast,DonaldTrumphassaidthatonabortionhewas“verypro-choice."Hehassincesaidthathis
positionhasevolved,andthat“likeRonaldReagan,Iampro-lifewithexceptions."Thispastweekhe
saidthatifabortionweremadeillegalthereshouldbeapunishmentforwomenwhohadanabortion.
Sincethen,hehassaidthatonlyapersonperformingabortionsshouldbepunished.
IfDonaldTrumpwereelectedpresident,doyouthinkthatonabortion
hewould…?
MarriedWomen
GeneralElection
Voters
GOPPrimary
Voters
Supportpoliciesthatareinlinewithyourpositionontheissue
20
32
SupportpoliciesthatareNOTinlinewithyourpositionontheissue
48
25
I’mnotsure
31
43
BloombergPolitics–PurpleSlicePoll
MarriedWomenVoters,April2016
8