3DPlay
Superior channel branding solution
Capture and retain your audience’s attention while building brand equity. 3DPlay is an end-to-end channel
branding solution that simplifies your production, from scheduling to air. It offers a complete set of tools to
deliver captivating 2D and 3D real-time branding graphics for “coming up next,” promo over credits, squeeze
backs, multiple tickers, and other visuals.
Get a more efficient workflow
Get validation
Typically, channel branding graphics are introduced during
scheduling. The graphic events are scheduled as secondary events,
with some time shift between the primary and secondary events.
The created playlist is loaded to automation for triggering the
relevant graphics when scheduled. 3DPlay goes beyond the typical
workflow with its action-based controller, enabling you to combine
graphics, content, and animation into a button (action) and define its
behavior. Once created, you can trigger the action multiple times in
a non-linear manner using different data, giving you more flexibility to
adapt to unpredictable changes.
3DPlay offers unique validation capabilities, which the automation
system initiates. Once a playlist is loaded, automation enquires
the system about each event’s status. 3DPlay then verifies that all
relevant graphic elements, including textures, clips, and text, are
available. If one of those elements is missing, you’ll receive prompt
notification, giving you enough time to retrieve it.
Automate your workflow
3DPlay can be used in several operational modes, including with
automation systems using CII, VDCP, and USC protocols. When
configured to work with automation, the events are triggered, and
their statuses are reported back to automation. This enables you to
deliver more graphics faster, without adding costs.
It works with all major automation systems and interfaces, including
Imagine ADC 100 and D-Series, Snell Morpheus, Evertz, Pebble
Beach, and other systems. And because 3DPlay can be used with
a single channel or multiple playout channels through a single user
interface, it’s an efficient, frame-accurate, and scalable solution for
even the most demanding broadcast environments.
Save time in traffic
Get better insight into your graphics for traffic and scheduling.
With the sophisticated browser module, you can access your
3DPlay actions, ingest data, preview graphics locally, and confirm
the graphics and content from within your traffic application. Once
everything looks good, simply generate a graphic event, which will
automatically be added to the traffic playlist. This saves valuable
time, as the graphics can be previewed and approved just once.
And when you integrate the browser’s ActiveX into any scheduling/
traffic system, it exchanges data with the host application, minimizing
the data that will need to be manually inserted.
Enable logic-based graphics
Any changes you make to the content can automatically affect the
graphics. With its logic-based graphics, you can enable if/then/while
conditions, and 3DPlay calculates the results automatically. This is
particularly useful for graphics that depend on a time or date. For
example, before a show’s “coming up next…” graphics are triggered,
the show’s data can be automatically pulled from traffic/automation
and combined with graphics. This ensures that the most up-to-date
graphics and information are used.
Take control of permissions and metadata
With built-in user rights management, you can ensure that each user
only operates 3DPlay according to his or her user profile and rights.
You can control what settings, menus, and read/write permissions
users can access.
In addition, all 3DPlay assets include standard metadata fields, such
as the owner’s name and date of creation. You can also generate
your own custom metadata fields, enabling you to add such info as
comments, descriptions, and categories to make media sorting and
search faster and more efficient.
Pull info from multiple databases
In addition to manually ingesting data, 3DPlay can automatically pull
data from a database and populate info into a graphics template in
real-time. It can also simultaneously query multiple data sources,
supporting all common databases such as SQL, XML, TXT, RSS feeds,
and many more.
For more information, visit www.avid.com/3dplay
3DPlay–Superior channel branding solution
Mix embedded audio
Create rich video clip content
Control and manipulate up to eight stereo embedded audio channels,
which you can mix with additional inputs and audio clips into a
single output. 3DPlay gives you full control over the volume level,
crossfading, and other embedded audio mixing features.
Create more engaging content by triggering multiple video clips
combined with real-time graphics. 3DPlay supports all commonly
used file formats, including MXF, AVI, and QuickTime (with or without
an alpha channel), in a wide variety of codecs. In addition to clip
playback, you can work with live video inputs too. Depending on your
hardware, you can integrate from two to eight HD/SD inputs.
Archive content easily
With 3DPlay, you can collect and archive all related data, including
images and clips, from where it originated and extract it to the playout
center along with its environment and path. This is particularly useful
when your creation and playout systems are in different sites or not on
the same network.
Get proven system reliability
3DPlay is powered by Avid’s proven video rendering platform, which
provides maximum performance and reliability. It runs on a dependable
Linux operating system. And it offers system redundancy, including hot
swappable dual power supplies, mechanical and software bypass, and
RAID-based system disks.
Motherboard
Intel IVY bridge platform
Graphics card
NVIDIA GTX 1060
CPU
Intel 3.2 GHz Quad Core Xeon
Operating system
64-bit CentOS Linux with kernel 2.6
Memory
16 GB DDR3
Internal storage
500 GB system disk (RAID 1 optional), hard disks for clips storage, 2 x 500 GB (option)
Ethernet
2 x 1000 BASE-T (RJ45)
Ports
2 Serial, 2 USB (front)
Control interfaces
2 x Serial, 2 x USB, 2 x Ethernet (1Gbit), HDMI
Supported video standards
HD: SMPTE 260, SMPTE 295, SMPTE 274, SMPTE 296; SD: SMPTE 259 ITV-R BT.601
Video in (mixer)
1
Video in (insertion)
2 to 8 HD/SD SDI inputs
Video output
Up to 4 SDI outputs (video key compositing configurable), internal linear keyer and chroma keyer, Dual Channel
(option)
Video references
Bi / Tri level Sync
Audio
Embedded audio support
Clip options
Video to texture mapping of AVI, QuickTime, DV, DVC25, and MPEG files
Video bypass
Up to 2 Mechanical bypasses (optional), Watchdog on each DSK
Size
Height: 5.1 in (130 mm), Width: 17.4 in (443 mm), Depth: 24.8 in (631 mm), Weight: 48.5 lbs (22 kg) approx.
Power supply
Redundant Power Supply: 100–240 V; Frequency: 47–63 Hz; 2 x 460W (max)
Corporate Headquarters
800 949 AVID (2843)
Asian Headquarters
+ 65 6476 7666
European Headquarters
+ 44 1753 655999
For more information, visit www.avid.com/3dplay
© 2017 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid and the Avid logo are either registered trademarks or trademarks of Avid Technology,
Inc. or its subsidiaries in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners.
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